Business Plan & Extension Proposal

www.visitwpb.com

CORPORATE ADDRESSHarvey Building224 Datura St, Suite 1413 West Palm Beach FL, 33401

CONTACTSTel: (561) 366-2691 Fax: (561) [email protected]

PREPARED BYPedro Penalver CEO & Director of [email protected]

BUSINESS PLAN - 2014 EXPANSION PROPOSAL

FOCUSINg ON DEVELOPINg NEW & ATTRACTIVE MEDIA RESOURCES TO ENCOURAgE AND MAINTAIN A HIgH VOLUME OF VISITORS TO THE CITY

OF WEST PALM BEACH

THANK YOU FOR YOUR TIME!

We appreciate you are reviewing this material that contains relevant information about our services available to business in our beautiful West Palm Beach and for your efforts and dedication to help boost the economic sectors of our city.

3Business Project Proposal

www.visitwpb.com(561) 366-2691 [email protected]

PMANDCO Media group is an Online Marketing Agency established in West Palm Beach since 2007 and helping business all along the city to maintain a strong Online presence of their services to a highly valuable audience in the United States and many countries in the world.

Our business in the city is carried on entirely through what has become one of the most visited and popular websites in West Palm Beach: VISITWPB.COM.

Through the years, we have been true to our only goal on mind: “drive a growing audience interested in getting to know and enjoy the best West Palm Beach has to offer”. Visitwpb.Com features the most in-depth and most updated information about each venue and it is a beacon to Visitors & Locals about what’s going on in the city.

Today, VISITWPB.COM is an information source for all digital explorers, seeking out online ratings, social media-based peer reviews, photos, and in-depth product details as they move down the path to purchase, use a certain service, travel, have fun, etc. Our mission is to help people make better decisions online in regards to what they will find in West Palm Beach.

ABOUT US

4 Business Project Proposal


KEY FACTS

IN-DEPTH BUSINESS LISTINg

We provide a platform for companies to submit their business to an online directory arranged by categories to be searchable online to enhance their business’ visibility and create relevant inbound leads to their services or products, boosting sales all the time.

SEARCH ENgINE MARKETINg

ADVERTISINg (DISPLAY ADS CAMPAIgNS)

SEARCH ENgINE OPTIMIZATION

VISUAL IMPACT

SOCIAL MEDIA ENgAgEMENT

We provide social media promotions of our customers’ products or services to an Online community with set interests, and engage with them to advocate for the brands we represent gaining Online traffic, leads or attention to their business.

We provide marketing-based strategies, efforts, and endeavors within a virtual, online-based commercial marketplace to drive consumers’ interest towards the products or services our customers offer within their range of operations.

We provide a listing in the most optimized content or structure possible in regards to our customers’ business, keyword research & expertise in specific markets and geographies to ensure proper results to the online business development campaigns of our customers.

We provide a niche for our customers to gain traffic and leads to their products and services using our website’s large audience and our affiliated SEM platforms through google Adwords or Bing Ads designed to potentially achive Online exposure of their services and drive customers to business in the city.

We provide a diverse team of professionals with backgrounds in advertising media, graphic design, photography & video editing to help present consumers the best impression possible of our customers’ product or services through a myriad of designs and media capabilities that define them & the city.

OF WHAT WE HAVE ACHIEVED & ARE DOING THROuGH VISITWPB.COM FOR OuR CuSTOMERS



BENEFITS WE PROVIDE TO THE CITY

OUR DEMOgRAPHICS

EMAIL SUSCRIBERS:

We started accepting subscriptions to regular

weekly or monthly newsletters on November

1st, 2008. Since then, VISITWPB.COM has a total

number of 65,800* email subscribers and at least 91%

of our consumers check emails sent from us.

