CA3: Course Specification...Fashion Forecasting & Contemporary Culture (40 Cr) AD40210E | Year Long LEVEL 5- All modules are core Semester 1 Semester 2 Fashion Digital Creativity (20

CA3 Course Specification Template – October 2019 Page 1 of 31

CA3: Course Specification Along with the Module Specifications, the Course Specification form the definitive description of any qualification awarded by the University. The Academic Quality and Standards Office (AQSO) is responsible for maintaining up to date records of all definitive documents (course and module specifications). Any amendments made to the Course Specification must be submitted to the AQSO via the formal Amendments process outlined in Section 4 of the Academic Quality and Standards Handbook 2019 – Amending Courses.

PART A: About the Course (See Part B for other key information) 1. Qualification (award and title):

BA (Hons) Fashion Branding and Marketing

2. Date of Approval (month and year): June 2016

3. Delivery Partners, Sites and Recognition: who delivers this course, where? Is it accredited by any professional bodies?

Campuses/Partners Recognised/accredited by

UWL (St Mary’s Road) University of West London

4. Course Description: a short descriptive statement used for publicity (max. 250 words):

BA (Hons) Fashion Branding and Marketing is a three-year BA (Hons) programme. The course aims to produce graduates who are well-versed in the skills and knowledge required to embark on a successful career in fashion branding & marketing. The course has been designed to prepare students for entry into fashion industry as highly skilled practitioners with the relevant knowledge for their career.

This is an exciting and innovative course facilitating understanding of all aspects of fashion brand development and marketing, visual communication, through different media, strategies and digital platforms. The course focuses on both luxury and high street fashion brand development with a global perspective.

The course share modules with two other fashion business suit courses in level 4, 5 and 6 offering an opportunity to develop a 360 view on how fashion branding and marketing. The modules of the course explore all aspects of activity that contribute to raising brand desirability and the communication of brand values to customers. They inclusively interconnect with advertising, event and public relations, product development, presentation and display and customer interaction management.

5. Course Structure Diagram: a visual overview of the programme of study

FULL-TIME MODE

LEVEL 4- All modules are core

Semester 1 Semester 2

Consumer Behaviour & Trends (20 Cr) MA40105E

Introduction to Fashion Branding and Marketing (20 Cr)

AD40208E Fashion Digital Skills (20cr)

AD40214E

Fashion Buying Concept to Consumer (20 Cr) AD40209E

Fashion Forecasting & Contemporary Culture (40 Cr) AD40210E | Year Long



Fashion Digital Creativity (20 Cr) AD50233E

Fashion Branding & Visual Merchandising (20 Cr)

AD50232E Entrepreneurship & Career

Development (20 Cr) AD50231E

Internship or Industry Mentored Project (20 Cr) AD50229E

Creative Strategic Fashion Marketing AD50230E (40Cr) | Year Long



Luxury Fashion Concept AD60193E (20 Cr)

Entrepreneurship Portfolio (20 Cr) AD60191E

External Presentation & Pitch AD60192E (20 Cr)

Major-negotiated Project (40 Cr). AD60194E

Research Planning (20 Cr) AD60195E


6. Course Aims and Content by Level: what is this course all about and how does the programme of study build and develop over time?

The course aims to produce an undergraduate who understands the creative and business opportunities within the area of fashion branding and marketing. Students are expected to embrace and demonstrate a capacity for in-depth research, critical reflection and sustained independent study, exhibited through the production of annotated portfolios and files. A combination of high-quality practice and the wide range of transferable skills, which are integrated into all assignments on the course, equips you to respond to the varied and changing opportunities available and to enhancing the personal and professional qualities necessary for employment in your chosen specialism. The course aims to help students:

1. Develop the practical, reflective, analytical and evaluative skills required to interpret Fashion industry environment and case studies, so that they can manage complex fashion business scenarios

2. Build core skills in leading edge digital technologies and fundamental writing abilities so as to be able to creatively solve business problems common to the fashion industry;

3. Develop confidence in collaborating, communicating and presenting work, learning how to give feedback in a positive and professional manner;

4. Grow an understanding of how to apply more academic theory- based approaches and strategic thinking to practical fashion systems problems.

5. Develop a critical understanding of the relationship that exists between fashion product development, brands, communications professionals and other fashion business stakeholders, learning how these relationships are now deeply influenced by consumer behaviour.

The course is designed to offer networking and collaborative learning through project-based initiatives. Student will have the opportunity to network and broaden their knowledge base in level 4 module consumer behaviour and trends where they will work with creative PR and advertising and fashion buying students. In developing collaborative working further level 5 and 6 will see the students’ progress to developing brand identity and visual promotional imagery with internal and external links.

Entrepreneurial development in fashion business (fashion start up) students will learn the basis of writing a business plan and looking for niche opportunities in fashion. They will look to develop key enterprising initiative with the opportunity to take part in UWL women’s young enterprise scheme and start-ups. This will be further advanced in level 5 with developing fashion sub brands and creative


marketing strategies for a specific retailer and responding to an external brief in level

Sustainability and ethical awareness, students have the opportunity of promoting awareness of sustainability to develop a positive voice on fashion through engagement with industry live projects linked with Arts thread/diversity and fashion revolution. Digital Literacy, in relation to today’s fashion environment students will learn how to write social blogs and develop a personal professional brand using different digital media and entrepreneurial portfolio this will then help students to uniquely position and promote their transferable skills.

