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Business UpdateWinter 2012/13Brantford and County of Brant Economic Development Highlights
Business UpdateFEATURED DEVELOPMENTS
www.brantfordbrant.com
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BRANTFORD • Brant
County of Brant Lands adidas in the Brant 403 Business Park!
The Corporation of the County of Brant is pleased to announce that adidas Group has chosen the County of Brant’s 403 Business Park as the site for their newest distribution and warehouse facility. The adidas Group is a global leader in the sporting goods industry and offers a broad portfolio of products.
The Council of the County of Brant is thrilled to add adidas to their corporate community. “We are truly ecstatic that adidas Group will be developing in our Brant 403 Business Park,” said County of Brant Mayor, Ron Eddy. “County Council, as well as staff, have meticulously worked on this investment for the past 10 months. A sincere thank you to all for their efforts.”
Ferrero Expands Brantford Facility
The Industrial Division of Ferrero Canada Ltd./Ltée is expanding its North American food and confectionary facility in Brantford. Construction of a new, 479,000 square foot warehousing and distribution centre is underway and the facility will be fully commissioned by 2013 to accommodate Ferrero’s projected growth.
Design and construction of the facility is being completed by local firm Vicano Construction Limited.
Ferrero Canada first opened for business in Toronto in 1974. The state-of-the-art Brantford manufacturing plant began operations in 2006 and presently produces Nutella, Ferrero Rocher and Tic Tac for the North American and Australian markets.
BUSINESS BRIEFS
County of Brant Launches New Economic Development WebsiteCounty Council and staff, in collaboration with the Brant Economic Development Advisory Committee and local company, Blueprint Agencies, launched a new economic development website to attract new, relocating and expanding business to the County of Brant.
The website, which can be viewed at www.investinbrant.ca was developed to provide information to a broad range of people including corporate executives, site selectors and people who are considering relocating to the County.
The Department is excited about the new website which provides fresh, in-depth content and intuitive navigation to help spread the word of the County’s strong economy and enviable lifestyle. Potential investors will find the simple but effective format of the website, including its interactive site selection feature, to be a valuable tool. Through the website, the Economic Development and Strategic Investments Department looks to continue to create opportunities and support individual and business prosperity in the County.
“By highlighting the picturesque beauty of the County of Brant, the qualities that make our community such a desirable location, and the opportunities for development, we are poised to accommodate all types of new investment,” says County of Brant Mayor, Ron Eddy.
To find out how the County of Brant can be your ideal location, please call 519-442-6324 or e-mail [email protected].
The Brantford Identity Project
A special committee made up of representatives from all sectors of the community is asking the public to provide their input in response to one deceivingly simple sounding question: “Brantford, who are we?” The Brantford Identity Group has been tasked with identifying the unique attributes of Brantford.
Community participation and input will assist the group in capturing the essence of the community. Once gathered, that data will be used when developing a roadmap for how the city positions itself through overall corporate branding, which will impact everything from community notices and advertisements, to websites, signs, and communications with potential investors.
“When some people hear the word ‘branding’ they immediately assume that we are coming up with a new logo,” says Charlene Nicholson, CEO of the Brantford-Brant Chamber of Commerce. “Corporate branding is really about much more than that. It’s about defining – in a very genuine way – the true personality of our community, and incorporating that image into all we do as a municipality.” Nicholson and artist Jack Jackowetz are co-chairs of The Brantford Identity Project Group.
“Clarity and consistency are key,” Nicholson continues. “Our committee wants to step back, take stock of who we are today as a community, and refine how we present ourselves to our citizens, visitors, and business partners in the future.”
“The Brantford Identity Project is the most talented and harmonious group I have been involved with,” says Jackowetz. “We have representation from all facets of local business, the arts community, the local media and several knowledgeable advertising professionals, all of whom have generously given their time and expertise to this project. All promotions for the project in our newspapers and on the radio have been donated by local media sources and the initial branding for the group was created by Octopus Red.”
The Brantford Identity Project website can be accessed at www.TheBrantfordIdentityProject.ca.
For more information, please contact: Charlene Nicholson, Co-Chair at [email protected] Jack Jackowetz, Co-Chair at [email protected]
DOWNTOWN PULSE DEVELOPMENT OPPORTUNITIES
Laurier / YMCA Athletics and Recreation Complex
A new multifunctional recreational and athletics complex is one step closer to becoming a reality thanks to a partnership between the governments of Canada, Ontario and Brantford, Wilfrid Laurier University and the YMCA of Hamilton/Burlington/Brantford.
