By Design Africa Group M.I.C.E. Profile

AFRICA

A world class African M.I.C.E:Destination Management Group with a proven track record

www.bydesignafrica.com

EXPERIENTIAL BRAND ENGAGEMENT & TOURISM

BY DESIGN | AFRICACORPORATE PROFILE 2

a creative group

AFRICA

By Design Africa is a successful African Idea Generation and Tourism Group that operates in many countries across the continent. As a specialist M.I.C.E and Destination Man-agement professional services company possessing exten-sive local knowledge, expertise and resources, we special-ize in the design and implementation of events, activations, tours, transportation and programme logistics.

Using our in-depth knowledge and experience, we partner with our clients to create bespoke, versatile and impactful creative experiences that meet their needs across all com-munication channels.

On an event/promotion, activation, P.R./Strategic Commu-nications and/or incentive programme, it’s the job of By De-sign Africa Group to engage people, inspire a response and create memorable experiences. We do this By Design and we do it across Africa. Our tactic is always to try and place

our brands in the lifestyles of the target markets, to have a conversation with them and enrich their lives.

OUR AFRICAN FOOTPRINTWe have a balanced spread of regional businesses with a sig-nificant presence in developing markets; these include CEWA (Central, East, and West Africa) and MENA (Middle East and North Africa). Our footprint and knowledge is our source of competitive advantage, our history and our pride is invested in the African Continent.

WE KNOW AFRICAWe are in an excellent position to tell the African story, by un-derstanding the trends and preferences within each market, we have developed – and continue to develop bespoke solutions that meet our clients’ needs. With over 12 years of experience and a proven track record, we take our clients on a journey both unique and extraordinary. Committed to the idea of saving you time and money on site and venue selection, we conceptualise and implement all your requirements.

OPERATING IN A RESPONSIBLE & ACCOUNTABLE WAYBy Design Africa is focused on partnering with suppliers that share our commitment to quality and innovation. We strive to conduct our business in a manner that reflects our general business values – being a good corporate citizen, dealing fairly in business, behaving ethically and complying with applicable laws. We expect our suppliers to adhere to the same high stand-ards and we are committed to ensuring that our supply chain reflects our values and beliefs through our supplier guidelines.

MeetingsIncentivesConferencesEvents/Exhibitions

THE BY DESIGN AFRICA GROUP DIVISIONS INCLUDE FOUR KEY AREAS

DestinationManagement& IncentiveTravel

IdeaGeneration& PlatformCreation

P.R. Media& Communications

WE ARE A HIGHLY NETWORKED GROUP

We are a highly networked Group; using our excellent contacts on the ground, our team acts as a valuable resource to clients. Our track record of understanding the business landscape has seen us deliver services for blue–chip clients, luxury brands, high profile individu-als, local and national governments. Through our Idea Generation and Platform Creation, we use our wealth of experience and connections to deliver exceptionally unique and creative high impact brand engagement and tourism experiences.


a creative group

AFRICA

Stunning design is just the beginning of our event artistry. By Design Africa will take care of your event through every step of the production process.

SERVICES THAT WE OFFER

EVENT MANAGEMENT ¶ Coordination of Components ¶ Meticulous Planning ¶ Detailed Schedules for pre-, during and Post-event ¶ Contractor Recommendations and Source Quotations ¶ Event Budgets

PRODUCTION¶Professional Services for Production ¶ Team Coordination

VENUES¶Location Selection ¶Liaison with Venue Operator¶Contract Review, including Limitations and Restrictions¶Advice on Stage Layout¶Mapping of Floor and Table Charts

FOOD AND BEVERAGES¶Menu creation¶Advice on Style, Timing and Service¶Overseeing Back-of-house Activity

TECHNICAL SERVICES¶Visual Production¶Innovative Lighting¶Audio and special Effects

ENTERTAINMENT¶Unique and Exciting Options Presented¶Feature Artists, Speakers and Music Bands¶Artists/Entertainment Requests¶Specialty acts and Site Performers

DÉCOR AND THEMATIC CONCEPTS¶Venue Transformation¶Stunning Set Dressing

CONFERENCES¶Registration Services¶Guest Accommodations¶Air Travel and Transfers¶Marketing and Sponsorship

LIVE EVENT DESIGN & PRODUCTION

PURPOSE To project your message & solidify your brand by providing customized solutions to your marketing challenges.