The Course has embedded in level 5 Industry placement, student will be looking to take a position with responsibility in the fashion sector increasing their knowledge and understanding of the fashion retail environment and to help enhance their graduate career progression.

The course has been designed to prepare students for entry into fashion retail branding and marketing areas of the fashion industry as skilled practitioners with the relevant knowledge for your career the modules of the course will explore all aspects of activity that contribute to raising brand desirability and the communication of brand values to customers. They will inclusively interconnect with advertising, event and public relations, product development, presentation and display and customer interaction management.

LEVEL 4

First-year modules provide an underpinning of subject knowledge, research, presentation, analytical skills and terminology in fashion branding, fashion business, fashion marketing and consumer behaviour that serve as the foundational elements for course progression. At level 4 students are supported with CV development and are encouraged to take short term work placements and internships within the fashion industry. Live industry projects are designed into the modules with supporting fashion retail case studies and are encouraged to collaborate and volunteer for university events. Modules:

1. Introduction to Fashion Branding and Marketing In Fashion Branding you will explore contemporary fashion brands and examine the strategies they use to create a unique personality, generate appeal and generally develop a ‘desirability factor’ for potential consumers. This course will build directly on skills and knowledge by deepening the understanding of the complexity of brands and branding, from conception and development, through to the management and marketing of the end products. The course will cover the


development of values and ethics required to develop successful Fashion brands, as well as the creation of identity, revitalisation and brand extension strategies. You will also explore the implications of changing environments for fashion consumers and fashion brands, and employ creative thinking, innovative problem solving and applied skills and methodologies to investigate and develop appropriate solutions to fashion brand strategies. You will start to explore fashion communication through engagement with the visual and written areas of fashion branding and the production of branding assignments which communicate to the consumer using words and visual images.

2. Fashion Forecasting & Contemporary Culture A series of lectures and seminars will introduce students to key concepts and theories that underpin fashion forecasting and contemporary culture. There is exploration of fashion history, design and contemporary culture from a social, political and economic perspective. Writing and analytical skills throughout the year and will form part of a digital research portfolio. This module will be taught using a blended learning approach. Regular feedback will be provided throughout the module both verbally and in writing to help support learning.

3. Consumer Behaviour & Trends This module will be collaboratively delivered with Creative PR giving students the opportunity to develop a wider perspective and networking skills. This module covers basic aspects of market research and trend analysis, including such topics as:

⇒ Primary and secondary research ⇒ Quantitative and qualitative research ⇒ Consumer contexts (e.g. PESTEL analysis) ⇒ Attributes of specific demographic and psychographic consumer cohorts ⇒ Forecasting future behaviour and trends ⇒ Presentation of market research

Through lecturers and break out workshops, students will look to understand the importance of theory, methods and practice in relation to consumer behaviour and trends. Fashion Digital Skills (L4) In the Digital Skills module, the aim is to provide learners with all the proficiencies required to produce the various communication media associated with fashion promotion, both to the consumer and industry alike. In today’s digital society it is imperative that students learn how best to utilise digital tools and develop an understanding of in area of digital creativity. This module is focussed on enabling students to explore and gain awareness of industry standard graphic design software including various Adobe CS programmes (e.g. Illustrator, Photoshop and InDesign.) In addition workshops centred on introductions to the photography


studios, printing suites, film and media resources will equip learners with the key transferable digital skills to develop their education and subsequently prepare them for a future career within fashion, styling, promotion, advertising and public relations. Workshop-based seminars and group critiques will provide learners with the opportunity to directly engage with the key concepts covered on the module, analysing and identifying the key messages / themes behind them. There is a key focus on ‘hands on’ learning throughout this module. By introducing typical approaches and techniques for solving various design and communication problems using software and applications, students will be encouraged to develop their own creative approaches and to reflect upon these within a fashion context.

4. Fashion Buying Concept to Consumer This module will introduce students to the process of fashion buying from ‘concept to consumer’ Students will be introduced to the fashion cycle and critical path management of own brand/independent merchandise. Steps taken to measure the quality process of a fashion product with key understanding of communication with supply chain. Students will learn about the ethical and code of responsibility of fashion product management. With understanding the consumer and their fashion attitude, students will discuss having the right product in the right place at the right time with added awareness of right quality and quantity. There will be a basic introduction to performance data for understanding how informed decisions are made for future fashion ranges in relation to colour, shape, style, ratios tops to bottoms this modules.

