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C O L O R T H E O R Y. Pigment vs. Light. pigments - "subtractive." Red, blue and yellow can create all the colors of the color wheel. (paint, pigments) red + blue + yellow (paints) = brown light - "additive." Red, blue, green create all different colors - PowerPoint PPT Presentation
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COLOR THEORY
Pigment vs. Light
pigments - "subtractive." Red, blue and yellow can create all the colors of the color wheel. (paint, pigments)
red + blue + yellow (paints) = brown
light - "additive." Red, blue, green create all different colorsred + blue + green (lights) = white("RGB, "computer screens, televisions, digital cameras, stage
lights, computer-aided design)
Qualities of Color
Hue - color name. A synonym for color (i.e., blue)
Saturation - synonym: intensity. How bright or dull the pigment is.
Temperature - perceived as warm or cool
Value - how light or dark a color is
Saturation - How bright or dull the pigment is.
Which color here is most saturated?
Primary Colors
• "Primary" = first• Can be mixed together to make all
other colors of the color wheel• "Pure" pigments. Cannot be made by
mixing two colors together
Secondary Colors
• Created by mixing two primary colors together
Tertiary (Intermediate) ColorsCreated by mixing a primary
color with a secondary color
red + orange = red-orange
Monochromatic Color• "mono" = one• same hue, different values (light
to dark) or saturation (dull to bright)
Complementary Colors• Across from one another on the
color wheel• Strong contrast - draws attention
Analogous Colors
• Next to each other on the color wheel
Color Temperatures
warm cool
neutral
Today's Goals:
• Choose a color group that will help create a sense of unity on your identity box.
• Begin to decoupage your identity box