Business Plan of a Theme Park

1. Introduction

1.1 Business Plan:

A business plan is a formal statement of a set of business goals, the reasons why they are believed attainable, and the plan for reaching those goals. It may also contain background information about the organization or team attempting to reach those goals.

The business goals being attempted may be for-profit or non-profit. For-profit business plans typically focus on financial goals. Non-profit and government agency business plans tend to focus on service goals, although non-profits may also focus on maximizing profit. Business plans may also target changes in perception and branding by the customer, client, tax-payer, or larger community. A business plan having changes in perception and branding as its primary goals is called a marketing plan.

Operational plans describe the goals of an internal organization, working group or department. Project plans, sometimes known as project frameworks, describe the goals of a particular project. They may also address the project's place within the organization's larger strategic goals.

1.2 Its necessity:

Business plan is so essential due to a number of important reasons which are as follows:

The preparation process of a business plan forces the entrepreneur to take an objective, critical, and unemotional look at the business in its entirety.

It is a tool to manage the business better. It is a way to communicating the firm’s ideas to others and the basis for the financial

proposal.

1.3 How Business Plans Are Used :

Venture Capital

Business plan contests - provides a way for venture capitals to find promising projects

Venture capital assessment of business plans - focus on qualitative factors such as team.

Public Offerings

In a public offering, potential investors can evaluate perspectives of issuing company.

Within Corporations

1

1. Fundraising2. Total Quality Management3. Management by Objective4. Strategic Planning5. Education

1.4 Objectives of a Business Plan:

1. To continue our strategy of controlled growth and through improved

management to continue to increase our net margin

2. To increase client satisfaction, through improved reporting, accuracy,

timeliness and estimates of cost and value, together with a better

understanding of our Client’s needs

3. Whilst maintaining our commitment to core water industry customers,

continue to diversify into targeted markets in Energy, Rail & Scotland

4. To learn how to formulate an effective Business Plan.

5. To continue our strategy of controlled growth and through improved

management to continue increasing our net margin

6. Operating the firm efficiently.

7. Funding the firm.

8. Seeking financing.

9. Arranging strategic alliances.

10. Obtaining large contracts.

11. Testing the viability of our plans.

12. Attracting key employees.

13. Business plan can uncover omissions and/or weaknesses in our planning

process.

14. To organize our thoughts and ambitions for our business venture.

15. It can be used as a selling tool in dealing with important relationships

including our lenders, investors and banks.

16. Completing mergers and acquisitions.

17. To help banks and others who might lend us money.

18. Starting international operations.

2

1.5 Origin of the report: In order to fulfill the partial requirement of the BBA program,

our respected course instructor of the Entrepreneurship Development and Small

Business Management (MHR 303), Ms. Jesmin Sultana has assigned us to prepare a

business plan. This business plan is a part of our course. She has approved our topic on

Theme Park for our business plan.

1.6 Rationality of this study: Report preparing is a mandatory prerequisite for students willing to attain a BBA degree at Institute of Business Administration, University of Asia Pacific. Besides this, the issue of business plan has attracted the significant attention of academia as well as industry. Therefore, this study is very much significant in terms of modern business environment.

1.7 The scope of the report: The scope of the report was based on the annual reports & web site, input from interviews of marketing managers, operations managers, and financial managers of the fantasy Kingdom and Nandan Theme Park, survey on general people of Dhaka City. In-depth data were not always available on-demand due to some unavailable reasons.

All of the above

3. Indicate the activities that you will undertake under your new business venture?

Promotion

3

2 |Page

Advertising Customer service All of the above

Location

1. Where are the target clients?

Rural areas Urban centers Rural as well as urban center Outside the country

2. Why do you locate your business here?

Raw material Cheap transportation Availability of workforce Ecological requirements Near the customers Land availability

Pricing

1. How do you price your service or product? Competitive price Markup method Others

Advertisement

1. Do you do advertising for your business?

Yes No

2. How do you advertise? Through the media (television,radio,newspaper) Through the internet Through billboards Through word of mouth

3. What is your advertising budget? 5-10% of TC 10-15% of TC

4

15-20% of TC Others

Consumers

1. What techniques are used to attract new customers? Coupon Discount Gift Packages Others

2. Which income group of customers you are targeting? Middle class Lower middle class Upper middle class Upper class

Competitors

1. Who are your competitors?

………………………………………………………………………………………………….

2. How will the product or service beat competition? Through aggressive marketing Through competitive pricing Through high product price

3. Does the company have an edge over the competition?

………………………………………………………………………………………..

4. Is your number of competitors increasing or decreasing?

Increasing Stable Decreasing

5. Are your competitors making profit?

Profitable Highly profitable Incurring loss

6. How will you different from them?

New service (rides)

5

Convenient price Customer service Others

Capital

1. How much capital is needed to start this business?

…………………………………………………………………………………………

2. What are the sources of your capital?

Bank loan Financial organization Owner’s capital Others

3. Would you say that your business is profitable?

Profitable Incurring loss Highly profitable

4. How does the company plan to grow further?

…………………………………………………………………………………………

Questionnaire for customers

1. What do you do?

Student Service holder Business man Others

2. What’s your age?

……………………………………………………..

3. How many members in your family?

………………………………………………………………

4. How much do you spend per month?

15000-20000 taka 25000-35000taka

6

Above 35000taka

5. What’s your opinion about our new project?

…………………………………………………………………………………………

6. Is our location convenient for you (Ashuliya)?

.......................................................................................

7. What transportation service do you expect?

Own bus service Other buses Others

8. How much do you want to pay for our service?

250-350tk (per ride) 400-500tk Above

9. Which package do you prefer?

Family package Picnic package Couple package

10. Which advertising media you are most expose to?

Television, radio Print media Internet

11. How much unique our offer to you?

Not so much Highly attractive Attractive

12. What types of rides do you like?

Water rides Roller coaster Magic carpet 3D show Others

7

13. Are you worried about the safety of the rides?

Worried Very worried Not worried

14. Do you need any facility for food in the park?

Yes No

15. What kind of food do you prefer?

Snacks Chinese Fast food Bangla food Any kind of drinks

16. What attracts you most?

Coupon Gift Free ride Packages

17. Do you prefer others entertainment programs like concert show on special occasion?

Yes No

18. What kind of entertainment show you prefer?

Live concert DJ show All of the above

19. Do you like to be a member in our park?

Yes No

20. What kind of membership do you prefer?

Bronze Silver

8

Platinum Gold

1.11 Limitations:

There may be some limitations behind this report. These are –

1. Before this report, we did not prepare any business plan. That is why we faced

some problems to prepare the report because of new comers.