LEVEL 5

Within the second year, students develop entrepreneurial skills by working on an industry-focused project and engaging in work experience. Students also enhance their computer-aided design skills to develop appealing and effective visual plans and communication—including visual boards, styling and promotions. Sustainability of ‘think global act local’ will help students to forward plan within a international context. Level 5 students are supported to develop a personal brand and professional social media presence. There is a dedicated module; Industry placement and mentored project students are encouraged to apply for head office roles with the fashion industry with a international perspective. As this will be positioned semester two last four to six-week students will be able to continue their placement during the summer. Modules:

1. Fashion Brand & Visual Merchandising


This module gives students insight into of all aspects of fashion visual branding and retailing at all levels of the market, from value retailers to luxury design-led brands. You will acquire an understanding of how in-store visuals and branding impact the target consumer’s decision making. The course covers trend research, design development, store design and online visual merchandising, which will give you the necessary understanding of visual merchandising across an omni-channel environment. The strategic contribution of visual merchandising and branding to the long-term development of a retail business is emphasised by studying international brands, sustainability, innovation, strategy and entrepreneurship.

2. Entrepreneurship & career development In preparation and support for industry placement/mentored project this module will begin with a self –diagnosis in relation to skills and interest. Students will be guided in researching the fashion job market, understanding professional responsibilities, preparing a CV and covering letter and undertaking a mock interview. Students will then be guided in contacting and negotiating with a potential host organisation/employer or client to secure your industry experience. Further to this, students will evaluate personal brand and communication material using a variety of media to help finalise placement that is relevant to their chosen career in semester two.

⇒ Personal branding and promotion ⇒ Presentation interview skills ⇒ CV and covering letter ( website , social media communication) ⇒ Business communication i.e letters, emails ⇒ Jobs Market research and preparation for the market place.

3. Fashion Digital Creativity

In today’s digital society it is imperative that students learn how best to utilize viral marketing strategies to grow and start up business enterprises. Fashion Digital Creativity gives students the opportunity to develop fashion marketing communication strategies and tactics from initial concept to finished implementation using digital media. Students must work on their own initiative to market strategies that are integrated and creative given the current market and environmental influences… Students will learn to write enticing content and set up blogs as well as create a consistent branding and market communication strategy across a variety of current social media. The students must also consider creating a digital platform to communicate for a brand. The creation of digital visuals is also facilitated for.

4. Creative Strategic Fashion Marketing


This gives students the opportunity to develop marketing strategies and tactics from initial concept to finished proposal. Students will utilize elements of management leadership, critical thinking, problem-solving and creative skills to develop a strategic marketing initiative and implementation plan. Students must work on their own initiative to market strategies that are integrated and creative given the current market and environmental influences

5. Internship or Industry Mentored Project (L5) This Module follows on from the entrepreneurship and careers development preparation.

a. The industry experience itself will take place in Semester 2 March-April during a 4 weeks period. During the industry experience students will work alongside industry professionals undertaking agreed task as required and learning as much as you can about the job and working practices in the process. The exact nature of the work to be undertaken will be discussed and agreed with your employer/host and tutor prior to the start of the internship/placement. The type and structure of each experience will vary according to the role you find within fashion It may be paid or unpaid, with a company or organisation, part- time employment, voluntary work with a relevant charity.

OR b. Industry mentored project is a live industry fashion project. students will

take on a consultancy role and investigate a brand/company. Gather a broad range of contextual research to give a solid understanding of the target market and opportunities.

LEVEL 6

The third and final year expands student knowledge to encompass the impact of globalisation on fashion. Students also research a particular area of interest in depth, from a theoretical conceptual and practical perspectives. Level 6 students will be working on industry briefs and competitions and have the opportunity for internship and collaboration with film and photography cohort. End of year show and external exhibitions will help to promote and network with supporting visuals.

1. Luxury Brand Management In today’s global fashion markets Luxury fashion appears in every sphere of our consumer society; it has become the norm to aspire to owning products from exclusive Luxury brands. This module explores the luxury fashion market, its evolution over time, current performance and future challenges. It will provide students with the key business models and analytical tools with which to evaluate the key issues affecting and driving the luxury market in its widest sense today.


Through the critical analysis of the power of heritage and storytelling, the brand management process will be explored and key brand image and identity propositions will be evaluated in the context of current market performance. Consumer behaviour motivation and attitudes regarding luxury products will be assessed with specific reference to the new ‘luxe’ markets and cultures. Customer communication and relationship management will be explored in both theory and practice. Luxury business strategy and will be reviewed with specific reference to luxury brand portfolios and product extension strategies. The power of ‘Omni ‘channel retailing is explored alongside the power and theatre of the flagship store and other retailing formats.

2. External Presentation and Pitch In conjunction with Module Fashion External Brief students will plan and put forward their realised concept and pitch. Students will present their ideas and proposal to a live audience of industry professional and internal Staff. This Module is to support the development of the Fashion External brief and to consider self -promotion through networking and end of year exhibition of work.

⇒ Tutorial based presentation support ⇒ Mock Presentations ⇒ Pecha Kucha Style presentation style 20 slides 20 seconds ⇒ Brand launch planning and development ⇒ Project Management

3. Research Planning

This module is to support the major –negotiated project, delivered as lecturers and workshops. The content of this module is to prepare students in the process of exploring challenging themes, debates, surrounding fashion and formulating a lead question/topic of study, contextual synopsis, research method strategy and critical time progression map.

