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Brand News@ News and highlights from Certified Angus Beef LLC*

*Certified Angus Beef LLC is a wholly owned subsidiary of the American Angus Association.

Brent Eichar, interim presidentTracey Erickson, vice presidentJohn Stika, vice president of

business developmentJim Riemann, retiring president

SUPPLY DEVELOPMENTDIVISIONKansas staff:CAB Program Satellite Office1107 Hylton Heights Rd.Manhattan, KS 66502phone: (785) 539-0123fax: (785) 539-2883Larry Corah, vice presidentPaul Dykstra, feedlot specialistGary Fike, feedlot specialistWendy Nichols, office and data

managerMiranda Reiman, industry

information specialist

Ohio staff:Mark McCully, supply

development directorChristy Johnson, supply

development marketing directorLance Zimmerman, supply

development marketingmanager

Marilyn Conley, administrativeassistant

INDUSTRY INFORMATIONDIVISION16360 Victory Rd.Onaga, KS 66521phone: (785) 889-4162Steve Suther, director

CAB STAFF CONTACTS206 Riffel Rd., Wooster, OH 44691-

8588; phone: (330) 345-2333; fax: (330) 345-0808

www.cabpartners.com

To order CAB merchandise, visitwww.angussalebarn.com.

For a source for recipe ideas,storage and handling tips,

restaurant listings, retail storelocations, and cooking

information, visitwww.certifiedangusbeef.com.

@McCully (left) and Riemann (right) presentedthe Feedlot Partner of the Year Award for feed-lots with capacities more than 15,000 head toDarnall Feedlot owners Gary and Emilie Darnallof Harrisburg, Neb.

@Ruth and Dave Gust, owners of Circle A AngusRanch, Iberia, Mo., accepted the SeedstockProducer Commitment to Excellence Awardfrom CAB’s Mark McCully (left) and Jim Rie-mann.

@McCully (left) and Riemann (right) presentedthe Feedlot Partner of the Year Award for feed-lots with capacities less than 15,000 head toTravis Williams of Chappell Feedlot, Chappell,Neb.

Annual conference“For long-term success there can be

no smoke and mirrors,” said CertifiedAngus Beef LLC (CAB) President JimRiemann in his opening address at thebrand’s annual conference Aug. 17-19.“The brand must be consistent and havethe highest levels of integrity.”

Riemann said the programexperienced the highest carcassutilization numbers in its 28-year historydue to the efforts of both retail andfoodservice partners that switched tousing CAB instead of commodity beef. Henoted the brand continues to grow,thanks to its partners working to givetheir customers “superior eatingexperiences.”

Licensees from around the worldgathered in Seattle, Wash., for the event.Leading partners were rewarded for theirsales, marketing know-how and brandintegrity.

Hot topics at the conference includedinnovative marketing ideas, global beefopportunities, market forecasts, andinsight from Seattle’s own MackayRestaurants and Pike Place Fish Market.Randy Blach of Cattle-Fax also providedinformation.

“Regardless of economic ordemographic status, consumers have astrong desire for high-quality beef,”Riemann noted, adding that consumersalso must trust the products they buy.

“Consistency, integrity, quality andtrust have always been vital parts of theCertified Angus Beef ® (CAB®) brand.”

Award winners and photos areavailable online. Visitwww.certifiedangusbeef.com and click“Press Room,” then “Annual Conference2006.” The 2007 conference will be Sept.13-15 at The Westin Savannah HarborGolf Resort & Spa in Savannah, Ga.

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Record-breakerRaising a record $61,570 for the Colvin

Scholarship Fund means more scholarshipsfor future beef industry leaders in 2007.Live and silent auctions and a golftournament supporting the scholarshipfund took place at the brand’s annualconference.

It was the fifth year the fund awardedscholarships. Developed in 1999 whenLouis M. “Mick” Colvin retired as CAB’sexecutive director, the scholarshipprogram recognizes his role in makingdreams a reality and inspiring others to betheir best.

