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BY THE NUMBERS
IN THE PHOTO: SAN MICHELE SQUARE, MOVIE AREA
BY THE NUMBERSLUCCA COMICS & GAMES 2018
TICKETEDATTENDEES
2015 2016 2017 2018
250.263
IN THE PHOTO: LRNZ SIGNING HIS POSTERS WITH THE AXIDRAW’S MECHANICAL ARM
BY THE NUMBERSLUCCA COMICS & GAMES 2018
DAILYATTENDANCE
PRESALETICKETS
77,4%(193.701 VISITORS)
TICKETING CAP - 90.000 ENTRANCES PER DAY
WED OCT 31ST
FRI NOV 2ND
SAT NOV 3RD
SUN NOV 4TH
THU NOV 1ST
23.073
52.954
60.245
70.313
43.678
IT’S TIME TOLEVEL UPTO LIVE AN EXCLUSIVE EXPERIENCE ATLUCCA COMICS & GAMES 2018
THE FIVE-DAY SUBSCRIPTIONWITH SPECIAL POWERS!
WITH EXCLUSIVE SERVICES ANDUNIQUE OPPORTUNITIES
TO THE 331 LEVEL UP FANS
IN THE PHOTO: ONE OF 331 LEVEL UP FANS SHOWS HIS SPECIAL BADGE HOLDER
BY THE NUMBERSLUCCA COMICS & GAMES 2018
TOTAL ATTENDANCE: 793.818UNIQUE VISITORS: 442.883
UNIQUE VISITORS FROM ABROAD: 18.581SOURCE: VODAFONE ANALYTICS
OVER THAN 13.000REGISTERED PROFESSIONALS 62% PRESENCE FOR ONE DAY
PRESENCE FOR TWOOR MORE DAYS 38%
IN THE PHOTO: VITTORIO VENETO STREET,THE CITADEL
BY THE NUMBERSLUCCA COMICS & GAMES 2018
IN THE PHOTO: THE FERRARI EXHIBITION IN LUCCA WITH THE OFFICIAL POSTER BY MARCO MASTRAZZO
BY THE NUMBERSLUCCA COMICS & GAMES 2018
17%
17%8%
18%
VISITATORSFROM ITALY 98%
5% OTHER REGIONS
7%
3%
7%
2%
2%2%
3%
8%
MAIN CITIESPROVENANCE
1 FIRENZE 7,6%2 MILANO 4,6%3 ROMA 4,5%4 BOLOGNA 4%5 GENOVA 3,5%
“I WALK INTO STREETS, INTO TENTS, INTO PALACES, INTO CONCERT HALLS, AND THEY ARE ALL THE CONVENTION. HUNDRED OF THOUSANDS OF PEOPLE HERE, AND THEY ARE ALL HAVING A GOOD TIME. IT’S A COMMUNITY. THIS IS A GREAT COMMUNITY. THE SHOW IS NOT JUST FOR COMIC BOOK FANS: IT’S FOR EVERYBODY. IF YOU CAN BRING CONVENTION RUNNERS TO LEARN A LITTLE BIT ABOUT WHAT’S GOING ON HERE, THEIR CONVENTIONS WOULD BE FANTASTIC AND DOUBLE IN VALUE. I’M TOTALLY DELIGHTED: I’VE NEVER HAVE SO MUCH FUN IN MY LIFE AT A CONVENTION.”NEAL ADAMSAUTHOR AND ENTREPRENEUR
IN THE PHOTO: CEREMONY NIGHT, FROM LEFT:JOSÉ MUÑOZ, LEIJI MATSUMOTO AND NEAL ADAMS
BY THE NUMBERSLUCCA COMICS & GAMES 2018
MAIN FOREIGNCOUNTRIES OF ORIGIN
FRANCE = 2.676UNITED KINGDOM = 1.970UNITED STATES = 1.840SPAIN = 1.542SWITZERLAND = 1.301GERMANY = 1.189JAPAN = 334AUSTRALIA = 93VISITORS
FROM OTHERCOUNTRIES 2%
ANALYSIS OF THE SAMPLEBY AGE
+ 9.000 CHILDRENUNDER 10YEAR-OLD
IN THE PHOTO: VITTORIO VENETO STREET,COMICS AREA
BY THE NUMBERSLUCCA COMICS & GAMES 2018
36-50 YEAR-OLD21%
26-35 YEAR-OLD22%
10-17 YEAR-OLD
28%
18-25 YEAR-OLD
21%
OVER 50YEAR-OLD
8%
IN THE PHOTO: PAUL BONNER’S EXHIBITIONAT PALAZZO ARNOLFINI
BY THE NUMBERSLUCCA COMICS & GAMES 2018
35%
65%
EXHIBITION AREA
42 AREAS INVOLVEDIN THE HISTORICAL
CENTRE
IN THE PHOTO: DAMPYR, NO CURVES’S ART INSTALLATION IN FRONT OF THE BML FOUNDATION
BY THE NUMBERSLUCCA COMICS & GAMES 2018
36.500sqm
CONSUMER SHOW
9.300sqm
THEME PARKS4.200
sqm
EXHIBITIONS
3.500sqm
AUDITORIUM ANDCONFERENCE ROOMS 2.000
sqm
STAGE AREA
55.500sqm
TOTAL
10 MARKET SECTORSCOMICS 24%GAMES 20%
VIDEOGAMES 13%JAPAN 8%MOVIE 7%
COSTUMING 7%NOVEL 6%
GADGET 6%JUNIOR 5%MUSIC 4% IN THE PHOTO: JEAN ALESI
BY THE NUMBERSLUCCA COMICS & GAMES 2018
707TOTAL
EXHIBITORS
TOTAL MEDIA VALUE ACHIEVED
€ 15.684.981+70% (compared to 2017)
IN THE PHOTO: AREA PERFORMANCE,THE CHARITY AUCTION
BY THE NUMBERSLUCCA COMICS & GAMES 2018
PRIN
T
TV AN
D RAD
IO
SOURCE:“ECO DELLA STAMPA”
WEB
WHERE TO FIND US
IN THE PHOTO: KOBANE CALLING ON STAGE
BY THE NUMBERSLUCCA COMICS & GAMES 2018
CONTACTSLUCCA CREA SRLCORSO GARIBALDI 5355100 LUCCAPHONE +39 0583 401711
[email protected]@LUCCACREA.IT
IN THE PHOTO: WORLD PREMIERE OF THE TV SHOW “44 GATTI” BY RAINBOW
THANKYOU
SEE YOU ATLUCCA COMICS & GAMES 2019
OCTOBER 30TH - NOVEMBER 3RD