⇒ Introduction to major project process ⇒ Progression critical map and reflective statement ⇒ Process of formulating self-enquiry lead question ⇒ Introduction to proposed research methodology ⇒ How to analyse and critically question findings ⇒ Referencing and bibliography.

4. Entrepreneurship Portfolio

This module is intended to support and develop an entrepreneurial and industry focused digital and hard copy portfolio. It is designed to give you the opportunity to develop an individual approach and style. Your portfolio should communicate your abilities in a succinct and professional manner ready for a potential interview.


You are encouraged to enter competitions and exhibitions to present your work to a wider audience Portfolio development

⇒ Trend concept boards ⇒ Fashion Styling/promotion ⇒ Fashion Range/ tech drawing and illustration ⇒ Social narrative blog. ⇒ Updated CV ⇒ Fashion Video.

5. Major-negotiated Project

In this module students will plan, write and visualise their major- negotiated project with logical organisation, structure, and referencing. This involves further self –directed review of your research question and strategy from. Students will look to analyse visuals, data, and findings, develop a coherent argument and draw conclusions.

⇒ Review and structure of major-negotiated project. ⇒ Refinement of topic and research strategy. ⇒ How to use conceptual models in developing an argument. ⇒ Understanding of issues surrounding plagiarism and its consequences.

In most cases the major- negotiated project will be a structured written based extended research dissertation. Alternative supporting formats can include creative visuals, illustrations, film and photography. Students will be allocated a tutor with a set number of individual and group tutorials. Although your allocated tutor will encourage and guide you, it is expected that students will work largely independently during this period. Taking responsibility to arrange and make use of one-to-one tutorials.

7. Course Contact Hours: how much time should I commit to this course?

Learning hours are determined by credits. One credit is worth 10 learning hours, so a 20 Credit module is 200 learning hours, a 30 Credit module is 300 hours etc. This is the amount of time you should be prepared to commit to each module. Learning hours are divided into: taught or ‘contact’ hours, ie, the amount of time students spend in contact with academic staff, whether through face-to-face classes or online learning; and independent study, ie, the amount of time students are expected to spend on their own study and assessment preparation. Students also have one-to-one time with academic staff in personal tutorials. At UWL, the policy on timetabling taught hours per module is:

• At Levels 3 and 4 each semester is 3hrs per week of teaching over a period of 16 weeks - assessment is carried out during these weeks.


• At Levels 5, 6 each semester is 3hrs per week of teaching over a period of 14 weeks, followed by 2 assessment weeks.

• Assessment Weeks: at L3 and L4, assessment weeks are treated as normal teaching weeks, as in-class tests can take place at any point during the semester. At L5 and L6, examinations could be scheduled during these weeks, but also project supervision tutorials and other teaching and contact hours as appropriate.

8. Academic Staff:

Staff are employed on UWL Academic contracts at Lecturer, Senior Lecturer, Associate Professor and Professor levels.

⇒ Lecturer level has a minimum requirement to have a higher degree in an appropriate discipline and a teaching qualification (PG Cert or Academic Professional Apprenticeship) and/or HEA Fellowship.

⇒ Senior Lecturers have a similar minimum level and in addition should either hold a PhD or be registered on a doctorate programme.

⇒ Associate Professor and Professor levels are required to have a PhD.

All staff on Academic contracts at UWL are required to undertake teaching. Hourly paid teaching staff are also used across UWL and these colleagues bring a wide range of professional, specialist and industry experience to the teaching of our students. The University has made an explicit commitment to supporting the professional development of its staff through the programme of continuing professional development (CPD) managed and delivered by the ExPERT Academy. All staff on Academic contracts have 5 days of CPD per annum as part of their terms and conditions



9. Course Learning Outcomes: what can I expect to achieve on this course?

Level 4

Level 5

Level 6

Knowledge and understanding

◦ Demonstrate knowledge and understanding of subject specific terminology and the relationships within fashion systems.

◦ Identify and understand the external environment within fashion including economic, social, technological, cultural and political factors impacting on decision- making.

◦ Demonstrate awareness of ethical and sustainable issues in the subject area and an ability to discuss in relation to global environment.

Analyse and evaluate information throughout all stages of the buying process in order to identify opportunities and gaps in the marketplace. Evaluate and plan structure own professional engagement with the course. Evaluate personal and professional development for further fashion career management

Demonstrate advanced knowledge and understanding of fashion buying, sourcing and retail environment. Analyse theoretical concepts associated with fashion to produce a written major project. Critically evaluate future trends, sustainability and technology to develop fashion business opportunities and extensions.

All level 4 modules All level 5 modules

All level 6 modules

Intellectual/Cognitive skills

◦ Identify and explain stages of the fashion cycle in order to articulate opportunities and gaps in the marketplace.

◦ Specify, initiate and evaluate research in suitable visual and written format.

◦ Formulate and structure own professional engagement with the course.

◦ Analyse and evaluate information throughout all stages of the buying process in order to identify opportunities and gaps in the marketplace.