The facility will replace the temporary YMCA and the Laurier Brantford athletic facilities, and serve the growing athletic and recreation demands of Brantford area residents, as well as students from Laurier Brantford, Nipissing University, Mohawk College and Six Nations Polytechnic. The new complex will include a dual-tank aquatic centre for teaching, fitness, therapy and leisure; a fitness centre consisting of multipurpose spaces for group fitness; and a gymnasium with retractable seating for up to 1,200 spectators. Students and residents will also benefit from social, cultural and educational programming offered at the facility.
“The Laurier YMCA Athletic Complex will be a catalyst in bringing people to the downtown and integrating citizens of our community with post-secondary development. Citizens and students will have access to a world-class facility that will attract further investments and continue to enhance our downtown,” said Mayor Chris Friel.
“This project is critically important to the expansion of Laurier’s Brantford campus,” said Laurier President Max Blouw. “Federal, provincial and municipal investments in this project highlights the tremendous importance of Laurier’s partnerships in the community.”
The total estimated cost of the recreation and athletic complex is $58.4 million. Contributions of $16.7 million will come from both the federal and provincial governments, and $5.8 million from the City of Brantford, with the remainder coming from Wilfrid Laurier University and the YMCA of Hamilton/Burlington/Brantford.
Industrial Lots for SaleThe City of Brantford has three industrial building sites available in the Northwest Business Park. Fen Ridge Court sites can be seen from Highway 403. All sites offer easy access to Highway 403, are fully serviced and shovel-ready.
•40 Fen Ridge Court - 5.32 acres, zoned M3, $125,000/acre
•30 Fen Ridge Court - 5.86 acres, zoned M3, $125,000/acre
•10 Kraemer’s Way - 7.04 acres, zoned M2, $75,000/acre
Also featured is a large lot in the Braneida Industrial Park. This fully serviced site can be seen and easily accessed from Highway 403.
•Abbott Court - 27.1 acres, zoned M2, $125,000/acre
For more information, please contact Paisley Mackenzie at 519-751-9900 or [email protected].
L A U R I E R B R A N T F O R D Y M C A A T H L E T I C C O M P L E X
IN PARTNERSHIP WITH
Oak P
ark Rd
Savannah Oaks
Zatonski A
Tallgrass Ct
Har
Fen Ridge Crt
Oak P
ark Rd
Kraemer's Way
2.85 ha(7.04 ac)
M2
2.15 ha(5.32 ac)
M3
Ø
Northwest Industrial Park M unicipal Lots For SaleM2 Zoned-$75,000/acre M3 Zoned-$125,000/acre
Available Lots
HIGHWAY NO. 40355 minutes to Toronto
50 minutes to London
2.37 ha(5.86 ac)
M3
GAR
DEN
AVENU
E
HENRY STREET
PLANT FARM BLVD
KIPPAX CR
T.
BURY CRT.
ADAM
S BLVD
HIGHWAY No. 40350 minutes to London
55 minutes to Toronto
ABBOTT CRT.
2.226 ha(5.50 ac)
0.799 ha(1.97 ac)
0.830 ha(2.052 ac)
0.898 ha(2.220 ac)
10.968 ha(27.102 ac)
STORM WATERMANAGEMENT AREA
1.505 ha(3.719 ac)
1.028 ha(2.541 ac)
#35#38
#47
#59
#65
5.43 ha(13.44 ac)Developments
Lancashire
Mechanical3-D
ProtectiveLakeland
ManufacturingFosterWear
0.85 ha(2.09 ac)
Custom HomesMultani
1.298 ha(3.21 ac)
10.968 ha(27.102 ac)
M2/M3
fl
B raneida Phas e 9 Industrial Park Municipal Lots For S aleM2 Zoned-$75,000/acre M3 Zoned-$125,000/acre
Sold Lots
Available Lots
FEATURED DEVELOPMENTS
NEW
AND
ExP
ANDE
DNEW Goodness Me has opened a new 11,000 square foot, retail food location at 605 West Street, creating 20-25 new jobs.
