Business Trends_May 2015.pdf

8/9/2019 Business Trends_May 2015.pdf

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MAY 2015

ON THE JOBSee this month’s movers and shakers.

PAGE 2

SCOREThe lures and limits of advertising.

PAGE 6

TAX TALKDeadline approaching for non profits.

PAGE 18

www.sibiztrends.com

CAROL BELMONTE/Special to Business Trends

Meals on Wheels hosted its annual Carriage Ball at the Vanderbilt at South Beach. This year’s theme was “AnEvening In Casablanca,” honoring Anthony Ferreri of Staten Island University Hospital, members of Amalga-mated Transit Union 726, and the Visiting Nurse Service of New York. Pictured enjoying the evening are, fromleft, Chris & Joann Rubano, Mark and Debbie Russo, and Lori and Tom Beyar.

Meals on Wheels hosts Carriage Ball

Business CalendarCheck out our monthly listing andattend an event on Staten Island.

PAGE 4

By TIM RONALDSON

Business Trends

There’s a new trend in health care, onethat is making access easier, quicker andmore convenient and is reducing the cost topatients.

The trend is a shift to urgent care centers

as a challenge to the traditional care of pri-vate practice primary care and visits to theemergency room. Statistics show patientsare responding to the convenience, efficiencyand on-demand nature urgent care centersprovide as compared to primary care physi-cians, and the affordability compared to

emergency rooms.

“Health care is obviously evolving. Urgentcare centers and immediate care centers arefilling, unfortunately, a void in our deliverysystem – a void in regard to the convenienceto the patient and the cost to the patient,”

please see URGENT page 13

Health care when you need it

Muss Development

arranges two leasesMuss Development LLC has

arranged long-term leases forSmashburger, the Staten IslandBehavioral Network, and Ivy Ur-gent Care Center at the develop-er’s Eltingville Shopping Centerand office property, located at4310-4370 Amboy Road. The retailleases for Smashburger and IvyUrgent Care Center bring the ap-proximately 60,000-square-foot re-tail component of the 100,000-

square-foot complex to full occu-pancy.

The Staten Island BehavioralNetwork – a health homeprovider – will relocate its officeswithin Staten Island to occupy a7,270-square-foot office space atEltingville Shopping Center inthe second quarter of 2015.

In the second transaction, IvyUrgent Care Center, an affiliate of NYU Langone Medical Center,signed a 4,579-square-foot retaillease and will relocate withinStaten Island in the fourth quar-ter of 2015. The urgent care cen-ter will offer same-day, walk-inmedical services.

Burger chain Smashburgeralso signed a 2,550-square-foot re-tail lease, adjacent to Ivy UrgentCare Center, with a new restau-rant scheduled to open in thethird quarter.

Bill Bergman, of Muss, repre-sented the landlord in all threetransactions. Muss Development

is the largest development compa-ny in the boroughs of New YorkCity, with more than 10 millionsquare feet of commercial, resi-dential, industrial and retailproperty developed.

please see BRIEFS, page 9

MONTHLY UPDATE


2/20

KASHIF PERVEZ

Investors Bank

Investors Bank announced theappointment of Staten Island res-ident Kashif Pervez as managerof the bank’s newest branch onHylan Boulevard in Grasmere.Before joining Investors, Pervezheld branch management and

businessbanking po-sitions atCitibank.During his14-yeartenure withthat bank,he ran a re-tail bankingcenter inManhattan’sEast Village and served as a rela-tionship manager. He negotiatedloans, provided insurance and in-vestment products, and built abook of business.

Later in his career, Pervez

helped operate a family businessin Dubai. Before entering theworkforce, he received his bache-lor’s degree in business adminis-tration and marketing from theNational College of Business Ad-ministration and Economics inLahore, Pakistan. While attend-ing the University of Westmin-ster in London, England, heearned a master's degree in inter-national business and manage-ment. The new branch is onepart of an ongoing multimilliondollar expansion on Staten Islandby the bank. In the comingmonths, the bank is adding retaillocations in New Dorp and Castle-ton Corners.

