8
Business travel the MAGAZINE Media Information THEBUSINESSTRAVELMAG.COM [email protected] +44 (0) 20 8649 7233

Business the travel - Home - The Business Travel · PDF fileissue of The Business Travel Magazine. Source: Readership Survey, January 2016 Content A rich mix of news, views, advice

  • Upload
    haquynh

  • View
    213

  • Download
    0

Embed Size (px)

Citation preview

Page 1: Business the travel - Home - The Business Travel · PDF fileissue of The Business Travel Magazine. Source: Readership Survey, January 2016 Content A rich mix of news, views, advice

Businesstravelthe

M A G A Z I N EMedia Information

T H E B U S I N E S S T R A V E L M A G . C O M D A V I D . C L A R E @ B M I P U B L I S H I N G . C O . U K + 4 4 ( 0 ) 2 0 8 6 4 9 7 2 3 3

Page 2: Business the travel - Home - The Business Travel · PDF fileissue of The Business Travel Magazine. Source: Readership Survey, January 2016 Content A rich mix of news, views, advice

T H E B U S I N E S S T R A V E L M A G . C O M C R A I G . M C Q U I N N @ B M I P U B L I S H I N G . C O . U K + 4 4 ( 0 ) 2 0 8 6 4 9 7 2 3 3

The multi-award-winning publication writtenand produced for bookers, buyers, arrangers and

managers of business travel and meetings

ReachIn excess of 48,000 people read each issue of The Business Travel Magazine.

Source: Readership Survey,January 2016

ContentA rich mix of news, views, advice and

in-depth analysis of only the most relevant topics that today’s business

travel arrangers can’t do without

AdvertisingFull-colour, high-quality magazine, with

a contemporary design that offers a strong visual platform for effective

advertising

Target audienceBusiness travel and meetings bookers,

buyers arrangers and managers at small and medium-sized enterprises

throughout the UK & Ireland

FrequencyIn print: Bi-monthly

Feb/March, April/May, June/July,Aug/Sept, Oct/Nov, Dec/Jan

Online: Weekly digital news bulletin

FormatFull-colour, high-quality print magazine.

Plus digital interactive e-magazine version. Website and weekly digital news

bulletin

While The Business Travel Magazine is targeted primarily at the SME sector, our readership also includes those

responsible for business travel and meetings at multinational corporations throughout the UK & Ireland

MEDIA INFORMATIONTHE FACTS

Businesstravelthe

M A G A Z I N E

Page 3: Business the travel - Home - The Business Travel · PDF fileissue of The Business Travel Magazine. Source: Readership Survey, January 2016 Content A rich mix of news, views, advice

DigitalEvery Friday morning over 13,500 subscribers are sent an email review of the week’s business travel and meetings news. The TBTM website

attracts over 5,000 unique visitors per month

A variety of content reaching a wideaudience on different platforms

MagazineA visually appealing bi-monthly magazine with

a rich mix of content distributed to 17,164 subscribers with direct responsibility for booking,

buying and managing travel

SupplementsComprehensive reports and overviews of key sectors of the business travel industry. Recent supplements include The 2016 guide to Serviced

Apartments and The 2016 Guide to Rail Travel

DinnerClub

Exclusive to seniorbusiness travelmanagement

EventsA variety of events at which delegates can network,

have fun, learn and do business. Events include: The Business Travel Conference •

Golf Masters • Dinner Club • Media Partnerships

THE EXPERIENCE

T H E B U S I N E S S T R A V E L M A G . C O M D A V I D . C L A R E @ B M I P U B L I S H I N G . C O . U K + 4 4 ( 0 ) 2 0 8 6 4 9 7 2 3 3

Businesstravelthe

M A G A Z I N E

MEDIA INFORMATION

Page 4: Business the travel - Home - The Business Travel · PDF fileissue of The Business Travel Magazine. Source: Readership Survey, January 2016 Content A rich mix of news, views, advice

THE CONTENT

The Review A round-up of news from across the industry, categorised so that readers can easily find the news most relevant to them.• The Lowdown• In the Air• On the Ground• The Room Report• The Meeting Place• On the Move

RegularsA series of articles including straightforward guides, reviews and reports on destinations, products and processes. These include:• The Knowledge• Six of the Best...• The Technology• Beginner’s guides • Destination profiles• Everyone’s Talking About...

PeopleLeading industry figures have their say on a wide range of topics. These regular pages include: • The Conversation• Meet the Buyer• Speaking Out• The Debate• On the Road• Talking Travel• ITM, ACTE & GTMC columns

FeaturesAt least three features in every issue of The Business Travel Magazine, including one extended feature. • Coverage of all sectors• The latest developments• In-depth analysis• Quality advice• Expert writers• Input from suppliers and

travel managers alike

T H E B U S I N E S S T R A V E L M A G . C O M C R A I G . M C Q U I N N @ B M I P U B L I S H I N G . C O . U K + 4 4 ( 0 ) 2 0 8 6 4 9 7 2 3 3

Businesstravelthe

M A G A Z I N E

MEDIA INFORMATION

Page 5: Business the travel - Home - The Business Travel · PDF fileissue of The Business Travel Magazine. Source: Readership Survey, January 2016 Content A rich mix of news, views, advice

THE DISTRIBUTION

The Business Travel Magazine readership database is broken down into more than 50 business sectors, ranging from manufacturing, mining and energy supply to finance, construction, transport, retail and hospitality.