2. In the point of view of Bangladesh there was lack of information which we

searched from internet.

3. People sometime seem very unfriendly while asking questionnaires.

4. The Managers of other theme parks did not share enough information with us

due to their privacy.

5. Some time the managers provide wrong information.

6. We are failed to survey outside of Dhaka city.

7. The market survey is not sufficient to justify the total market condition of Dhaka

city.

2.Description of the Industry:

In 1980 at first the theme park concept were introduce in Bangladesh. At that time only

one theme park named, shisupark was established for entertainment of the people of

Dhaka city in Bangladesh. After that time another theme park was established in

Shamoli named shishumela for fulfilling peoples demand. Since these two parks serves

only children’s. That’s why after that another theme theme park was established at

Gulshan named wonderland. After also peoples were not satisfied comparing with

neighborhood countries entertainment. So for fulfilling these types of demand of

peoples, the renowned concord group of companies was introduce the largest theme

park in Bangladesh named Fantasy Kingdom. The park fantasy kingdom provides

entertainment service as foreign theme parks. Now this park has become market leader

to capture maximum market share in theme park industry in Bangladesh. After that

another theme park named Nondon Park was introduced by nondon group of

companies which is situated at Nobinagar, Savar. This park also provides entertainment

service as foreign style. But due to some poor strategic management they are the second

9

market share holder of theme park industry in Bangladesh. This park is a major

competitive theme park of fantasy kingdom.

Our Paradise Theme Park is going to compete with them by providing better service

than any other existing parks of the country.

3.Description of Paeradise Theme Park:

Name Paradise Theme Park

Location Sonargaon, Narayan ganj, Dhaka

Mission Dialogue Fun Unlimited

Product Type Entertainment Service [Theme Park]

Area 50 acres

Website www.paradisethemepark.com.bd

Business type Partnership(6 partners)

Map of Paradise Theme Park:

10

Logo of The Firm:

11

4.Description of the Service:

12

Fun Unlimited

Paradise Theme Park will provide service with the various international rides. The park mainly categorized by two types of entertainment

Adventurers World:

Paradise Theme Park will provide service with various adventures and exciting rides. Adventures rides will be categorized by three types of segment:

4.1 Thrilling Rides

13

Adventure World Water World

Adventurous

Rides

Thrilling RidesFamily RidesChildre

n Rides

For some of the most spine-tingling, heart pumping scream rides in the country get down to Paradise Theme Park. There are five thrilling rides we will provide to our adventure lover customers.

Roller Coaster (DRAGON EXPRESS)

STATISTICS

Length: 200 mtrs

Top Speed: 80 k/ph

Ride Duration: approx 1.30 mins

Number of Passengers: 14

Requirement: Minimum 150cms.

Manufacturer: Built in Germany

Bumper cars

STATISTICS

Length: 1800 sqf. (Rectangular)

Top Speed: 30 k/ph

Ride Duration: approx 2 mins

Number of cars: 15

Each car contain: 2 passenger

Requirement: Minimum 120 cms.

Bounty’s Revenge

14

http://en.wikipedia.org/wiki/Image:Rollercoaster_expedition_geforce_holiday_park_germany.jpg

STATISTICS

Height: Stands at 14m. Swings in 75 degree arc.

Ride Duration: 1min 30secs


Requirement: 107cm accompanied, 137cm unaccompanied


Giant Splash

STATISTICS

Ride Duration: 5 Mins.

Number of boat: 10

Each boat contain: 4 Passengers


Manufacturer: Australia

15

Reef Diver

STATISTICS

Height: 60 meters

Speed: 50 k/ph

Ride Duration: 1min


Requirement: 107cm accompanied, 137cm

unaccompanied


Attention: “Thrill ride is not for the faint-hearted!"

4.2 Family rides:

Paradise Theme Park will provide service through family rides - catering for the younger thrill seekers, slightly less adventurous and tiny tots but still guaranteed to delight.

ZOZO Train

STATISTICS

Length: 300 meters

Top Speed: 25k/ph



Requirement: Any height applicable

16

Ferris wheel

STATISTICS

Height: 150 Foot

Top Speed: Normal Speed




Manufacturer: Built in England

Bumper Boats

STATISTICS

Height to operate bumpers: 122cm

Height to be a passenger: 90 cm


Number of boats: 12

17

http://en.wikipedia.org/wiki/Image:Ocean_City_Ferris_Wheel.jpg

http://en.wikipedia.org/wiki/Image:Bumperboats.jpg

Each boat contain: 1passenger

Maximum weight: 136kg

Requirement: Not below 3 feet


Paddle Boats

STATISTICS

Ride Duration: 10 mins.


Weight Requirement: 150kg (2 riders)


4D Cinema

STATISTICS

Capacity: 300 seats

Sound System: Dolby Digital

Environment: Air-conditioned


18

Magic-Carpet

STATISTICS



Weight Requirement: 90 kg each (max.)

Height Requirement: Minimum 150cms


Speed Way

STATISTICS




Height Requirement: Minimum 150cms

19


Swing Rides

STATISTICS

Height: 150 Foot

Top Speed: Moderate Speed





Rail Rider

STATISTICS

Height: 4m Length: 500mTop Speed: Pedaling power Number of Passengers: 34 Requirement: 90cm


20

Manufacturer: Thailand

Lifting Boat

STATISTICS

Height: 300 Foot

Top Speed: Moderate Speed

Ride Duration: approx 10 mins.




Crazy Car

STATISTICS

Length: 2000 sqf. (Rectangular)

Top Speed: 40 k/ph


Number of cars: 15

Each car contain: 2 passenger


21

Space Wheel

STATISTICS

Top Speed: 40 k/ph

Ride Duration: approx 2 mins Number of

Chairs: 50

Each contain: 1 passenger Requirement:

Minimum 120 cms.