◦ Evaluate and plan structure own professional engagement with the course. ◦ Evaluate personal and professional development for further fashion career management

◦ Specify initiate and execute creative solutions to fashion industry problems using verbal, written, creative and digital communication skills.

All level 4 modules All level 5 modules All level 6 modules

Subject practical skills

◦ Demonstrate an understanding of fashion business, buying, product cycles, trends, fabrics and communication in an innovative and creative/written way.

◦ Define and initiate market research techniques and interpret ideas and information.

◦ Illustrate and evaluate fashion buying process, critical path and fabric sourcing methods with theoretical underpinning.

◦ Articulate market research techniques and interpret and analyse ideas and information.

◦ Apply critical thinking and analysis to the fashion environment.

◦ Implement research that draws upon the knowledge and problem- solving skills developed during the course.

◦ Critically evaluate fashion buying in


◦ Apply basic strategic fashion business tools used in the fashion industry.

◦ Analyse strategic fashion business tools used in the fashion industry to identify opportunities and gaps.

relation consumer need and strategy.


Transferable skills

◦ Demonstrate ability to work independently and /or as part of a team collaboratively.

◦ Articulate ideas and information in a written and visual format using digital technology as a creative tool.

◦ Interact effectively as part of a team with respect for the roles and responsibilities of others within the group.

◦ Demonstrate responsibility for own learning in relation to planning and organisation, and project management

◦ Evidence ideas and information critically in a written and visual format using digital technology as a creative tool.

◦ Evidence an ability structure an outline of the project ensuring a logical flow of ideas, using academic writing skills and Harvard Referencing

◦ Demonstrate collaborative engagement internally and externally.

◦ Demonstrate responsibility for own learning in relation to planning and organisation, and project management. ◦ Present ideas and information innovatively critically in a written and visual format using digital technology as a creative tool.




10. Learning, Teaching and Assessment Strategies: how will I learn, how will my

learning be assessed, and why are these the most appropriate methods?

ALL LEVELS

1. Teaching & Learning The BA (Hons) Fashion Branding and Marketing is a module-based course representing three academic years of full-time study and consists of two semesters each of eleven weeks duration per academic year. The outcome approach to learning is expressed with explicit statements of learning outcome that give a sense of attainment which is demonstrated and or measured. Each module has 4-6 learning outcomes designed to specify different sorts of learning outcome in connection to graduate attributes specifically for the course.

⇒ Research and analysis ⇒ Ability to communicate effectively ⇒ Digital literacy, ⇒ Entrepreneurial skills ⇒ Sustainable and ethical awareness. ⇒ Self-management skills ⇒ Collaborative and team work skills

The curriculum has been created to develop both theoretical and practical skills in Fashion Branding and Marketing integrating strategies to promote self-enquiry, exploration, experimentation, conceptualisation, documentation and critical review for ‘deep learning’. With a combination of lecturers, workshops, seminars, role-play, video and industry case study. The curriculum has implemented within each module an external visit and Museum visit and incorporated key guest speakers. Further in keeping with the learning and teaching strategy the course has a ‘blended learning’ approach that bring together lecturers and small group seminars with extensive independent and group project-based study.

Lecturers and seminars remain a large part of the course strategy as they are useful in outlining key information, however the course team will regularly reflect on the role of the lecturers in the process of students ‘ active learning’. Small group learning will be embedded into the timetable. And it is intended that these sessions provide an opportunity for students to improve their self- confidence, critical thinking, writing skills. The approach taken to the acquisition of knowledge and understanding will make use of a blended learning approach. In addition to face to face activities, blackboard and other online resources will be used to facilitate the exchange of information between students and staff. Teaching and Learning methods would be

largely project based with a blended learning approach undertaken. Methods and tools include:

⇒ project briefings, ⇒ lectures, ⇒ seminar group discussions, ⇒ group mini projects, ⇒ workshop activities, ⇒ case studies, ⇒ debates, ⇒ role play, ⇒ critiques, ⇒ individual tutorials, ⇒ self-directed study.

2. Technology Enhanced Learning

Blended Learning: To ensure successful student learning, the fashion buying and management courses will adopt a blended learning approach to their teaching and learning strategy. This will include Edu- blogs, Blackboard and Lynda.com. Students will be introduced to these at the start of their study and encouraged to use them as supportive platforms for their engagement and learning on the course. This embedded approach will support with the structure of students learning from the start of their engagement with the course. Blackboard: Electronic bulletin boards and e-mail correspondence will be used to facilitate the exchange of information between students and staff. Online submission is offered for written work to enable students to upload and re-upload work virtually, including out of working hours up to a deadline date. Drafts can be checked with formative feedback offered virtually.

Social Media: Various methods of learners disseminating their ideas are encouraged via social media platforms (blogs, Instagram, etc), within the assessment for specific modules across all levels. Interaction with external commentary is encouraged and monitored. Ethics and appropriate use of social media are entrenched in the course.