READERSHIP BREAKDOWN• Direct responsibility for corporate travel: 17,164• Travel management companies & HBAs: 973• Suppliers (airlines, hotels, rail, apartments, car hire, etc): 429• Total Distribution: 18,566 • With an average of 2.6 readers per copy, the total reach of The Business Travel Magazine is over 48,000 people per issue Source: Distribution data, December 2016

Level of responsibilityRespondents may have multiple rolesManage travel ................................................................................. 73%Manage meetings ........................................................................... 52%Make bookings ................................................................................ 49%Set travel policy ............................................................................... 38%Set travel budget ............................................................................ 29%Traveller ........................................................................................... 19%TMC or business travel agent ....................................................... 11%Source: Readership Survey, January 2016

How is travel booked?Respondents may choose multiple optionsWe use a TMC/HBA ........................................................................ 65%Direct with suppliers ...................................................................... 52%Online travel agency ...................................................................... 24%Source: Readership Survey, January 2016

Company travel destinationsAfrica ................................................................................................ 21%Australia ........................................................................................... 18%Central & Eastern Europe .............................................................. 34%Middle East/India ............................................................................ 42%North America ................................................................................. 65%North East Asia ............................................................................... 22%Republic of Ireland ......................................................................... 22%Scandinavia...................................................................................... 31%South America ................................................................................. 27%South East Asia ............................................................................... 35%United Kingdom .............................................................................. 85%Western Europe .............................................................................. 69%Worldwide........................................................................................ 44%Source: Readership Survey, January 2016

Number of employees that travel1 – 50 ................................................................................................ 13%51 – 250 ............................................................................................ 32%251 – 500 ......................................................................................... 22%501 – 1000 ....................................................................................... 14%1001 + ............................................................................................... 19%Source: Readership Survey, January 2016

Annual company travel spendUnder £100,000 .............................................................................. 13%£100,001 – £500,000 ...................................................................... 24%£501,001 – £1,000,000 ................................................................... 28%£1,000,001 – £5,000,000 ................................................................ 19%£5,000,001 + .................................................................................... 16%Source: Readership Survey, January 2016

Distributed to more than 17,000 named readerswho have direct responsibility for corporate

travel and meetings management

T H E B U S I N E S S T R A V E L M A G . C O M D A V I D . C L A R E @ B M I P U B L I S H I N G . C O . U K + 4 4 ( 0 ) 2 0 8 6 4 9 7 2 3 3

Businesstravelthe

M A G A Z I N E

MEDIA INFORMATION

Page 6: Business the travel - Home - The Business Travel · PDF fileissue of The Business Travel Magazine. Source: Readership Survey, January 2016 Content A rich mix of news, views, advice

THE RATES

Website advertisement rates

Size/Frequency 2 months 4 months 6 months 8 months

Leaderboard 940 x 120 pixels £1,300 £1,800 £2,500 £2,900

Banner 600 x 90 pixels £900 £1,500 £2,000 £2,600

Button 320 x 155 pixels £600 £1,000 £1,300 £1,600

Mini Button 155 x 155 pixels £400 £600 £900 £1,100

Magazine advertisement rates

Double Page Spread: £7,000

Full Page: £3,750

Junior Page: £2,650

Half Page: £2,450

Third Page: £1,750

Quarter Page: £1,450

Sixth Page: £895

Inside Front Cover: £4,250

Inside Back Cover: £4,000

Outside Back Cover: £4,000

Inserts, Belly Bands, Cover Wraps etc £POA

TBTM Weekly

Banner 600 x 90 pixels Prices from £750 per week. Series discounts available.

With rates starting from £895, advertising in The Business Travel Magazine offers value-for-money

access to a comprehensive readership of key decision makers across the industry

T H E B U S I N E S S T R A V E L M A G . C O M C R A I G . M C Q U I N N @ B M I P U B L I S H I N G . C O . U K + 4 4 ( 0 ) 2 0 8 6 4 9 7 2 3 3

Businesstravelthe

M A G A Z I N E

MEDIA INFORMATION

Page 7: Business the travel - Home - The Business Travel · PDF fileissue of The Business Travel Magazine. Source: Readership Survey, January 2016 Content A rich mix of news, views, advice

THE CONTACTS

Contact the team for advertisingand a variety of upcoming event

sponsorship opportunities

+44 (0) 20 8649 [email protected]

thebusinesstravelmag.comBMI Publishing, Suffolk House, George Street, Croydon,

Surrey, CR9 1SR United Kingdom

AdvertisingDavid Clare, Publisher

[email protected]+44 (0) 20 8649 7233 /

(0) 7808 168192

EditorialAndy Hoskins, Editor

[email protected]+44 (0) 20 8649 7233 /

(0) 7906 158693

AdvertisingCraig McQuinn, Senior Sales [email protected]

+44 (0) 20 8649 7233 / (0) 7753 745419

MEDIA KIT

T H E B U S I N E S S T R A V E L M A G . C O M D A V I D . C L A R E @ B M I P U B L I S H I N G . C O . U K + 4 4 ( 0 ) 2 0 8 6 4 9 7 2 3 3

Businesstravelthe

M A G A Z I N E

Page 8: Business the travel - Home - The Business Travel · PDF fileissue of The Business Travel Magazine. Source: Readership Survey, January 2016 Content A rich mix of news, views, advice

“The magazine is extremely informative and current. The articles are always relevant

and thought provoking”Roger Peters, Senior Purchasing Manager, Capgemini UK

“Advertising in The Business Travel Magazine is a key component of

our annual marketing plan”Stuart Leckie, Director of Sales & Marketing, St Ermin’s Hotel

T H E B U S I N E S S T R A V E L M A G . C O M C R A I G . M C Q U I N N @ B M I P U B L I S H I N G . C O . U K + 4 4 ( 0 ) 2 0 8 6 4 9 7 2 3 3

Businesstravelthe

M A G A Z I N E