OUR PASSION Creating and producing your communications and events with innovation and style.

OUR PLAN To listen to your needs and achieve your goals with your expectations exceeded and your budget respected.

Event Conceptualisation & Management

The Telkom Customer Forum held at the luxurious One&Only Hotel in Cape Town marked the fourth year in a row the telecoms giant chose By Design Africa to conceptualise and manage these events. Creat-ing an informative, unforgettable and enjoyable 4-day experience, By Design Africa helped enhance Telkom’s customer relationships with over 200 of its partners. Bespoke electronic and printed invitations, exciting excursions including winelands tours, watersports and rides on Harley Davidson motorbikes, handmade corporate gifts and branded guest management Touch Points added a personal touch that served to again make this annual event a stunning success.

| CASE STUDIES |

TELKOM CUSTOMER FORUM – CAPE TOWN

B2B Business to Business

ABSA CHAMSA CEO’S DINNER & CONFERENCE - JHB


a creative group

AFRICA

The Chamber and Industry Movement of South Africa (CHAMSA) and it’s 4 constituent members – AHI, FABCOS, NAFCOC and SACCI made enormous progress around the fight against poverty. In promoting the this strategic agenda, CHAMSA invited various entities including govern-ment, NGO’s, civil soceity and the academic communtiies to use their resources in the drive of ”Business against Poverty”. By Design Africa organised a dinner and 2 day conference to aid in achieving these out-comes. Our Execution: Event Design and Management – Venue hire, Decor, Registration, Gala Dinner, Secure the Entertainment, Speakers, MC, Catering, Technical, Corporate Gifts and a BOP Workshop.

CELL C CAREER CHOICE

B2C Business to Consumer


a creative group

AFRICA

ABSA JEWISH ACHIEVERS AWARDS

The Brief was to manage and execute the 2014 Absa Jewish Achiever Awards for the SA Jewish Report with reference to the following ele-ments: Liaison with sub-committee, sponsors and Absa Marketing team, Administration of nomination process and judging, Event man-agement co-ordination and logistics. The event took place at Voda-world with 640 guests at 60 tables.

The Cell C Career Choice Expo wanted to have a platform for the dissemination of information on education, training and career develop-ment. It targeted 1200 learners in each of the provinces, a total of 7200 learners. By Design Africa focused on venue selection and manage-ment as well as getting the Chief’s permission where required. We also provided set design and stage branding, product branding, Exhibi-tion and Expo Stand branding, signage and banners, vehicle branding, branded corporate gifts, Mall Marketing, invitations to media to attend the event, invitations to celebrities and arranged signing sessions. Post event, we supplied Media monitoring and Video footage where viewers commented about their experience.

CELL C “RIDE BACK TO SCHOOL WITH CELL C”

By Design Africa had the privilege of arranging the ‘Ride Back to School with Cell C” campaign. The main brief was to procure 10 000 Cell C Branded Bikes, Brand displays in 42 Cell C franchise outlets and showrooms, Fulfillment of bike delivery to postpaid subscribers and prepaid winners, Outbound campaign to prepaid competition win-ners to obtain delivery details.

G2BGovernment to Business

PRESIDENT OF MADAGASCAR BUSINESS FORUM

To manage and execute The Department of Trade and Industry (DTI) and the Department of International Relations and Cooperation (DIRCO) to a Madagascar Business Forum, with the Madagascan President at The Development Bank of Southern Africa (DBSA). Re-quired number of guests 100. Creative design of electronic invitations, Electronic invitations sent to the database, Supply additional names to be invited, RSVP process and follow up, Secure services and briefing of: French translator, Photographer, VideographerGift for President of Madagascar

ICASA - 14TH CRASA/8TH SAPRA CONFERENCE - BOKSBURG

The brief was to conceptualise, manage and produce a 12 day confer-ence that included local, sub-continental and international and stake-holders.

