SWOT ANALYSIS
We positively change peoples lives by providing ultimate fitness
experienceExecutive SummaryPower Gym will provide fitness ,body
building & weight loss programs to its members on a profit
making basis.Power Gym will offer low cost services to all segments
of its customers.Power Gym will have their own training facility
with state of the art health care equipment from quality
manufacturers.It will target people of all age group.Our fitness
center includes all facilities which are provided by leading
fitness center in Cochin City.
Business DescriptionPower Gym health club is situated near
Oberon Mall, Cochin.It will be formed by 7 members of its founder's
group in the year September ,2015 with an initial investment of Rs
1crore.It will be headed by 2 of its founding members Mr Amit
Sharma & Mr Anoop Shet. Power Gym will provide health and
fitness services that are good in quality and low in cost.
Details of Senior ManagementAmit Sharma is the Co-owner and
manager of Power Gym.He has done MBA from ITM Business school, Navi
Mumbai with major in marketing management.He has worked as
marketing analyst for more than 5 years.
Services & Offerings Of The BusinessPower Gym will provide
health & fitness solutions to all age groups from 18-65 yrs
with focus on youth.To charge a nominal fee of Rs 1000/- per month
in these times of rising income levels & high inflation.Some of
the Offerings include:-1)Aerobics2)Cycling3) Yoga 4)Muscle
Training5)Guided Weight loss programsThe competitive advantage of
our company is offering world class fitness solution at an
affordable price
Potential For The BusinessFitness industry is a 2500 Crore
industry in India growing at the rate of 20-25%.Power Gym will
provide fitness, body building & weight loss programs to its
members on a profit making basis.Low income segment market is
ignored by key competitors.Heart diseases & obesity are on
record high causing increase in health club membership.
SWOT ANALYSISStrengths Lowest price, management of health care
sector, qualified and trained.Weaknesses High cost of personal
training services, low in marketing budget and staff.Opportunities
Rapidly growing market, obesity diseases is on the high
recordThreats - A possible low cost of service from competitors,
availability of low cost health care equipment.
COMPETITOR ANALYSIS
Power Gym will enter in a highly competitive market of Kerala,
but following three will be direct competitors of them due to their
presence in Cochin City. Established fitness International Fitness,
VLCC, GOLDs Gym and Jaisons FitnessGymNew EntrantsOther
alternatives for fitness Yoga centre.
Market SegmentationGeographic Edappally, Palarivattom, Vytilla,
and areas around Oberon Mall.Demographic 1)Youngsters(Age Group
18-24 yrs)2)Middle age Group(24-35)3) Age Group (45-65yrs )4)
Ladies Psychographic Fitness freak, obese people.
Target MarketOur key target segment remains the youngsters in
the age group 18-24 yrs, which is mostly the college going
population in the area. The youngsters because of having a passion
for body building & fitness forming a sizable population in the
area can be the consumer base for our operations & profit.
Marketing Strategy1.Advertisement on local T.V.
Channels.2.Banners.3.Newspaper Pamphlets4.Discounted
Offers.5.Chosen pricing Strategy.6.Detailed outline of the product
or service.
POWER GYMFinancial Analysis
Some Of The Projected Earnings & InvestmentsInitial
Investment : Rs 1 Crore Total Rent : Rs 60,000 X 12 = Rs
7,20,000Interiors : Rs 7,00,000Salary : Admin + Trainers = Rs
7,80,000Fitness Equipments : Rs.50 LakhTotal Expenditure Rs.83
,96,000Projected Net Profit for 1st Year : Rs.15,96,000
Profit Forecast for the 1st year
Membership fee/Registration feeRs 500Intake Capacity50
PeopleHealth Club Fee /Per MonthRs. 1000 Per PersonMax Revenue
(Projected/Monthly)Rs. 3,00,000Max Revenue (Projected/Yearly)Rs.
37,50,000
Revenue Forecast(Further 3 years)
Future PlansEstablish a big name in Health care IndustryIn next
2 years to open new branches in KeralaNext, we would expand
geographically and move to various metropolitan cities like Delhi,
Kolkata, Chennai, Hyderabad and Bangalore.After establishing our
brand name all over India we would come with IPO so as to get money
from Pubic and expand our business to new horizons.
THANK YOU
We positively change peoples lives by providing ultimate fitness
experience
