BWC Public Affairs Office:

PAO OPEN HOUSE11DEC13

PAO Open House AgendaWhat we’re covering today:

• What is PAO?

• What AORs are covered by PAO?• Services• Media• Outreach

• What BWC products fall under PAO?• BWC Store• Custom Items

• What BWC services fall under PAO?• Pixel Warriors• Front Page• News Services

• What opportunities are available within PAO?• Billets• PAO Contributor

• Expectations

• 2013 Results

PAO Mission Statement

This is what we do. This is who we are.

The Black Widow Company Public Affairs Office is tasked by BWC Command with the critical mission of successfully addressing the communication needs of the Outfit, the Game Regiments and BWC Members in a timely and effective manner. We accomplish this mission by providing consistent and demonstrable subject matter expertise in the key areas of visual, written and live communications and business strategies and through the success of our consulting, philanthropy and business-focused professional media services and products.

We will approach our duties as effective professionals at all times; Leading by example and validating the impact of our efforts by creating and sustaining a culture and track record of proven and measurable success, not through empty words and posturing.

We will consistently exceed the expectations of our peers and clients, not merely meet them. We will work tirelessly to establish, promote and protect the values of the Black Widow Company by serving as expert Stewards for our brands, relationships, vision and members.

This is our mission. Our challenge. We will accept it daily with no reservations or hesitation. We will embrace our commitment to being on time and on target for BWC and we will, without fail, honor the trust and faith shown in us with unparalleled effort and outstanding success.

One Team, One Fight.

PAO AORs

What BWC AOR’s does PAO cover?

Services Division

www.the-bwc.comBWC Pixel WarriorsBWC Gear Locker

Media Division

Broadcast/Twitch TVWebcast ContentBWC Social Media

Outreach Division

BWC RecruitingBWC Diplomatic CorpPlay To Give Back™

Gear Design

Public Affairs Officer

Deputy Public Affairs Officer

PAO NCOIC

Features & Events Editor

PS2 Editor

MWO Editor

SC Editor

PAO Media Officer

BWC Team Sponsorship

MarComm Strategy

Industry Outreach

BWC Brand Stewardship

Co-Branded Events

BWC Cons and Panels

BWC Non-Game External Filming & Promotional Video

Production.

BWC All Host

PS2 Host

MWO Host

SC Host

Industry News

Twitter

FaceBook

Tumblr

YouTube

Internal Art Editor

External Art Editor

Front Page Art Editor

BWC Physical Collateral

Special Item Production

BWC Gear Store

PS2 Recruiters

MWO Recruiters

SC Recruiters

BWC Event

Broadcast Hosts

x4

BWC Twitch

Streamer x8

x1 x1 x9 As AOR Requiresx1

BWC Outreach Development Groups

PAO Staffing Structure

BWC Product Development

PAO Services Officer

Updated: SEP2013x3

Front Page Producer

WebcastProducer

Social Media Producer

Pixel Warrior Producer

Lead Recruiter

BroadcastProducer

Projects Technician

PS2 Diplomat

MWO Diplomat

SC Diplomat

BWC Ambassador

Play To Give Back

Helping Hands

Play It Forward

BWC 24 HR Marathons

Emergency Relief Ops

Disaster Recovery Ops

PAO Outreach Officer

BWC Outreach Director

PAO Products

Brand Stewardship Products

Logos, Marks and TaglinesBWC Store DesignsEvent Marketing Collateral

Video Products

YouTubeTwitch TVBWC Training Videos

Outreach Products

Event Planning & ExecutionGaming News Press PackagesIndustry Relationship/Consulting

PAO Services

Internal Services

Front Page ContentEditorial ServicesArt RequestsForum WarriorsSocial Media BlastsVideo Production/EditingRecruiting/Game Awareness Campaigns

External Services

Developer RelationsIndustry AwarenessBWC Philanthropy/PTGB™BWC IRL Event Planning & ExecutionBWC Product Branding & PlacementConvention & Expo Presence

PAO Opportunities

What opportunities exist in PAO?

Officer Billets

Warrant Billets

NCO Billets

PAO Contributors

As a service-focused, collaborative shop, PAO has the following expectations:

Lead By Example

Work With, Not At

Quit Professionals

Product/Results Oriented

Game/Life Balance

BWC Bearing

PAO Expectations

2013 Wins:

BWC PAO establishes working relationship with Chris Roberts and CIG at PAX East.

Jump To LA media event with CIG gives BWCfirst looks and exclusive content releases withCloud Imperium Games.

TLC Launches Play To Give Back™ - BWC Raises $20k for St Jude Children’s Research Hospital.

BWC’s first PAX Panel has CIG, PGI and SOE reps sitting on it. Strengthens existing working relationships.

CIG/PTGB™ Veterans Day Sale raises $65k forPlay To Give Back™.

SC International Community seeks BWC PAO Consulting Services. Subsequent campaign raises $45.8k for Typhoon Haiyan Relief

BWC PAX East Panel Submitted x2

BWC Honor Flight in planning stages.

PAO Results

PAO Q&A

Ask Away.