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Since 2000, BuzzBack has pioneered online research techniques that provide richer understanding, depth and emotional insights. We help today’s leading and emerging brands successfully connect to consumers and optimize concepts and new product ideas in more than 40 markets around the world.
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Think Forward
with every engagement, we help your team make faster, more informed decisions—
blending quantitative and qualitative learning for greater depth and understanding.
ProBLEMS wE SoLVE
with tightened budgets and compressed timelines, your research needs to work
harder. You need to address the what as well as the why…ideally in one step. at
BuzzBack, we start with best practice fundamentals and layer on unique creative
techniques, solving problems not typically addressed in traditional methods.
Naming
A blend of assessment and imagery and emotions to illustrate what a name communicates and why.
Discovery
Globally scalable approach expands A and U to surface emotions and unarticulated needs.
Advertising
Traditional ad metrics augmented with creative techniques to identify whether your ad is convincing.
eCollageTM
Online collaging to help consumers express what they
are feeling; pictures evoke emotions.
HiveOnline forum to foster
collaboration and ideation, integrating BuzzBack’s creative
toolset in a social environment.
Scene BuilderEngaging image
building exercise to provide insight into
behavior/unmet needs.
with every engagement, we help your team make faster, more informed decisions—
blending quantitative and qualitative learning for greater depth and understanding.
with tightened budgets and compressed timelines, your research needs to work
harder. You need to address the what as well as the why…ideally in one step. at
BuzzBack, we start with best practice fundamentals and layer on unique creative
techniques, solving problems not typically addressed in traditional methods.
Other
Packaging
Key measures plus online shelf recall techniques, eye tracking and other
ways to reveal how your packaging delivers.
ConceptConceptConcept
Measurement with analysis focused on discovery and optimization to take your
concepts further.
IHUT
Deeper understanding of the product experience via
diagnostic-focused in-home use test.
www.buzzback.com
BlobsCharacter images help consumers reveal feelings, brand imagery, experiences.
Concept FocusPrecision highlighting tool where respon-dents specifically select what is mean-ingful to them, and what makes your idea resonate.
Thought BubbleVisual scenarios to foster creative expression in reveal-ing richer insight.
Language TechniquesLinguistic analysis techniques, such as LAB and Verbatim Viewer, to distill valuable insights from rich open ends.
Refinement & development of claims, benefits
statements, positioning and messaging.
Since 2000, BuzzBack has pioneered online research techniques
that provide richer understanding, depth and emotional insights.
we help today’s leading and emerging brands successfully
connect to consumers and optimize concepts and new product
ideas in more than 40 markets around the world.
who wE arE
NYC Headquarters: +1 800.481.0878 Europe Office: +44 (0)20 8891 9930 Email: [email protected]
Visit www.buzzback.com to learn more about the solutions we provide and demo our online tools.
Consumer Products
Pharmaceutical
retail
Technology
Financial Services
insurance
Quick Service restaurants
advertising, Pr and Marketing agencies
induSTriES wE SErVE
T he report is rich in directional findings, quantitative findings, high-level
conclusions and specific tactical recommendations, not to mention a lot
of color commentary that brings it to life. i couldn’t be more pleased with
the results. Thank you very much, your team rocked.”
—Chief Marketing Officer at Gust
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