ELIZABETH A. CARTWRIGHT

MetLife Premier Client Group

MetLife Premier Client Group,New York South announced thatElizabeth A. Cartwright has beencertified as a special needs plan-ner by the MetLife Center for Spe-

cial Needs Planning. With thecertification, Cartwright isequipped to help special needs in-dividuals and families with spe-cial needs children to ensure theyreceive the government benefitsfrom Social Security and Medi-caid that they are eligible for, un-derstand legal and financial is-sues related to special needs plan-ning, including the establishmentof special needs trusts and thecreation of a Letter of Intent, anddetermine how much is needed to

provide lifetime quality care forloved ones.

Special needs planners workwith local non-profit organiza-tions and service providers toprovide support and to secure the

highest level of independence forspecial needs individuals. Nation-al non-profit partners includeThe Arc, Autism Society, Hunt-ington’s Disease Society of Amer-ica, National Down SyndromeCongress, TASH, Tuberous Scle-rosis Alliance and United Cere-bral Palsy.

BOARD OF DIRECTORS

The SI Bucks Business Network

The SI Bucks Business Net-work installed its 2015-2016 offi-cers and board of directors.Jerry Amerosi, owner of GeraldPeters Gold Mine Jewelers andPandora, was installed as presi-

dent, entering his second term.Additional officers installedwere: Sal Sottile – vice president

– Sottile Security International;Steven Villamarin – sergeant atarms – Villa Marin Auto World;Marlene Markoe-Boyd – record-ing secretary – MLM Public Rela-tions; Mary Goodacre – corre-sponding secretary – Staten Is-land Audiological Services; andGeorge Zaloom – treasurer – Za-loom’s Auto Repair.

Board of Directors installedwere: David Rampulla – Fer-ryAds; John Constantino – CloveAuto Body; Mario Rapaglia – Bario’s Pizzeria RestaurantCatering; Steve Coppola –APB Se-curity Systems; Harold Otterbeck

– Otterbeck Law Firm; RayLaursen – Country Awards andTrophy Center; Joe Salemmo – Joe Nose Music DJs; and Pat San-tillo – Office Equipment Compa-ny of Staten Island.

The Bucks Business Network

is comprised of more than 70business professionals who havemade a commitment to be thebest business people they can be.

WILL LENIHAN

The Staten Island Museum

The Staten Island Museum wel-comed Will Lenihan as its new cu-rator of natural science. Lenihanis taking the reins from Ed John-son, who retired from the curatorpost after 32 years.

Lenihan officially began his

tenure at the Staten Island Muse-um in November 2014, howeverhis first informal introduction,and the beginning of his natural-

2 BUSINESS TRENDS — MAY 2015

$ !

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Phone: 718-354-4026#

on the job

please see JOB page 11

Pervez

http://www.esbna.com/


3/20

MONDAYBus. Outreach Ctr of SI/WBCLDCSmall Bus. Counseling –MWBE/BOC Capital: WBCLDC, 705

Forest Ave., 2nd Fl. By appointmentonly. For info, call 718-816-4775.

Kiwanis Club of Richmond Co.:LaFontana Restaurant, 2879 AmboyRd. 7 p.m. Call 718-420-1966.

College of S.I., Small Bus. Dev. Ctr.Business Counseling:CSI, 2800Victory Blvd. 9 a.m. to 5 p.m. Nocharge. For info, call the SBDC at718-982-2560.

TUESDAY

Greater New Dorp NetworkingGroup: 8 a.m. Perkins, 1409 HylanBlvd. For information, call SteveLombardo at 718-702-8623.

SI Business Friends: 7:30 - 8:45a.m. Hilton Garden Inn, 1100 SouthAve. For information, call Dr. RichardBove at 718-938-5978 or visitwww.sibfnetwork.com.

Bus. Outreach Ctr of SI/WBCLDCSmall Bus. Counseling –MWBE/BOC Capital: WBCLDC, 705Forest Ave., 2nd Fl. By appointmentonly. For info, call 718-816-4775.

