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The World’s No. 1 Retail Trade Fair
Düsseldorf · Germany
C-star 2016: The continuation of success.
May 18–20, 2016 Shanghai’s International Trade Fair forSolutions and Trends all about Retail
Shanghai, China · www.c-star-expo.com
C-star 2015: Perfect for China from the start.
As an official satellite event of the world’s leading retail
trade fair, EuroShop, C-star already has an unrivalled level
of skills. Clearly structured into four areas, it is perfectly
suited to the Chinese retail market. From its beginning in
2015, it has been presented as the most international
trade fair for retail in China – with 162 exhibitors from
23 countries and over 5,700 visitors from 59 countries.
In other words, C-star is the retail trade fair event the
industry in China has been waiting for.
Leading companies will be presenting their solutions,
technologies, products, and services. A knowledgeable
specialist audience with decision-making power will be
visiting the trade fair and its supporting programme.
As the Chinese retail sector has quickly recognised, C-star
is a unique forum for business as well as an excellent
platform for knowledge.
C-star 2016: expanding the foundation for your success.
Due to the extremely positive feedback from exhibitors
and visitors alike, as well as continued high demand,
C-star 2016 will be expanding its exhibition floor space
by occupying the adjoining halls, N4 and N5.
The benefits of the new hall layout:
It corresponds to the high demand of the Chinese
retail market for high-quality international design
and store construction concepts.
It also offers practical and future-oriented solutions
for all other store areas.
It taps into synergy effects between the individual
segments, for example, by combining retail technology
with the food retail industry.
Visit C-star 2016 and experience it for yourself:
more innovation,
more variety,
more quality,
more networking contacts,
more business,
more success.
C-STAR 2016 AT A GLANCE:
May 18–20, 2016.
Halls N4 + N5, Shanghai New International
Expo Centre (SNIEC).
Net exhibition space: 6,700 m2.
Expected number of exhibitors: over 200.
Expected number of visitors: 8,000.
C-star Designer Village
C-star Retail Technology Village
Large attractive supporting programme
German national pavilion
Italian Lighting Zone
Frequency: annual event with an accompanying
professional conference.
C-star 2016: Welcome to the second year of success.
More information and impressions: www.c-star-expo.com
C-star 2016: Shanghai’s most international retail trade fair.
Clearly structured, perfect for the Chinese market.
Are you part of one of these industries?
Then visit C-star 2016.
Food and non-food retail
Consumer and capital goods industry
Fashion retailing/fashion industry
Wholesale
Shopfitting and store design
Restaurant chains and event catering
Architecture
Skilled trades
Advertising/graphic design
Visual marketing and merchandising
Stand construction and event management
IT and security technology industry
More information and impressions: www.c-star-expo.com
Shop Fitting
Lighting
Refrigeration
Visual Merchandising
Retail Technology
Stand Construction
Net exhibition floor space
Number of exhibitors (status 2/2016)
4,500 m2
6,700 m2
C-star 2016
C-star 2015
6
N2N1
W1
W2
W3
W4
W5
18.-20.05.2016
(C-star)
C-star 2016
Plan of the fairground
(SNIEC)2#
Entrance Hall
Line 7HuaMu Road
N4 N5
Shop Fitting
Lighting
Refrigeration
Visual Merchandising
Retail Technology
Stand Construction
Number of exhibitors and countries of origin in 2015 + 2016
In 2016, the following companies are participating: Bizerba China,
Changhong Decorations, Ezidone, LS Lighting, Meikolong, Mettler
Toledo, Schlegel Concept, SI Retail, Tegometall and many more.
Newly participating in the field of store construction and lighting
in 2016: Barthelmess, Megaman, Sanben Lighting, Tenkensoui.
Exhibitors Countries of origin
162 23
More than 200
C-star 2016 (expected)
C-star 2015
Number of visitors and countries of origin in 2015 + 2016
Visitors Countries of origin
More than 5,700 59
8,000
C-star 2016 (expected)
C-star 201583
141
23
12 6
The C-star is far more than just a very successful trade
fair. It is a business and knowledge platform. It is a forum
for partnerships, networking, and communication. The
attractive supporting programme makes an important
contribution to the information and education of retail
professionals.
The highlight of the supporting programme is the C-star
Retail Conference. In 2016, the event will be running
under the motto “Local Heroes with Global Potential”.
