CAAE Institute - Winter 2016 - Program Book

winter Winter Meeting · Scottsdale, AZ · February 15–17, 2016

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VisionThe global leader in alumni relations

MissionCAAE is the professional organization of alumni relations thought leaders and executives who develop and share best practices and innovations that enhance leadership and influence among alumni, institutional partners and universities. CAAE does this by: • Ensuring our alumni and institutional supporters

have a strong, influential voice within our university communities.

• Leveraging our collective alumni constituencies to make a difference in the world.

• Becoming the recognized leader through literature, research, knowledge and science on key topics and issues defining our profession.

• Being the recognized and valued forum for sharing best practices resulting in innovations.

• Strengthening and expanding strategic alliances as a convener and catalyst within the educational advancement community.

ValuesThe Council of Alumni Association Executives (CAAE) is an organization of individuals committed to providing opportunities for enhancing the role of former students in support of higher education. CAAE is composed of chief executive officers of alumni associations representing many of the nation’s leading educational institutions. CAAE is committed to the recognition of alumni as a vital constituency within the university community.

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On behalf of the Council of Alumni Association Executives Board of Directors, welcome to the 2016 Winter Institute!

This meeting is designed to feed your minds and renew your professional spirit, through formal sessions and social time for collegial exchange and professional enquiry.

A special welcome to the representatives from institutions that have recently joined our organization. We appreciate you and value the insights you bring to our community.

We hope that by combining the warm Arizona sun with enriching professional conversations and fellowship, the CAAE Winter Institute leaves you, the leaders of our field, with a sunny outlook on the past, present, and future of the alumni engagement field.

With all good wishes,

J T. Forbes, President CAAE Indiana University 2015–2016

Table of Contents6 Agenda

9 Speaker Bios

13 MemberParticipantList

14 SponsorList

15 CAAEStrategicPlan

16 Committees

19 Calendar

20 MemberInstitutionList

21 FinancialSnapshot

22 2015SummerMembership MeetingMinutes

2015-2016 CAAE BOARD OF DIRECTORSPresident JT.FORBES

Indiana University 2015–2016

VicePresident BARBARADICK University of Toronto 2015–2016

Secretary JEFFERY TODD University of British Columbia

2014–2016

Treasurer TODD McCUBBIN University of Missouri 2014–2016

PastPresident PAULABONNER University of Wisconsin 2015–2016

Elected RICHARDENGEL Director University of California, Davis

2015–2018

Appointed JENNIFERHEISEY Director University of Cincinnati

2014–2016

Elected DONNAMacPHEE Director Columbia University

2015–2017

Elected MIKEPEDE Director University of Houston

2015–2018

Appointed LAURAWAYLAND Director Northwestern University

2014–2016

Elected F.HOOPESWAMPLER Director University of Pennsylvania

2015–2017

Elected HOWARDWOLF Director Stanford University

2014–2016

ExOfficio BRETTCHAMBERS Council for Advancement and Support of Education (CASE) 2015–2016

CAAE Winter Institute Scottsdale February 15–17 5

agendaWinter Institute Schedule Hyatt Regency Scottsdale February 15–17, 2016

9:30a.m.–2:00p.m. BoardofDirectorsMeeting Executive Boardroom

12:00p.m.–4:00p.m. Registration Arizona Foyer

2:30p.m.–3:30p.m. NewMemberOrientationand Dunes AB ReceptionwithCAAEBoard

4:00p.m.–4:15p.m. WelcomeandOverview Arizona I-III J Thomas Forbes, CAAE President

4:15p.m.–5:30p.m. featuredpresenter Arizona Ballroom I-III GettingThingsDone:

TheArtofStressFreeProductivity How does your team apply order to

chaos? Your mind is for having ideas, not holding them. That’s why David Allen created Getting Things Done®. GTD is the work-life management system that has helped countless individuals and organizations bring order to chaos with stress-free productivity. GTD enables greater performance, capacity, and innovation. It alleviates the feeling of overwhelm — instilling focus, clarity, and confidence. After decades of in-the-field research and practice of his productivity methods, David wrote the international best-seller Getting Things Done. Published in over 28 languages, TIME magazine heralded it as “the defining self-help business book of its time.” David is widely recognized as the world’s leading expert on personal organizational productivity. This session will help you provide order to chaos.

presenter ZoltánHrotko,VP Client Services, GTD

6:00p.m.–7:00p.m. Reception Poolside

7:15p.m.–9:15p.m. DinnerandWelcometoNewMembers Palm Grove

TUESDAY, FEBRUARY 16, 20166:00a.m. WellnessExperience(optional)

8:00a.m.–9:00a.m. CAAEWorkingBreakfast: Terrace Court CommitteeMeetings CAAE committees will meet over breakfast

to set a course of action between now and our next Winter Institute. If you have not yet chosen a committee, explore ways to get involved with your association by sitting in on a committee of interest. Breakfast concludes with committee reports on next steps.