INVESTORS FORUM - DAR’ ES SALAAM - ISKAKA-KIGALI/KEZA - GITEGA - MUSONGATI RAILWAY PROJECTThe brief was to organise and co-ordinate on behalf of the governments of Tanzania, Rwanda and Burundi all activities related to the Tanzania-Rwanda-Burundi Railway Investment Project. 200 Development Part-ners, Private Investors and Potential Technical Partners gathered at the Movenpick Hotel in Dar es Salam.


a creative group

AFRICA

Provide Event Management services to organize and co-ordinate all activities related to Telkom’s Birthday Celebration in seven different cit-ies around the country (+32 000 across all Events in 7 Cities all at the same time).

TELKOM 15TH BIRTHDAY - NATIONWIDE

S&ESports & Entertainment

ZAMBIA TELKOM CUSTOMER FORUM - CIO’S GOLF DAY

The challenge was to design, produce and manage a wow experience for 200 delegates including partners, well-travelled, high net worth, C level executives who have seen it all at this prestigious event in Zam-bia. Execution included International destination proposal, all travel and accommodation logistics including charter flight, themed electronic and hard copy invitation. A website was designed and developed for pre-event to assist guests with enquiries and facilitate a seamless RSVP process as well as post event, to allow guests to revisit fond memories through the online gallery.


a creative group

AFRICA

MTN SAMAS GUEST MANAGEMENT- SUN CITY

By Design Africa used our sleek and seamless guest management process to best effect, managing 150 VIP guests invited to this high-profile event at Sun City. Branded Touch Points facilitated smooth run-ning of the process and played an important role as the “face” of MTN and the SAMAS campaign.

As an experiential brand engagement agency, idea generation comes naturally to us. With a team of researchers, brand strategists, think tanks, idea generation and brainstorming sessions, we invent power-ful, consumer focused new platforms, ideas and concepts to help our partners grow their brands.

A person’s perception of a brand, is often determined by a number of brand experiences over a period of time including one or more touch points. By Design Africa’s Idea Generation and Platform Creation di-vision creates outstanding brand experiences and exceptional touch-points, by putting the customer and user into the focal point to build meaningful and enduring interrelationships. To assist our clients with these touchpoints - is our focus, our passion and why we love what we do!

Compelling ideas help inspire, attract & sell, and are an essential staple to any company or organisation.

Idea Generation & Platform Creation


a creative group

AFRICA

CREATING EXCEPTIONAL TOUCHPOINTS

THE DIAMOND LIFE MOVEMENT

The Diamond Life movement serves the purpose of entertaining, educat-ing, and amazing the visitors. To create an unprecedented experience at bespoke events. To promote investment in the future through high prod-uct line introduction and interaction creating an aspiration for the luxury brand offerings. To create incredible environments for luxury brands to engage with their unique consumers. To motivate the increase of South African market engagement with international blue chip brands.

| CASE STUDY |

P.R. Media & Communications

PARTNERING WITH CLIENTS TO DRIVE MESSAGE CONSISTENCYBy Design Africa partners with clients to drive message consistency.With an exciting 12 year history, By Design Africa has and continues to bring together experts in Corporate Communications, Marketing, Po-litical Relations, Financial Relations, Issues Management and others to work as a single team to provide a complete and integrated corporate Public Relations Service.

We will make your PR work by incorporating the two crucial elements: Setting objectives for the campaign which links up with the business goals of your organisation and constantly evaluating the value of our PR activities in your business.

We book media, develop strategies, send promotional and outdoor ma-terials and create brands across Africa, including Nigeria, Ghana, Zam-bia, Botswana and Zimbabwe.

Our partners are accredited by the Print Media Association, and for years have worked with one of SA’s leading media strategists who is an important member of our Dream Team.

EVER WONDERED WHY YOUR COMPETITION IS ALWAYS IN THE NEWS?Businesses that emphasize publicity in their PR mix will feature in the media because:

• They do something newsworthy and offer useful information • They share their news/successes with the media • Their news is packaged in the proper format • They deliver news to the right editors, reporters and producers • Their spokespersons are always available for interviews

By Design Africa uses publicity to:

• Establish you as an expert • Sell your products and services • Educate • Shape public opinion • Establish credibility that opens doors

Meeting the editorial needs of the media through:

• Proactively sharing newsworthy information with the media • Packaging news in the proper format


a creative group

AFRICA

• Delivering news to the right editors, reporters and producers • Ensuring that spokespeople are available to comment.