Direct120.com, Ultimate ThinkTank: Lorenzo’s, 1100 South Ave. Forinfo, visit www.direct120.com.

Kiwanis Club of South Shore:LaFontana, 2879 Amboy Rd. 7:30p.m. For info, call 718-370-2770.

SCORE Business Counseling: S.I.Bank & Trust, 1550 Richmond Rd. 9a.m. to noon. No appointment nec-essary. No charge. For info, call 718-727-1221.

Business Guild I of the S.I. Cham-ber of Commerce: Hilton Garden

Inn, 1100 South Ave. 7:45 a.m. Mem-bers and invited guests only. CallMichael Anicito at 646-606-2111.

Business Network Int’l. (BNI) Net-work Alliance Chapter: Z-OneLounge, 1821 Richmond Ave. 7 to8:30 a.m. For info, call TimothyHouston at 718-981-8600.

Rotary Club Staten Island: LiGre-ci’s Staten, 697 Forest Ave. 12:30 to1:30 p.m. Members and guests wel-come. For info, call 718-370-3140.

College of S.I., Small Bus. Dev. Ctr.Business Counseling:Chamber of

Commerce, 130 Bay St. 9 a.m. Nocharge. Call 718-982-2560.

College of S.I., Small Bus. Dev. Ctr.Business Counseling:CSI, 2800Victory Blvd. 9 a.m. to 5 p.m. Nocharge. Call the SBDC at 982-2560.

WEDNESDAYBus. Outreach Ctr of SI/WBCLDCSmall Bus. Counseling –MWBE/BOC Capital: WBCLDC, 705

Forest Ave., 2nd Fl. By appointmentonly. For info, call 718-816-4775.

Richmond County Referral Source:Comfort Inn. 7:00 to 8:15 a.m. Forinfo, email [email protected]

Staten Island Business Council:Andrew’s Diner, 4160 Hylan Blvd. 7a.m. Members and invited guestsonly. For info, call 347-855-4488 orsend an e-mail to [email protected].

Bucks Business Network: Hamp-ton Inn, 1120 South Ave. 7:45 a.m.For info, call 718-351-2557 or visit

www.sibucks.com.Kiwanis Club of Brighton: Jody’sClub Forest, 372 Forest Ave. 7:30p.m. For info, call 718-348-0505.

Kiwanis Club of North Central:LiGreci’s Staten, 697 Forest Ave.7:30 p.m. Call Len Bosso at 718-442-7804.

Gateway Rotary Club: LaStrada,139 New Dorp Ln. 7:15 p.m. For info,call 718-447-1509.

SCORE Business Counseling:Chamber of Commerce, 130 Bay St.

9 to 11:30 a.m. Appointment neces-sary. No charge. Call 718-727-1221.

E.L.I.T.E. (Executive, Leadership,Interactive, Team, Effort) Net-working Group: 1110 South Ave. 8a.m. New members welcome. Forinfo, call 347-273-1375.

College of S.I., Small Bus. Dev. Ctr.Business Counseling:CSI, 2800Victory Blvd. 9 a.m. to 5 p.m. Forinfo, call 718-982-2560.

THURSDAYBus. Outreach Ctr of SI/WBCLDCSmall Bus. Counseling –MWBE/BOC Capital: WBCLDC, 705Forest Ave., 2nd Fl. By appointmentonly. For info, call 718-816-4775.

Richmond Business Connections:Z One, 1821 Richmond Ave. 8 a.m.For information, call Ronald P.Cutrone at (347) 258-8131.

Kiwanis Club of Staten Island:LiGreci’s Staten, 697 Forest Ave.7:30 p.m. For info, call 718-967-4345or kiwanisclubofstatenisland.com.

Rotary Club of South Shore: Man-sion Grand, 141 Mansion Ave. 12:15p.m. For info, call 718-987-2061 orvisit southshorerotary.org.

Rotary Club Mid-Island: New Dako-ta Diner, 921 Richmond Ave. 7:30 to

9:00 a.m. Call 718-981-0700.

