Page 1 of 20

Business Plan

T.C Egbuson LtdHeadquarters

2391 Main Street,

Lagos, Nigeria.

West Africa.

+2348187599447

enquiries@tcegbuson.com

P.O Box 15034.

Page 2 of 20

I. Table of Contents

I. Table of Contents............................................................................2

II. Executive Summary........................................................................3

III. General Company Description........................................................4

IV. Products and Services.....................................................................5

V. The Market......................................................................................6

VI. Marketing Strategy & Implementation..........................................12

VII. Management team/Personnel........................................................14

VIII.Financial Data...............................................................................15

IX. Miscellaneous...............................................................................18

Page 3 of 20

II. Executive Summary

Growing up in one of the third world countries in West Africa, it

was really burdensome trying to find, for example, a plumber if a

kitchen pipe leaked, an electric technican for basic home wiring

purposes, or a maid for house cleaning purposes etc. As a result, my

business was borne out of these experiences to make available a central

hub that easily connects consumers and customers to artisans and

specialized experts, based on respective needs, at home or in small

businesses. The profitability of the business is certain owing to the

recent improved technological conditions and influx of immigrants to

West Africa. We intend to take advantage of this and hence, further

expand to other parts of the world in the near future. This business plan

discusses the idea extensively, its perceived profitable and shows certain

financial estimations.

Page 4 of 20

III. General Company Description

• Mission Statement:

- To create a central hub that effectively bridges the gap and provides

easy accessibility between consumers and artisans/specialized

experts, based on respective needs, at home, school or the workplace.

- To foster trust and build long lasting relationships via a three way

communication between us, the consumers, and the skilled labor

force.

Company Goals and Strategy: - Short-term Goal: To use the quality of our service and advertising to

become renowned and recognized in Africa.

- Long-term Goal: To expand our services across other continents

around the globe.

- Strategy: To relentlessly work hard to provide the best services to

our clients in West Africa.

Ownership/Legal Structure

Page 5 of 20

- T.C Egbuson Ltd will be run as a Sole Proprietorship.

- All debts and libalities of the business will be my responsibility.

- Principally, income taxes will be made on profits accrued.

Facilities and Locations

- T.C Egbuson will be headquarterd in Lagos, Nigeria.

- Other locations would include: Ghana, Togo, and Kenya.

- Prospective locations include Morocco, South Africa, United

States of America, United Kingom, China and India.

IV. Products and Services (Explained).

• With a phone call or a simple click on any internet enabled

elecronic device, consumers will be able to book appointments for

miscellaneous needs, e.g plumbing, gardening, babysitting, etc,

with corresponding available time slots and ,hence, woud be

adequately matched with the appropriate merchandise.

• A service fee will be charged upon booking placement.

• Priority will be given based on selected urgency requirements and

a minimum of a 24 hour interval is required for processing of

booked appointments.

Page 6 of 20

Upon the processing of request, the customer will be contacted by the

service renderer and final arrangements can be made, if necessary.

We will effectively have competitive advantage as a result of the under-

listed factors:-

1) Convenience

2) 24/7 Customer Support

3) Feedback.

V. The Market

Research & Data

Page 7 of 20

Industry Analysis

- Target Market : Our target market will be anyone, aged 18 and older,

male or female, either of the working class or not, in need of

specialized service needs at home, school and in the workplace or any

other institution, as the need arises.

- Market Growth : Due to the exponential rise in investors and foreign

immigrants to West Africa, there has been a sporadic rise in demand

of various services by consumers, thus making market conditions

favorable.

- Communication : Owing to the reliable telecommunication and rapid,

stable internet availability across West Africa, communication, a key

business catalyst, thrives more easily allowing for a successful

market.

Economics

- The market size volume is exorbitantly large due to the vastly

increasing population in West Africa, coupled with technological

advancements and increasing immigration rates.

- We expect to have more than 75% of the market.

- Demand for our services are high due to its tremendous benefits.

Page 8 of 20

- Statistics show that population in West Africa is expected to

continue to rise steadily for the next three decades.

- There is immense growth potential and opportunity for our business

because of the incentives being given by the Government for

support of local businesses.

- Expected barriers to entry may include

o Capital costs

o Marketing costs

o Consumer awareness

o Patents

- The costs aforementioned will be overcome primarily with the use of

my personal and family finances. Awareness will be increased via

advertising strategy, and protection via patents is currently in

progress.

