Buy the Time

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    This sample business plan has been made available to users of Business Plan Pro, business planning

    software published by Palo Alto Software. Names, locations and numbers may have been changed,

    and substantial portions of the original plan text may have been omitted to preserve confidentiality

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    You are welcome to use this plan as a starting point to create your own, but you do not have

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    Requests for reprints, academic use, and other dissemination of this sample plan should be emailedto the marketing department of Palo Alto Software at [email protected]. For product

    information visit our Website: www.paloalto.com or call: 1-800-229-7526.

    Copyright Palo Alto Software, Inc., 2001-2009 All rights reserved.

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    Confidentiality Agreement

    The undersigned reader acknowledges that the information provided by ________________ in this

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    written permission of ________________.

    It is acknowledged by reader that information to be furnished in this business plan is in all respects

    confidential in nature, other than information which is in the public domain through other meansand that any disclosure or use of same by reader, may cause serious harm or damage to

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    Table of Contents

    1.0 Executive Summary.............................................................................................................................1Chart: Highlights......................................................................................................................1

    1.1 Mission........................................................................................................................................11.2 Objectives...................................................................................................................................11.3 Keys to Success........................................................................................................................2

    2.0 Company Summary.............................................................................................................................22.1 Company Ownership.................................................................................................................22.2 Start-up Summary......................................................................................................................2

    Table: Start-upFunding..........................................................................................................3Table: Start-up.........................................................................................................................4Chart: Start-up.........................................................................................................................4

    3.0 Services................................................................................................................................................44.0 Market Analysis Summary..................................................................................................................5

    4.1 Market Segmentation................................................................................................................5Chart: Market Analysis (Pie)..................................................................................................5Table: Market Analysis...........................................................................................................6

    4.2 Market Needs.............................................................................................................................64.3 Target Market Segment Strategy.............................................................................................64.4 Service Business Analysis........................................................................................................64.5 Competition and Buying Patterns............................................................................................6

    5.0 Strategy and Implementation Summary............................................................................................75.1 Competitive Edge......................................................................................................................75.2 Sales Strategy............................................................................................................................7

    5.2.1 SalesForecast..............................................................................................................8

    Chart: Sales Monthly......................................................................................................8Table: Sales Forecast...................................................................................................8

    6.0 Management Summary.......................................................................................................................9Table: Personnel 9

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    Table of ContentsTable: Cash Flow.......................................................................................................................................5

    Table: Balance Sheet................................................................................................................................6

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    Buy the Time

    1.0 Executive Summary

    Buy the Time will be a shopping service that allows customers to purchase gifts and

    necessities of life at little inconvenience to their schedule and workday. We will do this with

    the aid of a shopping consultant to provide each customer with quality solutions to their

    shopping concerns at reasonable prices. The owner has had years of experience in the retail

    market and is aware of trends and the shopping environment. In time, this service will evolve to

    incorporate a larger market instead of a luxury for the more wealthy customers.

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    Buy the Time Grow into a large franchise with a reputation for getting the desired item at a

    reasonable cost.

    1.3 Keys to Success

    In order to ensure a healthy profit and low customer turnover, Buy the Time will have to:

    Provide a significantly easier, more convenient, and customized shopping experience

    than can be found in high-end stores. Ensure 100% customer satisfaction.

    Establish close ties with the clients to ensure repeat business, encourage customer

    feedback to enhance further customized service, and promote word-of-mouth marketing.

    2.0 Company Summary

    Buy the Time is a shopping service which allows the client to purchase custom items withoutstress. With our expert staff, we intend to grow into a larger market where we can still be

    personable, yet offer greater choices.

    Our ideal larger market will expand from the Seattle area to include New York, San Francisco, Los

    Angeles, Chicago, and Miami.

