VIDEO SHARING SITES

By: Cesar and Nozomo

What are Video Sharing Sites? Sites that allow users to upload video

clips and share them with everyone on the web

How video sharing can help businesses Video engages audience better than

text and pictures Video clips provide a clear and

concise message Low cost and can be used for a

variety of purposes (B2B training, B2C advertising, reviews etc.)

Videos are easily shareable

Benefits of Video Sharing for B2B Could be used for training purposes,

as a sales aid, or as prospecting equivalent.

Clear and concise message 100 views a day = more than two

sales rep. prospecting on the phone non-stop

Gives perceived expert status

Benefits of Video Sharing for B2C Video content is accessible at any

time Attracts a larger audience of viewers Can be optimized for increased views Engages target audience

Video Sharing for Profit vs. Non Profit Equally beneficial, difference lies in

content and in the message.

Example of different video types

For-Profit Video

Any video whose purpose is to generate revenue/profit or to increase product awareness

Video Example: http://bit.ly/tL0ycw

Non-Profit Video

A video whose purpose is to promote awareness of certain current issues

Video Example: http://bit.ly/HdXnTD

Entertainment Video

A video whose purpose is to amuse its viewers

Most of the time it’s user generated content or a business made promotional video

Video example: User generated http://bit.ly/GUfoqf Business made http://bit.ly/GYPkZw

Informative Video

A video whose purpose is to expand existing information of something someone already knows.

Video Example: http://bit.ly/He09bz

Educational Video

A video whose purpose is to teach someone something they don’t know (i.e. How to videos).

Video Example: http://bit.ly/dEeBLc

Video Sharing Sites Review

YouTube 5/5

Pros Cons

Free Comes with analytics

and video editor Ability to share links to

social media sites Customizable user

homepage Different quality sizes

(240p-1080p) Smartphone support

Less than 15 min video time

Annoying advertisements

Brightcove4/5Pros Cons

Ability to add video playing capabilities to client website

Customizable video player

Cloud storage Integrated Analytics Smartphone support

Monthly fee starting from $99-$499

Bing Videos 2/5

Pros Cons

free Ability to preview

videos by hovering mouse over the thumbnail

Multi-platform search results

Account does not provide any benefits Not customization Unable to upload videos

Blip.TV 3/5

Pros Cons

Customizable user homepage

Smartphone support

Users can only upload videos that fall under the web series criteria

Viddler 3/5

Pros Cons

Customizable video player

Unlimited video length

Monthly fee starting from $50-$100

$50 dollar package doesn’t come with private sharing or allow users to post comments

Bandwidth limit of 100gb per viewer

Vimeo 3.5/5

Pros Cons

Clutter free and organized layout

Smartphone support Ability to share links

to social media sites

Limited to 500mb upload for free account, $10 month for 5gb upload space

Dailymotion 4/5

Pros Cons

Free Ability to share links

to social media sites HD support Smartphone support Uses Facebook for

account creation

Video selection is less than YouTube

Metacafe 3/5

Pros Cons

Good mix of user generated and regular content

10 minute video limit, less than 2gb upload limit

I.O.S. support only Almost non-existent

replies on the comment section

MySpace 3/5

Pros Cons

Login with facebook Customizable

webpage Users can form

friends and play games, similar to facebook.

Limited video content and views

Yahoo Screen 3.5/5

Pros Cons

Features its own exclusive web series

Multi-platform search results

Cluttered screen Videos on shareable

through linked in Sign in provides no

benefits

Break 3.5/5

Pros Cons

Own unique user generated content

Has a picture gallery and video game section

Cluttered content Video starts

automatically at the end of each video

What are white label providers Software companies that sell video

sharing technology to third party websites who wish to have their own video streaming capabilities.

Benefits of white label providers No need to implement the necessary

infrastructure to host video content. Host video content on own website The ability to customize the video

player Comes with analytics

How videos go Viral

Video content has to be original to stand out from the rest of the videos.

Viral videos usually involve babies, cute animals, singing or something unexpected as part of its content.

Once the video is produced, share the video with the audience via any medium possible.

Optimize the video to maximize views

Finally engage target audience ( i.e. replying to users)

Examples: http://bit.ly/e0j2z3, http://bit.ly/gBNaVP

Benefits of Video Tagging

Increases the chances for a video to be found via search engine results.

Video Format and Sizes

Video format and sizes limits varies from site to site

Most common video formats are .mp4, .avi, and .flv

Video size should be kept as low as possible, while still retaining quality and resolution

Explanation of the 2 most used video formats MP4

Format is employed by most cam recorders and camera

small size, high quality up to 1080p Perfect for viewing on laptops and

monitors .FlV (flash)

99% of video sharing sites supports it Perfect for low quality viewing on smart

phones (high quality videos eat data fast)

Cost of Video Sharing

Cost to make video Most video sharing sites are free Video content hosted the company’s

home page, requires use of White Labels.

Most White Labels have monthly fees

Getting started with video sharing sites Make a video Edit video (file size, video format,

extra visual effects) Optimize video (tags, overlays) Upload video to a video sharing site Measure video performance

Ten Resources

Getting started with video marketing A general guide on how to make a

video, starting from choosing the right equipment to publishing it.

http://makeinternettv.org/

Getting started with Video Marketing #2 Tom Breeze founder of

Tombbreeze.tv shares his insights on getting started with B2B video sharing, and his different strategies towards generating traffic

http://www.youtube.com/user/TomBreezeTV

Customizing the YouTube user channel A video tutorial for creating a

costumed design background for one’s own channel.

http://bit.ly/GYOOqQ

Using YouTube editor

A step to step guide on how to edit videos using YouTube’s video editor.

http://bit.ly/GZinwn

Twitc

An all in one sharing tool with the ability to upload videos, pictures, and documents from one place to multiple video sharing/ social network sites.

Google Analytics

Measures the amount of incoming traffic to a website on daily to weekly basis.

Google Analytics: le migliori statistiche per un sito Web. 2007. Photograph. nerthaseWeb. March 27 2012.

Pixability Video Grader

Grades a company’s website by measuring

• how well the company’s video can be found on search engines

• how well its YouTube channel performs

• Gives ideas on where to improve

Pixability’s Online Video Grader Tool. 2011. Photograph. ReelSeo.Web. March 28 2012.

Camtasia Studio Can be used for making B2B product

demos, as well as making how to training videos.

ReelSeo

The website provides information on everything related to video advertising

Tech News World

Tech News World provides video sharing related news, as well as having news related to technology and IT management .

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