Top bidding honors went to SmithfieldBeef Group, Green Bay, Wis., forpurchasing the sponsorship of next year’sMick Colvin Scholarship Golf Classic for$43,000. The purchase entitles Smithfieldto premier signage and publicity for thegolf outing at the brand’s 2007 annualconference in Savannah, Ga. The first MickColvin Scholarship Golf Classic took placeat this year’s conference and was sponsoredby Sysco Specialty Meat.

Two Colvin scholarships were awardedthis year. Recipients were Wravenna Phippsof Kearney, Neb., and Zeb Gray of Toledo,Iowa. Phipps and Gray thanked conferenceattendees for making the scholarshipprogram possible and shared informationabout themselves and their involvement inthe Angus industry.

Phipps is completing her senior year atOklahoma State University with a doublemajor in animal science and agriculturalcommunications. She has been a trainee atthe Tyson/IBP processing plant, hasextensive ranch experience, and served asCAB’s intern in the sales marketingdivision this summer. Phipps plans toattend graduate school and earn a master’sdegree in marketing or public relations.

Gray is a senior at Iowa State Universitymajoring in animal science and economics.He is co-owner and manager of 100purebred Angus cows for Gray’s Angus ofToledo, Iowa. After graduation, he plans tocontinue developing his seedstockoperation to satisfy all beef market levels,from feeder calves to beef. He plans to

Table 1: Summary of 30.06 qualifiers and honorablementions from data reported in August 2006

In the On-Target “30.06” program, the Feedlot-Licensing Program (FLP) honorsfeedlot partners that harvest qualifying groups of cattle with at least a 30% Prime orCertified Angus Beef® (CAB®) acceptance rate with an allowance for 3% Yield Grade (YG) 4sand 3% carcasses weighing more than 975 pounds (lb.). There is no minimum group sizebecause sorting is encouraged to bring out the best in each animal. Honorable mentiongroups stood out for CAB acceptance but contained at least one discount problem.

Licensed CAB® Feedyard Head Sexa %YG 1&2 %CAB %PrimePratt Feeders LLC 25 M 60.0 50.0 0.0Decatur County Feed Yard LLC 13b S 46.2 30.77 7.7

Honorable Mentions Head Sexa %YG 1&2 %CAB %PrimeThomas County Feeders Inc. 71b H 2.8 56.34 4.2Thomas County Feeders Inc. 25b S 16.0 52.00 0.0Thomas County Feeders Inc. 77b S 9.1 51.95 3.9Thomas County Feeders Inc. 79b S 12.7 51.90 2.5Thomas County Feeders Inc. 97b H 19.6 51.55 4.1Pratt Feeders LLC 25 M 36.0 50.0 0.0Thomas County Feeders Inc. 83b S 6.0 46.99 13.3Thomas County Feeders Inc. 30b H 16.7 46.67 0.0Thomas County Feeders Inc. 81b H 22.3 45.68 3.7Thomas County Feeders Inc. 113b H 11.5 45.13 0.0Thomas County Feeders Inc. 83b S 45.8 44.58 4.8Beller Feedlots 45b H 6.7 44.44 6.7Thomas County Feeders Inc. 34b S 17.6 44.12 0.0Thomas County Feeders Inc. 104b S 25.0 43.27 5.8Thomas County Feeders Inc. 90b H 24.4 42.22 4.4Thomas County Feeders Inc. 86b S 15.2 41.86 1.2Thomas County Feeders Inc. 55b S 32.7 41.82 5.5Ranger Feeders II LLC 143 H 47.6 41.38 4.2Beller Feedlots 92b S 10.9 41.30 5.4Thomas County Feeders Inc. 103b H 18.4 40.78 5.8Thomas County Feeders Inc. 57b S 19.3 40.35 0.0Beller Feedlots 33b S 0.0 39.39 3.0Wilke Cattle Co. 42b H 26.2 38.10 14.3Ranger Feeders II LLC 96 S 50.0 36.73 3.1Wilke Cattle Co. 101 S 12.9 36.36 5.9Thomas County Feeders Inc. 40b H 27.5 35.00 12.5Thomas County Feeders Inc. 72b S 5.6 34.72 4.2Thomas County Feeders Inc. 78b H 6.4 34.62 2.6Thomas County Feeders Inc. 74b S 29.8 33.78 0.0Wilke Cattle Co. 87b S 2.2 33.33 13.8Beller Feedlots 30b S 23.3 33.33 3.3Ranger Feeders II LLC 134b S 47.1 32.09 2.2Beller Corp. 50b S 10.0 32.00 14.0Hays Feeders LLC 38b S 26.3 31.58 5.3Thomas County Feeders Inc. 49b S 6.1 30.61 2.0Thomas County Feeders Inc. 49b H 30.6 30.61 2.0Thomas County Feeders Inc. 90b S 13.3 30.0 0.0Cattleman’s Choice Feedyard Inc. 20b S 5.0 30.0 5.0

