C1 camp Deck

Campaign Communication

Campaign 1, 2013

Introducing for the 1st time in Avon

Now the wait for instant fairness is over….

Get fairer in just7mins!!

Introducing Avon Care Oxy white facial bleach

Only Bleach in INDIA that gives

Fairness in 7mins!

Killer Claim

- Avon India’s first Dermatologically approved bleach

- 2x faster than any other bleach

- Formulated with Natural Ingredients- Less Irritation- Instant fairness without burns

- No more bleach Dryness- For all skin type

Avon Care Oxy White Bleach comes with

7 wonder benefits

Chamomile Extractknown for its soothing and anti-

inflammatory properties

Sunflower Seed Extractcontains anti-oxidant properties and known

to help lighten skin

Jojoba Oila natural emollient that gently softens and

moisturizes skin

Aloe Vera ExtractContains soothing and cooling properties;

also known as a brightening agent

Formulations

Front Cover

Enhancement Spread

Product launch spread

Usage – In 3 easy step

Cleanse face with Avon Care Face wash and pat dry

Mix 1/4th teaspoon of powder application with ½ teaspoon of cream

Apply bleach all over the face leaving eye brow area for 7 mins and become fair instantly!

Wash off your face & apply Avon Care nourishing cream

One to One comparison – See results yourself!

Consumer Offer

Buy 2 Avon Care Oxy White bleach (each at Rs 159)

Avon Care Nourishing face wash at HALF PRICE

Buy 2 Bleach & get Fairness Cleanser @ half Price

Representative Offer

BUY 4 Avon Oxy White Bleach

Get ONE UMBRELLA FREE & two fairness cleanser at half price

+

Buy 4 Bleach & get Umbrella worth MRP Rs 799 FREE & 2 fairness cleanser @ half price

OR Representative Offer

+

BUY Avon Care products (along with Avon care oxy white bleach)

worth Rs 599/-

UMBRELLA FREE OFFER (Terms & Conditions)

Get Umbrella FREEUmbrella offer is restricted only to 1 per Representative

Incase the Umbrella is out of stock, you will be given Avon Products worth similar or more MRP

TRAINING

Learn about our latest innovation attend the

Avon Care Training

YOUR CHANCE TO FAME

Avon Care training this month!

Attend the training , get a free demo of our latest innovation and also get a chance to feature in our brochure!

Post the training just fill out a small questionnaire and you could be the lucky

winner to feature in our brochure!

ERRATUM

Get Umbrella FREE

Avon Care Nourishing Face wash MRP has been wrongly printed in the brochure as Rs 95 , the correct MRP of this product is Rs 79. In C1 there is a special offer on this product and the product is available for Rs 69 only.

Clarifications on C1, 2013 Brochure

• Page 4 & 5– To avail the offer of Fairness face wash at half

price, you have to enter the line number 18074• Page 23– Buy 2 and get a Foot file at Rs 59 is only applicable

for line numbers 19422 & 19420• Page 32 & 33– Buy 1 & get 1 free, Please enter only one line

number, the free one would be sent automatically

Clarifications on C1, 2013 Brochure

• Page no 37– Buy 1 and get 1 at half price is applicable to line

numbers 20063 and 20064• Page 72 to 77– Line number 18177, 17461 & 17558 will not be part

of the qualification criteria of Rs 899• Page 87– To avail the offer of Buy 1 and get 1 free, you have to

enter the free line number. Please ignore the print “Free product will be given automatically”

COLOR

This winter the HOT look of season is “Go back to 70’s”…

Get the Vintage look by our latest shades in UCR lipstick, Nailwear Pro + and FIRST TIME EVER in AVON colored Kohl pencils…

Red hot lips, Dreamy eyes

Look 1

Big bold eyes with soft brown lips

Look 2

Simply Pretty introduces ….

All New

5 Suede Finish shades

Unique features are:

1. Create a soft touch finish2. Is easy to apply3. Has velevty ,smooth finish4. Provides an even and smooth

application5. Last for days

Suede Nail Enamel Collection

Jewellery

Design and Creative Trend for the Campaign – FloralUse of flowers and leaves in jewellery design. Start your year with these new Floral inspired products.

