Business Plan Non Profit Social Services

8/10/2019 Business Plan Non Profit Social Services

1/25

[Company Name]

Contact: [Name]

Address: [Address]

Direct Phone: XXX-XXX-XXXX

Fax: XXX-XXX-XXXX

Email: [Email]


2/25

Confidentiality Agreement

The undersigned reader acknowledges that the information provided by [Company Name] in thisbusiness plan is confidential; therefore, reader agrees not to disclose it without the express writtenpermission of [Company Name].

It is acknowledged by reader that information to be furnished in this business plan is in all respectsconfidential in nature, other than information which is in the public domain through other means and

that any disclosure or use of same by reader may cause serious harm or damage to [CompanyName].

pon re!uest, this document is to be immediately returned to [Company Name].

"""""""""""""""""""#ignature

"""""""""""""""""""

$ame %typed or printed&


3/25

Table of Contents

(.) *xecutive #ummary.....................................................................................................................1Chart+ ighlights...........................................................................................................................2

(.( -bectives....................................................................................................................................3(./ 0ission...........................................................................................................................................3

(.1 2eys To #uccess.........................................................................................................................3/.) -rgani3ation #ummary...............................................................................................................3

/.( 4egal *ntity..................................................................................................................................41.) #ervice #ummary..........................................................................................................................4

5.) 0arket Analysis #ummary.........................................................................................................4

5.( 0arket #egmentation..............................................................................................................55./ Target 0arket #egment #trategy........................................................................................5

6.) #trategy and Implementation #ummary.............................................................................6

6.( Competitive *dge......................................................................................................................66./ 0arketing #trategy...................................................................................................................6

6.1 7undraising #trategy................................................................................................................7Chart+ 7unding 8early......................................................................................................................

6.5 0ilestones....................................................................................................................................!Table+ 0ilestones...........................................................................................................................!

9.) 0anagement #ummary...............................................................................................................!9.( :ersonnel :lan..........................................................................................................................1"

Table+ :ersonnel..........................................................................................................................1".) 7inancial :lan................................................................................................................................1"

.(


4/25

$Company %ame&

(.) *xecutive #ummary

-rgani3ation+ ?Company $ame@Contact+ ?$ame@

Address+ ?Address@

'irect :hone+ ==7ax+ ==

*mail+ ?*mail Address@

Purpose

The purpose of this


5/25

$Company %ame&

The #ar$et?Company $ame@Bs target market strategy is based on becoming a destination for people in the

?CIT8@, ?#TAT*@ area in need of the -rgani3ationBs family, health, educational and career socialservices. The -rgani3ation will also rely on the support of businesses and residents in the

community to help with funding and donations so that ?Company $ame@ can continue to impact itscommunity. The people that seek the -rgani3ationBs assistance desire !uality services, and itBs

?Company $ame@Bs duty to deliver on their expectations.

Financial ConsiderationIn addition to diligently following this


6/25

$Company %ame&

(.( -bectives

?Company $ame@ has three main obectives+

(. #ecure sufficient funding to grow the -rgani3ation./. #ervice the community with business, medical, educational, and social services.

1. 'evelop a strong


7/25

$Company %ame&

/.( 4egal *ntity

?Company $ame@ is a 6)(%c&1 organi3ation located in ?C-$T8@ County, ?#TAT*@. The-rgani3ation was established in /))9. The 7ounder and *xecutive 'irector of ?Company $ame@ is?$ame@, who has ())G ownership of the -rgani3ation.

1.) #ervice #ummary

?Company $ame@ will provide a number of services that will enhance the youth. These services

include+

$onprofit startup and development technical support

0edical referrals

*ducational referrals

#ubstance abuse referrals

Counseling

7ood, Clothing and other social services.

