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Assoc. Prof. Dr Zulhamri Abdullah Assoc. Prof. Dr Zulhamri Abdullah (PhD, Cardiff & PDE, Cambridge) (PhD, Cardiff & PDE, Cambridge)

Director, Centre of Entrepreneurial Director, Centre of Entrepreneurial Development & Graduate Marketability (CEM)Development & Graduate Marketability (CEM)Assoc. Prof. in Corporate & Organizational Assoc. Prof. in Corporate & Organizational CommunicationCommunication

HI-MEETING 1KOC 3433

KOMUNIKASI DLM ORGANISASI

Knowing You, Knowing Me

Academic Professional PhD in Professionalisation of

Corporate Communication (CARDIFF,)

AMDP in Advanced Management (HARVARD)

PDE in Entrepreneurship (CAMBRIDGE)

Master of Organizational Communication (UPM)

BA in Communication (Public Relations) (UKM)

Director, Centre of Entrepreneurial

Development & Graduate Marketability (CEM), UPM Deputy Director,

Centre of Entrepreneurship Innovation & Student Development, UPM

Panel Expert Review, Malaysian Qualification Agency

(MQA) President, Cambridge Association of Malaysian Entrepreneurial Consultants (CAME) Member ,

European Public Relations Education & Research Association, Germany.

Member, International Association of Corporate Marketing Studies, United Kingdom

LET’S TALK!

Step into my office at

FBMK or CEM

Speak/text to me at

0192373973

Log on to http://www.lms.upm.edu.my

Like me at Zulhamri Abdullah

zulhamri@hotmail.com

SINOPSIS KURSUS

Kursus ini meliputi konsep-konsep komunikasi; konsep organisasi; komunikasi formal dan tidak formal dalam organisasi; halangan-halangan komunikasi dalam organisasi; amalan-amalan dan aktiviti-aktiviti dalam organisasi.

Learning Outcomesmenghuraikan konsep dan falsafah komunikasi

dalam organisasi (C4)

merungkai masalah yang dihadapi dalam komunikasi keorganisasian (P4)

menghasilkan strategi komunikasi untuk penyelesaian masalah organisasi (A3)

mencari dan mengurus maklumat yang sesuai untuk amalan komunikasi keorganisasian (CS, LL)

Topik kursusUnit 1 Konsep Komunikasi

Unit 2 Konsep Organisasi

Unit 3 Teori Pengurusan dan Komunikasi

Unit 4 Komunikasi dan Kepimpinan

Unit 5 Komunikasi Formal dalam Organisasi

Unit 6 Komunikasi Tak Formal dalam Organisasi

Unit 7 Halangan Komunikasi dalam Organisasi

Unit 8 Amalan Komunikasi dalam Organisasi

EVALUATION (PJJ)Assignment 1 20%Assignment 2 30%MID TERM EXAM 20%FINAL EXAM 30%

Note: Attendance is compulsory (80% requirement)

EXAMINATIONMID-TERM EXAM:

OBJECTIVE/SUBJECTIVE

FINAL EXAM: OBJECTIVE/SUBJECTIVE

Recall questions; multiple choices; true & falseThe question based on understanding,

reasoning, application, and synthesis.General knowledge is strongly needed

REFERENCES

Adler, R. B., And Elmhorst, J. M. (2006). Communication At Work: Principles And Practices For Business And The Professions. 9th Ed. New York: Mcgraw-Hill.

Miller, K. (2008). Organizational Communication Approaches And Processes. 4th Ed. Belmont: Wadsworth.

Pamela S. S-Z., (2008). Fundamentals Of Organizational Communication: Knowledge, Sensitivity, Skills, Values. Boston: Allyn

Richmond, V. P., Mccroskey, J. C., And Mccroskey, L. L. (2008). Organizational Communication For Survival: Making Work, Work. 3rd Ed. Boston: Allyn

Tourish, D. (2005). Key Issues In Organizational Communication. London: Routledge.

NOTA TAMBAHANGaya Penulisan DBP(sila rujuk Gaya Dewan Edisi Ketiga,

Dewan Bahasa dan Pustaka)

Gaya Penulisan APAhttp://www.wooster.edu/psychology/apa-

crib.html

TUGASAN 1 (20%)

1.Nyatakan definasi komunikasi2.Nyatakan definasi organisasi3.Nyatakan 11 ciri UNSUR-

UNSUR KOMUNIKASI 4.Huraikan bagaimana unsur-

unsur komunikasi tersebut digunakan dalam sesebuah organisasi

TUGASAN 2 (30%) Pelajar diminta membuat artikel mengenai Kemahiran Komunikasi

dalam Organisasi. Setiap kumpulan harus memilih SATU organisasi sahaja samada swasta

atau awam.