9:00a.m.–10:30a.m. BestPracticesSharing: Arizona I-III TrendsinAlumniAffinityand

EngagementScoring Three different institutions will share what

they are doing in this domain and spark conversation on the role of metrics in alumni relations and get other member institutions sharing how they are using data and metrics in their work.

speakers BarbaraDick Assistant Vice-President, Alumni Relations, University of Toronto DaveFlorin University of Wisconsin Foundation and Alumni Association Board Member and President, Heibing Group HoopesWampler Associate Vice President, University of Pennsylvania

10:30a.m.–10:45a.m. Break

10:45a.m.–12:15p.m. CreatingaUniversity-wideAlumni Arizona I-III EngagementInitiative:Managingpolitics leveragingvolunteersandbecoming amaturestart-up We will hear the story of the Columbia

Alumni Association, established in 2005 as the first University-wide alumni organization for the more than 320,000 alumni of Columbia University. The speakers will also moderate an inspiring, and thought-provoking group discussion on alumni engagement today, the value of

MONDAY, FEBRUARY 15, 2016

agendaalumni relations for both alumni and for the institution, and how those in our roles can best accomplish our goals, mission, and vision.

speakers SusanFeagin President, John Brown Limited, Inc. DonnaMacPhee Vice President for Alumni Relations and President, Columbia Alumni Association

12:30p.m.–1:45p.m. CAAEWorkingLunch:BusinessMeeting Arizona I-III

1:45p.m.–2:00p.m. Break

2:00p.m.–3:30p.m. TheGallup-PurdueIndex: Arizona I-III HowDoCAAEMemberSchoolAlumni ComparetoOtherAlumniandWhy? ANewIndexforAlumni EngagementThroughGallup. This session presents a comparative

analysis of CAAE member institutions and leads us through a discussion about a new index for alumni engagement that we could develop through Gallup.

speakers BrandonBusteed Executive Director, Education & Workforce Development, Gallup Organization HowardWolf Vice President for Alumni Affairs and President, Stanford Alumni Association

3:30–3:45p.m. Break

3:45p.m.–5:00p.m. TheCASEStrategicPlanand Arizona I-III theCAAERelationship The Council for Advancement and Support

of Education is developing a new strategic plan. The partnership agreement between CASE and CAAE is up for renewal. In a session facilitated by CAAE veterans active on the CASE strategic planning

committee and CASE Board of Trustees, we will discuss current thinking on the CASE Strategic Plan and explore how we can best renew our partnership. speakers JeffJohnson Talbot Endowed President and CEO, Iowa State University Alumni Association AmyButtonRenz President and CEO, K-State Alumni Association JeffTodd Executive Director, alumni UBC and Associate Vice-President, Alumni, University of British Columbia

6:00p.m.–7:00p.m. Reception Poolside

7:15p.m.–9:15p.m. Dinner Lawn Court

WEDNESDAY, FEBRUARY 17, 20166:00a.m. WellnessExperience(optional)

8:15a.m.–9:00a.m. Breakfast Terrace Court

9:15a.m.–11:15a.m. DiscoveringOurValues Arizona I-III ThroughStorytelling Jeb Banner leads us on a journey to

explore and identify the common values we share that drive the success of our professional community. By working together to identify the core values that drive the success of the Council of Alumni Association Executives, participants will better understand how values can help drive organizational success in alumni engagement and learn a values-identification approach they can take back, customize and use with their institution. speakers JebBanner CEO, SmallBox

11:15a.m.–11:25a.m.ConferenceWrapupandAdjournment

TUESDAY, FEBRUARY 16, 2016 continued


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agendaWinter Institute Schedule Hyatt Regency Scottsdale February 15–17, 2016

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HYATT REGENCY SCOTTSDALE RESORT & SPAAT GAINEY RANCH7500 East Doubletree Ranch RoadScottsdale, AZ 85258USA

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Breakfasts–Terrace Court

Tuesday 8 am – 9:00 am CAAEWorkingBreakfast:CommitteeMeetings

Wednesday 8:15 am – 9:00 am Breakfast

Dinner–Palm Grove

Monday 7:15 pm – 9:15 pm DinnerandWelcometo New Members

Dinner–Lawn Court

Tuesday 7:15 pm – 9:15 pm Dinner

Receptions–Pool Side

Monday 6:00 pm – 7:00 pm Reception

Tuesday 6:00 pm – 7:00 pm Reception

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JebBannerCEO, Co-Founder SmallBox

Jeb graduated from IU Bloomington in 1996 with an English degree then spent a good chunk of his 20s playing music and avoiding adulthood. Things changed when he discovered eBay in 1999. After building two successful businesses in the auction space, Stuffe and Antique Helper, Jeb left behind the auction world to start SmallBox in 2006. What started out as a small web development shop has evolved into a full service creative agency. SmallBox’s “culture-powered marketing” philosophy seeks to connect the employee and brand experiences.

Jeb’s personal mission is to create great work for great people.

Along the way Jeb has helped start or fund a number of other businesses and nonprofits including Speak Easy, Musical Family Tree, Springboard Marketing, Joyful Noise Recordings, Adproval, Brain Twins and Gravy Lab. More on these endeavors along with blogs and links at jebbanner.com

Jeb lives on the north side of Indianapolis with his wife Jenny and 3 beautiful daughters. In his spare time he plays and records music, collects vinyl records and cooks as much as possible.

BrandonBusteedExecutive Director, Education & Workforce Development Gallup

Brandon Busteed leads Gallup’s education work. His career spans a wide range of important work in education as an educational entrepreneur, speaker, writer, and university trustee. Brandon’s work integrates Gallup’s research and science on talent selection, strengths, engagement, and well-being to improve student success, teacher effectiveness, and educational outcomes. His mission is to create a national movement to measure the educational outcomes that matter most, connect education to jobs and job creation, and promote a paradigm shift from knowledge mastery to emotional engagement in education.