3. Assessment

Students will track their progress through interaction with tutors, updating personal development plans and feedback from individual tutors. They will also be supported to gain work experience to support their studies. Students will be encouraged to develop a system for managing their own learning, providing opportunities to reflect upon their own work/life experiences, the learning outcomes of modules, professional skills development, managing their career, identifying and articulating transferable skills, action planning, reviewing progress and compiling a CV.


All assessment work will incorporate some form of critical analysis / reflection / evaluation which will encourage the student to reflect on the thinking, knowledge, technical skills and processes applied to the work environment and professionalism. A variety of methods will be used including;

⇒ Research task ⇒ Practical tasks ⇒ Industry case studies ⇒ Group and individual presentations ⇒ Observation / discussion ⇒ Written reports / analysis / reflections ⇒ Social narrative blog writing

4. Assessment Strategy

The assessment strategy reflects the key aims and principles of the course whilst at the same time, complying with university and employer quality assurance systems. Each module successfully completed provides evidence of specialist knowledge and skills gained from the course. Evidence from each module successfully completed will also provide evidence of ability in the differing forms of assessment adopted across the course modules.

4.1 Summative assessment will occur at the end of an assignment or module; when a module consists of more than one assignment the assessment is weighted, marks for each assignment are then aggregated to provide the module classifications. Summative assessment classifications are reported to the Module Assessment Board at the end of each Semester and contribute to the award of a final grade, once reported to the MAB assessment grades cannot normally be changed.

4.2 Interim/Formative review are incorporated into modules / assignments at midway points. Any grade projected at this stage is advisory in nature and is intended to help improve your performance and eventual grade.

The assessment strategy reflects the key aims and principles of the course whilst at the same time complying with university and employer quality assurance systems. Each Module successfully completed provides evidence of specialist knowledge and skills gained on the course. Evidence from each module successfully completed will also provide evidence of ability in the differing forms of assessment adopted across the course modules. You may be required to submit text-based assignments electronically details of the submission mechanism and assessment dates will be provided via module study guides.


5. Overview of Assessment

Students will be provided with a clear direction of assessment brief which will be obtained from a variety of sources; such as Industry, competition and collaborative areas. Reflective Practice: Reflection provides an opportunity for students to gain further insights from their work through deeper reflection on their experience and through further consideration of their perspective rom people and theory. Students will be encouraged to reflect upon their knowledge and to then feed this into their written and creative work. Individual and group presentations: Students will be encouraged to actively engage with both individual and group presentations. These are key to their progression within the fashion industry. These skills will be developed at all stages and modules and is part of the assessment Level 4 in Fashion Forecasting and Contemporary Culture and at Level 6 students will synthesis through visual and verbal communication of a brand/ product launch in module external presentation & pitch. Written work, reports and essays: Students will be expected to write in an academic format with correct reference to sources and bibliography. It is expected to develop their ability to communicate through different means and will be supported in class through workshops and seminars lessons. Students will be introduced to Library databases and writing skills development. Contextual Research and Portfolio: Within a visual fashion environment in is important for students to develop their own visual communication style in the form of concept boards range plans image and styling using digital media appropriate to realise their idea concept. Student will work to a brief to design and promote fashion product and brand desirability through L4 Fashion forecasting and Contemporary Culture, L5 Range planning and L6 fashion external brief. Personal and Professional Development (PDP): Most employers in the related industries expect staff to be continually updating their knowledge and skills. The course aims to instill this period of professional reflection by encouraging students to develop their;

⇒ Curriculum Vitae and Covering Letter ⇒ Personal Branding development documentation.

Collated evidence including a mix of tutorial meeting records/notes, skills audit, learning logs, tutor feedback, work placement records and other materials that document or record a student’s progress. This will be assessed L4 Fashion


Forecasting and Contemporary Culture L5 Entrepreneurial and Career Development and Level 6 Entrepreneurial Portfolio Assessment and criteria: In the final summative assessment, work is typically tutor-assessed and external examiners are involved in agreeing assessment briefs and in moderation of final marks. Elements of peer and self-assessment are also used throughout the course to encourage students to take ownership of their learning. Throughout your course, you will be encouraged to use PebblePad to record details of your learning, and to reflect on what you have learned. On certain modules, you will be required to submit work through PebblePad for assessment.

Feedback: Feedback is a vital part of the assessment process, and initially is the primary medium by which students can reflect on both strengths and weaknesses. Feedback can take many different forms, from informal group-based feedback, through to the use of marking schemes, peer feedback and ‘crits’. Normally, all assessment is marked within 15 working days of the hand-in date. End-of-semester summative assessment is available to collect after the examinations board has taken place for the module. Students are responsible for collecting their own feedback at the end of a module.

LEVEL 4

Students at level 4 are encouraged to identify and define fashion brand development process and marketing tools. Develop key information literacy skills using a variety of sources both primary and secondary. Presented both in written and creative formats and Academic referencing. Attention to detail and the ability to communicate, students at level 4 are encouraged to accomplish set task such as blog narrative writing, fashion business plan proposal with attention to numeracy and literacy competence. Creative and visual skills are developed throughout all levels to respond to a visual market-place and learners. Students are encouraged in level 4 to think in innovative and entrepreneurial wit combination of ideas developing and using business presentation/pitching skills

LEVEL 5

The learning outcomes progress to level 5 to allow the students to evaluate, synthesise apply information and ideas and develop problem solving skills flexibility and decision-making skills. Organisation of project and self-management , professionalism and team work is developed in level 5 to prepare for industry placement. Digital skills are developed to experiment and respond to client brief .