SCORE Business Counseling: SIBank & Trust, 1550 Richmond Rd. 9a.m. to noon. No appointment nec-essary. No charge. Call 718-727-1221.

Rotary Club of North Shore: LiGre-ci’s Staten, 697 Forest Ave. 7 p.m.

MAY 2015 — BUSINESS TRENDS 3

WEEKLY MEETINGS

please see MEETINGS page 10


4/20


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SI MUSEUMSPRING GALA

SATURDAY, MAY 9Time: 6:00 – 10:30 p.m.

Location: Above at the Hilton, 1100South Ave.

For information, call 718-483-7119

ECHO GOLF OUTING

MONDAY, MAY 11

Location: Eagle Oaks Golf & C.C.,Farmingdale, NJ

For information, call 866-755-ECHO

RICHMOND UNIV. MED.CTR. GOLF OUTING

MONDAY, MAY 11

Location: Richmond County C.C.


PROJECT HOSPITALITYROAST & TOAST

TUESDAY, MAY 12

Time: 11:30 a.m.

Location: Hilton, 1100 South Ave.


SI MENTAL HEALTH

SOCIETY WOMEN’SGUILD LUNCH

TUESDAY, MAY 12Time: 11:30 a.m.

Location: LiGreci’s Staaten, 697Forest Ave.


RICHMOND CNTY.BANKERS ASSOC.

WEDNESDAY, MAY 13

Location: Mike’s Place, 4677 Hylan

Blvd.For information, call 718-370-7037

NYS WOMEN, INC.(RICHMOND CNTY.)

WEDNESDAY, MAY 13

Time: 6:30 p.m.

Location: Bella Vita Café, 1919 HylanBlvd.


NYCID ANNUALBENEFIT

THURSDAY, MAY 14

Time: 6:00 p.m.

Location: Hilton, 1100 South Ave.

For information, call (718) 947-4121

INDEP. ASSOC.OF ACCOUNTANTS

THURSDAY, MAY 14Time: 7:00 p.m.

Location: Bocelli, 1250 Hylan Blvd.


POWERFUL YOU!(SOUTH)

THURSDAY, MAY 14

Time: 7:00 p.m.

Location: Giuliana’s, 4105 HylanBlvd.


RAB WILKINSON MEM.GOLF OUTING

FRIDAY, MAY 15

Location: LaTourette Golf Course


ST. JOSEPH’S MED.CTR. GOLF OUTING

MONDAY, MAY 18

Time: 12:00 p.m.

Location: Silver Lake Golf Course


Business Calendar

please see EVENTS page 14Visit us on the Web at www.sibiztrends.com

http://www.heroldinc.com/


5/20

http://www.siedc.org/


6/20

in our opinion

A good investment


There are few civic institutionsthat have as big a positive im-

pact on the public good as the

New York Public Library. Consider it:

our libraries serve as full-fledged cul-

tural institutions, as resources to the

business community, as essential ad-

juncts to our school system, and as

community centers in each of our

neighborhoods.That’s quite a bang for the buck. If

only all our tax dollars were put to

such worthy use. Yet in the last sever-

al years, library officials have been

scrambling to make do because of re-

duced funding from New York City

that started as a result of the econom-

ic crisis of 2008. It was quite under-

standable that hard decisions needed

to be made at that time. It was a sink

or swim situation. But now that

things have improved and are on theupswing, it would seem appropriate

that the funding that was cut through

the lean years be restored. Unfortu-

nately, that has not happened.

From an economic standpoint, the

New York Public Library is a good in-

vestment. It is preparing the next gen-

eration of business leaders and em-

ployees through things such as one-on-one tutoring, technology projects, lit-

eracy training and paid internships.

Immigrants can receive free English

language classes and support. It pro-

vides adult education courses, many of

which focus on business skills, at no

charge. It supports budding entrepre-

neurs through the StartUP! Business

Plan Competition. Of course, this is

all above and beyond the fundamental

– and vital – mission of preserving

and disseminating knowledge and cul-ture through its astounding collec-

tions. Good things happen when peo-

ple have access to libraries.

