BustingtheBarrierstoCleanBehavior

DennisBatchelderAppEsteemCorporationCSASummitMadrid,Spain3October2017

Monetizationstillhasbadplayers

WefightonbehalfoftheconsumerConsumersshouldneverbescared,tricked,orcheatedbysoftwareButwhensoftwaremonetizersandtheirsupplychainarenotheldaccountablefortheiractions,consumersgetscrewedWeholdeverybodyaccountable

Howwedriveaccountability•Appscertifiedbyusgeneratemorerevenueandcostlesstodistribute•Appswelabeldeceptiveeithercleanupquicklyorwitheraway•OurBetterWorldNetworkmakesiteasyandrewardingtogetandstaycertified•Ourappintelligencefeedshelpsecuritycompaniesprotecttheircustomers

BetterWorldNetwork

Thisyearweracedtoproveourmodelworks•10customers,20securitypartners•15certifiedapps,firstcertifiedcallcenter,95Deceptors(24resolved)•Comprehensiverequirements•Proofthatcleanpays

Butmanyofyouseemskeptical•Vendorssitonthesidelines(evenworse,pretendtocommit)•CSAslowtoendorse•Gatekeepershesitanttorequirecertification•AfewAVsstillthinkwe’resleepingwiththeenemy•Everybodyseemsuncomfortablethatwe’refor-profit

Wetrynottotakeittoopersonally,butwewonderwhatelsewecandotogetyoutodemandcleanbehavior

SohereweareinMadrid…•Thisisn’tyourfirstbullfight•You’reveteransofmanyCSAmeetings•Youknowwewanteveryappandmonetizercertified•Youknowwe’llbusteverybarrierwefind

Andsincetoday’smy50thbirthday,Ihaveaspecialbarrier-bustinggiftforyou

Certificationsarenowfree

We’llcontinuetochargeforourotherservices

•Complianceconsulting•Premiumsupport�Appmonitoringandremediation�Embeddedsealandtaggant�Expeditedappcertification

•Andifyoucommit allyourapps�Bigdiscountonpremiumsupport�Freecomplianceconsulting

Bustingmorebarriers

MoreprescriptiveguidanceWecapturedtheanswerstothequestionsyouasked,andreferencedpassing/failingexamples

Lessintrusion;moretrust•Nomorekillswitch•Nobehaviormonitoring;justheartbeats•LimitedtoPremiumSupport;notmandatory

ProactivenotificationsRegisteryourapp,andwe’llwarnyouamonthbeforewepublishitsviolationstoourDeceptorlist

WehopeCSAwillhandledisputes

OurBetterWorldNetworkjustgotbetter

•Typesofpartners�Callcenters�Paymentprocessors�Searchgateways�Downloadsites�Adnetworks�Bundlers

Free ifyourequireyouroffersandappstobecertified

Showinghowitallworks… rememberAndytheappdeveloper?

Andy’sAppEsteemAdventure

Step1:Tryitout•AndytalkstootherswhojoinedAppEsteem,anddecidestogiveitatry.•Heregistershiscompanyhttps://customer.appesteem.com

Step2:Learn•Andyinstructshisteamtofollowthecertificationrequirements.HegetsprescriptiveguidancefromAppEsteem’sonlinecompliancechecklists

Step3:Implement•Doityourself:Andyhelpshisteamunderstandhowtomakethenecessarychangestohisapp.

•Gethelp:HecanhireAppEsteemorworkwithourcompliancepartnersforhelp

Step4:Certify•AndysubmitsnewversionsofhisapptoAppEsteem’s freecertificationservice.Iftheversionhasissues,Andy’steamfixesthem,andhere-submits.

Step5:Correct•Doityourself:Ifsecuritycompanieshaveissueswithhisapp,Andytriestofindoutwhyandthenresolvestheissues.

•Gethelp:AndypurchasesAppEsteem’s premiumsupporttogetanembeddedsealandsecuritypartnerassistance.Andycanalsoworkwithourcompliancepartners.

Sustainability•Nomore“Idon’tknowwhyI’mflagged”emergencies

•AndygetsspecialaccessfromBetterWorldNetworkpartners

•AndyreportsunfaircompetitionasDeceptors

•Andy’sconfidenceletshimgrow

Theindustryisstoppingtheselosers

It’stimetofocusonsustainability

Andwiththebarriersbusted,it’stimeforyoutocommit•Registeryourapps•Certifyyourapps•Forceyoursupplychaintobecertifiedhttps://appesteem.com