Sandy Dalton, Sherelle Dozier, Jason McMahon

Ray Ortega, Emily Rustenholtz, Angel RichardsonQNT 561

December 19, 2011Alfred Siu

Proposed change 1 2 3 4 5

Limiting the availability of inflight snacks

12,000 13,000 8,000 7,000 5,000

Increase seating capacity 7,000 8,000 5,000 13,000 12,000

Limit carry-on 13,000 12,000 8,000 7,000 5,000

Checked item cost increase 8,000 7,000 5,000 13,000 12,000

Increase airfares 5,000 7,000 8,000 12,000 13,000

• Sample design

• Collection methods

• Calculations

• Should this question be asked, does it match the study objective?

• Is the question of proper scope and coverage?

• Can the participant adequately answer this question as asked?

• Will participant willingly answer as asked? (Cooper & Schindler, 2006, p. 365).

• Is the question stated in terms of a shared vocabulary?

• Does the question contain vocabulary with a single meaning?

• Does the question contain unsupported or misleading assumptions?

• Does the question contain biased wording?

• Is the question correctly personalized?

• Are adequate alternatives presented within the question? (Cooper & Schindler, 2006, p. 365).

• Objectives of the study.

• Participant’s level of information about the topic.

• Degree to which participant has thought through the topic.

• Ease with which participant communicates.

• Participant’s motivation level to share information (Cooper & Schindler, 2006, p. 367).

• What is the target population?

• What are the parameters of interest?

• What is the sampling frame?

• What is the appropriate sampling method?

• What size sample is needed? (Cooper & Schindler, 2006, p. 409)

I. Data Preparation

A. Editing

1. Field editing

2. Central editing

B. Coding

1. Codebook construction

2. Coding closed questions

3. Coding free-response questions

4. Coding rules

5. Content analysis

C. Data entry

*Nominal

*78% of those polled said that increased fees would affect their decision to fly Southwest

*Ordinal

*Customers rankings of possible changes

*Reducing snacks and limiting carry on size least objectionable

*Increased capacity, blanket increase, and baggage fee increase not accepted well

Cooper, D.R. & Schindler, P.S. (2006). Business

research methods (9th ed.). Boston:

McGraw-Hill/Irwin.