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By Angelic Lara and Candace Dulley
Organizational & Household
Decision Making
Consumers Pamper Pets with Healthier Products
Focus on nonhuman family membersSpending on pets has doubled in the last decade“Pets are increasingly thought of as family
members, so not only are we willing to dig deeper into our pockets for our pets, the choices we make for them are a direct reflection of our personal preferences, values and ideals,"
The Family Unit
Families with kidsMarried/Single with no kidsEmpty nesters"For the most part, as parents, we don't
skimp on our kids until or unless we really have to. And same goes for our pets today,"
Pet Industry$50.84 Billion est. spending on
furry friends in 201162% of the U.S. owns a petAverage annual amount spent
Dogs – $1542Cats – $1217
Average # per householdDogs – 1.7Cats – 2.2
Products and Services Marketing to your pet
BasicsFoodToys
ClothingLuxury items
GroomingSpa
Pet burialPet HotelsSpecialty foods
Lactose free Pro-bioticVegan
Pet InsuranceDoggy daycare
DiscussionHas anyone purchased a designer or luxury
item for your pet?Since you’ve left home do your parents
treat a pet as a child?Do you take into account your pet when
making purchasing decisions?
Referenceswww.avma.org/reference/marketstats/
ownership.aspwww.businessweek.com/magazine/content/
07_32/b4045001.htmhttp://money.bundle.com/article/are-we-
obsessed-spending-our-petswww.ilovedogsdiamonds.com/collection/
amouramour.htmlhttp://yourlife.usatoday.com/parenting-family/
pets/story/2012-02-13/Consumers-pamper-pets-with-healthier-products/53070322/1
http://www.nsga.org/i4a/pages/index.cfm?pageID=4495