NEW No Frills has opened a new 28,000 square foot grocery store at 71 Dundas Street East in Paris. Nick Waschenko, No Frills franchisee owner, says that opening the facility created 70 new jobs.
NEW First Gulf Holdings Inc. is completing the first phase of their commercial development at 218 Henry Street. The development includes a 35,800 square foot Leon’s, 10,000 square foot multi-tenant building and 2,206 square foot Harvey’s Restaurant. Building permit value totals $4.2 million.
EXPANDED Pavaco Products recently purchased a 90,000 square foot building at 46 Plant Farm Boulevard in Brantford. Pavaco has relocated their manufacturing operations from a leased, 41,000 square foot facility in the city. In addition to Pavaco’s postindustrial EVA scrap recycling, the company has expanded into the compression moulding business and become a Tier 1 automotive OEM supplier. Next phase operational expansions will include fibreglass moulding for hood liners. For more information, please visit Pavaco’s corporate parent website at www.hematite.ca.
NEW Kenu opened in downtown Paris at 61 Grand River Street North. The new restaurant created 20 new jobs and continues to flourish since the grand opening. For more details, please call 519-302-2300.
Ferrero Expands in Brantford> continued from front cover >
In 2010, Ferrero completed an extensive alteration and expansion to accommodate a new packaging line, developed to keep up with the demand for Nutella. Additionally, a new robotic and automated packaging line was installed to deal with the praline lines such as Rocher. And lastly, a new computerized warehouse management system was implemented.
Ferrero Canada is part of the Ferrero Group, which is comprised of seventy-two affiliated companies, including thirty-eight business units, fifteen production plants and three social enterprises, and its products are taken up by more than one hundred outlet markets.
The company is proud of the investment it makes in its products and people, and does so with a long-term vision. Ferrero Canada has enjoyed double-digit growth for more than four years in a row and is looking forward to continuing that trend.
Ferrero Canada employs approximately 800 people at the Brantford facility, and over 21,000 people worldwide.
For more information, please visit the company’s website at www.ferrero.ca.
The adidas Group is purchasing 81.71 acres of industrial land in the Brant 403 Business Park. The development and construction of the facility is scheduled to start as soon as possible. In recognition and appreciation of adidas Group, one of the roads within the Brant 403 Business Park has been named “Adi Dassler Way.”
“Impossible is Nothing” is the central message of adidas Group’s global brand. It brings to life the attitude adidas shares around the world – the desire to render the impossible possible, to push further, to surpass limits and break new ground. It is with tremendous pride that the County of Brant welcomes adidas Group as it breaks new ground on County soil.
With only 50 acres of prime development area left in this park, companies and organizations will need to act fast to attain a piece of this prestigious land before it is all gone.
For more information about this investment or for further details on the residual land, please do not hesitate to contact one of the members of the Economic Development and Strategic Investments team at 519-442-6324 or [email protected].
adidas in the Brant 403 Business Park!> continued from front cover >
SMALL BUSINESS MATTERS
Emerging “Boomerpreneurs”With a third of the Canadian workforce predicted to retire over the next five years, a growing number of retirees are looking to use the opportunity to start a business.
According to Industry Canada, 40% of workers over 65 are self-employed and, over the past decade, the overall number of self-employed workers has increased by 17%. The Boomerpreneur phenomenon could lead to Canada experiencing a surge of new businesses that could provide an economic boost in the long-term.
The Boomerpreneur trend appeals for a variety of reasons, including:
•The sense of independence that comes with owning one’s own business. Imagine setting your own hours and creating a schedule that works for you.
•The chance to realize a long awaited dream, but never having had the time or capital to do so. Imagine creating a business from a passion and actually making money doing it.
•The desire to keep the mind active and the opportunity for social interaction that can come with operating a small business. Imagine meeting new people, attending small business workshops and networking functions, and learning from others who own their own business. You will be challenged in ways that you were not when you worked for someone else.
Where Do You Start?
Whether you are interested in starting a small business now or intend to wait until retirement, now is the time to explore the possibilities. Consider these tips:
•Find out if your personality suits being your own boss. What are the traits of an entrepreneur?
•Research your business idea. Just because you build it, doesn’t mean people will come.
•Develop a business plan. It is an essential part of getting your small business up and running.