Local success concepts will be presented. International
retail experts will report on their personal knowledge and
experience. Leading industry representatives will discuss
current trends and topics. Retailers will be expanding their
knowledge and their business relationships.
Professor Helmut Merkel is the conference president –
he is a former managing director of Karstadt and
the former president and Chairman of Eurasia of the
“International Group of Department Stores”. The C-star
Retail Conference is supported by industry associations
such as the EHI Retail Institute and Mall China.
C-star Retail Conference: meeting point for leading retailers.
Are you interested? You can register here:
http://register.c-star-expo.com
More information and impressions: www.c-star-expo.com
The Future of Retail – Local Heroes with Global Potential
Date: 18 – 19 May 2016
Venue: Shanghai New International Expo Centre
Session 1: Local Heroes: Customer Research, Retail
Session 2: Local Heroes: Retail Design, Retail Technology
C-star Retail Conference Chairman
Chairman EURASIA Global Concept: Prof. Dr. Helmut Merkel
C-star Retail Conference Co-Chairman
President of Mall China: Mr. Victor Guo
C-star Retail Conference Co-Moderator
China Strategic Advisor of Australia Azurium Shanghai:
Mr. Wei Wang
C-star Retail Conference: programme and speakers.
Confirmed Speakers to date:
Speaker
Mr. Victor Guo
President of Mall China, Beijing
Mrs. Alessandra Cama
Director GFK, Asia, Singapore
Mr. Weilong Li
President and Founder of “Happy
Family” 兴隆大家庭商业集团
Mr. Kurt Jox
Managing Director PORTA Service &
Beratungs GmbH, Porta Westfalica,
Germany
Mr. Thomas Tam
Retail Director Xin Tian Di,
Shanghai
Mr. Heinz Hackl
CEO René LEZARD, Schwarzach (Main),
Germany
Mr. Bernhard Huber
Managing Director of ALETE GmbH,
Bad Homburg, Germany
Mr. Nikolaus Soukup
Managing Director Hornbach,
Hong Kong
Mr. Kai Moewes
Managing Director RICOSTA
Shoes, Donaueschingen, Germany
Mr. Dieter Brandes
Managing Director Konsequent-
Einfach, former ALDI Manager
Mr. Ingo Marten
Product Manager T-Systems,
“Digital Division”, Bonn, Germany
Mrs. Hellen Wu
General Manager Commercial
Management Center COFCO Land Ltd.
Mr. Rüdiger Gollücke
CEO Mynetfair - Case Studies,
Kehl, Germany
Mr. Klaus Striebich
Managing Director ECE Projektmanag-
ment GmbH & Co KG, President of the
German Shopping Mall Association
Mr. Mark Zeller
Division Head fTrace,
GS1 Germany GmbH
Topic
China Retail – A Market is chang-
ing – consumers are changing –
Investors are changing
Consumer Behavior Research –
Trends in China
A Chinese success story
PORTA – Values drive business in
a competitive European Home
Furniture Market
Xin Tian Di Shanghai - a true Local
Hero
René LEZARD – a Fashion Brand
commits growth
Baby Food: ALETE – a longterm
commitment to health of kids
HORNBACH – World of DIY
Shoes for Kids – a commitment
with tradition
Why Discount Food Retail is a
business Model for China
Customer Research Innovation
Social Media in Retail Marketing
Introducing new Products and
Suppliers to China
Real Estate Market in Europe, at-
tractive for Chinese Investors ?
„Food Safety and Traceability -
proven solutions“
The ceremony for the EuroShop Retail Design Award (ERDA)
is taking place on 18 May – as the first accompanying
event at C-star 2016. At the renowned gala, the best store
concepts are distinguished every year as a joint effort by
the EHI Retail Institute and Messe Düsseldorf.
The three winners of the EuroShop Retail Design Award 2015
were:
Hershey‘s Chocolate World, Las Vegas/USA
Adam‘s Apple, Poznan/Poland
Replay The Stage, Milano/Italy
A glamorous event will be awaiting you again in 2016.
You won‘t want to miss it!
Attendance of the event is included if you are participating
in the C-star Retail Conference; otherwise, the event is
invitation only.
Not only is C-star the one location where all the latest
solutions and trends of the retail industry are presented.
It is also considered an open platform for the exchange of
knowledge and skills – among professionals and at the
highest level.