Staten Island’s population expanded

by 5.6 percent from 2000 to 2010, more

than any other borough. The New

York Public Library has been working

to keep up with this growth by recent-

ly opening a new branch in MarinersHarbor and by making plans to open a

new branch in Charleston. But these

major capital projects, along with

much-needed renovations at many of

the aging local branches, require sus-

tained financial support from the city

the library serves.

We urge all involved in New York

City’s budget planning to work hard to

provide adequate funding for our li-

braries. It’s just good business.

66 Willow Avenue

Staten Island, NY 10305

718-556-4200

JANET WARREN DUGO

Publisher

TIM RONALDSON

Executive Editor

STEVE COPPOLA

Director

RICHARD GRADO

Director

ROBERT CUTRONA

Director

LAWRENCE RAMPULLA

Director

DAN McDONOUGH, JR.

Chairman

Business Trends is mailed each month to t he

business and community leaders of Staten

Island. To be added to the mailing list, e-

mail [email protected]. To submit anews release, email [email protected].

For advertising info, call 718-556-4200 or email [email protected].

Advertising is a basic and valu-able marketing tool for any smallbusiness. But developing andplacing an ad does not mean itwill immediately generate moresales.

Successful advertising re-quires a lot of research into thevarious options available - print,broadcast, Web, direct mail, etc. -and whether their potential re-sults are worth the investment.

In other words, people may seeyour ad, but will they respond to

it?And are they the audience you

want to reach in the first place?Before you spend your hard-

earned money on advertising,you’ll want to understand what to

realistically expect from them.Only then should you draw up aplan for moving ahead.

Ads can do the following:• Attract new customers,

prospects and leads• Encourage existing cus-

tomers to spend more on yourproduct or service

• Build credibility, establishand maintain your “brand” orunique business identity, and en-hance your reputation

• Inform or remind customers

and prospects of the benefits yourbusiness has to offer

• Promote your business to cus-tomers, investors or others andslowly build sales

But here’s what advertising

probably cannot do:• Create an instant customerbase

• Solve your cash flow or profitproblems by producing an imme-diate sales windfall

• Cure poor or indifferent cus-tomer service

• Create benefits that don’t real-ly exist or sell products and serv-ices that nobody wants

In short, advertising won’tguarantee quick sales for yourproduct or service by itself, but it

will get you noticed, if you do itright.

That means you must know, asprecisely as possible, the demo-graphics of your target audienceand craft a precise message about

your product or service that willtouch them.You must give customers a

compelling reason to call, visityour Web site or stop by yourbusiness.

Other considerations includewhat your ad looks like, and thecontext in which it appears. At-tempts to be clever may back fire,while something too simple maybe overlooked.

How often your ad appears isalso important.

Depending on your goals, aone-time placement may not beenough. When your ad appearsmany times in many places,there’s a better chance yourprospective customers see it. Just

make sure the cost of multipleplacements fits your advertisingbudget.

For more information, visitwww.StatenIsland.Score.org orcall (718) 727-1221.

The lure and limits of advertising

Send your news

Have some news or an opinion

to share with Staten IslandBusiness Trends? Send us anemail: [email protected].


7/20

http://www.brooklyncyclones.com/


8/20


Turning cash slow into cash flow

If your business is a start-up or

you are working to improve your

credit score, conventional fund-

ing may not be available to you.

So how do you finance yourstart-up or your expansion in

such a way that

it is easy, fast,

and cost-effec-

tive?

The Interface Fi-

nancial Group

provides work-

ing capital for

start-ups or

growing busi-

nesses through a

unique programof invoice dis-

counting.

Here’s how it works:

Your company provides services

or goods to another business.

You invoice your customer.

After qualifying for our pro-

gram, IFG agrees to purchase

the invoice or group of invoices.

Your customer is notified to pay

IFG according to your contrac-

tual terms.

IFG turns your invoices into im-

mediate cash by paying your

business 90 percent of the face

value of the billings, after de-

ducting for any retention.