For more information and assistance with all your business planning needs, contact the Brantford-Brant Business Resource Centre at:
519-756-4269 [email protected] www.businessresourcecentre.ca
Post-Secondary Workshop for Business The growth of post-secondary institutions in Brantford presents a unique opportunity for businesses that serve this emerging market. In August, the City of Brantford Economic Development & Tourism Department and the Brantford-Brant Business Resource Centre partnered with the Downtown Brantford BIA to present the “Post-Secondary Audience Development for Business” workshop. The event was hosted by Nipissing University at the Schulich School of Education and provided an opportunity for downtown businesses to learn about the post-secondary market and identify tactics for attracting and retaining this growing customer base.
The workshop offered a networking breakfast followed by a panel discussion that included perspectives from staff, students and businesses who serve the post-secondary market. In addition to the presenting partners, 30 participants took part in the workshop.
Downtown BIA board member David Prang moderated the discussion. Prang provided an overview of the post-secondary audience and its growth in the downtown core.
Targeted towards small- to medium-sized businesses, primarily in the downtown and urban growth area, the workshop aimed to help businesses identify what services students and staff are looking for and which marketing tactics are most effective for reaching those on campus.
Topics discussed include: the importance of an online presence and word-of-mouth recommendations; using appropriate media for your target market (email, social media, print); focusing social activities/events in the midweek when students are in town; on-campus advertising; and incentive tactics such as discount program ideas like Facebook Check-in Deals.
County of Brant Economic Development & Strategic Investments Department 66 Grand River Street N. Paris, ON N3L 2M2 Phone: 519-442-6324 or 1-888-250-2296 Fax: 519-442-3461 Email: [email protected] Web: www.investinbrant.ca
City of Brantford Economic Development & Tourism Department 399 Wayne Gretzky Parkway Brantford, ON N3R 8B4 Phone: 519-751-9900 or 1-800-563-9999 Fax: 519-751-2617 Email: [email protected] Web: www.brantford.ca
is produced twice a year by the Economic Development and Tourism Departments of the City of Brantford and County of Brant.
CONgRATULATIONS DOWNTOWN ExPANSION
www.brantfordbrant.com
Extend Communications Consolidating OperationsExtend Communications Inc., a leading provider of telephone answering and online contact solutions, recently announced a major expansion in downtown Brantford. The company has acquired the building at 16-24 Darling Street, commonly known as Chelsea Place, and plans to consolidate all three of its Ontario operations centres to Brantford.
Extend’s head office and local operations centre will expand into a renovated first floor at the Chelsea Place building. The business centres currently located in Cambridge and Georgetown will also relocate to the site. The move will relocate or create up to 30 full- and part-time jobs in the downtown core.
“After growing aggressively outside the city, we are extremely excited to be expanding again in downtown Brantford,” commented Extend President Scott Lyons. Extend completed six acquisitions over 10 years beginning in the mid-1990s, eventually merging everything into the current three locations by 2005. “We will bring the entire company back to its roots, literally across the street from the Bridge Street location where my grandfather founded the company in 1956.”
Extend hopes to be settled into its new location by spring of 2013.
For more information contact Scott Lyons, President at [email protected].
Congratulations from the City of Brantford and the County of Brant to the following businesses and organizations:
•Brantford’s Systems Logic has been named to the Top 100 Great Supply Chain Partners for 2012 by Supply Chain Brain. Supply Chain Brain is the world’s most comprehensive supply chain management information resource; find out more at www.supplychainbrain.com.
The Henry Street business, which created “Wireless Warehouse in a Box,” works with small- and mid-sized, third-party logistics operations and distributors across North America to improve efficiency and accuracy while dropping operational costs. To learn more about Systems Logic, visit www.systemslogic.ca.
•Brantford baseball fans celebrated another winning season in 2012, with the Brantford Red Sox completing their “drive for five” by winning their fifth straight Intercounty Baseball League championship in September. This is the second time the team has accomplished this feat, previously winning five in a row from 1959 to 1963.
•Mitten Inc. received the Chamber of Commerce Brantford-Brant’s highest distinction – being recognized as Company of the Year at the 2012 Business Excellence Awards. Mitten Inc. is a leading manufacturer of siding and accessories as well as a distributor of premium exterior building products. The company has a 200,000-square-foot manufacturing facility in Paris, Ontario, and its head office and distribution centre at 225 Henry Street, Brantford. Mitten Inc. services markets across Canada and around the world. The company employs about 450 people world-wide.