With Brandon’s leadership, Gallup Education released several ground-breaking Gallup studies in 2014. These include State of America’s Schools: The Path to Winning Again in Education, which explores student and teacher engagement in public schools, and Great Jobs, Great Lives: The 2014 GallupPurdue Index Report, a comprehensive, nationally representative study of U.S. college graduates that focuses on their long-term outcomes in work and life.

Brandon has founded two companies and one nonprofit organization as a social entrepreneur. He is the founder and former CEO of Outside The Classroom, a company that pioneered adaptive online education in alcohol abuse prevention. A three-year, 30-school, national study funded by the National Institutes of Health showed that AlcoholEdu — the organization’s flagship alcohol-abuse prevention program — was

CAAE Speaker Bios

10 CAAE Winter Institute Scottsdale February 15–17

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effective in reducing binge drinking, drunk driving, and sexual assaults. More than 5 million students have participated in the program. The company was acquired by EverFi in 2011.

An internationally known speaker and author on education policy, Brandon has written frequently for The Chronicle of Higher Education, Trusteeship Magazine, The Huffington Post, and other publications. His work has been featured in The New York Times, The Wall Street Journal, The Washington Post, and USA Today and on NPR and the NBC News “TODAY” show, among others.

Brandon received his bachelor’s degree in public policy from Duke University. He is a trustee emeritus of Duke and has served on the Board of Visitors of the Sanford School of Public Policy. A former twosport NCAA Division 1 athlete at Duke, Brandon continues to hone his competitive drive as an avid CrossFitter. He lives in Vienna, Virginia, with his wife, Deanna, and two children, Anabelle and Harrison.

BarbaraDickAssistant Vice-President, Alumni Relations University of Toronto

Barbara Dick is Assistant Vice-President, Alumni Relations at the University of Toronto, leading innovative programs that engage the University’s more than 540,000 alumni worldwide.

Barbara is a graduate of the University of Toronto with more than 25 years of experience in the arts and higher education.

As AVP, Alumni Relations Barbara provides central leadership for alumni relations within the University of Toronto

environment. Along with colleagues and volunteers in more than 25 divisions, she works to foster alumni engagement in support of the University’s mission and goals.

Barbara is an active volunteer and frequent presenter. For nine years she was a mentor in the University of Toronto’s Staff Mentorship Program, and currently serves as a mentor to political science students. She is active in professional service associations, serving on the board of the Council for Alumni Association Executives (CAAE) as Vice-President. She is a past member of the International Commission on Alumni Relations at the Council for the Advancement and Support of Education (CASE). Barbara is also a member of the Board of Directors and Chair of the Governance Committee of the Young People’s Theatre (YPT), Canada’s largest and longest standing children’s theatre company.

Barbara, her husband Malcolm Burrows, and their two children live in Toronto.

SusanFeaginPresident John Brown Limited, Inc.

Susan currently serves as President of the boutique fundraising firm, John Brown Limited, Inc. She retired this past fall as Special Advisor to the President of Columbia University, after having held leadership roles at Columbia University, Harvard University, and the University of Michigan.

She served as Executive Vice President for Development and Alumni Relations at Columbia University from 2002 through 2010, overseeing a $4 billion campaign that raised over $6 billion, as well as

the creation of the Columbia Alumni Association. She was Vice President for Development at the University of Michigan from 1998 to 2002. At Harvard University in the l990’s she was Associate Dean of the Faculty of Arts and Sciences for Development and Director of University Development.

Susan received a Bachelor of Arts degree cum laude from Columbia University’s School of General Studies, where she currently serves as a member of the School’s Board of Visitors. In 2011 she received the Columbia Alumni Medal for distinguished Service.

Susan’s current consulting clients include small liberal arts colleges and large private and public universities.

DaveFlorinPresident/Partner The Heibing Group

As a champion of relationship building Dave takes great care in fostering collaboration and creativity with Hiebing’s clients. An Ohio native turned Badger, Dave started his marketing career in Milwaukee before his talents as an agency leader and business driver took him to Madison, where he joined Hiebing and became president in 2001.

His focus on marketing strategy has established a reputation that has attracted not only key new business but also top talent from around the country. During his tenure at Hiebing, Dave has led numerous accounts such as Culver’s, Nestlé Healthcare Nutrition, Schneider and Kerry Foods. He has overseen unprecedented agency growth by nearly doubling staff in the last eight years, opening a second office in Austin, TX, and acquiring a brand

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strategy firm to complement Hiebing’s in-house research and insight practice. Additionally, Dave’s stewardship of the agency was recently recognized by AdAge, which named Hiebing the “2015 Small Agency of the Year—Midwest Region.”

When not in the office, Dave is an active speaker at industry events. His advocacy for all things Wisconsin Badger runs deep. Dave is a former Chair of the Board of Directors for the University of Wisconsin Alumni Association and currently serves as a board member of the Wisconsin Foundation and Alumni Association. He has also taught marketing planning classes at the University of Wisconsin.

When he’s not involved with the agency you can probably find Dave with his wife, Kristin, on the sideline at one of their three daughters’ athletic events.

