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Business Model Canvas
BPW 2019
Put it in a nutshell!
Put it in a nutshell!
Win prize money with yourbusiness model canvas.
website: www.b-p-w.de
contact: https://www.b-p-w.de/en/service/contact/
manual: https://www.b-p-w.de/en/downloads/manual/
Put it in a nutshell!
What is a business model?
business model
source: Klicker pixelio.detoday‘s idea
The process of constructing or modifying a businessmodel is part of a business strategy.
Description of the relations between allaspects of an organisation or project thatare needed in order to- create,- deliver, and- capture values.
BankableBusiness
Plan
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WHY
HOW
WHAT
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WHY
HOW
WHAT
my motivation
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WHY
HOW
WHAT
my strategy
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agenda
✓ What is business model canvas (bmc)?
✓ Overview of bmc: 4 areas, 9 components
✓ Practicing bmc: All 9 components explained in detail
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What is business model canvas?
✓ a strategic management method for developing and documenting business models
✓ USP of bmc: complex analysis tool on one single page
✓ easily recognize potentialities and risks
Put it in a nutshell!
What is business model canvas?
✓ a strategic management method for developing and documenting business models
✓ USP of bmc: complex analysis tool on one single page
✓ easily recognize potentialities and risks
Put it in a nutshell!
What is business model canvas?
✓ a strategic management method for developing and documenting business models
✓ USP of bmc: complex analysis tool on one single page
✓ easily recognize potentialities and risks
Put it in a nutshell!
1 What? -products&services
2 Who? - clients3 How? - infrastructure
4 How much? - finances
overview: 4 areas, 9 components
Put it in a nutshell!
1 What? -products&services
2 Who? - clients3 How? - infrastructure
4 How much? - finances
external strategy
overview: 4 areas, 9 components
Put it in a nutshell!
1 What? -products&services
2 Who? - clients3 How? - infrastructure
4 How much? - finances
external strategyinternal strategy
overview: 4 areas, 9 components
Put it in a nutshell!
1 What? -products&services
2 Who? - clients3 How? - infrastructure
4 How much? - finances
external strategyinternal strategy
overview: 4 areas, 9 components
Put it in a nutshell!
1 What? -products&services
2 Who? - clients3 How? - infrastructure
4 How much? - finances
overview: 4 areas, 9 components
Put it in a nutshell!
1 What? -products&services
2 Who? - clients3 How? - infrastructure
4 How much? - finances
external strategyinternal strategy
overview: 4 areas, 9 components
Put it in a nutshell!
source: https://pixabay.com
practicing business model canvas
Let‘s start
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source: https://pixabay.com
1st
your offerpackagesclient‘s benefitUSP – additional feature
-economic
counseling
-webinar
-safe money
-send minutes
to client w/in
24 hrs
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source: https://pixabay.com
1st 2nd
-Companies, at
least 10 employees
-0-10 yrs
-service industry
-environmental
sustainability
your offerpackagesclient‘s benefitUSP – additional feature
differentiate w/ regards to clients‘ needs, behaviour, values, socio-demographiccharacteristics,
private or business-economic
counseling
-webinar
-safe money
-send minutes
to client w/in
24 hrs
Put it in a nutshell!
source: https://pixabay.com
1st 2nd
3rd
-Companies, at
least 10 employees
-0-10 yrs
-service industry
-environmental
sustainability
sale,
using public
transportation
your offerpackagesclient‘s benefitUSP – additional feature
motives: e.g.acquisition,salesclient‘s loyalty
differentiate w/ regards to clients‘ needs, behaviour, values, socio-demographiccharacteristics,
private or business-economic
counseling
-webinar
-safe money
-send minutes
to client w/in
24 hrs
Put it in a nutshell!
source: https://pixabay.com
1st 2nd
3rd
sale,
using public
transportation
4th- sale:online or
personally
- personally intro
duce myself
-Companies, at
least 10 employees
-0-10 yrs
-service industry
-environmental
sustainability
your offerpackagesclient‘s benefitUSP – additional feature
sales & communi-cation, for eachclient group
motives: e.g.acquisition,salesclient‘s loyalty
differentiate w/ regards to clients‘ needs, behaviour, values, socio-demographiccharacteristics,
private or business-economic
counseling
-webinar
-safe money
-send minutes
to client w/in
24 hrs
Put it in a nutshell!
source: https://pixabay.com
1st 2nd
3rd
4th
5th
marketing
to perform
the service
-Companies, at
least 10 employees
-0-10 yrs
-service industry
-environmental
sustainability
sale,
using public
transportation
- sale:online or
personally
- personally intro
duce myself
activities to makeyour businesssuccessful
your offerpackagesclient‘s benefitUSP – additional feature
sales & communi-cation, for eachclient group
motives: e.g.acquisition,salesclient‘s loyalty
differentiate w/ regards to clients‘ needs, behaviour, values, socio-demographiccharacteristics,
private or business-economic
counseling
-webinar
-safe money
-send minutes
to client w/in
24 hrs
Put it in a nutshell!