Go floral this season!!

What’s new?

Product features:• Pendant sets for daily wear for office or home•24 k gold plated, and two tone plating.•1st TIME EVER – Buy 1 and Get 1 FREE•Rs 999 for two pendant sets •Effective price for each pendant sets (without chain) – Rs 499 each

WOW products WOW offers!!

New Year’s gift from Avon


What’s new?

Product features:• Pendant set with chain for daily wear for office or home•Inspired by LACE BOW motif•Rhodium Plated•Faux Pearl drop •1st TIME EVER –Buy 1 and Get 1 at HALF Price•Rs 999 for pendant set with chain

WOW products WOW offers!!

New Year’s gift from Avon


Golden Leaves Necklace and Earring set

Product features:

• Delicate necklace inspired by the leaves with matching earring.

•Rhinestones in pave setting

•Two tone plating.

•Suitable for married woman across ages.

•Suggested dressing option – light embroidery / print sari with Gold colour.


Arisia Necklace and Earring set

Product features:

•Necklace and earring design inspired by bunch of leaves.

•Big earrings to go with a stunning necklace.

•Two tone plating

•Faux Pearl drop in Necklace and earring

•Suggested dressing and occasion – Wear this set for a party on embroidered or plain sari. If you want to get a simple look- wear the earring alone on a simple get together, dinner or shopping.


Ayana Necklace and Earring set

Product features:

•Pendant and earring design inspired by flower.

•Two tone plating, with Rhinestones in pave setting

•Faux Pearl drop in Necklace and earring

•Wear it for any occasion, it is simple and sweet which would go on any attire


Above all never forget – Avon’s Quality Promise

• 4 S of Avon jewellery – – Safety (all jewellery is Lead free)

– Shine (plating of Gold and Rhodium on the top layer provides shine like real jewellery)

– Smoothness (4 layer plating provides very smooth finish over the lead free base metal)

– Strength (4 layer plating with different metals provide strength)

• All necklace comes with an extender for easy fit.

• All earrings have surgical grade ear-post (stick at the back of earring) for sensitive skin.

• All Avon jewellery goes through rigorous testing before it reaches you.

• All Avon jewellery comes with a Guarantee card .

While you should suggest jewellery for your consumers based on their past

purchase / dressing style – Always show / talk about new collection to people whom you see as potential buyer.

Wear Avon jewellery wherever you go…this shows that you are excited and confident about what you are selling!!

Selling Tips !!

Smart Selling :Strategy for Success

Introducing…Oxy White Fairness Bleach

Because Avon Cares for your Pocketfrom Page no. 10-31

• Amazing Deals• Upto 50% off

New Products : set of 3 for just Rs. 499/-

Hot Sellers

Speed Dry for just Rs. 99/-

Naturals Lip BalmBuy 1 Get 1 FREE

Top 10 Hot Trends of 2012

• Smart Selling :• Strategy for Success

C1’13 Order Construct

All you need to do is Go to your Customers

sell them below mention easy sellers & terrific season specific

suggested orders

And WOW u get…!!

Volume Discount+

Heavy Savings

PRE PAID DELIVERY (PPD)

PPD (Pre Paid Delivery)Pre Paid Delivery is a method in which:1. The Representative places an order with AVON and the

invoice get generated2. The Rep gets an SMS informing him about the invoice

amount and the amount that needs to be deposited with AVON

3. The Rep makes a payment for the said amount within 48 hours of getting the SMS.– If the payment is not done by the Rep the invoice gets cancelled

4. Post updation of AVON accounts with the payment, the product is dispatched to the Rep.– SMS sent to the Rep confirming the docket number and date of

dispatch

PPD (Pre Paid Delivery)

Advantage over Advance mode:• The payment in PPD is as per the invoice

amount unlike advance mode where the amount has to be paid before invoicing can be done

Credit to PPD P

• Any Rep who delays in making payment within 21 days of Invoice and defaults for 2 times in a span of 13 Campaigns, would automatically be put on PPD mode

• This is applicable to all Reps- new and old• The same would be implemented from C1,

2013

POLICY CHANGES

New Brochure Prices

• Starting C3,2013 new brochures prices would be introduced.