Manufacturer: Built in Australia

Flying Kite

STATISTICS

Top Speed: 60 k/ph


Chairs: 25

Each contain: 2 passengers Requirement:

Minimum 120 cms.


22

Speedy Cup

STATISTICS

Top Speed: 50 k/ph


Number of Cups: 20

Each contain: 3 passengers



Magnetic Train

STATISTICS

Top Speed: 80 k/ph


Container: 15

Each contain: 5 passengers Requirement:

Minimum 150 cms.


23

4.3 Children Rides

Paradise Theme Park will also provide service through children rides - catering for the children who want to get little bit adventurous and tiny tots but still guaranteed to delight.

Mini Wheel

STATISTICS



Weight Requirement: Max.40 kg

Height Requirement: 50cms


Mini Train

STATISTICS

Length: 200 meters

Top Speed: 20k/ph


24


Requirement: Any height applicable

Little Leaper

STATISTICS

Top Speed: Drops 2 metres per sec


Requirement: 90cm

Manufacturer: Zamperla Rides

Coffee Cup

STATISTICS

25

Top Speed: Normal Rounding


Requirements: 90cm


Air ride

STATISTICS

Top Speed: 40 km/h


Requirements: 90cm


Little Speed Boat

STATISTICS

Top Speed: 30 km/h


Requirement: 90cm


26

Cinderella ride

STATISTICS

Top Speed: Normal


Number of Rides: 10

Requirement: 90cm


Dragon coaster

STATISTICS

Top Speed: 50 km\h



Requirements: 90cm


27

Rounding car

STATISTICS

Top Speed: Normal


Number of cars: 06

Requirement: 90cm


Mini car

STATISTICS

Top Speed: Normal


Number of cars: 06

Requirements: 90cm


28

Swing Horse

STATISTICS

Top Speed: 20km\h


Number of Horses: 15

Requirement: 90cm


Mini Air Craft

STATISTICS

Top Speed: Normal

Number of Sits: 6


Requirements: 90cm


29

Digger Land

STATISTICS

Top Speed: Drops 12 metres per sec


Requirement: 90cm


Video Games

STATISTICS

Number of Gamers: 10

Screen: Wide

Sound: Smooth

Requirement: 90cm


30

Crazy Bus

STATISTICS

Top Speed: Normal


Requirements: 90cm


4.4 Water World

Open all year round, Paradise Theme Park will also provide service with the water slides. Here people will get wet and wild with their family and friends… Located within the Paradise Theme Park where will have thrilling waterslides for older kids, splash pools for the very young, restaurants, DJ shows, dance zones, changing areas, and everything else you may need for some splashing fun!

Water Mountain Mat Slides

STATISTICS

Duration: Unlimited


Weight Requirement: 90kg

31

Length: 150 mtrs

Requirement: 100cm. No eyewear and no jewelry permitted for safety.

Rocky Mountain Rapids

STATISTICS


Requirement: 110cm. No eyewear and no

jewelry permitted for your safety.

Weight Requirement: 90kg (single tube)

Length: 160 mtrs

Duration: Unlimited

Aqua Super 6 Racer

STATISTICS

Length: 110 mtrs

Top Speed: 40 k/ph

Ride Duration: approx 10 secs


Requirement: 110 cms. No eyewear and

no jewelry permitted for safety.

32

Secret Cove Pools

Two Pools with 4 interconnecting waterslides.

Depth - 0.3 meters of water.

With a Dragon & Spooky tree water features, it makes this water playground a favorite for the

younger children. Mum & Dad can even relax on the lawn and watch!

Pool Slide

STATISTICS

Length: 130mtrs

Top Speed: 50 k/ph


Number of Passengers: 2(one slide)

Requirement: 110 cms. No eyewear and no

jewelry permitted for safety

33

Rocky Island

STATISTICS

Length: 130mtrs

Top Speed: 50 k/ph



Requirement: 110 cms. No eyewear

and no jewelry permitted for safety

Wave Pool

STATISTICS

Length: 300mtrs

Wave: High

Ride Duration: Unlimited


Requirement: 110 cms. No eyewear and no

jewelry permitted for safety

34

Cannel Way

STATISTICS

Length: 180mtrs

Top Speed: 50 k/ph



Requirement: 110 cms. No eyewear and

no jewelry permitted for safety

Swan Boat

STATISTICS

Length: 200mtrs

Top Speed: 50 k/ph



Requirement: 110 cms. No eyewear

35

4.5 Schedules and Facilities:

Age Scheduling

Segmentation Age QuantityChildren rides

5-12 15

Family rides

13-above 15

Thrilling rides 15-35 5

Opening & Closing Times:

Weekdays Friday & public Holidays

Park Open : 11.00 am

Park Close :9.00 pm

Park Open :10.00 am

Park Close : 10.00 pm

Other Facilities:

Water Park Facilities

We will have:

Separate changing rooms for men and women with lockers, toilets & showers.

Towels and swimming trunks for hire or purchase

For health and safety reasons, children under 10 years of age must be accompanied by a responsible adult.

We will have fully trained lifeguards all over the water park.

36

Restaurant facilities

Big Fort Restaurant: A superb Thai and International menu at this restaurant where diners eat in a castle surrounded by dinosaurs, lagoons and mist pools.

Sea Shore Cafe: Set in a lagoon and surrounded by water on all sides, the Sea Shore Café is an ideal place to while away the afternoon. Mouth-watering pizza and BBQ wings are some of your favorite dishes available here.

High Fly Station: Spicy Fried Chicken, Burgers, Fries & so many on.......

Bus service

Paradise Theme Parkwill provide service through their own transportation service. We will have 10 buses which stops at various busy areas of Dhaka City.

4.6 Customer:

Paradise Theme Park will segment their customer on the basis of income level. Basically we will target three types of following income groups:

Upper Class

Upper –Middle Class

Middle Class

Lower-Middle Class

Corporate Clients and Groups:

Paradise Theme Park will provide as a destination for group outings, picnics or company family days. For groups, schools, companies, universities and other organizations we host:

Birthday Parties

37

Company Picnics

Group Outings

Family Days

Wedding Parties

Conferences

We will try to make as a corporate client with some renowned following companies:

Airtel

Banglalink

Robi

Grameen Phone

Nokia

Ericsson

Walton

Standard Chartered Bank

Citi Bank

HSBC

Homebound

Cocacola

Pepsi

KFC

Pizza Hut

BFC

Dominos

Hop Lun Bd.