*Last update, April 1st, 2014

PAgE VIEWSTOTAL VISITORS

158,600

Correct

MetadataSocial

Integration

Awareness

191,700 350,200

New

Marketsour servicesthrough

UNIQUE VISITORS

AVERAgE MONTHLY STATISTICS

0

Women Men

18-24

25-34

35-44

45-64

65+

26,000Visitors’

growth

AVERAgE MONTHLY STATISTICS BY COUNTRIES *(taken through a year analysis from January 1, 2013 to January 1, 2014)

COUNTRY UNIQUE VISITS

United States 135,000

Canada 1,700

Brazil 1,500

COUNTRY UNIQUE VISITS

germany 1,300

France 1,100

Philippines 1,000* numbers have been rounded up to an even figure

41,000 65,000



EXPECTED gROWTH

We will implement new services that merchants in the city can use in favor of their Marketing Strategies, enhancing their brand recognition while reaching a larger geographical market that creates “economies of scale.”

2014 is the year we have planned to launch new services within the company to grow the success gained by VISITWPB.COM and subsequently, contribute to a major economic growth of the brands we represent & promote.

NEW SERVICES BY OUR COMPANY, STARTINg ON 2014

Our popular website is being translated to simultaneously work as a bilingual Online Directory for the city of West Palm Beach (English & Spanish) with the intent to reach the Hispanic market, either in the USA as well as worldwide. Just in the USA, the Hispanic market will represent $1.5 trillion in purchasing power by 2015 and 30% of the U.S. population by 2050.

BILINgUAL ONLINE EXPERIENCE

Dedicated pre-recorded and live TV shows broadcasting on the Internet through VISITWPB.COM & our sister site ENTUAREATV will start this 2014 as a way to provide Locals & Visitors in West Palm Beach, a visual way to know first hand all there is to enjoy in the city with real footage to know best all about its merchants, places to go, things to do, points of interests and much more.

Being West Palm Beach one of the leading travel destinations all over the world, it deserves a dedicated Print & Online Magazine disclousing the best attractions & services the city can offer. December 1st, 2014 will be the launching day of VISIT WEST PALM BEACH the Magazine, becoming a print Leisure Travel guide and Travel Information complement of our Online Directory.

W.P.B. INTERNET TV

VISIT WEST PALM BEACH MAgAZINE



In partnership with our sister website, VISITWPB.COM will utilize its technology to incorportate a featured presentation page within the site in order to broadcast pre-recorded and live shows produced

every week as a motivational and image-making tool based on the attractiveness of West Palm Beach as a tourism destination to recognize, enhance, power-boost sales and use services provided in the city by different

merchants. It is a type of video-induced marketing that produces potentially significant economic value to this strand of tourism in Florida and to our local economy.

W.P.B. INTERNET TV

W.P.B. INTERNET TV will feature an initial show titled: “What’s going On, West Palm?” that will be shot in locations throughout the city: Parks, Restaurants, Nightclubs, Hotels, Shopping Malls, Historical Districts & Streets, Community Events, Festivals, and many others and the idea is connecting people with the joy of what the city of West Palm Beach and its merchants and facilities offer in order to inspire, surprise, entertain, engage, share human connections, and have fun.

The shows will make the consumers experience amazing moments before even attending places and right from their computers or mobile devices while embracing the idea of

willing to enjoy much more the city of West Palm Beach.

Q&AExpected starting date for the show to air on Internet? • May 2014

Length of each show? • 30 minutes

Shows prime airing dates? • Every Saturday Morning. Hours TBA

Where can it be watched? • On VISITWPB.COM

Seasons shows will air? • Through the entire year

Nature of the shows? • Informative, Interactive, and Descriptive

Expected viewership pershow

50,000 +



VISIT WEST PALM BEACH THE MAGAZINE

VISIT WEST PALM BEACH The Magazinewill start circulating December 1st, 2014.

This will be a publication comprising all the information about West Palm Beach as a travel destination in Florida, a guide to vacation or living in one of the most attractive cities of Florida.

The magazine will include in-depth descriptive reference to attractions, accommodations, car rentals, restaurants, places of interest, shopping, weekend getaways, things to do, places to go, entertainment options, comprehensive information and resources on West Palm Beach lifestyle and many other topics of interest to visitors and residents alike.

“VISIT WEST PALM BEACH The Magazine” will be devoted to West Palm Beach in every issue, discovering the secrets of what makes West Palm Beach, Florida, a unique and attractive destination to visit

or live.

