BUSINESS PLAN FOR CONFIDENCE BOOSTER APP

AAKRITI RAMPAL, JHANVI DANG, ANSHIKA BAJPAYEE, SAIRA GALHOTRA, SAKSHI SINGH, RITU SOLANKI, RANI KUMARI, SHREELEKHA, NAMAMI AMBASHTHA, PRIYAM AKANCHA, HASHMEET BABRAH, SAUUMYE CHAUHAN & NAVYA CHAUDHARY

About UsA mobile application

that will be a confidence meter for the underdogs and

those students primarily who have huge nervousness

issues.

Available for

A start –up by four friends, two of whom have freshly passed out from IIT Mumbai and the other two have passed out from NIFT Mumbai.

The two ex students from NIFT contacted their friends from IIT Delhi and discussed the concept of the app based on their experiences.

The two software engineers are the registered Chief Engineering Officers

The NIFT pass outs took up the positions of the Head UI/UX Designers

All four of them look after the marketing of the app.

For the initial funding the four founders have invested on their own, however, in the future they have plans to contest for the crowd funding rounds.

The current office is based out of Powai, better known as the Silicon Valley of Mumbai

Our Product

Analyzes the entire presentations

Picks out the grammatical errors

Looks for speech modulation errors

Identify the problem areas

Gives a detailed report of the progress

in terms of verbal communication

How Might Need Our App

The student population of the country who don’t come from very proficient backgrounds and whose soft skills are not prim and proper

Young professionals who have stage fright and who become extremely nervous in spite

of possessing excellent personalities

What Will It Cost You?

It is a free app available for download on Play Store & App Store. The app currently includes

no in-app paid services

Our Promotional Strategies

Teaser videos on existing free

apps

Blog collaborations

Participating in college fests

College Ambassadors

to promote the app in their

campus

Tech Show Collaborations

like Gadget Guru

Financials

Major investments on research & UX/UI of the app

Investment required in promotion of the app

Salary To Employees

Strengths• User friendly• Cost effective

• Unbiased feedback• Innovative

• Helps in growth of an individual

Weakness• Cannot be used by non-smart phone users

• Cannot be used by people who speak different language other than English or have heavy

accent.• As the application runs the entire time during

the presentation, it drains a lot of battery.• Application can only be used over 3G or Wi-Fi,

hence it needs a stable connection during the recording is fed.

Opportunities• Wide scope

• Less competition as it is a one of its kind• Useful for students and professionals from tier

2 and tier 3 cities.

Threats• There will be high competition as soon as the

app launches.• Not as personalized as the services offered by

English speaking institutes • Not everyone will find such applications reliable

so they might be reluctant to use it

SWOT Analysis

Feedback & Evaluation Strategies

Analytics

Email Response

Surveys

App Store & Play Store

Reviews

Social Listening