LEVEL 6

At level 6 evaluation and critically thinking and experiment is encouraged to develop a self-motivated and reflective practitioner. Awareness of sustainability and cultural opportunities is encouraged at all levels. At level 6 independence to work without supervision and in a efficient and structured manner. Decision making skills will be


built on in level 6 in external brief project to guide students to develop appropriate course of action based on logical assumption and factual information

11. Formal and Informal Links with External Organisations/Industrial Partners: what opportunities are there for me to interact with professional contacts? Students on this course are able to register as members at PRCA (Public

Relations and Communication Association) for free for the duration of their undergraduate or postgraduate course. Membership is renewed on a yearly basis, until completion of your degree. As a Partner University Member, not only are threy entitled to free membership, but also unlimited free access to their live training online and online certification..

12. Admissions Criteria: what qualifications and experience do I need to get onto

the course? • UCAS Tariff

(UG only) • Subject-

specific requirements

• Additional information

⇒ 260 UCAS tariff points, normally in a minimum of

two subject areas. We expect a percentage of these to be at GCEA/VCE A Level. Points generated by GCE AS/VCE AS Level and Key Skills qualifications will be considered.

⇒ GCSE English and Maths at grade C or above (or equivalent)

⇒ IB Points: 28 ⇒ BTEC National Diploma: Merit ⇒ Access: Pass.

Additional Information Students do not need to necessarily have a background in fashion however is important to demonstrate the following attributes upon application.

⇒ Commitment and interest in the fashion subject area

⇒ Problem solving skills and ability to communicate ⇒ Ability to research and complete task ⇒ Can understand and organise information ⇒ Can work in a team ⇒ Demonstrate career aspiration/ambition ⇒ Awareness of current affairs and debates in the

fashion industry. ⇒ Applicants may be asked to submit a sample of

written or portfolio work to be short listed for a place.


Arrangements for Recognition of Prior Learning

Any cases to be considered under RPL will be individually discussed and analysed together with our school’s licensed RPL assessor, in alignment with the relevant frameworks determining qualifications and credits, but also the specificities of certain proven workplace experience

IELTS Score for International Students

Standard UG (L4 entry) : 6.0 - minimum 5.5 in each individual element. Contact our international office ([email protected]), to find out what international qualifications you need to get onto a course.

13. Student Support Arrangements: what kinds of academic and pastoral support and advice are available?

STUDENT SUPPORT

Throughout their course of study, each student will have access to a variety of sources of support depending on individual circumstances and needs. Apart from the University-wide support framework, which encompasses the Course Leaders, the Module Leaders, the Personal Tutors, in-course learning skills development and Personal Development Planning (PDP), all students will have at their disposal a variety of different support systems which depend on the nature of the course. Student advice, help and support is further detailed in the Student Handbook with regard to University facilities, services and current policies: http://www.uwl.ac.uk/students/current-students/student-handbook . The following support services are available for students:

• Careers and Employment Services • Student Advice • Disability and Mental Health Advice • Information and Funding Team • Accommodation Service • Chaplaincy • Counselling • Students’ Union • Mentoring

The development of learning skills includes processes and activities such as critical appraisal, reflection, literature searching, information technology, peer review, group work, presentation, research, practice/professional skills, note-taking, writing skills, electronic information retrieval, communication skills and independent study at home. These skills will be an integral part of learning courses.


http://www.uwl.ac.uk/students/current-students/student-handbook

Students are expected to participate in an induction. This will introduce them to the requirements of their course of study and will provide an opportunity to receive all the relevant course documentation, visit the Library and meet and discuss requirements and expectations of their planned learning experience with the course team. UWL support roles:

• Course Leader: Academic lead with overall responsibility for the higher education course and the apprenticeship standard, including quality assurance, teaching, learning, assessment, preparation of modules results for exam board, coordination for end point assessment and reporting to associate head degree apprenticeships.

• Module leaders: Who are the first point of contact for the operation of modules

• Personal tutor: The UWL personal tutor scheme applies to all students including apprentices. A personal tutor offers pastoral support and guidance on matters relating to the student's academic progression and choices, understanding assessment and feedback, translating feedback into tangible actions to take forward to the next assignment, producing academic development plans and other matters arising.

Academic Skills Workshops The UWL Student Engagement Team runs a series of academic skills workshops throughout the year. These range from how to write and plan an essay, time management advice, habits of successful writing, note taking, dissertation advice and much more. Beginners’ tutorials on Microsoft Office are also provided. For information about the latest workshops on offer please contact [email protected]. As well as individual booked appointments available throughout the year, your Academic Support Librarians offer a range of information skills workshops to help students find, evaluate and reference quality information for assignments, dissertations and projects. For more information about the latest workshops on offer at the Library go to http://www.uwl.ac.uk/library/library-services/skills-workshops


mailto:[email protected]

http://www.uwl.ac.uk/library/library-services/skills-workshops


14. Assessment Matrix: a list of all the assessments on the course, along with how much they count for and where they come in

the year.

