Culture and cultural heritage a key for innovation and growth with EU funding International Historic Towns Conference Dubrovnik, Croatia, October 4 – 5, 2012

Jurij Kobal

Background• The content of the article is based on project

development experience in Balkan countries. • Currently most of the projects being implemented in

this region are focused on infrastructure. • There are only a small number of projects being

oriented towards culture and cultural heritage, however most of these are focused on renovation and equipment purchase.

How do I understand all this!

Economic developmentW

hat is it all about? •S

hort: » 4 P «  • Place: region, city, community, site

• People: citizens, enterpreneurs, tourists, investors, students,

• Perspectives : quality of life, growth, social inclussion, experinece,

• Productivity: comapny, innovation, investment, competition.

DesignMarketingBrandingIntellectual property ImageTrustHealthEnvironmental friendlyEthicsFlexibility Quality LoyaltyDistribution

Production

RDT

Creativness Intengible

Tengible

Recently value comes from…

Production

NOW

BEFORE

Funds are available!

Funds are being spent!

Where do opportunities comes

from?

Content not containers!

• Funds offer a unique opportunity for the culture and cultural heritage a momentum in delivering substance for innovation and growth.

• Even more all these initiatives offer a possibility for cultural and cultural heritage to lead content not being a useful tool but being core leverage in developing new services and products.

Project developers do not get it!• Project developers from the cultural side of the

coin are as responsible as those not coming from the cultural milieu.

• Project developers from the cultural milieu are too narrowly focused on cultural value and protecting its essence.

• Project developers not from cultural milieu lack in knowledge and lack in feeling culture as a for innovation and development.

Project developers do not get it!• Both are an obstacle for the culture and heritage to

gain more funding and became a key fundament of the creativeness.

• Using culture and cultural heritage for “attractivity” is one but being able to build on culture this is totally something different.

Opportunity!

Culture offers a unique source for creation and creative economies.

To attract more resources for culture we need to focus our projects to Place, People and build their

Productivity and Perspectives.

Opportunity!

Projects need to connect culture and heritage with services and products development, business

knowledge, cooperation skills, project management, branding, marketing, industrial and

intellectual property protection…. to be successful and being able to present growth.

What do we need to do?

Project preparation process takes time!

Quality of the projects is a key!

•Relevance

•Feasibility

•Sustainability

Partnership!

Projects need more stakeholders and more open discussion to understand and learn how to protect

and how to use to build services and products rather than buildings.

Oikos, Održivi razvoj, Slovenija, Srbija, Hrvatska, Crna GoraInternet: www.oikos.si

Facebook: www.facebook.com/OikosSitebySiteTwitter: @oikos1989

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Oikos, Održivi razvoj, Slovenija, Srbija, Hrvatska, Crna GoraInternet: www.oikos.si

Facebook: www.facebook.com/OikosSitebySiteTwitter: @oikos1989

Google+: Oikos SitebySite

Jurij Kobal Twitter: @JurijKobal

Facebook: www.facebook.com/jurijkobal e-mail: jurij.kobal@oikos.si

Jurij Kobal Twitter: @JurijKobal

Facebook: www.facebook.com/jurijkobal e-mail: jurij.kobal@oikos.si