MM Ispahani

Nestle Bangladesh

Keya Cosmetics Ltd.

38

Rahimafrooz

GMG Airlines

Etc.

4.7 Competitors

There are two well known and big theme parks in Bangladesh.

1. Fantasy kingdom

2. Nondon park

Fantasy Kingdom

Fantasy Kingdom is one of the largest and number one theme park in Bangladesh. It

is situated 30 minutes distance from Dhaka city. It has approximately 25 acres area.

The park is well design with various rides. They have around 25 types of rides. They

provide good service with this rides with high amount of charges. Although they

have captured more than40% market share in theme park industry as a leader. The

one thing is that they have also water park which is excluded from the fantasy

kingdom, that’s why customer have to pay extra amount for entrance in water park

which is not desirable for today’s customer.

Nondon Park

Nondon Park is a second largest theme park in Bangladesh but fron the area point of

view it contains around 33 acres then other existing parks in Bangladesh. The park

is situated around 60 minutes distance from Dhaka city. They have also no own

transportation facility, but the water park is included within their main park. In spite

of the water park is included in the main park, after that also customers have to pay

extra amount for special eater related rides which is also not desirable for customer.

39

5.Marketing Plan

Image:

To get business we need to project an image that attracts potential customers and

clients, rather than repels them. The image we will project by telling people about

our business will be the key factor to attract and retain our customers. Image of an

organization and its profit margin are positively related. More renowned the

business is the greater is the profit margin.

To develop the image of PARADISE THEME PARKTHEME PARK, we have decided on

three major components:

5.1 Advertising:

Advertising is any paid form of non personal presentation and promotion of ideas,

goods, or services by an identified sponsor.

Our advertising massage is our international rides and exclusive services will thrill

customers’ mind with cheer, joy, fun, and adventures.

Advertising Media

40

Adversising

Sales Promotion

Publicity

The most important thing for Paradise Theme Parkto choose the advertising media,

which are the advertising outlets, including newspapers, television, direct mail, FM-

radio, magazines, newsletters, brochures, telephone, internet, billboards and

outdoor displays.

We will use the following media:

Print Media

Newspapers:

Newspaper advertising is flexibility,

timelines, good local market coverage,

broad acceptance and high believability.

Newspapers allow us to reach audiences

from small local communities to national

readerships in the millions. So newspaper

is the best media for our Paradise Theme

Park. We will use the following selected

newspaper:

• The Daily Prothom Alo.

41

M e d i a

• The Daily Jonokontho.

• The Daily Jugantor.

• The Daily Ittafaq.

• The Daily Star.

• The Holiday.

Frequency: Before weekly holidays.

Magazines:

Magazine has high geographic and demographic selectivity, credibility and prestige, high-

quality reproduction, long life, and good pass-along relationship. That’s why we will use

following Magazines as advertising media.

• Anondo Alo.

• Anonna.

• Bichitra.

• The Star.

Frequency: Once a month.

Electronic media

Television

Television media is the most favorite and

powerful advertising media for any product.

Television advertising is combines sight, sound,

and motion, appealing to the senses, high attention & high reach. Although the Television

Media is very expensive but if we calculate the reach of the message, then the cost will be

42

lower for per person. Paradise Theme Park will mainly broadcast its advertising within the

most popular programs. We will use the following selected televisions:

• Ntv.

• Channel i.

• Desh tv.

• Rtv.

• ATN Bangla.

• Banglavision.

• Ekuse tv.

Frequency: 5times a month.

FM-Radio

Fm- radio is another electronic media which is very popular now a days and also first

reachable to teenagers. That’s why Paradise Theme Parkwill choose popular following radio

stations:

Frequency: 3 times per day.

Web Media

Internet

43

Radio

Internet is the most important advertising media now a days, so Paradise Theme Park will

also give advertise through internet. We have already bought an Internet Domain. Our

Internet address is www.adventureworld.com. People can easily access to this site & get

detail informations about us like ticket price, park opening time, membership details &so

on.

Outdoor

Outdoor is the other advertising media for Paradise Theme Park. Because outdoor has

flexibility, high repeat exposure, low cost, low competition. In this advertising we will use

billboard & banner. We will establish billboard following locations:

• Dhanmondi

• Banani

• Baridhara

• Uttara

• Motijheel

• Firmgate

• Gulisthan

• Kachpur

• Sonargaon

Mobile Billboard:

We will also advertise through our own bus services. Our company logo and name will

be printed on the body of buses in a very colorful manner.

5.2 Sales Promotion

Paradise Theme Park will promote sales with the best effort. To promote sales Paradise

Theme Park will take some effective promoting tools and will arrange various programs

44

for increasing sales. Paradise Theme Park will also arrange a training program for sales

persons of the park.

Discounts

Paradise Theme Park will give discounts

on ticket prices of every special days like

fathers day, mothers day, valentine day,

every Eid day, Independence day and so

on.

Raffle draw

Paradise Theme Park will arrange a raffle draw program for theme park visitors on every

public holiday with prizes.

Concert

Paradise Theme Park will also arrange

concert with renowned celebrities on every

public holiday and special day which will be

free for the visitors.

5.3 Publicity

Like advertising and sales promotion, publicity is a non-personal form of communication.

Nevertheless, it is transmitted by mass medium in news story form and is not paid for

directly by a sponsor. Publicity is actually part of public relations, a set of

communications activities designed to create and maintain a favorable public image for

a firm.

Again, publicity is the act, process, or occupation of disseminating information to gain

public interest. Publicity is the deliberate attempt to manage the public's perception of a

45

product. The product could include anything from traditional goods and services, to

celebrities, or works of entertainment.

Firms attempt to gain publicity for several purposes. They may want to increase

awareness of their products, to build a positive image with the general public, to gain

recognition for employees and accomplishments, or at times counter negative events or

news stories.

Publicity is all about informing the public about a business’s existence and its activities.