That is why the C-star Forum was established. Here,
internationally recognised industry colleagues will
be analysing and reporting on their experiences with
the Chinese retail market. This is relevant first-hand
information, from which you will sustainably benefit.
The topics of the C-star Forum reflect the current
discussions and trends in the field of retail:
Shopfitting & Store Design
Lighting
Food Technique and Logistics
Retail Technology
Omnichannel Retail
Visual Merchandising & Marketing
The C-star Forum will be “open” for the trade fair’s
duration in hall N4, right in the centre of exhibition
events. It will be organised in cooperation with the
EHI Retail Institute.
EuroShop Retail Design Award (ERDA): progressive retail design, innovative store concepts.
C-star Forum: exchange of knowledge and skills at the highest level.
More information and impressions: www.c-star-expo.com
C-star Designer Village: China’s new star for retail architecture and design.
After many successful years at the EuroShop, the Designer
Village will now also be enthralling visitors at C-star. Here
at C-star 2016, international retail design agencies and
leading design offices will be presenting themselves in a
very special atmosphere of communication and aesthetics.
You can expect innovation at the highest level. Look
forward to the latest comprehensive and full-service
solutions. Be inspired by spectacular visual merchandising
and store design (VMSD) for your customers’ extraordinary
purchasing experience.
C-star Retail Technology Village: the new high-tech highlight.
The second Village will be a real high-tech area
with everything that is state of the art in the field of
retail technology. And today’s cutting edge might be
tomorrow’s standard.
The Retail Technology Village has been created as a new
special area modelled after the EuroCIS in Düsseldorf.
It is C-star’s response to the retail industry’s quickly
rising demand for the latest technology.
Within the scope of floor space specifically designed
for the purpose, the latest solutions and developments
will be awaiting you – from POS technologies and
innovative payment systems to the most sophisticated
retail security concepts.
Two global villages: Designer Village and Retail Technology Village.
More information and impressions: www.c-star-expo.com
In 2016, the popular C-star Retail Tour will take you to
several of the most exciting Shanghai shopping locations
in two of the city’s most innovative and sophisticated
shopping malls. The tour will provide you with exclusive
insight into the retail market of the metropolis – and into
the desires and needs of Chinese customers.
Enjoy the tour – seven prime locations are awaiting you.
C-star Retail Tour: the most refined way to conduct professional retail sightseeing.
First stage: Carrefour. Here, you
can see how a hypermarket
becomes attractive for Chinese
customers – employing, among
other things, a comprehensive
range of import products as well
as a large fresh-produce area.
Following this, you will
experience an absolutely
superlative Disney store, being
not only the largest in China
itself, but the largest in the
world. (And say hello to Mickey
for us.)
At the next station, not only will
you be able to dress well, but
also quite warmly, if required.
At the Bosideng flagship store,
see for yourself how successfully
China’s largest supplier of down
garments is expanding its
assortment of goods.
Now it‘s time for lunch, with
a great view of an exclusive
location – enjoy your meal at
“M on the Bund”!
This is followed by going to a
concept store no less exclusive:
10 Corso Como, designed by the
American artist, Kris Ruhs.
After that, you will be visiting
the Réel Mall and the
久光 Mall (JiuGuang), where
you will receive a sustainable
impression of the variety of
shopping centres in Shanghai.
The tour will glamorously
conclude in the store of
Chinese luxury brand,
ShangXia, designed by the
Japanese architect, Kengo.
More information and impressions: www.c-star-expo.com
This attractive and professional sightseeing tour is being
organised by the EHI Retail Institute.
C-star 2016 Retail Tour
1-day tour
17/05/2016
9:00 am – 5:00 pm
Ticket price USD 200.00 per person
Are you interested? Do not hesitate to contact us:
Messe Düsseldorf (Shanghai) Co., Ltd.Ms. Marieke BossekTel.: +86 21 6169 - [email protected]
Sponsor:
www.ehi.org
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The World’s No. 1 Retail Trade Fair
Düsseldorf · Germany
We wish you a successful time at C-star 2016!
Messe Düsseldorf (Shanghai) Co., Ltd
Units 307-308, Tower 1
German Centre for Industry and Trade Shanghai
88 Keyuan Road, Zhangjiang Hi-Tech-Park
Pudong, Shanghai 201203, P.R. China
Tel. (8621) 6169 8300
Fax (8621) 6169 8301
E-mail [email protected]
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