In the future, ?Company $ame@ will offer+

Hob development and training

Hob placement and employment opportunities

0en and women transitional housing

8outh services

8outh sports

5.) 0arket Analysis #ummary

?Company $ame@ is a part of the social service industry. This industry offers effective programsthat provide hope and opportunity for underrepresented segments of society. It helps people

survive, learn and eventually contribute. #ocial programs and services touch peopleFs


8/25

$Company %ame&

5.( 0arket #egmentation

?Company $ame@Bs target market strategy is based on becoming a destination for people in the?CIT8@, 0I area in need of the -rgani3ationBs family, health, educational and career social services.

The -rgani3ationBs marketing strategy is based on superior performance in the following areas+

uality programs

2nowledgeable board members and staff

Customer service

Community relations

?Company $ame@ knows that there will always be a need for organi3ations that provide socialservices to the community. Clients within the social service industry want ama3ing customer

service and reliability. ?Company $ame@Bs clients appreciate the !uality service that the

-rgani3ation offers, as well as the knowledgeable and experienced staff. They will trust ?Company$ame@ due to the -rgani3ationBs strong relationship with its community and its passion for

empowering and helping residents. Additionally, it will remain beneficial to its clients by deliveringthe dedication and dependability that they desire.

5./ Target 0arket #egment #trategy

?Company $ame@Bs choice of target markets is based on an in=depth understanding of the clientBs

needs. ?Company $ame@Bs skills and capabilities will allow the -rgani3ation to effectively competeand build on to its reputation within its area. Therefore, obtaining funding as well as developing

a marketing strategy will aid the -rgani3ation in building a strong client base.

?Company $ame@ will utili3e the methods below to reach its target market+

Collect as much demographic data as possible on potential area service users to assist

management in creating both immediate and long=term plans for reaching out to this market

segment.


9/25

$Company %ame&

6.) #trategy and Implementation #ummary

?Company $ame@ has clearly defined the target market and have differentiated itself by offeringa solid solution to fulfilling its clients needs. Eeasonable fundraising targets have been established

with an implementation plan designed to ensure the goals set forth below are achieved.

6.( Competitive *dge

The 7ounder*xecutive 'irector of ?Company $ame@ is working diligently to offer numerous

fundraising events to provide effective services and programs to residents in its community. The

-rgani3ation will have the community support it needs to thrive; therefore, by building a businessbased on satisfying clients, ?Company $ame@ simultaneously builds defenses against competition.7urthermore, the -rgani3ation will help the community understand what it offers them and why

they need it.

?Company $ame@ knows that the potential for helping others is vast. Clients will gain self=worth,

their confidence will increase and they will overcome with their knowledge, being eager to give

back to the community and provide social services to others who need it. The idea that knowledgehelps all those surrounding it is unarguable. It is a definite advantage for society.

6./ 0arketing #trategy

?Company $ame@ marketing strategy involves co=sponsoring events; partnering with similarorgani3ations; using mail solicitations, email solicitations, personal solicitations and grant

solicitations; as well as using word=of=mouth advertising. Additionally the -rgani3ation will uselocal publications, brochures, business cards, online channels and its website to advertise it

services and solicit donations.

Currently, ?Company $ame@ has an advantage because the founder is a superior business manthat has excellent work ethics, customer service and communication skills. The owner also

offers in=depth knowledge of running a successful business, organi3ing functions for a

6)(% &1 d ff i ll d d i l i t th id t i hi Additi ll


10/25

$Company %ame&

6.1 7undraising #trategy

?Company $ame@ will rely on grants, private business donations and fundraisers to meet itsfunding goals. -verall, the founder of ?Company $ame@ has excellent customer relations,

fundraising strategy, and strong work ethics.

?Company $ame@ makes an effort to stay in line with other -rgani3ations offering similar services.>etting the youth, businesses and the community involved is vital to the success of the

-rgani3ation. Additionally, being honest and reliable, as well as utili3ing strong communicationskills and effective fundraising strategies will help the -rgani3ation reach its goals. 7urthermore,

uplifting the community and keeping sponsors, donors, and clients happy is an implicit part ofbuilding a relationship that will encourage donations and fundraising participation.

