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Businessplan toolkit
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ContentsSectionThe business at a glanceThe business in detail
HistoryProducts and servicesStructureSWOT analysisPremises, plant and equipmentInformation systems and telecommunicationsIntellectual property, licences and membershipsInsurances
Goals, milestones, strategiesGoals and milestonesMarketingSalesCustomer management and retentionPricing
The competitive landscapeThe industryTarget marketThe competition
Financial forecastsSet-up costsProfit and loss forecastCash flow forecastBalance sheet forecastBreak-even analysis
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The business at a glance
The business at a glance
Your introduction
Business name
Owners
What we do
Our vision
Our unique selling
proposition
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The business at a glance
Our products
and services
Our target market
Our goals
Capital requirements
5
The business in detail
History
Your introduction
Date established
Operating history
Products & services
Product 1
Product 2
Product 3
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The business in detail
Structure
Your introduction
Business structure
Key people
SWOT analysis
Weaknesses
Strengths
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The business in detail
Threats
Opportunities
Premises, plant & equipment
Premises
Plant & equipment
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The business in detail
Information systems & telecommunications
Information systems
Telecommunications
Intellectual property, licences & memberships
Registered business
names
Domain names
Trademarks and patents
Licences
Memberships
9
The business in detail
Insurances
Public risk insurance
Workers compensation
Professional indemnity
or product liability
Business assets
Fire and property
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Goals, milestones
Goal Milestones
Marketing
Goals
Advertising
Goals, milestones, and strategies
11
Marketing material
Website
Direct mail
Events & publicity
Goals, milestones, and strategies
12
Sales
Goals
Sales team
Sales material
Sales techniques
Customer management and retention
Goals
Goals, milestones, and strategies
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Management
techniques
Retention techniques
Website
Pricing
Strategy
Prices
Goals, milestones, and strategies
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The industry
Your summary
Target market
Your summary
Age
Gender
Occupation
Income
Location ·
Attitude and key drivers
The competitive landscape
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Size of market
Growth potential
The competition
Your summary
Competitor 1
Established
Market share
Value proposition
The competitive landscape
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Strengths
Weaknesses
Competitor 2
Established
Market share
Value proposition
Strengths
Weaknesses
The competitive landscape
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Competitor 3
Established
Market share
Value proposition
Strengths
Weaknesses
Competitor 4
Established
Market share
Value proposition
The competitive landscape
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Strengths
Weaknesses
Competitor 5
Established
Market share
Value proposition
Strengths
Weaknesses
The competitive landscape
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Set-up costs
Setting up the businessAccountants fees Solicitor’s feesBusiness registrationDomain name registrationInsurance premiumsLicencesWorkers compensation
Setting up the premisesLease deposit and advance rentFitoutUtility bonds and connectionStationery and office supplies
Plant & equipmentEquipmentVehiclesTelecommunicationsComputers and software
Starting operationsAdvertising and promotionRaw materials and suppliesWorking capital
Start-up capitalEquity investmentBorrowingsTotal
The resultTotal set-up costsSurplus fundsBorrowings required
Financial forecasts
Profit & loss forecastJAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTALS
SalesSales (invoices) Cost of goods soldGross profit
ExpensesAccounting feesAdvertisingBank chargesBank interestDepreciationElectricity & gasEquipment hire/leaseInsuranceLegal feesMotor vehicle expensesPostage, telephone & faxStationeryRentRepairs & maintenanceSecuritySundriesSuperannuationTransport/courierWagesWorkers compensation Total
ResultNet profitGross profit marginNet profit margin
Financial forecasts
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Cash flow forecastJAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTALS
Starting cash position
IncomingCash sales Collections fromaccounts recievableOther cash receiptsTotal
OutgoingFixed costs
AdministrationMarketingOperations
Variable costsAdministrationMarketingOperations
Total
ResultChange during monthClosing cash position
Financial forecasts
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Balance sheet forecast
AssetsCurrent assets CashPetty cashAccounts receivableStockShort-term investmentPrepaid expensesLong-term investmentFixed assetsLandBuildingsImprovementsEquipmentFurnitureMotor/vehiclesTotal assets
LiabilitiesCurrent liabilitiesAccounts payableNotes payableInterest payableTaxes payableIncome taxSales taxPayroll accrualLong-term liabilitiesBorrowingsTotal liabilitiesNet assets
Owner’s equityRetained earningsCurrent year earningsTotal equity (should equal net assets)
Break-even analysisAverage selling price per unit Average cost of each unitGross profit marginFixed costsDollar sales to break evenNumber of unit sales to break even
Financial forecasts