    2.1 Company Ownership

    Buy the Time will be a Seattle, WA-based company. It will be formed as a simple sole

    proprietorship. The company will operate as a home business until such time as expansion is

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    Buy the Time

    Table: Start-up Funding

    Start-up Funding

    Start-up Expenses to Fund $1,250

    Start-up Assets to Fund $3,650

    Total Funding Required $4,900

    Assets

    Non-cash Assets from Start-up $2,400

    Cash Requirements from Start-up $1,250

    Addit ional Cash Raised $0

    Cash Balance on Starting Date $1,250

    Total Assets $3,650

    Liabilities and Capital

    Liabilities

    Current Borrowing $0

    Long-term Liabili ties $0

    Accounts Payab le (Outstanding Bi ll s) $0

    Other Current Liabili ties (interest-free) $0

    Total Liabili ties $0

    Capital

    Planned Investment

    Owner $3,250

    Private Investor $1,650

    Other $0

    Addit ional Investment Requi rement $0

    Total Planned Investment $4,900

    Loss at Start-up (Start-up Expenses) ($1,250)

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    Buy the Time

    Table: Start-up

    Start-up

    Requirements

    Start-up Expenses

    Legal $300

    Stationery etc. $150

    Brochures $200

    Consultants $0

    Insurance $0

    Rent $0

    Research and development $100

    Expensed equipment $500

    Other $0

    Total Start-up Expenses $1,250

    Start-up Assets

    Cash Required $1,250

    Other Current Assets $400

    Long-term Assets $2,000

    Total Assets $3,650

    Total Requirements $4,900

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    Buy the Timeand delivery in custom packaging. The focus of the company is the needs of the client. It is

    the job of the consultant to translate those needs into low-cost solutions.

    4.0 Market Analysis Summary

    Buy the Time will target the middle-aged, busy executive. These individuals often have extremely

    busy schedules, including a great deal of travel time. In addition, they possess a large proportion

    of disposable income that allows them to afford custom services. This service will allow them

    more concentration on work, while allowing them to obtain great products for personal andbusiness life.

    4.1 Market Segmentation

    The target market for Buy the Time is broken into three segments:

    1. Busy executives desiring to keep pace with the trends, yet not having the time tofacilitate their needs.

    2. Younger business persons who choose to have the luxury and convenience of a

    personalized shopping service.

    3. Those needing consultation in gifts and/or not wanting the pressures that are

    associated with finding custom gifts for special occasions.

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    Buy the Time

    Table: Market Analysis

    Market Analysis

    Year 1 Year 2 Year 3 Year 4 Year 5

    Potential Customers Growth CAGR

    Executives 52% 500 900 1,300 4,000 6,400 89.15%

    Business Persons 32% 260 500 800 2,010 3,900 96.80%

    Other 15% 60 240 400 1,000 1,840 135.32%

    Total 96.16% 820 1,640 2,500 7,010 12,140 96.16%

    4.2 Market Needs

    Buy the Time's primary market, the executive or high-end professional individual, has certain

    needs that are outlined below.

    They often find that their image is very important, both professionally and personally.

    They need advice or information on what the latest trends and fashions are.

    They keep busy schedules that often involve a lot of travel. This leaves little time for

    shopping that is time consuming, such as gift buying. They have a desire to be pampered and willingly spend money as a symbol of status.

    4.3 Target Market Segment Strategy

    The best way to develop the company is to make our service necessary and accessible to the

    public. By facilitating their needs easily, we offer a great service at little inconvenience to them

    in a time where convenience matters the most.

    In its broadest definition, the American shopping market consists of every American who needs

    to buy goods and services for themselves and their families. Although it is the aim of Buy the

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    Buy the Timeneeds constant. This requires being aware of economic changes, as well as alterations in trends.

    At the moment, there are few services like this in the Seattle area. Therefore, there is a

    tremendous opportunity to build and retain significant market share. Customers choose and

    retain services like this often through word-of-mouth, when the company is able to achieve a

    high level of customer satisfaction. Although it is the aim of Buy the Time to significantly lower

    costs of this luxury service, at this time, cost does not play a significant factor in how

    customers choose a shopping service. The bottom line is establishing a strong intimate

    relationship with customers to capture the long-term profits through repeat business and

    create the enthusiasm among customers that will spur on word-of-mouth marketing.

    5.0 Strategy and Implementation Summary

    Buy the Time will concentrate on expanding in metropolitan areas that have significant growth of

    young business persons and executives. Starting in Seattle, it will grow down the west coast

    to San Francisco and Los Angeles. From there we will target the east coast with locations in

    New York City, Miami, and Chicago.