Within 45 days of the purchase,

your customer pays IFG. The

transaction is complete.If you have a need for cash today,

IFG can proba-

bly solve that

need in a matter

of a few days.

IFG clients

never pay “up-

front” fees or

“ap p li c ati on”

fees, and they

are not required

to enter into a

long-term con-

tract. IFG offers

a “use-it-as-you-need-it” facility.

To explore how IFG can turn

your cash slow into cash flow,

contact Simon Shkolyar, at 718-

668-0099 or

[email protected].

! !)# $ !(# ! %# #!&" %% $ "#!'# ! '! $!&%$#'$ !# !# !#%!

!# ! %$$!)#%#!

!# ! %! ! ($%(((%#!$!)#

'#%!#

Is waiting for payment on invoices/contractor billings keeping you frombidding on more jobs, paying off your suppliers, or making payroll?

JANET DUGO/Business TrendsThe Staten Island Not For Profit Association held its annual day-longconference at the College of Staten Island, providing resources andlearning sessions for members. On hand were, from left, SINFPABoard of Directors Chair Samir Farag, Robin Lefkowitz of sponsorNorthfield Bank and SINFPA Executive Director Vincent Lenza.

SINFPA holds day-long conference

JANET DUGO/Business Trends

North Shore LIJ GoHealth Urgent Care opened its first office on Staten Island. On hand to cut the ribbonsignifying the opening were, from left: GoHealth Medical Director Dr. Robert Korn; SI University HospitalExecutive Director Donna Proske; SI Borough President James Oddo; GoHealth COO Gary Weatherford;SI Chamber of Commerce President Linda Baran; and SIUH Board Chair Fred Volk.

GoHealth opens first SI office


9/20


10/20


11/20

ist career, was when he attendedthe Museum’s long runningEarth Camp program, at age 8,which he will now head.

As the curator of natural sci-ence, Lenihan is responsible formanaging the museum’s entomol-ogy, herbarium, geology, archae-ology, zoology and wet collections.He will also serve as lead sciencespecialist for the Museum’s Earth

Camp, working with the educa-tion department staff to facilitatehands-on environmental educa-tion.

Prior to his employment withthe museum, Lenihan served asplant records intern at BrooklynBotanic Garden. While employedby BBG, he used detailed curator-ial databases to maintain accu-rate and up-to-date taxonomy andaccession data for living collec-tions. Additionally, he has workedas an education assistant at the

Adirondack Museum, leadingecologically themed gallery toursand assisting with inquiry-basedprograming. Locally, he hasworked to promote environmen-tal stewardship on Staten Islandby leading nature hikes as a natu-ralist for Protectors of Pine OakWoods. Lenihan graduatedMagna Cum Laude from the StateUniversity of New York at Platts-burgh, with a BS in ecology and aBA in communications.

CERTIFICATION

MLM Public Relations

MLM Public Relations an-nounced its certification as a NewYork City and New York StateWoman/Minority Business En-

terprise. MLM’s principals,MaryLee Montalvo and MarleneMarkoe-Boyd, have 29 years of communication and public rela-

tions experience. Their clients in-clude and have included: Ap-pleMetro, Inc., owners of Apple-bee’s with their flagship restau-

rant on Staten Island; GeraldPeter’s GoldMine Jewelers andPandora; New York Center for In-terpersonal Development, the

Staten Island Zoo, the Staten Is-land Chamber of Commerce, Pro-tectors of Pine Oak Woods and Pi-lates Youth Organization.


s t a tenar t s

Staten Arts Photographywww.statenartsphotography.com

Steve White

6 Genesee Avenue

Staten Island, NY 10308

Phone: 718.317.5025Cell: 917.446.4029Email: [email protected]

Weddings

Sweet 16’sAnniversaries

Birthday Parties

Much much more!..................................

JOBContinued from page 2

On the Job

Visit us on the Web atwww.sibiztrends.com

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12/20


!" !!"! % "" ! #&& ' $$$&&

1,400 Sq. Ft. COMMERCIAL BUILDINGin ANNADALE

Great professional building near highways. Sits on huge lot. Visible from main street, but address is on local

street. Good parking situation. Handicapped accessible with finished basement.