Table+ 7unding 7orecast

Funding Forecast

2011 2012 2013FundingDonations $74,140 $100,08 $125,111

Total Funding $74,140 $100,089 $125,111


11/25

$Company %ame&

Chart+ 7unding 0onthly

Chart+ 7unding 8early


12/25

$Company %ame&

6.5 0ilestones

In order to achieve the growth and marketing goals that have been outlined in this business plan,?Company $ame@ has deadlines to meet and ideas to implement. These deadlines and ideas are

called JmilestonesJ. 0ilestones are the most important events andor proects that must be

completed in order to ensure the success of ?Company $ame@.


13/25

$Company %ame&

9.( :ersonnel :lan

The table below contains the details of ?Company $ame@Fs personnel plan. The detailed monthlypersonnel plan for the first year is included in the appendix.

?Company $ame@Fs key staff consists of the 7ounder and the Administrative Assistant. The salaryis dependent upon the receipt of funding. 8ear / shows a full year of salary, while 8ear 1 shows a

raise of /G. Additional personnel will be hired as needed.

Table+ :ersonnel

Personnel Plan2011 2012 2013

Founder#e' Dire'tor $32,068 $6&,000 $,300d!inistrati)e ssistant $22,132 $40,000 $40,800Total *eo%le 2 2 2

Total *a+roll $54,200 $105,000 $107,100

.) 7inancial :lan

The current financial plan is based on the assumption of achieving desired levels of funding, in

which ?Company $ame@ plans to obtain funding sources in the amount of D6,))),))) for thepurpose of expansion; covering research and development; purchasing property; building youth

sports; providing well=needed services for women, men and youth; and to cover the salaryexpenses as well as operation capital in the first year of plan implementation. Additionally, this


14/25

$Company %ame&

.(


15/25

$Company %ame&

./ #urplus and 'eficit

The following #urplus and 'eficit Table and charts illustrate ?Company $ame@Bs funding, operating

expenses, and surplus and deficit over the next three years.

The funding for /)((, /)(/, and /)(1 are D5,(5), D()),)LM, and D(/6,(((, respectively. The

net surplus for the same period is %D6,LM1&, %D(,L59&, and %D5M,LL6&, respectively. The

percentages of the net surplusfunding for this period are =.M6G, =(.LG, and =1M.LG,respectively.

Important notes regarding 'epreciation, :ayroll N 0iscellaneous *xpenses

The -rgani3ationBs miscellaneous expenses are 1G of the operating cost.

The depreciation expenses and the increase in payroll are reflected in the deficit showing

below.

-nce the -rgani3ation receives funding to purchase property, the depreciation will be over

a / year period.

Table+ #urplus and 'eficit

Surplus and Deficit

2011 2012 2013Funding $74,140 $100,08 $125,111Dire't ost $0 $0 $0Ot(er osts o: Funding $0Total Dire't ost $0 $0 $0

;ross .ur%lus $74,140 $100,08 $125,111;ross .ur%lus 100'00 100'00 100


16/25

$Company %ame&

Chart+ #urplus 0onthly

Chart+ #urplus 8early


17/25

$Company %ame&

Chart+ >ross #urplus 0onthly

Chart+ >ross #urplus 8early


18/25

$Company %ame&

.1 :roected Cash 7low

?Company $ame@ is applying for funding sources in the amount of D6,))),))). ?Company $ame@forecast that it will receive the funding during the thirdfourth !uarter of /)((. 'uring this

period, the -rgani3ation will use the money to cover expansion; cover research and development;

purchase property; build youth sports; provide well=needed services for women, men and youth;as well as to cover the salary expenses and operation capital.

The purchase of property expenses is reflected in the purchase of long=term assets. ?Company$ame@Bs cash plan is based on the assumption that the -rgani3ation meets its funding obectives.