Old Prices New Prices

Pack Size Qty Per Brochure Price Price per pack New Per

Brochure priceNew Pack

Rates

Brochure Pack of 1 1 30 30 35 35



Brochure Pack of 15 15 10 150 12 180

Brochure Pack of 50 50 10 500 12 600

New Phone Numbers of ARC

• From C2 2013, we would have one number only for Tele Ordering as well as for queries and complaints.

• Each state has been assigned a new number. To access the number from any location in that particular state, please dial the number as written against that state in the below list.

If you are calling from Amritsar in Punjab, Please dial 0161 3377 2866. Similarly if you calling from Kolhapur, please dial 022 3377 2866. Please note standard call rates would apply.


• The number for queries and complaints 1860 500 2866 will not be available starting from C4, 2013.

• All queries and complaints would have to be registered by calling the number as mentioned against your state from the list as shared in the previous slide

• To facilitate the switch over to the new numbers in C4 2013, for C2 and C3 2013, 1800 102 2866 and 1860 500 2866 and the new numbers would be operational.


POFs• POF would not be printed from C2, 2013 onwards• The POF orders can be sent by writing your Rep Id, Zone number,

Date, Telephone number and your name on a normal paper to ARC• POF would be available on line and you can take print out of the

same• To order the brochures please use the following line numbers

BROCHURE LINE NUMBER

Campaign2-2013 Brochure 20086

Campaign2-2013 Brochure (Pack of 2) 20151




54

CAMPAIGN 1 – CAMPAIGN 4 ‘ 2013

Q1 - 2013

OFF SITE TRAINING PROGRAM FOR QUALIFIED LEADERS

•MANESAR

•RAICHAK

•MYSORE

•LAVASA

•SHILLONG

Who is eligible

56

1. First Time UL IN Q1 (C1’2013 – C3’2013)(First time UL in C13 can also participate)

2. Existing UL (First Time UL during C1 - C12 ‘2012 & not yet qualified for STS)

3. First Time AUL/EUL/SEUL in Q1 (C1’ 2013 – C3’ 2013)(First time AUL/EUL/SEUL in C13 can also participate)

4. Existing AUL/EUL/SEUL (First Time AUL/EUL/SEULs from C1 - C12 ‘2012 and not yet qualified for STS)

Please identify your category from the above mentioned categories

1. First Time Unit Leaders (in C13/C1/C2/C3)

Eligibility Criteria – To qualify, the new ULs need to fulfill both Step 1 & Step 2 criteria, mentioned in the next slide

First Time Unit Leaders (in C13/C1/C2/C3)

Step 2

• Develop and maintain a Unit Leader in the first generation (Down-line UL), latest by C3

• Leaders need to maintain the title of the Down-line Unit Leader in C3 and C4

Step 1

• Unit Leaders need to become first time UL, latest by C3 2013.

• Leaders becoming UL in C3 or before C3 need to maintain their title till C4 (e.g. first time UL in C1 need to maintain their title in C1/C2/C3/C4).

2. Existing ULs

1st Time Unit Leaders in 2012 (from C1 2012 till C12 2012) who did not qualify for any STS program in 2012

To qualify, the new UL needs to fulfill both Step 1 & Step 2 criteria mentioned in the next slide

Existing ULs Step 1

Maintain UL title in C1, C2, C3 and C4 ‘2013

Step 2

• Develop and maintain two Unit Leaders in the first generation (Down-line UL), latest by C3.