ZoltánHrotkóSpeaker & Vice President, Client Services GTD

Zoltán has brought his passion for teaching to thousands of people across the world on such topics as productivity, communication, connection, creativity and power. In addition to being an international speaker and teacher, Zoltán brings a broad range of experience and enthusiasm to his work as a creative consultant and coach. Zoltán holds a Masters degree in Psychology and has trained trainers and leaders all over the world.

An expert in personal and organizational productivity, Zoltán helps people and organizations bring order to the chaos of modern life through stress-free productivity.

His diverse range of clients across dozens

of industries include Google, NASA, Sony, Wells Fargo, and the Qatar Foundation. His dynamic, humorous and energetic style engages audiences and empowers them to improve their effectiveness both personally and professionally.

JeffJohnsonTalbot Endowed President and CEO Iowa State University Alumni Association

Jeffery “Jeff” W. Johnson is the inaugural holder of the Iowa State University Alumni Association Talbot Endowed President and CEO position. In his sixteenth year, he has been responsible for orchestrating the Association’s celebration of its 125th anniversary, improving the Association’s overall funding; spearheading the vision, design, fundraising, and construction of the $13.5 million ISU Alumni Center; moving the Association to second place in paid memberships in the Big-12 Conference; and, most recently, securing a $2.5 million gift to establish the nation’s first alumni relation’s endowed position. This endowment position is also the first non-academic endowed position at Iowa State University.

Jeff is the eighth individual to serve as chief executive of the Iowa State University Alumni Association in its 137-year history. He is responsible for facilitating the Association’s mission of engaging the talent and resources of alumni, students, and friends in the life, work, and aspirations of Iowa State University and the Alumni Association.

Jeff came to Iowa State from the University of Illinois Alumni Association at Urbana-Champaign. He previously worked in alumni relations at the University of Southern Mississippi in Hattiesburg where

he received his bachelor’s degree in 1986, and the University of Kansas in Lawrence where he received his master’s degree in 1995. Jeff graduated from Iowa State University with his PhD in higher education in 2014. He grew up in Collins, Mississippi.

DonnaMacPheeVice President for Alumni Relations and President, Columbia Alumni Association Columbia University

Donna H. MacPhee is the Vice President for alumni relations and President of the Columbia Alumni Association (CAA). Donna earned her Bachelor’s degree in Applied Mathematics and was one of the College’s first female graduates. She went on to earn an MBA from NYU’s Stern School of Business and then dedicated her career to entities related to professional athletics, including managing finances for various departments of the National Hockey League. Prior to returning to Columbia in 2006, she served as co-founder and managing director of Event Management Associates, providing event marketing and meeting planning services for a broad range of not-for-profit and corporate clients.

Donna was a member of the Columbia Women’s Varsity tennis team as an undergraduate and has remained involved in Columbia athletics over the years as an alumna, serving in leadership positions on numerous committees and co-founding the Women’s Leadership Council (WLC). In 2008, Donna was chosen as one of Columbia’s 25 most influential athletic alumnae.


speakersCAAE Winter Institute Scottsdale February 15–17 11


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AmyButtonRenzPresident and CEO K-State Alumni Association

Amy is a third generation K-Stater. Her career with the Alumni Association began in 1977and she was named President and CEO in 1994. Renz was instrumental in the creation of many programming efforts including the Student Alumni Board, the K-State Student Ambassadors and the association’s initial student recruitment efforts.

Renz served as the lead fundraiser for the Alumni Center building campaign. The $12.7 million facility was dedicated in October 2002, and averages more than 600 events per year.

She manages a staff of 36 and an annual operating budget of $5.2 million. Under her leadership, the K-State Alumni Association has ranked #1 in the Big 12 Conference since 1996 for the percentage of graduates who are members.

She is a member of the CASE International Board of Trustees and a former member of the CASE Alumni Relations Commission. In 1995, she received the District VI Distinguished Service Award from CASE. Additionally, Renz served as president of her peer organization the Council of Alumni Association Executives from 2001-2002.

In 2012, she was honored by Kansas State University with the inaugural Amethyst Award, the highest honor bestowed by the university in recognition of extraordinary contributions to the university’s mission of advancing the well-being of Kansas, the nation and the international community.

She serves as faculty advisor for Alpha Xi Delta sorority and in both 2011and 2014 received the Outstanding Faculty Advisor

award from the Office of Greek Affairs. She was also recognized as Outstanding Advisor by K-State’s Blue Key chapter in 2011.

In honor of her dedication to non-profit leadership, the Amy Button Renz American Humanics Scholarship at Kansas State University was established in 2007.

Amy is a 1976 political science graduate of Kansas State University and obtained her master’s in public administration from K-State in 1986. Her husband, Allen Renz, is also a graduate of Kansas State, as are their three children. They have three grandsons and two granddaughters who will no doubt become fifth-generation Wildcats one day.

HoopesWamplerAssociate Vice President for Alumni Relations University of Pennsylvania

Hoopes Wampler currently serves as the Associate Vice President for Alumni Relations at the University of Pennsylvania directing programming designed to create lifelong relationships between Penn and its more than 297,000 living alumni around the world. Penn Alumni Relations seeks to deepen the engagement and connection of the Penn Alumni community by identifying and championing opportunities for collaboration in alumni relations programming among and between Penn’s four undergraduate and twelve graduate schools.