Before publicizing PARADISE THEME PARK, there should be clear statements of what

makes the business different from its competitors, what is hoped to be achieved through

publicity plan, who are the target customers, and what should be the target media. After

having a clear picture of what is hoped to achieve, publicity plans should be designed by

putting greater emphasis on it.

The following will be done to publicize PARADISE THEME PARK,

Grand Opening

When the business will come into existence, the first thing to do is to create the

excitement through a knock out grand opening celebration.

Contests

Paradise Theme Park will take part in different types of contests and will promote its

products.

Sign Board

Outside of our theme park, there will be an attractive sign board of our company.

People will be able to know our company through that sign board.

Meet the Press

When Paradise Theme Park will go for any product extensions, changes any kinds of

facilities and want the public to know about new arrivals of products, it can do so by

meeting the press.

46

http://www.answers.com/main/ntquery;jsessionid=gocl1qskgnbt1?method=4&dsid=2222&dekey=Product+(business)&gwp=8&curtab=2222_1&sbid=lc02b

Carry Business Cards

Business cards, logos, letter head are some important tools to get publicity for

Paradise Theme Park. These will help to spread the word about Paradise Theme

Park.

Specialty Advertising

Paradise Theme Park will put its logo and slogan on calendars, note pads, ballpoint

pens, T-shirts and will give them to prospective customers. In this way, Paradise

Theme Park will get publicity.

Setting up Company Website

Paradise Theme

Park’s website will

be set up which will

have detailed

information about it.

Media

Newspaper ads,

magazine ads and

articles about

Paradise Theme Park

will also help to get

the targeted publicity for Paradise Theme Park.

Besides, all these we will also create publicity of our business by following ways-

Event sponsorship

Make an analysis or prediction

Conduct a poll or survey

Issue a report

47

Celebrate an anniversary

Road & Street show

5.4 Other Marketing Strategies:

We will also go for an agreement with KFC, BFC, Pizza Hut etc. by which they will also

promote the customers by giving them our company leaflets, special offers on our park

upon purchase of foods of predetermined amounts.

5.5 Pricing Policy:

To compete with other theme parks we are going to set prices by following competitive

methods.

Children below 3ft. Children above 3ft. Adult

Entry Free Tk.150 Tk.250

Rides[per] Free Tk.50 Tk.50-80

Family Package Tk.1600 [4 persons]

Picnic Packages Contact:+88025252501-9

48

KFCPizza HutBFC

5.6 Location of Our Project

Location selecting is an important factor for the organization. In here we will choice that particular location that is suitable and also minimize the cost and maximize the profit for the organization. Paradise Theme Park will be located at Sonargaon,Narayanganj in Dhaka. It will be approximate 45 minutes distance from Dhaka city. It is the western side of Dhaka. Other theme parks (e.g. - Fantasy kingdom, Nandon) are located at the eastern side of Dhaka.

Reasons for choosing location:

Beautiful and Lucrative site.

Pollution Free Environment.

Easier communication.

Availability of Workforce.

Sufficiency of Public Utility.

Scope for Expansion.

6. SWOT Analysis:

Strength

Various unique international

rides

Own transportation facilities

The land of park area is own, not leasing

High skilled employees

Large area, for further business expansion

Natural based environment

49

Weakness

We have insufficient money to operate our business.

High cost structure

Opportunities:

Technology advancement.

Changing customer needs.

Threats:

Inflation

Political instability

A new competitor in home market

Cost of technology investment

Competitor has a new, innovative product or service

Tax increases

Economic pressure

7. Risk Management:

List of Risks: We have categorized the risks in three categories:

Uncontrollable:

The political instability in Bangladesh.Inflation of money.

Partially controllable:

Damages of rides equipment due to fire.Damages of assets (Vehicle, Office equipment, AC etc.)Accident cause during transportation.Competitive risk.

50

Controllable:

Operating problems of rides.Employee conflict.Electricity failure.Dissatisfied customer.

Dealing with the Risk: To deal with the risks listed above, the following actions should be taken:

Make a satisfactory working environment for employees.Make alternative provisions for power supply.Offering the most adventurous rides and best customer service.Employing more experienced personnel.Maintaining & upgrading equipment.Extensive training on new equipment or procedure.Providing iron bar on windows.Maintaining adequate security, guard etc.Shift the risk by obtaining suitable insurance policy.Make adequate planning to absorb the risks.Plan and implement policies to beat competition.

8.Partnership Agreement Paradise Theme Park

Nabinagar,savar,Dhaka.Bangladesh.

Telephone: +88025252501-9

1. The agreement is made within the following six persons,

1) Imroz Mahmud, H.no. 41/c,Rd. no. 4/A, Dhanmondi, Dhaka 1209

Mob: 01674909602 Email: [email protected].

2) Lamia Hossain, 95, West Dhanmondi, Shankar, Chairman Goli,

51

mailto:[email protected]

Dhaka 1207, Mob: 01674669849, Email: [email protected].

3) Gobinda Ghosh, H.no. 36/b, Monneswar Road, Jigatola, Dhaka

Mob: 01671487961 Email: [email protected]

4) Nabila Rahman, 23/A, Rd.no.11/A, Dhanmondi, Dhaka 1209, Mob: 01673710146,

Email: [email protected]

5) Sajal Ahmed, H.no. 36/b, Monneswar Road, Jigatola, Dhaka, Mob:

01815265349, Email: [email protected]

6) Pongkaj Sharma, H.no. 14/b,Road no.27, Dhanmondi, Dhaka 1209Mob:

01923340835, Email: [email protected]

2. The type of the business is a theme park business & the investment requirement is total

amount tk. 180,00,00,000.

The amount of investment by each partners are as follows:

Name of Partners Share Investment amount (in taka)

Imroz Mahmud 16.67% 300000000

Lamia Hossain 16.67% 300000000

Gobinda Ghosh 16.67% 300000000

Nabila Rahman 16.67% 300000000

Sajal Ahmed 16.67% 300000000

Pongkaj Sharma 16.67% 300000000

52





Total 100% 180,00,00,000

3.The profit and losses will be shared equally among partners.

4. Each partner can draw 65% of their income and remaining 35% will go to retained

earnings.