Product (from Customers view)

Features/Benefits.

The business’s services will be professional and built around these

main factors:

Page 9 of 20

1) Convenience to consumers.

2) Reliability.

3) Transparency.

4) Diversity

After-sale services such as warranty, service contracts, support, follow-

up, and refund policy will effectively be in place.

Customers (Demographic Profile)

Targeted customers include, but are not limited to, the following

demographic profile.

- Age: 18 & over.

- Gender: Male and Female

- Income level: Minimum earning of $50.

- Social class: Working class.

- Education: N/A.

For business customers, the demographic factors might be:

Industry (or portion of an industry): - No limitation.

Page 10 of 20

Size of firm: Minimum of 60 employees.

Quality, technology, and price preferences: Differs from company

to company

CompetitionThere is minimal competition expected due to the rare nature of this

service type. However, we would need to be aware of:

1) Michael & Co’s Ltd

Address: 6543 East College Avenue, Lagos Nigeria. 08382.

Service type: Provide urban guide in major West African cities.

Table 1: Competitive Array

KEY INDUSTRY FACTOS

Weighting Competitor Rating

Competitor Weight My rating My weight

Extensive distribution 0.4 6 2.4 3 1.2

Customer focus 0.3 5 1.4 4 1.3

Economies of scale 0.2 3 0.6 3 0.6

Product innovation 0.1 7 0.7 4 0.5

Total 1.0 20 4.9 15 3.7

Page 11 of 20

When the aforementioned success factors were weighted according to

their importance, the outcome showed that T.C.Egbuson Ltd is expected

to dominate the market.

Location

The business’s location as shown on Google Maps.

Page 12 of 20

VI. Markerting Strategy and Implementation

Product/Service Strategy

- Recurrent expansion of service catalogue to meet consumer demands.

Promotional Strategy

- Free $25 coupons and point accumulation for frequent customers i.e

usage of our services at least 5 times every month.

Pricing Strategy

- Affordable, premium prices will be effectively determined by market

forces of supply and demand.

SWOT Analysis

- Every month, the management team will gather to evaluate the

business’s success based on the SWOT analysis. Factors employed in

this analysis will include, but limited to, the business’s

1) Strengths.

2) Weaknesses

3) Opportunities

4) Threats Advertising

Page 13 of 20

To effectively promote awareness, the business will utilize the following advert methodologies.

1) Flyers (Main).2) Posters.3) Internet and referral networks.

Page 14 of 20

Future Expansion/Projection

VII. Management Team/Personnel

Prospective Partners - J.K Spiff Law Associate Inc.

- F.P & Sons Consultancy Ltd.

Recruiting/Workforce - 100 employees.

- Hiring will occur on a rolling basis.

- Interns will be recruited after two years of operation and will be re-invited if satisfactory progress is achieved upon evaluation.

Departmental Hierarchy

1) Executive Officer

Page 15 of 20

2) General Manager

a) Finance director

- Tax and Payroll

b) Superintendent

- Recruiting/Miscellaneous

VIII. Financial Data

Fig 1. Projected Profit/Loss Statement.

Page 16 of 20

Fig 2. Start-up and Fixed Cost

Page 17 of 20

Fig 3. Break-Even Analysis

Sale projections were made from a sales forecast, which included,

but not limited to, sales, cost of goods sold, expenses, and profit month-

by-month for one year. Consequently, a high turnover and projected

profit of about $60,000 in the first year of operation was forecasted.

Based off this, further projections were made for the next three

years and a trend of relatively a 2.5% increased profit from the previous

Page 18 of 20

year was observed. Therefore, after three years after commencement, a

7.5% profit is expected. Major assumptions were made which included

when cash would be collected after making sales, mode of payment

when inventory or materials are purchased, and irregular expenses such

as quarterly tax payments, maintenance and repairs, or seasonal

inventory buildup.

Furthermore, fixed and start–up costs were effectively determined

(about $10,000) and a break-even analysis showed that about $11,450

worth of sales will be needed to pay off all fixed costs and have a zero

income.

IX. Appendices

Additional documents to be attached include:

Brochures

Industry studies

Blueprints and plans

Magazine or other articles

Detailed lists of equipment owned or to be purchased

Copies of leases and contracts

Letters of support from future customers

Page 19 of 20

Any other materials needed to support the assumptions in this plan

Market research studies

List of assets available as collateral for a loan.

Facility Diagram

Resume

Page 20 of 20