Prior to coming to Penn, Mr. Wampler served as the Director of College Alumni Programs at the Harvard Alumni Association from 1999-2007. Before that, Hoopes served as the Director of Marketing for large out-of-home media firms in Washington, DC and Philadelphia and worked as a project manager for a start-

up high tech consulting firm developing systems for the telecommunications industry.

Hoopes holds a Bachelor of Science degree in Business Administration from the University of Richmond (1991), a Master of Education degree in Higher Education Administration from the Harvard Graduate School of Education (1999), and a Doctorate in Higher Education Management from the University of Pennsylvania (2013). His doctoral dissertation entitled Bridges to a lifelong connection: A study of Ivy Plus young alumni programs designed to transition recent graduates into engaged alumni was defended and passed with distinction.

HowardE.WolfVice President for Alumni Affairs President, Stanford Alumni Association

Howard Wolf, who has led the Stanford Alumni Association and its staff since 2001, earned his bachelor’s degree in psychology, with distinction, from Stanford in 1980 and his MBA from Harvard in1985. Before his appointment as Vice President for Alumni Affairs and President, Stanford Alumni Association, he worked as both an entrepreneur and business manager in the publishing and commercial real estate development and management industries. An active alum and volunteer, as well as an avid Stanford athletics fan, he received the Stanford Associates Outstanding Achievement Award in 2000. In addition to his Alumni Association role, Howard is one of eight officers of the University and part of its senior management team, with particular responsibility for advising the University’s President and the Provost on alumni affairs.


speakersJohn Ashton University of UtahScott Atwell FSU Alumni AssociationPatrick Auerbach University of

Southern CaliforniaChris Batchelder OSU Alumni AssociationKathy Bickel Oregon State University

Alumni AssociationKristi Bohlender Colorado State

UniversityPaula Bonner Wisconsin Alumni

AssociationCalvin Brown The University of

AlabamaMelinda Burke University of Arizona

Alumni AssociationAmy Button Renz K-State

Alumni AssociationRyan Chreist University of Colorado

BoulderPaul Clifford Penn State

Alumni AssociationJudy Cole MITMontique Cotton Kelly University of

ConnecticutRichard Daniel The University of Texas

at El PasoJeff Davis Mississippi State Alumni

AssociationBill Dean Texas Tech Alumni

AssociationJerry DeFatta Southern Miss Alumni

AssociationSusan deMuth Johns Hopkins

UniversityDoug Dibbert The University of North

Carolina General Alumni Association

Barbara Dick University of TorontoDolly Duffy Notre Dame Alumni

AssociationJ T. Forbes Indiana University

Alumni AssociationSteve Grafton Alumni Association

of the University of Michigan

Andy Gurd The Ohio State University Alumni Association Inc

Steven Hall Boston University

Jennifer Heisey University of Cincinnati Alumni Association

Joe Irwin GT Alumni AssociationJeff Johnson Iowa State University

Alumni AssociationMeredith Johnson UGA Alumni AssociationJim Karl Purdue Alumni

AssociationGabrielle Korn McGill UniversityLisa Lewis University of Minnesota

Alumni AssociationKeith Lue BYU Alumni AssociationDonna MacPhee Columbia UniversityBill McCausland University of South

Florida Alumni Association

Todd McCubbin Mizzou Alumni Association

Ray Mock Miami UniversityMichele Nota University of

Rhode IslandLee Patouillet University of

Tennessee KnoxvilleTim Pavish Washington State

UniversityMike Pede University of HoustonWilliam Reynolds Georgetown UniversityAmy Spelman Western Illinois

UniversityJulie Stroh UCF Alumni RelationsBenny Suggs NC State University

Alumni AssociationLoren Taylor University of Illinois

Alumni AssociationDonna Thornton Rutgers University

Alumni AssociationJeff Todd Alumni UBCCliff Vannoy LSU Alumni AssociationGretchen VanValkenburg Auburn Alumni

AssociationTimothy Walsh UF Alumni AssociationHoopes Wampler University of

PennsylvaniaLaura Wayland Northwestern Alumni

AssociationSterly Wilder Duke UniversityChristine Wilkinson Arizona State UniversityHoward Wolf Stanford UniversityShelley Zaborowski Nebraska Alumni

Association

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Winter Institute 2016 Sponsors

AHITRAVEL Mark Miller

BALFOUR Curt Langford

BANKOFAMERICA Gregory Davis Kevin Pearson

CREDIBLE Kyle Dougherty Jeff Roedel

DIRECTLINE TECHNOLOGIES Martha Connor

GOHAGAN &COMPANY Rick Frantz David McElwee

GONEXT Mike Maglione

LibertyMutual Mimi Fox Tony Rotondi

MERCER CONSUMER Lauren Isaacman

PUBLISHINGCONCEPTS Rex Petrasko Drew Clancy

USIAFFINITYCOLLEGIATE INSURANCE RESOURCES Kirk Cerny

NATIONWIDE LaTayne Bruce Layne Burns Barry Rosen

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Member Programs andServices.Develop and implement a comprehensive membership approach that attracts the right members and creates value for them through high quality programs and services.