5.The important duties of the partners are,

i. Justice, Faithfulness: True accounts, Full Information: Partners are bound to

carry on the business of the firm to the greatest common advantages, to be just

and faithful to each other, and to render true accounts and full information of all

things affecting the firm to any partner or his legal representative. Sec-9

ii. Equality of losses: Subject to any contract to the country, partners are bound to

pay the losses of the firm equally. Sec- 13(B)

iii. No private benefit: A partner cannot use the partnership properties directly or

indirectly for his own benefit.

iv. NO secret profit: If a partner carries on any competing business of the firm, s/he

shall account for and pay to the firm all profits made by him on the business. Sec-

16 (B)

v. Unlimited liability: Every partner is liable for the acts of the firm done while

s/he is a partner. The liability is joint and several. Sec-25

6. Decision making for every possibility will be done by Imroz Mahmud, Managing

Director of Paradise Theme Park. But, every partner has some right to act on behalf of

the firm. He has express and implied authority.

7. Each partner has a chance to write down, the name of his authorized nominee (Wife,

children, or third party). If anyone become disabling or incase of death, the authorized

people will get the amount of the invested money. As well as this contract will be broken

down. The third party will not be treated as a partner.

8. If anyone become accuse of doing a bad situation, he must be punished based on the

intensity of the impact. If it is high, he should be expelled from the business and this

contract will be isolated.

53

9. Any partner, who wants to leave, has the right to transfer his ownership to another

person, who is capable enough.

10. The rights of partners, and the relations of partners to one another, are determined

by the agreement of the partners.

11. Conduct of business: Every partner shall have the right to take part in the conduct of

the business – section 12 (a).

12. Equality of profits: The partners are entitled to share equally in the profit earned. -

Sec.13 (b).

13. Every partner has some right to act on behalf of the firm. He has express and implied

authority.

14. A partner has the right to get the firm dissolved under appropriate circumstances.

Upon dissolution, the partners have the right to get accounts of the firm and surplus

assets according to their shares.

15. Right to carrying on a competing business: By a special agreement, an outgoing

partner can be prevented from carrying on a similar business within a specified period

or local limits.

16. Right to share profits after retirement: If after retirement, the continuing partners

carry on the business of the firm with the property of the firm the outgoing partner is

entitled to get share of profits or 6% per annum of his share of the property of the firm,

at their option. Sec-37.

17. Paradise Theme Park partnership agreement will be registered by the authorized

register.

18. Before doing this, Paradise Theme Park will complete the licensing requirement by

the concerned authority.

19. All individuals of this partnership business are liable for payment of income tax by

maintaining government regulations in regarding sector.

54

9. HRM

9.1 Work policies

Work policies are one of the important things, which the organization should consider

very carefully. There are certain factors that should be included in work policies that

may affect employees. Due to poor labor law and increasing number of welfare

organizations in the country, the workers sometimes want to fulfill unfair means. This is

why nowadays the organizations signed the Job Specification and Job Description so

that they are totally aware of the situation and later they can’t raises their voice. The

purpose of policy is to provide guidelines for administering a modified duty program.

We have considered certain areas in which we will reveal details of our work policy.

They are as follows

HOURS OF WORKS:

10.00 am to 4.00 pm

4.00 pm to 10.00 pm

SAFETY ACCIDENT PREVENTION:

1. First aid box will be there for small injuries.

2. Fire extinguisher will be present on the spot.

Clinic will be there to deal with serious injuries happened to workers at the time of duty.

55

COMPENSATION:

The most important and the most vital work of a human resource manager are to plan

the compensation program of an organization’s employees. Job evaluation is the process

whereby an organization systematically establishes its compensation program. In this

process, jobs are compared in order to determine each day’s appropriate worth within

the organization.

Employees exchange work for rewards. The most important reward and indeed, the

most obvious is money. But not all employees earn the same amount of money. This

differentiation is explained by the compensation program.

Employee Benefits

When an organization designs its overall compensation program, a critical area of

concern is what benefits to provide. Today’s workers expect more than just an hourly

wage or a salary; they want additional considerations that will enrich their lives. These

considerations in an employment setting are called employment benefits.

Employee benefits have grown in importance and variety over the past several decades.

Once perceived as an added feature, employee benefit administration has transformed

itself into a well thought-out, well organized package. Employers realize that such

benefits affect whether or not applicants accept their employment offers, or once

employed, stay with the organization. Benefits are, therefore, necessary components of

an effectively functioning compensation program.

For the employees of Paradise Theme Park, special benefit programs will be provided.

The benefit programs are explained below:

a. Employee’s Compensation - This is for the employees at the park of

Paradise Theme Park. If the employees are hurt at the time of working in the

56

theme park, then any loss to the employees will be borne by the

organization. The injured employee will be compensated either by monetary

allocation or by payment of medical expenses.

b. Sick leave – This benefit will provide the opportunity for employees to take

sick leave and also get paid for their absence.

c. Vacation and holiday leave – This will be available for the employees if

they are with the organization for a specified period of time. Common

practice would be to relate the length of vacation to the length of tenure and

job classification in the organization.

TIME OFF:

If a worker is suffering problems related with family, in that time he can’t work

properly. If we allow him/her a couple of days leave the result will be better. In this

way, we will not lose skill workers and win the heart of the local people.

GRIEVANCE:

We will arrange a session every Friday for workers, where they will disclose their

problems without any type of hesitation. This will help the management to know what

their workers have in their mind and by this way they can reduce the gap or

miscommunication between them. This sort of open discussion will help the workers to

feel that they are part of the organization.

TERMINATION:

The management will inform the concern worker a month ago that his job will be

terminated at a said date. The worker will receive a month or half a month salary

depending on the situation in which they will be terminated.

57

9.2 Key Personnel:

Their Roles and Responsibilities:

The role of a Managing director (MD) is to:

Design, develop and implement the strategic plan for their company in the most cost effective and time efficient manner.

The Managing director is responsible for both the day-to-day running of the company and developing business plans for the long term future of the organization.

As the title suggests, the Managing director needs to manage everything. This includes the staff, the customers, the budget, the company's assets and all other company resources to make the best use of them and increase the company's profitability.