• Leaders need to maintain the title of the two Down-line Unit Leaders in C3 and C4

3. First Time AUL/EUL/SEUL (in C13/C1/C2/C3)

Eligibility Criteria – To qualify, the new AUL/EUL/SEUL need to fulfill both Step 1 & Step 2 criteria, mentioned in the next slide

First Time AUL/EUL/SEUL (in C13/C1/C2/C3)

Step 1Leaders need to become first time AUL/EUL/SEUL latest by C3 2013.

Leaders becoming first time AUL/EUL/SEUL in C3 or before C3 need to maintain their title till C4 (e.g. first time AUL/EUL/SEULs in C1 need to maintain their title in C1/C2/C3/C4).

Step 2

AUL/EUL/SEULs need to grow their C4 Net Sales by 5% over C3 or C2 or C1 – whichever is highest

4. Existing AUL/EUL/SEULs

1st Time AUL/EUL/SEULs in 2012 (from C1 2012 till C12 2012) who did not qualify for any STS program in 2012

Eligibility Criteria – To qualify, the new AUL/EUL/SEUL need to fulfill both Step 1 & Step 2 criteria, mentioned in the next slide

Existing AUL/EUL/SEULsStep 1

Existing AULs – make 2 *New Leaders in the first generation qualify for Q1 2013 STS Existing EULs – make 3 *New Leaders in the first generation qualify for Q1 2013 STS Existing SEULs - make 4 *New Leaders in the first generation qualify for Q1 2013 STS

* New Leaders are leaders qualifying from Point number 1. (First Time UL), 2. (Existing UL) and 3. (First Time AUL/EUL/SEUL).

Point number 4 :(Existing AUL/EUL/SEULs) qualifying for STS is not considered as part of the criteria for up-lines.

Step 2

AUL/EUL/SEULs need to grow their C4 Net Sales by 5% over C3 orC2 or C1 – whichever is highest

Terms & Conditions1. Net Sales to Award Sales Ratio to be minimum of 50% during the

qualifying period

2. Outstanding period - C7’2012 – C4 ‘ 2013

a. Unit Leaders need to clear their 3 generation outstanding latest by the end of C5 b. The AUL/EUL/SEULs need to have less than 2%

outstanding (3 generation) by the end of C5 2013

3. The off site locations are subject to change4. Avon holds the right to change the above mentioned terms and conditions, with

or without prior notice

PLATINUM CONFERENCE 2013

STARS OF ASIA 2013

Leader Development Bonus

Qualities of a Strong leader

• Develop downline leaders

• Develop leaders who sustain and grow in levels

• Develop multiple downline leaders

• Be a role model to downlines by growing in levels/titles

Leader Development Bonus supports & rewards the mentioned qualities of a Leader

Leader Development Bonus

All the Upline Leader has to do is:• Develop a new Leaders in her 1st Generation• Achieve the set criteria’s

……. And enjoy Leader Development Bonus

Leader Development Bonus (Rs)

Qualification requirement 1st Campaign

2nd Campaign

3rd Campaign

4-13th Campaign

LDB for the upline (AUL/EUL/SEUL) for developing AUL 1500 1500 1500 2500

LDB for the upline (EUL & SEUL) for developing EUL 4000 4000 4000 6000

LDB for the upline (SEUL) for developing SEUL 8000 8000 8000 12000

Value in Rs

Leader Development Bonus(Qualification Criteria)

Qualification Requirement (for both newly developed downline & upline

leader)

Develop New AUL/EUL/SEUL in 1st

Generation

Net sales to Award sales Ratio requirement across 3 Generations for

the Campaign 50%

OUTSTANDING to be less than (Outstanding will be considered from C7, 2012 onwards on a cumulative

basis across 3 generations)

2%

The Upline should maintain the title which is equivalent or higher than the newly developed downline leader

LDB would be paid for 13 Campaigns

• The LDB Bonus for the upline Leader would be for 13 Campaigns from the Campaign the first time downline Leader (AUL/EUL/SEUL) is created .