    The target customer is a busy business person unable to find time for purchasing custom

    goods. We will provide this tailored service to work around their schedules, while maintaining a

    low cost.

    5.1 Competitive Edge

    Our competitive edge lies in our expert service at a reasonable price. We will transform thisservice from a luxury into a demand service. We will provide a database for remembering

    occasions and dates, this will allow the client to remain stress-free. Buy the Time was created

    by an expert shopper who knows trends, prices, and details, such as fabrics and colors.

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    Buy the Time

    5.2.1 Sales Forecast

    The following chart and table document forecasted sales.

    In both April and May we expect a two percent growth each month. From June to September,

    each month should reflect a growth of five percent, since many activities occ ur during the

    summer months. October will show approximately four percent, since this is usually a time of

    transitions. November and December will show an increase to seven percent, with many people

    buying for the holidays. January through April will be an increase of one percent each month,since this is a slow retail period.

    This will result in a growth of 68% after the first year. From that, sales in 2002 will see a

    growth of 57% as we develop our team of consultants. By 2003, sales will show a 78% growth.

    By the end of the third year, we will be able to move into markets outside the Seattle area.

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    Buy the Time

    6.0 Management Summary

    As Buy the Time grows, we will add consultants so that we may continue to offer personalized

    service in a timely fashion. Originally, it will start with the owner as the sole employee. By the

    end of the first year, another consultant will be added. From that point we will add a

    consultant when we choose to grow into different markets. We will shape our team depending on

    sales and growth.

    Marketing and public relations will be handled mainly by the owner. If there is a greater need,a marketing consultant will be used.

    Table: Personnel

    Personnel Plan

    Year 1 Year 2 Year 3

    Owner $15,000 $30,000 $37,000

    Other $0 $0 $0Total People 0 0 0

    Total Payroll $15,000 $30,000 $37,000

    7.0 Financial Plan

    Growth will occur according to the number of clients and cash flow.

    With approximately half of our services provided on credit, collection will be essential. With this

    still being a service that is not essential to everyday living, we will show that payments are

    necessary immediately. With a concrete system for cash flow, we will be able to keep debt to

    a minimum while still providing a high level of sales

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    Buy the Time

    7.1 Important Assumptions

    The following assumptions are made responding to growth, and are based on economic trends

    from the preceding two years.

    A strong economy is expected to continue in the future.

    Many people have annual dates on which purchases are made.

    It is assumed that people are willing to pay for a service if it is an agreeable and

    convenient experience.

    The table below outlines some business assumptions that are the basis for Buy The Time's

    growth, including tax rate and payment days.

    Table: General Assumptions

    General Assumptions

    Year 1 Year 2 Year 3Plan Month 1 2 3

    Current Interest Rate 10.00% 10.00% 10.00%

    Long-term Interest Rate 10.00% 10.00% 10.00%

    Tax Rate 25.42% 25.00% 25.42%

    Other 0 0 0

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    Buy the Time

    7.2 Break-even Analysis

    Our break-even analysis is shown in further detail in the following chart and table.

    This is a conservative figure since contacts have been made, and have already generated

    many orders for our services. Buy the Time's goal is to generate twice as much as the break-

    even point for a monthly standard.

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    Buy the Time

    7.3 Projected Profit and Loss

    Buy the Time's projected profit and loss is indicated in the following table. Gross margin should

    remain between 50-70% the first year, with highest profits due near the end of the year. This

    should prove to be accurate, since that is a time when many clients increase their spending.

    Table: Profit and Loss

    Pro Forma Profit and Loss

    Year 1 Year 2 Year 3

    Sales $32,365 $66,000 $83,000

    Direct Cost of Sales $11,250 $27,750 $37,500

    Other $0 $0 $0

    Total Cost of Sales $11,250 $27,750 $37,500

    Gross Margin $21,115 $38,250 $45,500

    Gross Margin % 65.24% 57.95% 54.82%

    Expenses

    Payroll $15,000 $30,000 $37,000

    Sales and Marketing and Other Expenses $0 $0 $0

    Depreciation $0 $0 $0

    Leased Equipment $0 $0 $0

    Util ities $0 $0 $0

    Insurance $0 $0 $0

    Rent $0 $0 $0

    Payroll Taxes $0 $0 $0

    Other $0 $0 $0

    Total Operating Expenses $15,000 $30,000 $37,000

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    Buy the Time

    7.4 Projected Cash Flow

    The following chart and table outline the cash flow for fiscal years 2002, 2003, and 2004. For

    a monthly analysis, please see the attached appendix.