Marketing Responsibilities

Provide leadership on serving the client better Support sales team & distribution partners

58

Name Designation

Imroz Mahmud Managing Director

Lamia Hossain Marketing Director

Gobinda Ghosh Finance Director

Sajal Ahmed Service Director

Pongkaj Sharma HR Director

Nabila Rahman HR Manager

Manage advertising & promotions Manage client relationships

Finance Director

Managing the financial risks of the corporation. financial planning and record-keeping, as well as financial reporting to higher

management. analysis of data.

HR Director

HR director has responsibility for all of the functions that deal with the needs and activities of the organization's people including these areas of responsibility.

Recruiting Hiring Training Organization Development Communication Performance Management Coaching Policy Recommendation Salary and Benefits Team Building Employee Relations Leadership

Service Director:He is responsible for:

Managing, controlling, and directing all the operations in the park. Monitoring and directing the service managers, security managers, and restaurant

managers.

59

http://humanresources.about.com/od/managementandleadership/Management_Leadership_Business_Strategy_Small_Business.htm

http://humanresources.about.com/od/legalissues/Policy_Samples_Job_Descriptions_Employment_Law_Employee_Relations.htm

http://humanresources.about.com/od/involvementteams/Team_Building_Employee_Empowerment_Employee_Involvement.htm

http://humanresources.about.com/od/salaryandbenefits/Salary_Benefits_Variable_Pay_Bonuses_Profit_Sharing.htm

http://humanresources.about.com/od/policiesandsamples1/a/how_to_policy.htm

http://humanresources.about.com/od/coachingmentoring/Coaching_Mentoring_Consulting_Learning_Organizations.htm

http://humanresources.about.com/od/performancemanagement/Performance_Management_Evaluation_Review_Improvement.htm

http://humanresources.about.com/od/interpersonalcommunication/Communication_Email_Newsletters_Meetings_Presentations.htm

http://humanresources.about.com/od/development/Change_Management_Organization_Development_Culture.htm

http://humanresources.about.com/od/training/Training_Development_and_Education_for_Employees.htm

http://humanresources.about.com/od/selectemployees/Employee_Selection_and_Employee_Hiring.htm

http://humanresources.about.com/od/recruiting/Recruiting_Employee_Recruitment_Recruiting_Talented_Employees.htm

http://en.wikipedia.org/wiki/Analysis

http://en.wikipedia.org/wiki/Financial_planning

http://en.wikipedia.org/wiki/Risk

http://en.wikipedia.org/wiki/Finance

9.3 Staffing Plan:

Designation No. of person Salary per Total salary

Managing Director 1 150,000 150,000

HR Director 1 100,000 1,00,000

Finance Director 1 1,00,000 1,00,000

Service Director 1 1,00,000 1,00,000

Marketing Director 1 1,00,000 1,00,000

HR Manager 2 50,000 1,00,000

Finance Manager 2 50,000 1,00,000

Accountant 2 40,000 80,000

Service Manager 2 50,000 1,00,000

Restaurant Manager 3 35,000 1,05,000

Security Manager 2 50,000 1,00,000

Marketing Manager 2 50,000 1,00,000

Sales Manager 2 35,000 70,000

Executives 12 25,000 3,00,000

Engineer 3 50,000 1,50,000

Driver 10 18,000 1,80,000

Cook 6 25,000 1,50,000

Boy 20 8,000 1,60,000

Security Guard 60 8,000 4,80,000

Sales Person 7 15,000 1,05,000

Helper 10 6,000 60,000

Total Number= 150 Total= 28,90,000

60

9.4 Organogram:

61

Managing Director

HR Director

HR Manager

Executives

Finance Director

Finance manager

Executives

Accountant

Service Director

Service MAnager

Engineer

Operators

Driver

Helper

Restaurant Manager

Cook and Boys

Security Manager

Security Guards

Marketing Director

Marketing Manager

Executives

Sales Manager

Sales Persons

10: Forecasting Results

10.1 Sales Forecast:

Rides Jan Feb Mar Apr May Jun

Adult 3900 4050 4500 4500 3750 3080

Children 1560 1620 1800 2250 2250 2310

Family 2340 2430 1800 750 1500 2310

Water 200 400 900 2500 3000 3300

Total[visit

or]

8000 8500 9000 10000 10500 11000

Total [In

tk.]

64000

00

68000

00

72000

00

80000

00

840000

0

8800000

Rides Jul Aug Sep Oct Nov Dec

Adult 3200 3820 4000 5000 5600 5960

Children 2400 2460 3000 3750 4200 4470

Family 2400 1920 3000 3750 4200 4470

Water 4000 4300 3000 1500 500 100

Total[visitor] 12000 12500 13000 14000 14500 15000

Total [In tk.] 96000

00

10000

000

10400

000

11200

000

11600

000

120000

00

5 Year Sales Forecast

Year Total No. of

Visitors

Total Sales [in taka]

2011 138,000 9,66,00,000

2012 158,700 11,10,90,000

62

2013 182,505 12,77,53,500

2014 209,880 14,69,16,525

2015 241362 16,89,54,000

10.2 Cash Flow Statements:

From Jan-Jun [2011]

Particulars Jan. Feb. Mar. Apr. May. Jun.Cash Receipts

SalesTotal Cash In

Cash Disbarments

Utilities bills Telephone bill Repair cost Salary Tax on sale (15%) Transportation

cost Food stuff Insurance Others Advertising

Total cash out

56,00,000 59,50,000 63,00,000 70,00,000 73,50,000 77,00,00056,00,000 59,50,000 63,00,000 70,00,000 73,50,000 77,00,000

5,00,00050,000

-28,90,000

8,40,0001,50,000

8,00,00050,00050,000

10,00,000

5,00,00060,000

-28,90,0008,92,500150,000

850,00050,000

-8,00,000

5,30,00040,00010,000

28,90,000945,000160,000

850,00050,000

-800,000

5,20,00050,00015,000

28,90,00010,50,000170,000

900,00050,00030,000

800,000

5,30,00060,00020,000

28,90,00011,02,5001,60,000

950,00050,00020,000

800,000

5,40,00070,00025,000

28,90,00011,55,0001,55,000

10,00,00050,00020,000

800,000

63,30,000 61,92,500 62,75,000 64,75,000 65,82,500 67,05,000

Surplus/Deficit Cash Balance

-7,30,000 -2,42,500 25,000 5,25,000 7,67,500 9,95,000

63

From Jul-Dec [2011]