Table+ Cash 7low

Pro Forma Cash Flow

2011 2012 2013as( &e'ei)ed

as( :ro! O%erations

as( Funding $74,140 $100,08 $125,111.ubtotal as( :ro! O%erations $74,140 $100,08 $125,111

dditional as( &e'ei)ed.ales Ta, T, A.T;.T &e'ei)ed $0 $0 $0eB urrent orroBing $0 $0 $0eB Ot(er Ciabilities ?interest:ree@ $0 $0 $0eB Congter! Ciabilities $0 $0 $0.ales o: Ot(er urrent ssets $0 $0 $0.ales o: Congter! ssets $0 $0 $0eB >n)est!ent &e'ei)ed $2,&00,000 $1,2&0,000 $1,250,000.ubtotal as( &e'ei)ed $2,&74,140 $1,3&0,08 $1,375,111


19/25

$Company %ame&

Table+ Cash 7low %Continued&

#%enditures 2011 2012 2013

#%enditures :ro! O%erationsas( .%ending $&4,200 $10&,000 $107,100ill *a+!ents $23,102 $34,0&7 $35,015.ubtotal .%ent on O%erations $77,302 $13,0&7 $142,115

dditional as( .%ent

.ales Ta, T, A.T;.T *aid Out $0 $0 $0*rin'i%al &e%a+!ent o: urrent orroBing $0 $0 $0Ot(er Ciabilities *rin'i%al &e%a+!ent $0 $0 $0Congter! Ciabilities *rin'i%al &e%a+!ent $0 $0 $0*ur'(ase Ot(er urrent ssets $0 $0 $0*ur'(ase Congter! ssets $0 $88&,700 $0Di)idends $0 $0 $0.ubtotal as( .%ent $77,302 $1,024,7&7 $142,115

et as( FloB $2,46,838 $32&,332 $1,232,997as( alan'e $2,511,524 $2,83,855 $4,09,852

Chart+ Cash


20/25

$Company %ame&

.5. :roected


21/25

'ppendi(

Table+ 7unding 7orecast

Funding Forecast

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Funding

Donations $5,527 $5,638 $5,751 $5,866 $5,83 $6,1!3 $6,225 $6,35! $6,"77 $6,6!7 $6,73 $6,874

Total Funding $5,527 $5,638 $5,751 $5,866 $5,83 $6,1!3 $6,225 $6,35! $6,"77 $6,6!7 $6,73 $6,874

Direct Cost of Funding Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Subtotal Cost of Funding $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Table+ :ersonnel

Personnel Plan


Founder/Exec Director $1,3!! $1,3!! $1,3!! $1,3!! $1,3!! $1,3!! $1,3!! $1,3!! $5,"17 $5,"17 $5,"17 $,4!7

"d#inistratie "ssistant $1,1!! $1,1!! $1,1!! $1,1!! $1,1!! $1,1!! $1,1!! $1,1!! $3,333 $3,333 $3,333 $%,%%%

Total &eo'le 2 2 2 2 2 2 2 2 2 2 2 (

Total &a)roll $(,400 $(,400 $(,400 $(,400 $(,400 $(,400 $(,400 $(,400 $8,70 $8,70 $8,70 $8,70

#age 1


22/25

'ppendi(

Table+ #urplus and 'eficit

Surplus and Deficit


Funding $5,527 $5,638 $5,751 $5,866 $5,83 $6,1!3 $6,225 $6,35! $6,"77 $6,6!7 $6,73 $6,874

Direct Cost $! $! $! $! $! $! $! $! $! $! $! $0

*t+er Costs of FundingTotal Direct Cost $! $! $! $! $! $! $! $! $! $! $! $0

ross Sur'lus $5,527 $5,638 $5,751 $5,866 $5,83 $6,1!3 $6,225 $6,35! $6,"77 $6,6!7 $6,73 $6,874

ross Sur'lus - 1!!#!! 1!!#!! 1!!#!! 1!!#!! 1!!#!! 1!!#!! 1!!#!! 1!!#!! 1!!#!! 1!!#!! 1!!#!! !00.00-