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    Buy the Time

    Table: Cash Flow

    Pro Forma Cash Flow

    Year 1 Year 2 Year 3

    Cash Received

    Cash from Operations

    Cash Sales $17,801 $36,300 $45,650

    Cash from Receivables $11,759 $26,785 $35,877

    Subtotal Cash from Operations $29,560 $63,085 $81,527

    Addit ional Cash Received

    Sales Tax, VAT, HST/GST Received $0 $0 $0

    New Current Borrowing $0 $0 $0

    New Other Liabil ities (interest-free) $0 $0 $0

    New Long-term Liabil ities $0 $0 $0

    Sales of Other Current Assets $0 $0 $0

    Sales of Long-term Assets $0 $0 $0

    New Investment Received $0 $0 $0

    Subtotal Cash Received $29,560 $63,085 $81,527

    Expenditures Year 1 Year 2 Year 3

    Expenditures from Operations

    Cash Spending $15,000 $30,000 $37,000

    Bill Payments $11,630 $28,509 $38,851

    Subtotal Spent on Operations $26,630 $58,509 $75,851

    Addit ional Cash Spen t

    Sales Tax, VAT, HST/GST Paid Out $0 $0 $0

    Principal Repayment of Current Borrowing $0 $0 $0

    Other Liabil ities Principal Repayment $0 $0 $0

    Long-term Liabili ties Principal Repayment $0 $0 $0

    Purchase Other Current Assets $0 $0 $0

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    Buy the Time

    7.5 Projected Balance Sheet

    The Balance Sheet table for fiscal years 2002, 2003, and 2004 follows. For a monthly analysis,

    please see the at tached appendix.

    Table: Balance Sheet

    Pro Forma Bal ance SheetYear 1 Year 2 Year 3

    Assets

    Current Assets

    Cash $4,179 $8,755 $14,430

    Accounts Receivabl e $2,805 $5,721 $7,194

    Other Current Assets $400 $400 $400

    Total Current Assets $7,385 $14,875 $22,024

    Long-term AssetsLong-term Assets $2,000 $2,000 $2,000

    Accumulated Deprecia tion $0 $0 $0

    Total Long-term Assets $2,000 $2,000 $2,000

    Total Assets $9,385 $16,875 $24,024

    Liabil ities and Capital Year 1 Year 2 Year 3

    Current Liabilities

    Accounts Payab le $1,147 $2,450 $3,260

    Current Borrowing $0 $0 $0Other Current Liabili ties $0 $0 $0

    Subtotal Current Liabil ities $1,147 $2,450 $3,260

    L t Li bi li ti $0 $0 $0

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    Buy the Time

    7.6 Business Ratios

    The following table provides significant ratios for the personal services industry. The final

    column, Industry Profile, shows ratios for this industry as it is determined by the Standard

    Industrial Classification (SIC) Index 7299, "miscellaneous personal services."