Provide cutting edge professional development programs and materials for members and member institutions, focusing on optimizing the Winter Institute, Summer Session/CASE Summit, Fellowship programs, and resulting White Papers. When appropriate, share with non-member alumni relations professionals.

Develop key strategic alliances with individuals and organizations to add diverse perspectives and enhance professional resource development and distribution, building on emerging relationships with CASE, Private College and University Alumni Directors (PCUAD), Encore.org, and other knowledge-driven enterprises related to our work.

Engage the CAAE membership meaningfullly in the work and program of our organization by developing a systematic means of recruiting, onboarding, involving, developing, recognizing, and retaining our membership

FoundationalResearch.Build and establish a CAAE research center through which the work of alumni relations can be imbedded in empirical research, and in doing so position the Council as a reliable, and relied upon, leader in the development of alumni relations knowledge, science, trends, and information.

Develop the research center business and revenue model to include an effective method for accessing, analyzing, collecting, reporting, and storing content that is of high value members and member institutions.

Determine and prioritize research topics based on global trends and “future think,” and on member needs and interests.

Develop strategic alliances and partner with selected organizations to expand and integrate research opportunities.

Use the annual CAAE Census and other information and trends analysis to provide insights and direction regarding the future of alumni relations.

Facilitate collaborative research opportunities among member institutions with results that will be shared with other CAAE members and, where appropriate, with non-member alumni relations professionals.

BusinessModel.Implement new business, financial, and board governance models to support these goals and objectives.

Using best practices of financial management and business plan development, design a 5-year business plan supported by financial models and a case for investment.

Grow opportunities that further advance mission and business objectives.

Market test and validate. Leverage survey practices and benchmarking data.

Develop and enact a best practice board governance structure to lead the new CAAE organization and drive the success of this strategic plan.

Communications&Marketing.Implement a communications, marketing, and branding campaign that positions CAAE as a global venue for alumni relations leadership.

Develop a CAAE strategic marketing and branding process and plan that create global positioning, drive membership, articulate value and support the business model and case for investment.

Develop and implement an integrated and funded communications plan that supports the marketing and branding plans; measure and assess impact.

CAAE STRATEGIC PLAN2012—2017


CAAEStrategicPlan

AUDIT COMMITTEEArranges for a review of the organization’s financial records; reviews the results of reviews, financial records (including income statements, balance sheet and budget), tax documents, investments and fund balances; conducts a risk assessment for the organization; and reports all findings and recommendations to the Board. The Bylaws require that the President appoint a chair and at least two Members who shall not be current board members or officers. In 2015-16, this committee will review the audit report and issue findings to the CAAE Board of Directors, who will review it and report to the membership.

Chair – Non-Board Member Mock, Miami – Ohio

Non-Board Member Irwin, Georgia Tech

Non-Board Member McCausland, South Florida

Non-Board Member Stroh, Central Florida

EXECUTIVE COMMITTEEExecutive Committee acts between meetings of the Board on all matters not otherwise delegated to the Board or the Members. The Bylaws establish the committee as the President, Vice President, Immediate Past President (when the Immediate Past President is a member of the Board), Treasurer, and Secretary and require that all actions of the Executive Committee must be reported to the Board no later than the next regular meeting of the Board. There are no plans to convene the Executive Committee in 2015-16, unless there is a need to act between meetings.

Chair – Board President Forbes, Indiana

Vice President Dick, Toronto

Past President Bonner, Wisconsin

Treasurer McCubbin, Missouri

Secretary Todd, British Columbia

GOVERNANCE COMMITTEEGovernance Committee ensures the Board is performing at optimal levels by soliciting nominations from the CAAE membership and nominating Board candidates; ensuring that the size, leadership and composition of the Board are appropriate; and overseeing governance structures and policies (including committee structure, conflict of interest and other policies, and bylaws). The Bylaws require that the Committee consist of three current Board members and two other members not currently on the Board, including the Immediate Past President. Current members of the Governance Committee may not be nominated for open officer or board member positions. This committee is established in the Bylaws. The committee will meet to solicit nominations and make recommendations for the 2015-16 Officers and Directors.

Chair – Board Vice President Dick, Toronto

Past Chair Bonner, Wisconsin

Board Member Wayland, Northwestern

Non-Board Member Hall, Boston

Non-Board Member Reynolds, Georgetown

Committee Charters, Action Items, & Rosters for 2015 – 2016

Committees Established by the Bylaws


CommitteeCharters,ActionItems&Rosters

AFFINITY PARTNERSAssesses, develops, and implements policies and plans to cultivate, solicit, and retain CAAE affinity partners as sponsors and partners; defines and delivers benefits of sponsorship for the CAAE Summer and Winter Institute; and solicits Affinity Partners for membership in CAAE. For 2015-16, the committee will:

• Re-design what it means to be a corporate partners (i.e. vendor/service provider like Liberty Mutual/iModules) vs. a mission-oriented partner (i.e. organizations with a shared interest in our field like the Gallup Organization or the Lilly School of Philanthropy); and

• Solicit and communicate adjustments to Corporate Partner sponsorship packages.