aH=heifers; M=mixed; S=steers.

bIndicates 100% CAB eligible. All acceptance rates figured on eligible portions.

Call (785) 539-0123 or visit www.cabfeedlots.com for a complete and current list of feedlot licensees.

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remain active in state and national cattleorganizations.

Top chef BBQMore than 30 of Saint Louis’ top chefs

prepared their best dishes in support of localchefs, culinary students, and local hunger-focused charitable organizations at the SaintLouis Chefs Wine Country BBQ Sept. 17 atMount Pleasant Winery. The feast includedtapas-style dishes that ranged fromappetizers and salads to entrées and desserts.The event was staged on the picturesquewinery grounds in the heart of Missouri’swine country.

“This year’s event was another great dayof cooking side-by-side with my friends,”said Chris Desens, coordinator of the event,executive chef at Racquet Club Ladue andpresident of the ACF Chefs de CuisineAssociation of St. Louis Inc. “I look forwardto this event and seeing everyone each year.”

PFG Middendorf, a CAB distributor, hassponsored the event for 14 years. Additionalpartners included the local ACF Chefs deCuisine Association of St. Louis, the CABbrand and Mount Pleasant Winery. Funds

generated at this year’s event help supportlocal chefs with study/travel programs and,through the ACF Chefs de CuisineAssociation of St. Louis Inc. EducationFoundation, provide scholarships to aspiringSaint Louis-area culinary students. Inaddition, a portion of the funds raised weredonated to Operation Food Search andShare Our Strengths’ Operation Frontline.

Chef Scott Drake of Schnuck Markets, aCAB retail partner, said he enjoyedparticipating in his first Saint Louis ChefsWine Country BBQ.

“Schnucks is known for qualityperishables, but what some may not know isthat we have a team of chefs working daily todevelop recipes to deliver flavorful, made-from-scratch entrées and side items toChef’s Express stations across our company,”Drake said. “I’m excited to bring a samplingof our expertise to the Chefs BBQ. Comingfrom a family of chefs, both trained anduntrained, I am proud to help sponsor anevent that will help to ensure the culinaryeducation of chefs within the Saint Louisregion.”

Getting the goldThe Safari Steakhouse at the Trump Taj

Mahal has received the prestigious GoldAward for the best steak house in Atlantic

City, N.J., from the National Academy ofRestaurant Sciences. This 209-seat steakhouse serves CAB brand Prime and does anexcellent job promoting the brand on themenu. The Safari Steakhouse is decorated ina rustic jungle theme with hunting trophies,animal-skin carpets, and a full-size tree inthe center of the room. The restaurant waslicensed in June 2006.

Christmas gift ideasGristede’s Supermarket Inc. of New York

offers a wide variety of CAB fresh cuts andconvenience items in itsstores. The company isalso an online fresh beefpurveyor at Amazon.com.Gristede’s offers CABskirt steak, flat-iron,Porterhouse, top round,

filet mignon, ribeye, sirloin, and variousspecialty cuts under the Gourmet Foodscategory.

Also at Amazon.com are Gary WestSmoked Meats CAB steak strips.

Consumers can purchase CAB productsonline or by mail order. Visitwww.certifiedangusbeef.com and click“Where to Buy,” then “Mail Order,” for acomplete list.

z BRAND NEWSCONTINUED FROM PAGE 157

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