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    Buy the Time

    Table: Ratios

    Ratio Anal ysis

    Year 1 Year 2 Year 3 Industry Profile

    Sales Growth n.a. 103.92% 25.76% -8.50%

    Percent of Total Assets

    Accounts Receivabl e 29.89% 33.90% 29.9 5% 6.70%

    Other Current Assets 4.26% 2.37% 1.66% 26.40%

    Total Current Assets 78.69% 88.15% 91.68% 43.50%

    Long-term Assets 21.31% 11.85% 8.32% 56.50%

    Total Assets 100.00% 100.00% 100.00% 100.00%

    Current Liabil i ties 12.23% 14.52% 13.57% 19.50%

    Long-term Liabili ties 0.00% 0.00% 0.00% 21.40%

    Total Liabili ties 12.23% 14.52% 13.57% 40.90%

    Net Worth 87.77% 85.48% 86.43% 59.10%

    Percent of Sal es

    Sales 100.00% 100.00% 100.00% 100.00%

    Gross Margin 65.24% 57.95% 54.82% 50.80%

    Selling, General & Administrative Expenses 51.07% 54.26% 47.14% 34.40%

    Advertising Expenses 0.00% 0.00% 0.00% 0.20%

    Profit Before Interest and Taxes 18.89% 12.50% 10.24% 1.50%

    Main Ratios

    Current 6.44 6.07 6.76 2.09

    Quick 6.44 6.07 6.76 1.03

    Total Debt to Total Assets 12.23% 14.52% 13.57% 40.90%

    Pre-tax Return on Net Worth 74.24% 57.19% 40.94% 1.10%

    Pre-tax Return on Assets 65.16% 48.89% 35.38% 1.90%

    Addit ional Ratios Year 1 Year 2 Year 3

    Net Profit Margin 14.17% 9.38% 7.64% n.a

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    Appendix

    Page 1

    Table: Sales Forecast

    Sales Forecast

    Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12

    Sales

    Jade Kousky - Owner 0% $2,168 $2,181 $2,290 $2,404 $2,524 $2,650 $2,703 $2,891 $3,092 $3,123 $3,154 $3,185Retail Consultant 1 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Total Sales $2,168 $2,181 $2,290 $2,404 $2,524 $2,650 $2,703 $2,891 $3,092 $3,123 $3,154 $3,185

    Direct Cost of Sales Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12

    Jade Kousky - Owner $938 $938 $938 $938 $938 $938 $938 $938 $938 $938 $938 $938

    Retail Consultant 1 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Subtotal Direct Cost of Sales $938 $938 $938 $938 $938 $938 $938 $938 $938 $938 $938 $938

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    Appendix

    Page 2

    Table: Personnel

    Personnel Plan

    Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12

    Owner 0% $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250

    Other 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Total People 0 0 0 0 0 0 0 0 0 0 0 0

    Total Payroll $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250

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    Appendix

    Page 3

    Table: General Assumptions

    General Assumptions

    Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12

    Plan Month 1 2 3 4 5 6 7 8 9 10 11 12

    Current Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%

    Long-term Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%

    Tax Rate 30.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00%

    Other 0 0 0 0 0 0 0 0 0 0 0 0

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    Appendix

    Page 4

    Table: Profit and Loss

    Pro Forma Profit and Loss

    Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12

    Sales $2,168 $2,181 $2,290 $2,404 $2,524 $2,650 $2,703 $2,891 $3,092 $3,123 $3,154 $3,185

    Direct Cost of Sales $938 $938 $938 $938 $938 $938 $938 $938 $938 $938 $938 $938

    Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Total Cost of Sales $938 $938 $938 $938 $938 $938 $938 $938 $938 $938 $938 $938

    Gross Margin $1,231 $1,244 $1,353 $1,467 $1,587 $1,713 $1,766 $1,954 $2,155 $2,186 $2,217 $2,248

    Gross Margin % 56.76% 57.02% 59.06% 61.00% 62.86% 64.62% 65.32% 67.57% 69.68% 69.98% 70.28% 70.57%

    Expenses

    Payroll $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250

    Sales and Marketing and Other

    Expenses

    $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Leased Equipment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Utilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Insurance $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Rent $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Payroll Taxes 10% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Total Operating Expenses $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250

    Profit Before Interest and Taxes ($20) ($7) $103 $217 $337 $463 $516 $704 $905 $936 $967 $998

    EBITDA ($20) ($7) $103 $217 $337 $463 $516 $704 $905 $936 $967 $998

    Interest Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    T axes Incurred ($6) ($2) $26 $54 $84 $116 $129 $176 $226 $234 $242 $249

    Net Profit ($14) ($5) $77 $162 $252 $347 $387 $528 $678 $702 $725 $748

    Net Profit/Sales -0.63% -0.22% 3.36% 6.75% 10.00% 13.09% 14.30% 18.25% 21.94% 22.47% 22.98% 23.49%

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    Appendix

    Page 5

    Table: Cash Flow

    Pro Forma Cash Flow

    Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12

    Cash Received

    Cash from Operations

    Cash Sales $1,192 $1,200 $1,260 $1,322 $1,388 $1,458 $1,487 $1,590 $1,701 $1,718 $1,735 $1,752