THOUGHT LEADERSHIP

• Public speaking opportunities

“We treat each communication situation as unique - from the basics of determining your audience and setting goals – to figuring out your message and knowing who needs to hear it. Ultimately, we create an approach that is tailor- made for your organisation”

TRACKING AND MEASURING OF RESULTS:

• Publicity tracking system

• Media monitoring

Securing free media exposure (publicity) requires having a good story to tell, packaging that story appropriately and getting it to the right journal-ist at media houses. By Design Africa guides you to publicity success by helping you identify the news in your organisation, determining the right packaging for each opportunity and understanding which journalist to deliver the information to.

LINKING COMMUNICATIONS AND EMPLOYEE ENGAGEMENT

PARTNERSHIP AND SUPPORT BUILDING • We help our clients engineer communications to, from and among employees to mobilise them in pursuit and achievement of business strategy

• Actively help our clients understand how employee engagement relates to performance and business results • Help clients translate employee engagement objectives into business result

LEADERSHIP/ MANAGER TRAINING & DIALOGUE ENABLEMENT

• Provide leaders and managers with tools to enable them to spot and identify opportunities for engaging their employees through inclusive conversations

• Facilitate training of executives and line managers in communication skills

• Enable executives and line managers to actively translate the business strategy in a meaningful and engaging way

EMPLOYEE MAPPING AND UNDERSTANDING

• Using surveys and other active listening techniques to develop a holistic view of employees beliefs, attitudes and preferences • Advocating of the employee communication needs framework


a creative group

AFRICA

By Design Africa boasts a high-profile client base comprising top busi-nesses, government agencies, luxury brands, celebrities and super-high net worth individuals. Please visit our website for more information and to view further case studies.

¶ ABSA ¶Audi¶ Auditor-General of SA ¶Barclays ¶ Bowman Gilfillan ¶Cell C¶ Coca-Cola South Africa ¶Eskom¶ Films & Publications Board ¶ GRA ¶ ICASA ¶ Investec¶ Johannesburg Roads Agency ¶KPMG¶Metrorail ¶MTN ¶ Pan South African Language Board ¶ Randwater¶ SABC¶ SA Department: Arts and Culture¶ SA Department: Labour¶ SA Department: Trade & Industry¶ SA Diamond and Precious Metals Regulator ¶ SA Rail Commuter Corporation LTD ¶ SA Social Services Agency (SASSA)¶ SAP¶ Sedibeng District Municipality¶ South African Airways¶ Telkom¶ The African Development Bank¶ Tiger Brands¶ Transnet

BLUE CHIP CLIENT BASE

ACCREDITATION

The Southern African Association for the Conference In-dustry (SAACI) has certified By Design Africa as a SAACI Accredited Professional Conference Organiser (SAPCO).

Our Broad Based Black Economic empowerment status and strategy have resulted in By Design Africa having one of the highest Empowerdex ratings in the event industry: Level 1 Contributor with Procurement Recognition Level of 125%.By Design Africa is registered with the Public Relations Institute of South Africa as a Chartered Public Relations Practitioner.

Client Base


a creative group

AFRICA

CONTACT DETAILS

www.bydesignafrica.com [email protected]

BY DESIGN AFRICA GROUP

JOHANNESBURG1st Floor, Block C, Meadowbrook Business Estate, Jacaranda Avenue,Olivedale, South AfricaTel: +27 11 462 8546

GHANA7A Agblashie LinkEast LegonAccra,Ghana

NIGERIA16B Wole Olateju CrescentLekki Phase 1Lagos, NigeriaTel: +234 803 201 4169

PORT ELIZABETH2 Mowbray Street, Newton, Park, Port Elizabeth

TANZANIAAlly Sykes Road, Mbezi Beach, Plot No. 1001, Block E, Dar es Salaam, Tanzania

CORPORATE PROFILE

Documents

By Design Africa Group M.I.C.E. Profile