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[BUSINESS / WEBSITE NAME]
Building your Marketing Technology Stack
François-Xavier Cuissot - Digital Project Manager - [email protected] - www.fxcuissot.com 1
Role Name Title Email
Author François-Xavier Cuissot Digital Project Manager [email protected]
Receiver
Date: 19.04.17 Distribution:
![Page 2: [BUSINESS / WEBSITE NAME] Building your Marketing Technology … · 2017-04-19 · [BUSINESS / WEBSITE NAME] Building your Marketing Technology Stack François-Xavier Cuissot - Digital](https://reader034.pdfslide.net/reader034/viewer/2022042417/5f326ec7a8c34e0b700788c3/html5/thumbnails/2.jpg)
MISSION & VISION
François-Xavier Cuissot - Digital Project Manager - [email protected] - www.fxcuissot.com 2
Business Name
Mission Statement
Business Goal
Marketing Goal
![Page 3: [BUSINESS / WEBSITE NAME] Building your Marketing Technology … · 2017-04-19 · [BUSINESS / WEBSITE NAME] Building your Marketing Technology Stack François-Xavier Cuissot - Digital](https://reader034.pdfslide.net/reader034/viewer/2022042417/5f326ec7a8c34e0b700788c3/html5/thumbnails/3.jpg)
MARKETING TECHNOLOGY STACK
François-Xavier Cuissot - Digital Project Manager - [email protected] - www.fxcuissot.com 3
Analysis & Activation
BackOffice
Experience & Clicstream
Marketing & Advertising
Data Visualisation Attribution Analysis, Prediction & Modelization
CMS DMP Entreprise data Warehouse (EDW)
CRM BackOffice Stack ETL (Extract-Transform-Load)
Mobile App A/B & MVT testing User experience & VOC
Web & Apps Analytics Personalization Tag Management
Web & Mobile Web
E-Commerce Engine
Search Advertising Display Advertising Social Media
Email & Marketing Automation Content Marketing Retargeting
![Page 4: [BUSINESS / WEBSITE NAME] Building your Marketing Technology … · 2017-04-19 · [BUSINESS / WEBSITE NAME] Building your Marketing Technology Stack François-Xavier Cuissot - Digital](https://reader034.pdfslide.net/reader034/viewer/2022042417/5f326ec7a8c34e0b700788c3/html5/thumbnails/4.jpg)
MARKETING & ADVERTISING LAYER
François-Xavier Cuissot - Digital Project Manager - [email protected] - www.fxcuissot.com 4
Marketing & Advertising
Search Advertising Display Advertising Social Media
Email & Marketing Automation Content Marketing Retargeting
GOAL: REACHING CUSTOMERS
ACTUAL TECHNOLOGY: ü Search Advertising ü Email & Marketing Automation ü Display Advertising
SUITABLE TECHNOLOGY: o Content Marketing o Social Media o Retargeting
![Page 5: [BUSINESS / WEBSITE NAME] Building your Marketing Technology … · 2017-04-19 · [BUSINESS / WEBSITE NAME] Building your Marketing Technology Stack François-Xavier Cuissot - Digital](https://reader034.pdfslide.net/reader034/viewer/2022042417/5f326ec7a8c34e0b700788c3/html5/thumbnails/5.jpg)
EXPERIENCE & CLICKSTREAM LAYER
François-Xavier Cuissot - Digital Project Manager - [email protected] - www.fxcuissot.com 5
Experience & Clicstream
Mobile App A/B & MVT testing User experience & VOC
Web & Apps Analytics Personalization Tag Management
Web & Mobile Web
E-Commerce Engine
GOAL: PROVIDING DIGITAL EXPERIENCES
ACTUAL TECHNOLOGY: ü Web & Mobile Web ü E-Commerce Engine ü Mobile App
SUITABLE TECHNOLOGY: o Tag Management o A/B & MVT testing
![Page 6: [BUSINESS / WEBSITE NAME] Building your Marketing Technology … · 2017-04-19 · [BUSINESS / WEBSITE NAME] Building your Marketing Technology Stack François-Xavier Cuissot - Digital](https://reader034.pdfslide.net/reader034/viewer/2022042417/5f326ec7a8c34e0b700788c3/html5/thumbnails/6.jpg)
BACKOFFICE LAYER
François-Xavier Cuissot - Digital Project Manager - [email protected] - www.fxcuissot.com 6
BackOffice CMS DMP Entreprise data
Warehouse (EDW)
CRM BackOffice Stack ETL (Extract-Transform-Load)
6 6
GOAL: MEASURING AND LEVERAGING CLICSTREAMS