– E.g. The upline Leader makes a new AUL in C11, 2012. The upline Leader would get cash bonus as per the above mentioned schedule for 13 campaigns from C11, 2012 to C10, 2013

• In case the new downline achieves the higher title (AUL becomes EUL or EUL becomes SEUL) the 13 campaign count would start again from the Campaign the downline achieves the next/higher title

– E.g. The downline Leader then becomes a EUL in C 1, 2013. The upline Leader would now get bonus for 13 campaigns from C1, 2013 to C13, 2013

Effective Leader Development is about developing a Leader and helping them to sustain and grow in levels

Any drop in the title achieved of the downline will set the LDB back to 1st campaign. The LDB will then start from 1st Campaign Bonus Amount.

ExampleCampaigns

1st 2nd 3rd 4th 5th 6th 7th 8th 9th 10th 11th 12th 13th 14th

UPLINE AUL AUL AUL AUL AUL AUL AUL AUL AUL AUL AUL AUL AUL AUL

DOWNLINE AUL AUL AUL AUL AUL AUL UL AUL AUL AUL AUL AUL AUL AUL

PAYOUT for UPLINE in Rs 1500 1500 1500 2500 2500 2500 0 1500 1500 1500 2500 2500 2500 End

Effective Leader always sets an example for the downline Leader

Drop in title of the upline leader will set the LDB back to 1st campaign. The LDB will then start from 1st Campaign Bonus amount.

ExampleCampaigns


UPLINE AUL AUL AUL AUL UL AUL AUL AUL AUL AUL AUL AUL AUL AUL

DOWNLINE AUL AUL AUL AUL AUL AUL AUL AUL AUL AUL AUL AUL AUL AUL

PAYOUT for UPLINE 1500 1500 1500 2500 0 1500 1500 1500 2500 2500 2500 2500 2500 End

Upline leader will EARN as per the lowest titles either of the upline or the downline Leader (Minimum requirement is AUL)

ExampleCampaigns


UPLINE AUL AUL EUL EUL AUL AUL AUL AUL AUL AUL AUL AUL AUL AUL

DOWNLINE AUL AUL AUL AUL AUL UL AUL AUL AUL AUL EUL AUL AUL AUL

PAYOUT for UPLINE 1500 1500 1500 2500 2500 0 1500 1500 1500 2500 2500 2500 2500 End

Earn Additional Bonus for 8 more Campaigns (13+8)

• Develop additional Leader (AUL/EUL/SEUL) in the 1st Generation and earn bonus for another 8 additional campaigns

– The upline Leader should develop another AUL or above in the 1st Generation within 13 campaigns of development of 1st new downline Leader AUL or above

…………Enjoy bonus for 21 Campaigns (i.e., 13+8)

For getting additional bonus for 8 Campaigns, both Downline 1 & Downline 2 created should maintain the title of AUL or above for

minimum of 3 Campaigns out of 13 Campaigns

ExampleCampaigns

1st 2nd 3rd 4th 5th 6th 7th 8th 9th 10th 11th 12th 13th 14th 15th 16th 17th 18th 19th 20th 21st 22nd

UPLINE AUL AUL AUL AUL AUL AUL AUL AUL AUL AUL AUL AUL AUL AUL AUL AUL AUL AUL AUL AUL AUL AUL

DOWNLINE 1 AUL AUL AUL AUL AUL AUL AUL AUL AUL AUL AUL AUL AUL AUL AUL AUL AUL AUL AUL AUL AUL AUL

DOWNLINE 2 AUL AUL AUL AUL AUL AUL AUL AUL AUL AUL AUL AUL

PAYOUT on Downline 1 1500 1500 1500 2500 2500 2500 2500 2500 2500 2500 2500 2500 2500 2500 2500 2500 2500 2500 2500 2500 2500 End

PAYOUT on Downline 2 1500 1500 1500 2500 2500 2500 2500 2500 2500 2500 2500 2500

Lowest Title for Downline 1 or Downline 2 would be considered for 8 additional campaigns LDB

For new EUL• For developing a new EUL in the 1st Generation the upline will be

eligible for LDB for 13 campaigns. • For developing another downline EUL and maintaining the title of

EUL for 3 Campaigns, the upline Leader will be eligible for LDB for 8 more campaigns subject to the first downline maintaining the EUL title

For new SEUL• For developing a new SEUL in the 1st Generation the upline will be

eligible for LDB for 13 campaigns. • For developing another downline SEUL and maintaining the title of

SEUL for 3 Campaigns, LDB would be paid for another 8 cmapaigns.

