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Byron Bay - NSW
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32 LIVEImmersive Tourism Experiences
27 hoursOf content generated
40+Countries inspired
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Border closuresNegligible travel interest
Border closuresSocial, search travel interestNegligible booking interest
Border closuresSocial, search travel interest
Booking interestNegligible intent to travel
Local / Aussie borders openAir capacity available
Intent to book and travelForward bookings
Fear and trepidation Frustration and boredom Exasperation with optimism Enthusiastic and adventurous
Be presentInform with sensitive tone and
some inspiration / hope
Reignite the dreamLift spirits with a taste of
destination Australia
Drive planningHelp would be travellers plan
their Aussie holiday
Drive bookingConvert with partnerships as
intent increases
Leisure: weekend
Business
Leisure: longer stay
Leisure: daytrips, overnight
VFR
Business
VFR
Youth
High-yield holiday
Other
travellers
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