FORTUSBUSINESS PLAN

www.beattherecession.co.nz

1.Store Rating

2.Forum

Innovation?YES!

1. Status Quo: Competitors2. Appreciation of society’s psyche

3. USP: Consumers Helping Consumers

VS

TimelinePhase 1

Website Design

Phase 2 Release to Public

Phase 3 Approach Businesses

Marketing

Market Analysis1. 25- 45 year old

2. Middle to low socio-economic background

3. Regular access to internet

Niche Market:Income owners of an

average NZ family

Market Research SampleMALE FEMALE

25-45 Y.O. OUTSIDE

$30-60,000 OUTSIDE

50

50

64

36

76

24

Market Research Findings

66%

1. Cost2. Quality3. Friends’

Advice

63%

1. Knowledge2. Voice opinion3. Help others

Marketing MethodsStage 1 –

Simple

Word of MouthFacebook

Texts and Email

Stage 3 – OptimisticRadio Ad, Banner at Westlake Boys,

Mass Public Event (Launch)

Stage 2 – Feasible

Posters/FlyersInternet AdsNorth Shore

Times

Revenue

AdvertisingAvenue 1

Ads byGoogle

$1.90per click

≈5% of ViewsInitial Revenue

Not very profitableBack up

Avenue 2 Store SpecificAds

$10 - $50 per week

On store’s pageNext method

Quite profitableIncrease $ and #

Avenue 3Deal of the

Week

$20 - $200 per week

Everywhere on siteSuccess dependant

Very profitableIncrease $ rapidly

Finance

Start-Up Capital

$900Each director invests $150 for a 16.7% share of the

company

Website

$450

Bank

$100

Marketing

$350

Projected Income

$3400

$5400

$7000Optimistic

Expected

Pessimistic (Over the 7 month period from 1 June 09 – 31 Dec 09)

$2560

$4560

$6160Optimistic

Expected

Pessimistic (Over the 7 month period from 1 June 09 – 31 Dec 09)

Projected Net Profit

Break EvenAds ByGoogle

1Click per Week

(≈$60)

Store SpecificAds

1$10 Ad per

Week($280)

(Over the 7 month period from 1 June 09 – 31 Dec 09)

Deal of theWeek

1$20 Ad per

Week($560)

427%

760%

1027%Optimistic

Expected

Pessimistic (Over the 7 month period from 1 June 09 – 31 Dec 09)

Return on Investment

The Future OfFORTUS

Expansion Optionswww.beattherecession.co.nz

1. More stores2. More Functions

3. Nationwide

www.openinghours.co.nz

1. Text Service complement2. Deals with businesses

FOR US he

consumers

T