Particulars Jul. Aug. Sep. Oct. Nov. Dec.Cash Receipts

SalesTotal Cash In

Cash Disbarments

Utilities bills Telephone bill Repair cost Salary Tax on sale (15%) Transportation

cost Food stuff Insurance Others Advertising

Total cash out

84,00,000

87,50,000 91,00,000

98,00,000

101,50,000 1,05,00,000

84,00,000

87,50,000 91,00,000

98,00,000

1,01,50,000

1,05,00,000

5,50,00050,00040,000

28,90,000

12,60,000

1,50,000

11,00,000

50,00050,000

10,00,000

5,60,00060,00030,000

28,90,00013,12,500150,000

11,50,00050,00060,000

10,00,000

5,70,00040,00040,000

28,90,000

13,65,000

160,000

12,00,000

50,00040,000

10,00,000

5,75,00050,00045,000

28,90,000

14,70,000

170,000

12,50,000

50,00050,000

10,00,000

5,80,00060,00050,000

28,90,00015,22,5001,60,000

14,00,00050,00060,000

11,00,000

5,90,00070,00060,000

28,90,00015,75,0001,55,000

15,00,00050,00070,000

12,00,000

71,40,000

72,62,500 73,55,000

75,50,000

78,72,500 81,60,000

Surplus/Deficit Cash Balance

12,60,000

14,87,,500

17,45,000

22,50,000

22,77,500 23,40,000

Five Year Forecast:

Year Surplus/Deficit Cash Balance

2011 23,40,000

2012 26,91,000

2013 30,94,650

64

2014 35,58,850

2015 40,92,000

10.3 Paradise Theme Park

Income Statement

For the Year Ended Dec.31, 2011

Particulars Amount [in taka]

Amount [in taka]

Revenue: Sales 9,66,00,000

Total revenue 9,66,00,000Less: Expenses

Utilities bills Telephone bill Repair cost Salary Transportation cost Food stuff Insurance Others Advertising Depreciation

Total Expenses

EBT

65,45,0006,60,0003,35,0003,46,80,00018,90,0001,29,50,0006,00,0004,50,0001,13,00,00050,00,000

7,44,10,0002,21,90,000

Less: Tax on sale (15%) 1,44,90,000

EAT 77,00,000

5 Year Income Summary:

Year Earning After Tax [EAT]

2011 77,00,000

2012 88,55,000

65

2013 1,01,85,000

2014 1,17,11,000

2015 1,34,68,000

10.4 Balance Sheet

For the Year Ended Dec.31, 2011

66

5 Year Financial Situations

Year Amount [in taka]

67

2011 195,74,40,000

2012 205,53,12,000

2013 215,80,77,600

2014 226,59,81,480

2015 237,92,80,554

10.5 Break-even Analysis

68

At break-even point, total cost and total revenues are equal, i.e. neither less nor profit situation.

Cost estimation:

Fixed Cost Analysis:

Fixed Cost Amount (TK)LandRidesGeneratorFurnitureOffice buildingsACSound systemLightsComputerTelevisionFanPark constructionInterior designArchitect expenseWater facilitiesElectric facilitiesOthers

Total

25,00,00,000150,00,00,000

1,00,00,0001,50,00,0002,50,00,000

30,00,00010,00,000

200,00020,00,000

5,00,0001,50,000

10,00,00,00050,00,00050,00,00031,50,00050,00,000

100,000

192,51,00,000

Variable Cost Analysis:

69

Variable Cost Amount(TK)Utilities bills (electricity,gas,water)

Telephone bill

Repair cost

Salary

Tax on sale (15%)

Transportation cost

Food stuff

Insurance

Others

Total

5,00,000

50,000

3,00,000

28,90,000

10,50,000

1,50,000

14,60,000

50,000

50,000

65,00,000

Total Cost= Fixed cost + variable cost

= 192, 51, 00,000 + 65,00,000

=193,16,00,000

It is very difficult to calculate the selling price per unit, because Paradise Theme Park offers various packages, some enjoy all rides,

70

others enjoy a few rides. Moreover, our sales also include snacks and lunch as well.

From previous records, we calculated that a person coming to theme park generates a sale of TK 700

And we are expecting to serve on average 10000 people per month.

Variable cost (VC) per unit= 65,00,000/10000

=650

BEQ= fixed cost/Selling price per unit – VC per unit

=192, 51, 00,000 /700-650

=3, 85, 02,000

We need to serve 3, 85, 02,000customers to reach break- even.

10.6 Ratio Analysis

71

Ratio 2011 2012 2013 2014 2015

Current Ratio 79.78% 80% 83% 82.5% 85.6%

Acid Test ratio 79.78% 80% 83% 82.5% 85.6%

Debt. Equity Ratio 8.74% 9.25% 9.85% 10.5% 10.75%

Operating Expense Ratio 4% 4.25% 4.8% 3.9% 4.15%

Average Collection Period 7.56 7.75 7.95 6.9 7.15

Return On Total Asset 0.39% 0.5% 0.65% 0.25% 0.79%

Return On Investment 0.43% 0.49% 0.51% 0.39% 0.53%

Conclusion

72

Paradise Theme Park will be a big investment project of nearly Tk.

180,00,00,000.Our business will provide entertainment service through various

international rides and exclusive customer services like foreign theme park. The

company’s management hopes that the new theme park will fill up

the satisfaction of the customers in whole country.

In our business plan report, every aspects of a business have been portrayed

including marketing, human resource, financial and forecasting. This business

plan has documented that the establishment of Paradise Theme Park is feasible.

Considering industry trends, marketing analysis, competitive analysis,

management expertise, and financial analysis support this conclusion. Therefore,

it can be said that Paradise Theme Park business is going to be a successful

business. We are hoping to become the market leader by the end of 2015.

Bibliography

Mr. Ram Prasad

73

Sales Manager, Fantasy Kingdom

Ms. Asma Akter

Marketing Manager, Fantasy Kingdom

Mr. Kamrul Islam

Operation Manager, Nandan Park

Web:

www.google.com

www.wikipedia.org

www.concordgroup.com.bd

74

http://www.concordgroup.com.bd/

http://www.wikipedia.org/

http://www.google.com/

Documents

Business Plan of a Theme Park