Ex'enses

&a)roll $2,"!! $2,"!! $2,"!! $2,"!! $2,"!! $2,"!! $2,"!! $2,"!! $8,75! $8,75! $8,75! $8,70

areting/&ro#otion $2!! $! $! $! $! $2!! $! $! $! $! $! $0

De'reciation $! $! $! $! $! $! $! $! $! $! $! $0

1ent $5!! $5!! $5!! $5!! $5!! $5!! $5!! $5!! $5!! $5!! $5!! $00

2tilities $25! $25! $25! $25! $25! $25! $25! $25! $25! $25! $25! $(0

&+one/Fax $75 $75 $75 $75 $75 $75 $75 $75 $75 $75 $75 $7

&a)roll Taxes 15 $36! $36! $36! $36! $36! $36! $36! $36! $1,313 $1,313 $1,313 $!,%!%*t+er 1! $553 $553 $575 $587 $58 $61! $623 $635 $6"8 $661 $67" $687

Total *'eratingEx'enses

$",338 $",138 $",16! $",172 $",183 $",35 $",2!8 $",22! $11,535 $11,5"8 $11,561 $!!,7

Sur'lus 3efore nterestand Taxes

$1,18 $1,5!! $1,51 $1,6" $1,8!! $1,7!8 $2,!18 $2,13! %$5,!58& %$","1& %$",822& 5$4,70!

E3TD" $1,18 $1,5!! $1,51 $1,6" $1,8!! $1,7!8 $2,!18 $2,13! %$5,!58& %$","1& %$",822& 5$4,70!

nterest Ex'ense $! $! $! $! $! $! $! $! $! $! $! $0Taxes ncurred $! $! $! $! $! $! $! $! $! $! $! $0

et Sur'lus $1,18 $1,5!! $1,51 $1,6" $1,8!! $1,7!8 $2,!18 $2,13! %$5,!58& %$","1& %$",822& 5$4,70!

et Sur'lus/Funding (!.(- (6.6!- (7.66- (8.8- %0.08- (7.8- %(.4!- %%.4- 978.0- 974.7- 97!.6- 968.%-

#age 2


23/25

'ppendi(

Table+ Cash 7low

Pro Forma Cash Flow


Cas+ 1eceied

Cas+ fro# *'erationsCas+ Funding $5,527 $5,638 $5,751 $5,866 $5,83 $6,1!3 $6,225 $6,35! $6,"77 $6,6!7 $6,73 $6,874Subtotal Cas+ fro#*'erations

$5,527 $5,638 $5,751 $5,866 $5,83 $6,1!3 $6,225 $6,35! $6,"77 $6,6!7 $6,73 $6,874

"dditional Cas+ 1eceied

Sales Tax, :"T, ;ST/ST1eceied

!#!! $! $! $! $! $! $! $! $! $! $! $! $0

e< Current 3orro


24/25

'ppendi(

Table+ Cash 7low %Continued&

Ex'enditures >an Feb ar "'r a) >un >ul "ug Se' *ct o Dec

Ex'enditures fro#*'erationsCas+ S'ending $2,"!! $2,"!! $2,"!! $2,"!! $2,"!! $2,"!! $2,"!! $2,"!! $8,75! $8,75! $8,75! $8,70

3ill &a)#ents $65 $1,31 $1,738 $1,76! $1,772 $1,7! $1,8 $1,8!8 $1,852 $2,786 $2,7 $(,8!(Subtotal S'ent on*'erations

$2,"65 $",331 $",138 $",16! $",172 $",1! $",38 $",2!8 $1!,6!2 $11,536 $11,5" $!!,6(

"dditional Cas+ S'ent

Sales Tax, :"T, ;ST/ST&aid *ut

$! $! $! $! $! $! $! $! $! $! $! $0

&rinci'al 1e'a)#ent ofCurrent 3orro


25/25

'ppendi(

Table+

Documents

Business Plan Non Profit Social Services