Module Title and Code Core /Optional (write C or O)

Credit Assessment Type (choose from the dropdown list)

Weighting (%)

Overall pass mark

Minimum percentage (PSRBs and Apprenticeships only)

Apprenticeships Only: contributes to ‘End-Point Assessment’ (write YES or NO)

Submission: Week Number (indicative)

Level 4

Consumer Behaviour & Trends

C 20 Oral assignment 40 40 - NO S1-W6

Written assignment

60 NO S1-W6

Fashion Forecasting & Contemporary

Culture

C 40 Written assignment

20 40 - NO S1-W13

Portfolio 30 S2-W13

Oral assignment 20 S2-W9

Written assignment

30 S2-W13

Fashion Buying Concept to consumer

C 20 Portfolio 100 40 - N/A S1-W13

Introduction to Fashion Branding

and Marketing

C 20 Oral assignment 20 40 - N/A S2-W6

Written assignment 80 S2-W13

Digital Skills C 20 Portfolio 40 40 - NO S1-W7

Written assignment 60 NO S1-W12


Module Title and Code

Core /Optional (write C or O)


Weighting (%)

Overall pass mark




Level 5

Creative Strategic Fashion

Marketing

C 40 Written assignment 100 40 - N/A S2-13

Fashion Digital Creativity

C 20 Written assignment 100 40 - N/A S1-W13

Entrepreneurship & Career

Development


Written assignment 40 S1-W13

Portfolio 30 S2-W6

Internship or industry

mentored project


Fashion Brand and Visual

Merchandising



Module Title and Code Core

/Optional (write C or O)


Weighting (%)

Overall pass mark




Level 6

Luxury Fashion Branding


100 40 - NO S1-W13

External Presentation &

Pitch

C 20 Oral assignment 100 40 - NO S1-W10

Research Planning


100 40 - NO S1-W13

Entrepreneurship Portfolio

C 20 Portfolio 100 40 - NO S2-W13

Major Negotiated Project


100 40 - NO S2-W13



15. External Examiner Arrangements: who checks the standards and quality of the course?

Mr Iain Bromley Senior Lecturer in Marketing [email protected]

PART B: Key Information

1. Awarding Institution University of West London

2. UWL School/College

LSFMD

3. Subject Area within School/College

Design & Communication

4. Academic Partners and type of arrangement

N/A

5. Course recognised by

N/A

6. Sites of delivery St Mary’s Road, Ealing

7. Modes and duration of delivery

FT: 3 years

8. Sequencing September only start

9. Final enrollable award(s)

BA (Hons) Fashion Branding & Marketing

10. Level of final award 6


11. Credit for final award (CATS and ECTS)

BA(Hons) = 360 CATS/180 ECTS

12. Exit awards and credits

Non-enrollable; for students who do not complete: o Level 4: Certificate of Higher Education – 120 credits o Level 5: Diploma of Higher Education – 240 credits o Level 6: BA (Hons) – 360 credits

13. UCAS code(s) (UG programmes)

W23A

14. QAA Subject Benchmarking Statement

The relevant benchmarks for this course can be downloaded from: http://www.qaa.ac.uk/AssuringStandardsAndQuality/subject-guidance/Pages/Subject-benchmark-statements.aspx

15. Apprenticeship Standard title and code

N/A

16. Course-specific Regulations

Standard UWL regulations apply.

17. Language of study English 18. Original approval

Date July 2016 Last Revision

Date


http://www.qaa.ac.uk/AssuringStandardsAndQuality/subject-guidance/Pages/Subject-benchmark-statements.aspx

http://www.qaa.ac.uk/AssuringStandardsAndQuality/subject-guidance/Pages/Subject-benchmark-statements.aspx

PART C: Record of Approved Amendments Use the following table to list all amendments made to the programme between approval/review events. Add rows as necessary.

Approved Amendments to Course Specification since original approval/last review Course Specification Title

Module Level and title

Brief Outline of Amendment

Approval by School/College Quality Committee

Approval effective from

Student cohort affected

BA (Hons) Fashion Buying and Management

FASBUM001E

BA (Hons) Fashion Branding and Marketing

FABRMA001E

L4 – Fashion Business (start up)

L4 – Fashion Digital Skills

L4 – Fashion Buying Concept to Consumer

Replacing Fashion Business (start-up) AD40207E (20 credits) module with AD40214E Fashion Digital Skills (20 Cr) module and then semester swapping with Fashion Buying Concept to Consumer AD40209E

(20 credits).

School Quality Committee - 10.06.20

September 2020 Students entering Level 4 from Sept 2020



Documents

CA3: Course Specification...Fashion Forecasting & Contemporary Culture (40 Cr) AD40210E | Year Long LEVEL 5- All modules are core Semester 1 Semester 2 Fashion Digital Creativity (20