LDB Payment

The LDB payment would be made with the commission cheque of the subsequent Campaign. For e.g. the LDB earned for C10 would be paid with the commission cheque of C11, 2012

Leader Development Bonus is for

All Leaders AUL and Above–Both existing and new title holder

The Leader development bonus starts from C10, 2012 & would be applicable for 13 campaigns till C9, 2013

Terms and Conditions

• C9, 2013 would be the last Campaign till which the new downline Leader would be counted for the LDB program. However the bonus would be paid for new downline appointed in C9, 2013 for minimum of 13 campaigns from C9 2013 for the upline Leader

• Net Sales= Award Sales-Representative Commission-Taxes-Returns-Short products

• Outstanding is defined as any payment which has not been updated in AVON accounts within 21days from the date of Invoice

• The highest title achieved by the Leader after C1, 2010 will be considered as the FIRST TIME Title

• The Upline should maintain the title which is equivalent or higher than the newly developed downline Leader. In case the Upline Leader's title is lower than the downlines title, the payout would be as per the lower title.

• Avon reserves the right to discontinue, modify the program at any time during the course of the program

• Any manipulation/unethical practice will result in automatic disqualification from the Bonus program.

Important Announcement

This is reference to all the reward programs of Q4, 2012• Platinum Conference- 2012• Stars of Asia-2012• Leader Development Bonus• Steps to SuccessThe Net to Award Ratio (NTA) would be considered as

45% for 4th Quarter – C10 to C13, 2012.From C1, 2013 NTA would be considered at 50%

qualification.

R

PAYMENTS AT YES BANK FOR NCR, PUNJAB, HARYANA, GUWAHATI, MEGHALAYA & SHILLONG

MAKE AVON PAYMENTS AT YES BANK for Delhi NCR, Punjab, Haryana, Guwahati, Meghalya and Shillong

• In addition to PNB and Axis bank where payments are currently getting deposited, we are introducing YES bank where you can go and make payments.

Benefits of using Yes bank:• You don't have to carry any deposit slip to the branch. Yes

bank provides Avon deposit slips at all its branches. All you have to do is go to the YES Bank and tell the teller your REP Id and he would print out a deposit slip which would have your Rep ID. Please fill in the amount and deposit the cash.

• YES bank is present in 5 cities and have 125 branches across the country

Modes of Payment

The following are the different ways in which payments can be made to AVON:

• NEFT• Cash Deposit (Banks or ABZs)• Credit/Debit Cards (online or at ABZ)• Demand DraftsPlease note NO cheques will be accepted for

making payments to AVON

PRE PAID DELIVERY (PPD)

PPD (Pre Paid Delivery)Pre Paid Delivery is a method in which:1. The Representative places an order with AVON and the

invoice get generated2. The Rep gets an SMS informing him about the invoice

amount and the amount that needs to be deposited with AVON

3. The Rep makes a payment for the said amount within 48 hours of getting the SMS.– If the payment is not done by the Rep the invoice gets cancelled

4. Post updation of AVON accounts with the payment, the product is dispatched to the Rep.– SMS sent to the Rep confirming the docket number and date of

dispatch

PPD (Pre Paid Delivery)

Advantage over Advance mode:• The payment in PPD is as per the invoice

amount unlike advance mode where the amount has to be paid before invoicing can be done

Credit to PPD P

• Any Rep who delays in making payment within 21 days of Invoice and defaults for 2 times in a span of 13 Campaigns, would automatically be put on PPD mode

• This is applicable to all Reps- new and old• The same would be implemented from C1,

2013

Happy Selling!!!

Documents

C1 camp Deck