BARTON HOROWITZ/Special to Business Trends

Greeting visitors during the 4th Annual Home Improvement Expo in the Staten Mall hosted by the HomeImprovement Contractors of Staten Island were, from left, Lana Seidman, executive director and a pastpresident of NARI-HIC; Butch Galante, president; and Steve Coppola, chairman of the 2015 home im-provement show and a past president of the organization. The exhibition was sponsored by ValPak ofStaten Island & Greater Brooklyn. NARI-HIC is a nonprofit trade organization whose mission is to fostera membership of reputable contracting firms dedicated to honesty, integrity, responsibility, unrelentingprofessionalism, quality workmanship and customer satisfaction.

HIC hosts Home Improvement Expo

http://www.enorthfield.com/


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said Dr. Daniel J. Messina, presi-dent and CEO of Richmond Uni-versity Medical Center. “In thisage of consumerism, patients areno longer willing to go to an emer-gency room when there are minorhealth conditions that can betreated in a much more relaxed,expedited environment.”

A 2014 study conducted by theUrgent Care Association of America found that 83 percent of urgent care centers in the coun-try experienced growth in fiscalyear 2013, with the number of pa-tient visits increasing by 40 per-cent. Urgent care centers areopen 4,100 hours per year on aver-age, with 97 percent open sevendays a week, and 99 percent openat least four hours a day.

This convenience is hurtingprivate practices, Messina said,

and the cheaper cost of a visitcompared to the emergency roomis hurting hospitals. The abilityfor a patient to get basic medicalcare on the spot, when they want,without an appointment is some-thing most private practices can-not provide. And the type of pa-tient who typically visits an ur-gent care center is a better“payer-mix,” he said, and sincehospitals handle a large charitybase and urgent care facilitiestypically do not, hospitals are leftto pick up the money loss else-where.

As a result, hospitals are enter-ing the urgent care center game,and Richmond University Med-ical Center is no exception.

“We are actively implementinga strategy to participate in thisnew, evolving side of healthcare,” Messina said.

Staten Island’s other hospital,Staten Island University Hospital,is already in the game. Through a

joint venture with Access ClinicalPartners, the North Shore-LIJHealth System, which owns thehospital, began opening urgentcare facilities last October. It hasopened an average of one to two

per month since, and expects to

have 17 facilities by the end of this year, with a final goal of any-where between 50 and 70 facilitiesin all five New York City bor-oughs and Long Island.

“It will essentially be a portalinto the health-care system,” saidDr. Robert Korn, medical directorof GoHealth Urgent Care Center,the name for NSLIJ’s urgent carefacilities.

Korn said what the health sys-tem was finding was a lot of its

patients were going to unaffiliat-ed urgent care centers for pri-mary care, which led to inconsis-tent care with what they had beengetting for years. Another issuethat began to present itself wasthe data from the visit was gettingstuck in the urgent centers, so if apatient received an x-ray there,for example, the results never gotsent to his or her health-care sys-tem.

Korn, who has been an emer-gency room physician for 32

years, said he typically wouldn’tget the results of these tests, sohe’d have to re-do the x-ray if thepatient came through his systemfor continuing care on the issue.Now, however, his patients canvisit a GoHealth center knowingtheir care will be consistent, andtheir test results will be reported.

“Duplication and waste is oneof the key ways the health-caresystem has become bloated,” hesaid. “So we can actually get backto the efficiencies we have lostover the years and make ourwhole system more competitive.”

When taking health insuranceout of the equation, Korn said anurgent care facility can typicallysave a patient up to 80 percent oncosts. In the most common situa-tion – where patients are coveredby third-party health insuranceprovided through an employer – patients can get immediate carethat used to take four hours at anemergency room in 25 minutes or

less, with a much smaller out-of-pocket expense. This, Korn said,could eventually lower the cost of health insurance as a whole, as

URGENTContinued from page 1

Urgent care facilitiesare on the rise

please see URGENT page 16


14/20


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overall expenses of health care

reduce.

