Cable TV Operators.

What is Cable TV? CATV is a method of providing

consumers with access to television programs via cable located in the subscribers’ premises.

How does it work? In CATV, the signals are sent

through cables and not through the air, thus doing away with "line of sight" requirement and enabling much better quality of reception. The television signals that come via cable are not disturbed by trees, buildings, or other hindrances.

INTRODUCTION

India now has over 500 TV channels covering all the main languages spoken in the nation.

Digicable Networks (India), Hathway Cable and Data Com, and IndusInd Media and Communications (InCable) are some of the notable cable service providers in India.

A system of delivering television programming to paying subscribers via radio frequency (RF) signals.  Transmitted through coaxial cables or light pulses through fiber-optic cables Other services:Broadcast televisionFM RadioInternetTelephone services

D2H-The Market LeadersTaking signals directly

from satellite.WirelessMore effectiveSome of the companies:Tata Sky Videocon D2HAirtelReliance digital TV.

CAT CABLE BHAVANI CABLE STARNET CABLE SAT VISION 7 STAR DEN SERVICES GEMS CABLE VISION A-Z CABLE HATHWAY SAI CABLE

Some of the cable TV operators that we covered

How old is the company?

14% 7%

14%64%

1-5 5-10 10-15 15+

INTERPRETATION: Most of them are at least 15 years old in the market

What is the strength of the staff?

46%

31%

15%8%

1--55--1010--15more than 15

INTERPRETATION : Most of them do not have more than 5 people in their organization

How many households do they cover?

17%

50%

8%

8%17%

-500 500-1000 1000-25002500-5000 5000+

INTERPRETATION: Most of them have 500-1000 households in their list

Approximate number of channels they provide?

23%

31%

31%

15%

100-200 200-300 300-400 400+

INTERPRETATION: Providing 200-400 channels is the usual trend.

What are the services provided by them?

38%

17%

28%

14% 3%

Internet Movies Radio Games Others

INTERPRETATION: Majority of them provide internet services followed by radio services

What kind of complaints do they usually get?

27%

47%

27%

Price TechnicalService

INTERPRETATION: Most of them receive technical problems.

How often do they get complaints?

71%

7%

7%14%

Daily WeeklyFortnightly Monthly

INTERPRETATION: Most operators get complains on daily basis

How much time do they take to respond?

71%

7%

14% 7%

An hour 3-5 hours

Upto 24 hours More than 24 hours

INTERPRETATION: Most operators respond to complains in an hour

Reasons for leaving the network?

25%

20%20%

5%

30%

Chart TitlePriceQuality of channelVariety of channelChoice of moviesQuality of service

INTERPRETATION: Most of them leave the network due to service related issues

Are the customers price conscious?

67%

33%

Yes No

INTERPRETATION : Majority of the customers ARE price conscience

How do the customers come to know about their service?

5%

58%

32%

5%

Chart Title

Promotion Word Of MouthReference Media

INTERPRETATION: Majority of them are through Word of mouth

How many customers do they build annually?

31%

38%

15%

15%

1-50 100-250 250-500 500+

INTERPRETATION: Majority of them gather 100-250 customers annually

Do they ask for customer-feedback ?

36%

64%

Yes No

INTERPRETATION: Most of them do not ask for feedback

Most operators are hesitant in freely discussing their pricing structure and strategies.

 They charge more or less the same price irrespective of their area of functioning or the number of customers or the model of payment.

Most of them rely on providing high quality service and reducing rates (as much as possible) to face the cut throat competition.

They depend majorly on word of mouth for their promotions and do not believe in incurring additional costs related to it.

Pricing Strategy.

They operate usually only in their respective areas and do not enter into each others territories.

Most of them are well established in their area over years and hence enjoy a monopoly type of a structure in their particular areas.

How much area do they cover?

The major problem they face is the increasing number of users switching to  the big players like Tata Sky, Reliance, Siegel and Dish TV.

By providing quality service to the customers.Comparatively Less price.Discount for those who pay for the whole year.Additional packages to the customers.

How do they compete with the competitors?

Cable operators get complaints on a daily basis and always have to deal with them on an urgent basis, so therefore the cable operators remain on their toes 24x7.

The cable TV operators are currently sustaining themselves in the market only because of the close contact that they have maintained with their customers . If not for that they would have been extinct from the market by now.

GROUP MEMBERSNAMES ROLL NO

Prachi Mehta 68Sherazad Damania 72Arpit Jalan 79Parth Reshamwala 100Chaitali Wankhede 120