Co-Chair – Board Member (developing a new approach/policy)

Bonner, Wisconsin

Co-Chair – Board Member (implementing a new approach/policy)

McCubbin, Missouri

Member Pede, Houston

AWARDS/FELLOWSHIPS Establishes criteria for the Forman, Tardy, and Preo fellowships; implements a process for selecting candidates that includes soliciting nominees from the membership at large; recommends candidates to the Board for approval; and coordinates presentations to membership with the Institutes Committee and communication of findings and results to the alumni relations field with the Communications Committee. For 2015-16, the committee will: • Re-work application and update website;

• Populate the committee;

• Restructure the experience for the fellows; and

• Involve the committee on a more personal level with the fellows

Chair – Board Member Heisey, Cincinnati

Member Clifford, Penn State

Member Gleim, Pittsburgh

Member Johnson, Iowa State

Member Renz, Kansas State

Member Thornton, Rutgers

COMMUNICATIONS & MARKETING Assesses, develops, and implements strategic marketing plans that deliver on global brand positioning strategy; advances membership goals; articulates member and organization value; coordinates efforts with the Board and relevant committees; and supports overall revenue- and content-generation goals. For 2015-16, the committee will:

• Create entry and exit protocol for members and board members;

• Develop monthly communication tool and identify content; and

• Monthly prompt to use website.

Chair – Board Member Pede, Houston

Member Bickel, Oregon State

Member DeFatta, Southern Mississippi

Member Eichhorst, Maryland

Member McDougall, Virginia Commonwealth

Member Schnabl, Massachusetts

INSTITUTES Develops and implements professional development programs and services, primarily the annual Winter Institute and Summer Session. For 2015-16, the committee will:

• Populate the committee including chairs for each individual institute;

• Develop outlines for winter and summer institutes; and

• Identify the keynotes for the Institutes.

Chair – Board Member Engel

Member Auerbach, Southern California

Member Burke, Arizona

Member Chreist, Colorado

Member Cotton Kelly, Connecticut

Member MacPhee, Columbia

Member Sina, UCLA

Member Westerman, Michigan State



Committees Established by the Board of Directors

MEMBERSHIP Assesses, develops, and implements plans to cultivate, solicit, and retain CAAE members, regularly reviewing membership policies, procedures, and pricing; evaluating member needs and satisfaction; and conducting membership marketing campaigns and research designed to meet membership goals. For 2015-16, the committee will:

• Comprehensive list of eligible members and track status;

• Orientation program; and

• Build a celebration component to summer institute to celebrate new and retiring/exiting members.

Chair – Board Member Wayland, Northwestern

Member Davis, Mississippi State

Member deMuth, Johns Hopkins

Member Duffy, Notre Dame

Member Key, Kentucky

Member MacPhee, Columbia

Member McCubbin, Missouri

Member Wilder, Duke

RESEARCH Develops and delivers CAAE’s agenda for evidence- and outcome-based best practices in alumni relations; manages the annual CAAE survey; and devises and implements methods for collecting, accessing, storing, and reporting on major trends and issues facing the alumni relations field. In addition to completing the 2015-16 CAAE Census and Compensation Survey, the committee will:

• Better market and communicate existing compendium of literature.

• Explore new partnerships (Gallup, Lilly School, etc.); and

• Identify topics that would make strong case studies.

Chair – Board Member Wolf, Stanford

Chair – Annual Census & Salary Survey Wampler, Pennsylvania

Member Patouillet, Tennessee

Member Daniels, Texas El Paso

Member Taylor, Illinois

Member Wilkinson, Arizona State

Committees Established by the Bylaws continued



Committee Charters, Action Items & Rosters for 2015 – 2016

calendar

calendarJANUARY 201613 BoardUpdateCall15 UpdatetoMembership

FEBRUARY10 BoardUpdateCall15-17 WinterInstitute/Membership

MeetinginScottsdale,AZ19 UpdatetoMembership

MARCH9 BoardUpdateCall18 UpdatetoMembership

APRIL13 BoardUpdateCall15 UpdatetoMembership

MAY11 BoardUpdateCall20 UpdatetoMembership

SolicitNominationsforCAAEOfficers&Directors

SEPTEMBER 20151 Fiscalyearandboardtermsbegin15 DeadlineforMembershipDues

OCTOBER26 SolicitCommitteeAssignments30 DeadlineforCommitteeMembership

SolicitationReply

NOVEMBER1-3 BoardretreatinWashington,DC

DECEMBER4 UpdatetoMembership9 BoardUpdateCall11 DeadlineforCAAECensus18 UpdatetoMembership