    Cash from Receivables $0 $33 $976 $983 $1,032 $1,084 $1,138 $1,193 $1,219 $1,304 $1,392 $1,406

    Subtotal Cash from Operations $1,192 $1,232 $2,235 $2,305 $2,420 $2,541 $2,624 $2,783 $2,920 $3,022 $3,127 $3,158

    Additional Cash Received

    Sales Tax , VAT, HST/GST Received 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    New Other Liabilities (interest-free) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Sales of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    New Investment Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Subtotal Cash Received $1,192 $1,232 $2,235 $2,305 $2,420 $2,541 $2,624 $2,783 $2,920 $3,022 $3,127 $3,158

    Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12

    Expenditures from Operations

    Cash Spending $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250

    Bill Payments $31 $932 $937 $964 $993 $1,023 $1,054 $1,068 $1,115 $1,164 $1,172 $1,179

    Subtotal Spent on Operations $1,281 $2,182 $2,187 $2,214 $2,243 $2,273 $2,304 $2,318 $2,365 $2,414 $2,422 $2,429

    Additional Cash Spent

    Sales Tax , VAT, HST/GST Paid Out $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Principal Repayment of Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Other Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Long-term Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Purchase Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Purchase Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Subtotal Cash Spent $1,281 $2,182 $2,187 $2,214 $2,243 $2,273 $2,304 $2,318 $2,365 $2,414 $2,422 $2,429

    Net Cash Flow ($89) ($950) $49 $91 $178 $268 $321 $465 $555 $608 $705 $728

    Cash Balance $1,161 $212 $260 $351 $529 $798 $1,118 $1,584 $2,138 $2,746 $3,451 $4,179

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    Appendix

    Page 6

    Table: Balance Sheet

    Pro Forma Balance Sheet

    Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12

    Assets Starting Balances

    Curren t Assets

    Cash $1,250 $1,161 $212 $260 $351 $529 $798 $1,118 $1,584 $2,138 $2,746 $3,451 $4,179

    Accounts Receivable $0 $976 $1,925 $1,979 $2,078 $2,182 $2,290 $2,369 $2,477 $2,649 $2,750 $2,778 $2,805

    Other Current Assets $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400

    Total Current Assets $1,650 $2,537 $2,536 $2,639 $2,829 $3,111 $3,488 $3,887 $4,460 $5,187 $5,897 $6,629 $7,385

    Long -term Assets

    Long-term Assets $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000

    Accumulated Depr eciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Total Long-term Assets $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000

    Total Assets $3,650 $4,537 $4,536 $4,639 $4,829 $5,111 $5,488 $5,887 $6,460 $7,187 $7,897 $8,629 $9,385

    Liabilities and Capital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12

    Current Liabilities

    Accounts Payable $0 $901 $905 $931 $959 $988 $1,018 $1,031 $1,076 $1,125 $1,132 $1,140 $1,147

    Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Subtotal Current Liabilities $0 $901 $905 $931 $959 $988 $1,018 $1,031 $1,076 $1,125 $1,132 $1,140 $1,147

    Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Total Liabilities $0 $901 $905 $931 $959 $988 $1,018 $1,031 $1,076 $1,125 $1,132 $1,140 $1,147

    Paid-in Capital $4,900 $4,900 $4,900 $4,900 $4,900 $4,900 $4,900 $4,900 $4,900 $4,900 $4,900 $4,900 $4,900

    Retained Earnings ($1,250) ($1,250) ($1,250) ($1,250) ($1,250) ($1,250) ($1,250) ($1,250) ($1,250) ($1,250) ($1,250) ($1,250) ($1,250)

    Earnings $0 ($14) ($19) $58 $221 $473 $820 $1,207 $1,734 $2,413 $3,114 $3,839 $4,587

    Total Capital $3,650 $3,636 $3,631 $3,708 $3,871 $4,123 $4,470 $4,857 $5,384 $6,063 $6,764 $7,489 $8,237

    Total Liabilities and Capital $3,650 $4,537 $4,536 $4,639 $4,829 $5,111 $5,488 $5,887 $6,460 $7,187 $7,897 $8,629 $9,385

    Net Worth $3,650 $3,636 $3,631 $3,708 $3,871 $4,123 $4,470 $4,857 $5,384 $6,063 $6,764 $7,489 $8,237