Kandungan tugasan 2:

1. Pengenalan2. Informasi tentang organisasi: latar belakang, produk/perkhidmatan,

kejayaan3. Asas kemahiran insaniah – KEMAHIRAN KOMUNIKASI DLM

ORGANISASI4. Halangan-halangan dalam komunikasi5. Kaedah & teknik kemahiran berkomunikasi6. Penilaian kemahiran berkomunikasi7. Kesimpulan8. Rujukan

Nota:

Tugasan ini hendaklah dilakukan secara BERKUMPULAN (3 ahli dalam satu kumpulan)

  Setiap tugasan bertulis mestilah tidak lebih daripada 15

muka surat sahaja.  

Tugasan yang dibuat mestilah mengandungi sekurang-kurangkannya 10 buku teks, artikel jurnal dan/atau rujukan yang berkaitan.

Keterangan Tugasan- Tugasan tersebut mestilah disediakan olehpelajar dan perlu diserahkan pada waktu yang

telah ditetapkan: Tugasan 1: Minggu 5Tugasan 2: Minggu 10

- Markah akan ditolak bagi penghantaran tugasan yang lewat

DESCRIPTION OF ASSIGNMENTSGROUP ASSIGNMENT: SMALL GROUP

PROJECT/SEMINARA must have: – Academic writing : technical text – author/year

(e.g. journal article); footnotes (optional) - References (APA system/equiv.); the more

references you have, the more credible the text you produce. (Sources: journal articles; books etc)

- 12 ‘Times’ font; double spacing; A4 paper (refer to Piagam Projek).

Example:In Malaysia and Singapore,

communication campaigns have always been aligned with ‘intercultural harmony’ (Sriramesh & Vercic, 2003).

A case study by Cummings and DeSanto (2002) revealed that in the 1960s, the International Public Relations Group of Companies failed to convince their local and national clients in Asia, especially in Japan.

Technical/science text NOT in ‘short form’; ‘bhs pasar’; story/’cerpen’

Paraphrase the sentences NOT copy

ASSIGNMENT MARKING SCHEME Assignments will be assessed based on four key criteria (COPS) as follows:

 Marking Criteria Marks

 1. Content 302. Organization 303. Presentation 204. Style 20 Total: 100%

ASSIGNMENT MARKING SCHEME(2) ContentWell focused; rigorous arguments/analysis; outstanding knowledge of and use of evidences;

relevantsupporting academic materials and real world examples; and excellent use of direct quotations. OrganizationGreat mapping strategy guiding the readers; a clear introduction including a thesisstatement (main ideas/key points); a main body clearly divided into sections; and excellent use of sub-headings and linking devices.

PresentationClearly presented with attention to detail of the conventions of the title page, bibliography,

appendices, &overall layout; excellent referencing system; excelent use of appropriate vocabulary and

gramaticalstructures; and able to demonstrate appropriate length with excellent spelling and punctuation. StyleExcellent attention paid to a particular style demonstrated throughout; outstanding insights with

highquality and innovation; and overall consistency of the style addressed throughout.

CONTACT DETAIL*Consultation hours: TUE 2.00-5.00PM

(preferably by appointment)Room no: B 029, Com Dept., FBMKRoom CEM* (often here)TEL: 03-8946 8775 / 8947 1336*Hp: 019-2373973 (Text only: Call if urgent)*EMAIL: zulhamri@upm.edu.my or

zulhamri@hotmail.comOnline

My facebook zulhamri@hotmail.com Putra LMS www.lms.upm.edu.my

LECTURE NOTES

Unit 1 Mengenali KomunikasiApa itu komunikasiUnsur-unsur dalam proses komunikasiKlasifikasi komunikasi

Unit 2 Mengenali OrganisasiApa itu organisasiCiri-ciri organisasiStruktur organisasiPrinsip-prinsip organisasiPeranan dan fungsi organisasiPengertian komunikasi dalam organisasi

LECTURE NOTES

Unit 3 Teori Pengurusan dan KomunikasiEra pengurusan klasikEra Pengurusan perhubungan manusiaEra pengurusan sumber manusia

Unit 4 Komunikasi dan KepimpinanPengertian kepimpinanKonsep kecekapan dan keberkesananSegitiga keberkesanan komunikasiCiri-ciri pemimpinGaya kepimpinan

LECTURE NOTES

Unit 5 Komunikasi Formal dalam Organisasi5.1 Komunikasi ke bawah5.2 Komunikasi ke atas5.3 Komunikasi mendatar

Unit 6 Komunikasi Tidak Formal dalam Organisasi

6.1 Grapevine6.2 Jaringan komunikasi

LECTURE NOTES

Unit 7 Halangan Komunikasi dalam Organisasi7.1 Kerosakan maklumat7.2 Bebanan komunikasi

Unit 8 Amalan Komunikasi dalam Organisasi8.1 Pembentangan lisan8.2 Pengendalian mesyuarat/perbincangan8.3 Penulisan minit mesyuarat8.4 Penulisan laporan8.5 Penulisan memo/surat pekeliling8.6 Perbualan telefon/e-mail

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