“I think it’s pretty clear that(urgent care centers) are good forthe health-care system,” Kornsaid.

Korn believes urgent care cen-ters are filling a much-neededvoid in health care. Patients oftenvisit the wrong facility for care.They might go to an emergencyroom for immediate care for asmall laceration on a finger, andend up waiting three hours tohave it taken care of. They mightalso make an appointment at aprimary physician’s office forchest pains, but actually needgreater care.

A huge benefit for GoHealth,he said, is it’s connected to thelarger hospital system, so a situa-tion can be escalated quickly if need be.

“Staten Island is a very family-friendly, locally-focused commu-nity where people want every-thing available in their neighbor-

hoods quick, efficient and of the

highest quality,” Korn said.The popularity and explosion

of urgent care facilities is not allbad for primary care physicians,though.

Korn said his health systemhas no interest in doing ongoingprimary care such as checking apatient’s blood pressure or adjust-ing diabetes medication. So if apatient comes to them for routineongoing care, they will often referthem to primary care physicians.GoHealth facilities will also sendall documentation to a patient’sprimary care physician if theyneed to be treated for somethingminor right away.

“The idea is local neighbor-hood health care with the benefitsof a giant health-care system asthe backup should there prove aneed to be escalated,” Korn said.“We recognize as a company thatStaten Island needs services thatare on Staten Island. We are very

sensitive to the fact that Staten Is-

land is unique. People want tostay there; they don’t want to goto Jersey, and they don’t want togo to Manhattan.”

Messina believes urgent carefacilities are not a trend that isgoing away. He began his careerin the ‘80s when free-standingemergency rooms, which neverkicked into high gear, werearound.

But as more and more pressureis being put on hospitals, and thelandscape of health-care econom-ics have changed, so, too, has theoutlook on, and makeup of, the in-dustry.

“We often talk about howthings come full circle. But in myestimation, things are not goingto be shifting in the future. This is

just one more element of howhealth-care delivery is changing,”Messina said. “People want whatthey need when they want to getit.”


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URGENTContinued from page 13

Urgent care facilities are on the rise as the landscape of health care changes

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By JOHN J. VENTOThe much-publicized April 15

tax deadline has come and gone.But for many charities, May 15 is

just as important.That’s the deadline for calen-

dar-year nonprofit annual re-

turns, and missing it could be aserious problem for your charity.

Why? Failure to file requiredreturns for three years in a row

can lead to automatic revocationof your tax-exempt status. Theconsequences of this are severe –

donors can no longer deduct con-tributions to your organization,and your organization might betaxed as a corporation.

With some exceptions, such asqualified churches and certainother religious organizations,every nonprofit is required tocomplete Form 990, 990-EZ, or 990-N.

Private foundations must fileForm 990-PF.

The good news is that filingyour charity’s return might beeasier than you think.

A nonprofit with annual grossreceipts of $50,000 or less can fileForm 990-N, known as the “e-Post-card.”

Form 990-N has eight questionsand is filed electronically. Non-profits with gross receipts of lessthan $200,000 and assets under$500,000 can use Form 990-EZ.Larger organizations must usethe standard Form 990.

If your charity runs a businessto help raise funds, you may alsoneed to file Form 990-T to reportand pay tax on income from thosesales.

What can you do if your non-profit fails to file a return by May15? Your first step: Contact a taxprofessional to determine the fullextent of the delinquency. Here’swhy: May 15 is the filing deadlinefor charities with a Dec. 31 year-end.

However, your charity mighthave a fiscal year-end if, for exam-ple, you need to accommodategovernment grants. In that case,the due date of your annual feder-al return is the 15th day of the

fifth month after the close of yourfiscal year.

John J. Vento is a certified publicaccountant in private practice andpresident of Comprehensive WealthManagement, Ltd. He may bereached at (718) 980-9000 or viaemail at [email protected].


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Documents

Business Trends_May 2015.pdf