ACTUAL TECHNOLOGY: ü CMS ü CRM
SUITABLE TECHNOLOGY: o DMP
![Page 7: [BUSINESS / WEBSITE NAME] Building your Marketing Technology … · 2017-04-19 · [BUSINESS / WEBSITE NAME] Building your Marketing Technology Stack François-Xavier Cuissot - Digital](https://reader034.pdfslide.net/reader034/viewer/2022042417/5f326ec7a8c34e0b700788c3/html5/thumbnails/7.jpg)
ANALYSIS & ACTIVATION LAYER
François-Xavier Cuissot - Digital Project Manager - [email protected] - www.fxcuissot.com 7
GOAL: COMMUNICATING & OPTIMIZING DATAS
Analysis & Activation
Data Visualisation Attribution Analysis, Prediction & Modelization
ACTUAL TECHNOLOGY: SUITABLE TECHNOLOGY: o Analysis, Prediction & Modelization
![Page 8: [BUSINESS / WEBSITE NAME] Building your Marketing Technology … · 2017-04-19 · [BUSINESS / WEBSITE NAME] Building your Marketing Technology Stack François-Xavier Cuissot - Digital](https://reader034.pdfslide.net/reader034/viewer/2022042417/5f326ec7a8c34e0b700788c3/html5/thumbnails/8.jpg)
ACTUAL MARKETING TECHNOLOGY STACK
François-Xavier Cuissot - Digital Project Manager - [email protected] - www.fxcuissot.com 8
Analysis & Activation
BackOffice
Experience & Clicstream
Marketing & Advertising
Data Visualisation Attribution Analysis, Prediction & Modelization
CMS DMP Entreprise data Warehouse (EDW)
CRM BackOffice Stack ETL (Extract-Transform-Load)
Mobile App A/B & MVT testing User experience & VOC
Web & Apps Analytics Personalization Tag Management
Web & Mobile Web
E-Commerce Engine
Search Advertising Display Advertising Social Media
Email & Marketing Automation Content Marketing Retargeting
![Page 9: [BUSINESS / WEBSITE NAME] Building your Marketing Technology … · 2017-04-19 · [BUSINESS / WEBSITE NAME] Building your Marketing Technology Stack François-Xavier Cuissot - Digital](https://reader034.pdfslide.net/reader034/viewer/2022042417/5f326ec7a8c34e0b700788c3/html5/thumbnails/9.jpg)
SUITABLE MARKETING TECHNOLOGY STACK
François-Xavier Cuissot - Digital Project Manager - [email protected] - www.fxcuissot.com 9
Analysis & Activation
BackOffice
Experience & Clicstream
Marketing & Advertising
Data Visualisation Attribution Analysis, Prediction & Modelization
CMS DMP Entreprise data Warehouse (EDW)
CRM BackOffice Stack ETL (Extract-Transform-Load)
Mobile App A/B & MVT testing User experience & VOC
Web & Apps Analytics Personalization Tag Management
Web & Mobile Web
E-Commerce Engine
Search Advertising Display Advertising Social Media
Email & Marketing Automation Content Marketing Retargeting
![Page 10: [BUSINESS / WEBSITE NAME] Building your Marketing Technology … · 2017-04-19 · [BUSINESS / WEBSITE NAME] Building your Marketing Technology Stack François-Xavier Cuissot - Digital](https://reader034.pdfslide.net/reader034/viewer/2022042417/5f326ec7a8c34e0b700788c3/html5/thumbnails/10.jpg)
MARKETING TECHNOLOGY ROADMAP
François-Xavier Cuissot - Digital Project Manager - [email protected] - www.fxcuissot.com 10
Initiative T1 T2 T3 T4 T5 T6 T7 T8
Analysis & Activation
BackOffice
Experience &
Clicstream
Marketing & Advertising
![Page 11: [BUSINESS / WEBSITE NAME] Building your Marketing Technology … · 2017-04-19 · [BUSINESS / WEBSITE NAME] Building your Marketing Technology Stack François-Xavier Cuissot - Digital](https://reader034.pdfslide.net/reader034/viewer/2022042417/5f326ec7a8c34e0b700788c3/html5/thumbnails/11.jpg)
THANK YOU !
François-Xavier Cuissot - Digital Project Manager - [email protected] - www.fxcuissot.com 11
Let’s keep in touch
www.linkedin.com/in/fxcuissot/
www.fxcuissot.com
@fxcuissot
![[Company Name] [Phone] [Website] กองทุนเปิดกรุงไทยตราสาร](https://img.pdfslide.net/doc/110x75/61735fe987f7362033293862/company-name-phone-website-.jpg)
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