JUNE8 BoardUpdateCallTBD Governance&Nominating

CommitteeMeeting17 UpdatetoMembership

JULY15 UpdatetoMembership17-19 SummerSession/CASESummit/

MembershipMeeting

AUGUST10 BoardUpdateCall19 UpdatetoMembership31 FiscalYearandBoardtermsend

SEPTEMBER1 FiscalYearandBoardtermsbegin15 DeadlineforMembershipDues

2015–2016

Member Institutions 2016Arizona State University

Auburn University

Boston University

Brigham Young University

Clemson University

Colorado State University

Columbia University

Cornell University

Duke University

Florida International University

Florida State University

Georgetown University

Georgia Institute of Technology

Indiana University

Iowa State University

Kansas State University

Louisiana State University

Massachusetts Institute of Technology

McGill University

Miami University of Ohio

Michigan State University

Mississippi State University

North Carolina State University

Northwestern University

Oklahoma State University

Oregon State University

Pennsylvania State University

Purdue University

Rutgers, The State University of New Jersey

San Diego State University

Southern Illinois University

Stanford University

Texas A&M University

Texas Tech University

The Johns Hopkins University

The University of Alabama

The University of Arizona

The University of North Carolina

The University of Rhode Island

The University of Texas at El Paso

United States Naval Academy

University of British Columbia

University of California, Berkeley

University of California, Davis

University of California, Los Angeles

University of California, Santa Barbara

University of Central Florida

University of Chicago

University of Cincinnati

University of Colorado Boulder

University of Connecticut

University of Florida

University of Georgia

University of Houston

University of Illinois

University of Iowa

University of Kentucky

University of Louisville

University of Maryland

University of Massachusetts Amherst

University of Michigan

University of Minnesota

University of Missouri

University of Nebraska

University of Notre Dame

University of Oregon

University of Pennsylvania

University of Pittsburgh

University of South Florida

University of Southern California

University of Southern Mississippi

University of Sydney

University of Tennessee at Knoxville

University of Toronto

University of Utah

University of Washington

University of Wisconsin-Madison

Virginia Commonwealth University

Virginia Tech

Washington State University

Western Illinois University

UPCOMING CAAE INSTITUTE DATES

WINTER 2017February 20–22, 2017Hyatt Regency Scottsdale at Gainey RanchScottsdale, AZ

SUMMER 2016July 17-19, 2016Marriott Marquis Times Square New York, NYIn conjunction with the 2016 CASE Summit for Leaders in Advancement

SUMMER 2017July 16-18, 2017Hyatt Regency EmbarcaderoSan Francisco, CAIn conjunction with the 2017 CASE Summit for Leaders in Advancement


MemberInstitutions


FinancialSnapshot

Financial Snapshot

mem

bers

hip

mee

ting

Chicago Marriott Downtown Chicago, IL

July 13, 2015 6:00-6:45 PM

Attending: Members attending the 2015 Summer Institute.

I. CALLTOORDER President Paula Bonner (Wisconsin) called the meeting to order.

II. APPROVALOFMINUTES Bill McCausland (South Florida) moved and Tom Tillar (Virginia Tech)

seconded approval of the minutes. Approved.

III. PRESIDENT’SREPORT Bonner commented on the increased number of members, especially large private

universities. She commented on the enhanced committee structure and the additional engagement that has resulted. She indicated that the Communications and Marketing Committee successfully launched the new CAAE website and that it would serve as the platform to help engage both members and nonmembers more fully in the organization. It also would serve as a repository for content related to CAAE’s status as the thought leader in alumni relations. She further indicated that the research agenda was moved forward significantly over the past year. Bonner commented on the quality and impressiveness of the presentations by the CAAE fellows during the summer meeting. She also noted that the institute organizational model and content had been greatly enhanced thanks to the work of JT Forbes (Indiana) and Kathy Bickel (Oregon State). Bonner thanked the membership for the opportunity to serve as President and acknowledged the hard work of the board.

IV. TREASURER’SREPORT Treasurer Todd McCubbin (Missouri) reported that the organization’s projected

deficit would be $22,745 less than the anticipated $40,100. For the 2015-16 budget he noted that he anticipated modest growth in membership and that the budget overall would be $30,000 less than previous year’s budget

Meeting Minutes: Summer 2015

CAAE Business Meeting


MeetingMinutes:Summer2015

V. COMMITTEEUPDATES Howard Wolf (Stanford) reported on behalf of

the Research Committee. He shared that, upon recommendation of the committee, the board hoped to move ahead with a research project in partnership with Gallup to further pursue the notion of graduate happiness and job satisfaction and the ways in which alumni engagement activities can help impact those outcomes. Upon motion and second, the membership approved the direction of partnering with Gallup.

VI. ELECTIONOFOFFICERSANDDIRECTORS JT Forbes, Vice President and Chair of the Nominating

Committee, reported on behalf of the committee. He submitted to the membership the following individuals to fill open positions on the CAAE Board of Directors:

• Richard Engel (California, Davis) to become an Elected Director for a three-year term from September 1, 2015 to August 31, 2018

• Mike Pede (Houston) to become an Elected Director for a three-year term from September 1, 2015 to August 31, 2018

• J Thomas Forbes (Indiana) to become President for a one-year term from September 1, 2015 to August 31, 2016

• Barbara Dick (Toronto) to become Vice President and President-Elect for a one-year term from September 1, 2015 to August 31, 2015

• Paula Bonner (Wisconsin) to become Immediate Past President for a one-year term from September 1, 2015 to August 31, 2016

Scott Westerman (Michigan State) moved and Judy Cole (MIT) seconded. The slate was approved as presented by the membership.

There was a question asked about about the two positions occupied by members who are stepping out of roles at their institutions: Colleen Meyer (Colorado State) and Jefferson Coombs (California, Berkeley). Forbes reported that the committee would be reconvening to make recommendations to the President who will appoint members to fill the unexpired terms of Meyer and Coombs. He noted that such an action would require approval by 2/3 of the board.

VII. ADJOURN Jeff Todd (British Columbia) moved and Patrick Auerbach

(Southern California) seconded a motion to adjourn. Motion passed.

To advocate the values of alumni association self-governance and to provide its members with relationships, information, and professional development to enhance alumni association administration.

Documents

CAAE Institute - Winter 2016 - Program Book