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The Product Life Cycle Of Contemporary R&B Started in Early 1980s. By: Olivia Miller. Classic Rock. The product is promoted to create awareness. (traditional rhythm and blues music). - PowerPoint PPT Presentation
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By: Olivia Miller
The Product Life Cycle Of
Contemporary R&BStarted in Early 1980s
The product is promoted to create awareness. (traditional rhythm and blues music)
Competitors are attracted into the market with very similar offerings. (Pop & Hip Hop Music)
At this point the market reaches saturation. (combination of R&B style and hip hop rhythms was termed new jack swing)
For example more innovative products are introduced or consumer tastes have changed. (decrease in popularity in mainstream music since 2010)
Classic Rock
Introduction• Contemporary R&B originated after the decline of disco in the
1980s.• Hip hop influences• combination of R&B & hip hop rhythms was termed new jack
swing.• “This newer style combines some prior elements of Soul, Funk,
Pop, and Dance-Pop but with an integrated approach and a slick modern production.”
http://rateyourmusic.com/genre/Contemporary+R%26B/
Marketing of Genre
“Janet Jackson's album Control was "important to the development of R&B for a number of reasons", crafted a new sound that fuses the rhythmic elements of funk and disco, along with heavy doses of synthesizers, percussion, sound effects, and a rap music sensibility.”http://en.wikipedia.org/wiki/Contemporary_R%26B
Growth
• In 1990s, neo soul, which added 1970s soul influences to the hip hop soul blend started.
“Neo soul is distinguished by a less conventional sound than its contemporary R&B counterpart…”
- Erykah Badu
- Lauryn Hill
http://en.wikipedia.org/wiki/Neo_soul
Maturity
Frank Ocean
Bruno Mars
infused 1990s R&B with synthesizers and a futuristic sound
combined R&B with pop styles, to create a lighter and more international sound
2010
Musiq SoulchildLove By Musiq Soulchild
So many things I've got to tell you
But I'm afraid I don't know how
Cause there's a possibility
You'll look at me differently
Love
Ever since the first moment I spoke your name
From then on I knew that by you being in my life
Things were destined to change cause......
[Hook:]
Love
So many people use your name in vain
Love
Those who faith in you sometimes go astray
Love
Through all the ups and downs the joy and hurt
Love
For better or worse I still will choose you first
“He has a net worth of $8 Million as on March 2012. He has earned his wealth as a singer and song writer and specializes in contemporary R&B, alternative, funk, soul, blues, jazz, gospel and hip hop.”
http://www.therichest.com/celebnetworth/celeb/musiq-soulchild-net-worth/
Decline
Favorite CD
Marketed to me via T.V, social media, & internet
Target Market:Age:16-30 yrs.Gender: WomenIncome: $0-25,000 Location: GlobalRace: African American
Favorite CD
Product: Drake’s “Nothing was the same” albumPrice:$13.99Promotion: T.V., leaked songs, & social mediaPlace:U.S. & Canada