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BUSINESS TOURISM in BOURNEMOUTHBIC/Pavilion &
Bournemouth International Conference Bureau (BICB)
Business Tourism BIC leads on delivering Large Conventions, 500+; Exhibitions, Large Corporate and Public Events
BICB leads on delivering smaller Conferences, Meetings, Seminars, Courses and Hospitality Events – Many of which take place in hotels and venues
BICB Delegate Reservations sources delegate accommodation for BIC events
Business Tourism - In 2008/09, Bournemouth’s Business Tourism was valued at an Economic impact of £115 million - BIC/Pavilion directly contributed £ 70 million
- BICB Hotels/Venues contributed £ 45 million - 149,815 residential delegates/Exhibition visitors
- 116,877 day delegates/visitors- 349,621 bednights
Business Tourism A Delegate can spend between £120 and £460 per day, when attending a UK Conference (Visit Britain Research – Sept 2006)
The BIC/Pavilion directly and indirectly sustains more than 4,100 FTE jobs in Bournemouth’s Tourism, Leisure, Hospitality and Retail sectors
Business Tourism Key Target Sector Types BIC - National Association Conventions x 350+
delegates - Corporate Conferences/Presentations Midweek; Minimum 2 days/nights - Regional Public Exhibitions Weekends; Minimum 3 days - National/Regional Trade Exhibitions Midweek; Minimum 2 days
BICB - Corporate Events, up to 300 delegates. - Business Meetings, Training, Seminars,
Hospitality Residential/Non-residential, 2.5 hour
drive time
Business Tourism Primary Target Sectors
BIC – Political, Union & Local Government. Medical (Pharmaceutical, Health,
Nursing) Financial & Insurance National Associations, Societies,
Royal Colleges, Federations and Institutes
BICB – Financial, Insurance, Specialist Training, AGM’s,
Dinners, Social Functions, Networking Events
Business Tourism Current Trends/Challenges Corporate events – Smaller, fewer, less frequent. Association events – Similar number, but fewer delegates, shorter
tenancy Exhibitions – Smaller in size and tenancy; Regional shows have cancelled. Wedding
shows unaffected! Entertainment events have remained popular, with
minimal price resistance for top-line acts Generally, secondary spend on all events has
reduced
BIC/PAVILION Opportunities. - Arms-length Management Option - Improve Customer Relationships - Maximise Domestic Client Base (Price/package flexibility, VFM)
- Diversification - Investment - Rationalise Venue vs Destination services
- Manage own events – leisure/activity-based