The magazine will feature a highlighted listing of the very best West Palm Beach is ready to offer from superb cuisine and world-renowned entertainment to

extraordinary parks, historic districts, fantastic shopping, business centers, popular events and waterfront attractions among others.

OPPORTUNITIES FOR BUSINESS STRENgTH

“The magazine will be an important way to reach people through effective minimalist advertising forms that will impact the readers and their interest in West Palm Beach.”

LEISURE TRAVEL gUIDE AND TRAVEL INFORMATION

COMPLEMENT OF VISITWPB.COM ONLINE DIRECTORY

A well-known source of information for locals in the city &

nearby for events, things to do, places of interest

and entertainment options which West Palm Beach offers

Publication Dates: Quarterly*Total Circulation: 150,000 issues

Local, National & International

Distribution Specifications

Publication Reach:

The magazine will be available for free distribution and also for subscription purchases according to our planned Operations Logistic. The price for subscriptions will be $5.99 per issue.The magazine will also be available in most public venues in the city and direct-mailed to selected business & home areas.

FLORIDA NATIONAL INTERNATIONAL

Tallahassee New York Madrid

Orlando Boston Paris

Tampa Los Angeles Canada

Miami Chicago Italy

All Palm Beach

County

Houston germany

Philadelphia Brazil

cities where the magazine will initially be available:*

*Distribution will increase in 2016 and continuous years *In 2014, the publication will be annually



ECONOMIC IMPACT

The new services by VISITWPB.COM, both the W.P.B. INTERNET TV and VISIT WEST PALM BEACH The Magazine will eventually be meaningful to our business, it will translate in higher revenues for local business promoted in both projects, and will stimulate job growth within the city. It will be important for the city of West Palm Beach because the upmost goal is to create awareness, encourage & drive more interest to attractions and places of interest within West Palm Beach as a tourist destination and place to live & work.

PROJECT EXPENSES REVENUE ROI JOBS

W.P.B. INTERNET TV 148,872 298,852 149,980 5

VISIT WEST PALM BEACH MAgAZINE 347,721 629,736 282,015 11

496,953 928,588 431,995 16

New Office Space: 6.23%

New Utilities: 0.54%

New Jobs: 69.13%

Print Production: 22.37%

Other Expenses: 1.73%

• Strong leading experience in Online Marketing & Tourism philosophy. • Leading video advertising platform for reaching audiences across the web & mobile. • Leading knowledge in targeting techniques, brand recognition and purchase consideration.

• Limited start-up budget to meet all the expenses without inducing sales of services.

• The number of online video consumers is expected to double to 1.5 billion by 2015.• Video is a viable marketing channel that creates and shares remarkable content.• No dedicated print Magazine promoting West Palm Beach as a travel destination.

• Seasonality affects the number of tourists to the region.• Lack of a larger number of mega-events which are of mass-popular appeal and of international or national significance.

PROjECT fEASIBILITy STudy



PROJECTS TIMELINE

PREPARATIONThrough APRIL 2014

• Creation of the magazine template design• Creation of a detailed plan for each story & business to be published in the edition.• Creation of modular contents and a design Mock-up for future Ads Sales.• Final Instructions, Available Ads Rates, Available Ads Spaces.

SALESMAY thru AUgUST 2014

DESIGNINGSEPTEMBER & OCTOBER 2014

PRINTINGNOVEMBER 2014

• Product presentation to potential customers. • Receiving requests for articles to be published.• Receiving requests for available Ads Spaces. • Creating media (images) to publish.

• Creation of content as visually appealing as possible for the final Mock-Up using all materials and graphic media received.• Proofreading by advertisers.• Proofreading by article publishers. • Final proofreading and edition of articles.• Designing every spread needed to print.

• Final details check up before publishing. • Printing Magazine.• Magazine Distribution.

TASKS AND DETAILS MAR APR MAY 2014 2015 2016

Promotional Pilot Making

Budget, Hiring, Training, Contracts

Show Production Kick-Off

Continous Show Production (Wkly)

New Shows Creations

W.B.P INTERNET TV

VISIT WEST PALM BEACH MAGAZINE

“The Magazine will be available in all distribution points: DECEMBER 1ST 2014”

Documents

Business Plan & Extension Proposal