source: https://pixabay.com
1st 2nd
3rd
4th
5th
6th
legal form,
insurance, location
further training
to perform
the service
marketing
-Companies, at
least 10 employees
-0-10 yrs
-service industry
-environmental
sustainability
sale,
using public
transportation
- sale:online or
personally
- personally intro
duce myself
elements neededfor business to work
activities to makeyour businesssuccessful
your offerpackagesclient‘s benefitUSP – additional feature
sales & communi-cation, for eachclient group
motives: e.g.acquisition,salesclient‘s loyalty
differentiate w/ regards to clients‘ needs, behaviour, values, socio-demographiccharacteristics,
private or business-economic
counseling
-webinar
-safe money
-send minutes
to client w/in
24 hrs
Put it in a nutshell!
source: https://pixabay.com
1st 2nd
3rd
4th
5th
6th
7th
attorney
to perform
the service
marketing
-Companies, at
least 10 employees
-0-10 yrs
-service industry
-environmental
sustainability
sale,
using public
transportation
- sale:online or
personally
- personally intro
duce myself
colleague
marketing
agency
college
legal form,
insurance, location
further training
insurance
agency
Partners for keyactivities that willnot be carried out by yourself.
elements neededfor business to work
activities to makeyour businesssuccessful
your offerpackagesclient‘s benefitUSP – additional feature
sales & communi-cation, for eachclient group
motives: e.g.acquisition,salesclient‘s loyalty
differentiate w/ regards to clients‘ needs, behaviour, values, socio-demographiccharacteristics,
private or business-economic
counseling
-webinar
-safe money
-send minutes
to client w/in
24 hrs
Put it in a nutshell!
source: https://pixabay.com
1st
-economic
counseling
-webinar
-safe money
-send minutes
to client w/in
24 hrs
2nd
3rd
4th
5th
6th
7th
attorney
to perform
the service
marketing
-Companies, at
least 10 employees
-0-10 yrs
-service industry
-environmental
sustainability
sale,
using public
transportation
- sale:online or
personally
- personally intro
duce myself
colleague
marketing
agency
college
legal form,
insurance, location
further training
insurance
agency
8th
- Counseling
package price ..€
. webinar, single
fee per participants
Aa least 30 people,
10€/person
- 100hrs/month
- max. 10,000 €
in total/month
- webinar highest
profit
Partners for keyactivities that willnot be carried out by yourself.
elements neededfor business to work
activities to makeyour businesssuccessful
your offerpackagesclient‘s benefitUSP – additional feature
sales & communi-cation, for eachclient group
motives: e.g.acquisition,salesclient‘s loyalty
differentiate w/ regards to clients‘ needs, behaviour, values, socio-demographiccharacteristics,
private or business
pricing strategy: How much does each source of income contribute to overall turnover?
What is the maximum a service/product can cost?
Put it in a nutshell!
source: https://pixabay.com
your offerpackagesclient‘s benefitUSP – additional feature
1st 2nd
differentiate w/ regards to clients‘ needs, behaviour, values, socio-demographiccharacteristics,
private or business
3rd
motives: e.g.acquisition,salesclient‘s loyalty
sales & communi-cation, for eachclient group
4th
5th
activities to makeyour businesssuccessful
6th
7th
attorney
to perform
the service
marketing
-Companies, at
least 10 employees
-0-10 yrs
-service industry
-environmental
sustainability
sale,
using public
transportation
- sale:online or
personally
- personally intro
duce myself
elements neededfor business to work
colleague
marketing
agency
college
legal form,
insurance, location
further training
insurance
agency
Partners for keyactivities that willnot be carried out by yourself.
8th
pricing strategy: How much does each source of income contribute to overall turnover?
What is the maximum a service/product can cost?
- 100hrs/month
- max. 10,000 €
in total/month
- webinar highest
profit
9th
key costs for your actitivites, resources, partnersRunning costs: fixed costs, variable costs
investments, follow-up investment
Investments:
Attorney 5,000€
marketing 2,000€
college 10,000€
Computer etc. 2,000€
Key running costs
for first 6 months:
Insurance 100€
Rent 1,000€,
marketing 200€
travel costs 200€
-economic
counseling
-webinar
-safe money
-send minutes
to client w/in
24 hrs
- Counseling
package price ..€
. webinar, single
fee per participants
Aa least 30 people,
10€/person
Put it in a nutshell!
https://www.b-p-w.de/en/downloads/manual/
Put it in a nutshell!
I thank you very much for listening
Anett Schönburg
0176/[email protected]
www.manus-ordinans.de
contact in Berlin
Adress: Investitionsbank Berlin
BPW
Bundesallee 210
(Eingang Regensburger Str.)
10719 Berlin
Hotline: 030 / 21 25 - 21 21
Fax: 030 / 21 25 - 21 20
Mail: [email protected]
Online: www.b-p-w.de
contact in Brandenburg
Adress: Investitionsbank des
Landes Brandenburg
BPW
Babelsberger Straße 21
14473 Potsdam
Hotline: 0331 / 660 - 22 22
Fax: 0331 / 660 - 6 17 99
Mail: [email protected]
Online: www.b-p-w.de
Förderer:
Put it in a nutshell!
