VISUAL RHETORIC PROJECT

TITLE: LAMB OF GOD

By: Kayla Lowe

BACKGROUND INFORMATION Won Best Public

Print AD in the 39th Catholic Mass Media Awards in the Philippines.

Published by the Lambs of Christ, a religious, anti-abortion extremist group.

LAYOUTForeground In the front of the

picture is a baby’s hand with blood on it and a nail through its hand. The hand is very dominate in this photograph.

Background In the background of the

picture you see a plank of wood. It seems as if the wood is barely there. The background is out of focus.

WHAT IS THE PURPOSE OF THIS AD?

TECHNIQUE Color- the bright red brings

your eye straight to it, thus making it the most dominate thing in the photo. With the black and brown background, it has great contrast making it very noticeable.

Emphasis- the thing that your eye is most attracted to is the hand with the hand nailed to the wood.

Textures- the textures that you see are the wood. You can tell that it is wood because of the markings on it.

WHO IS THE INTENDED AUDIENCE FOR THIS AD?

SYMBOLISM

What is symbolized in this advertisement?

SYMBOLISM

Replicates the crucifixion of Jesus Well known example of how one was

sacrificed for others actions Well recognized scene, known all

over the world.

ETHOS

Is the creator from a

credible source?

LOGOS

How does this influence your thinking about abortions?

PATHOS

What emotions do you feel from this

advertisement?

WOULD THE AD HAVE THE SAME EFFECT WITHOUT THE BLOOD AND NAIL BEING THE MOST IN FOCUS?

No, because the nail and blood being the most predominate

provokes more feelings from the audience viewing it.

BIBLIOGRAPHY

Ads of the world. “Lamb of God”, 2007. web. February 25 2013.