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Cadburys strategies to influence consumer behavior

Cadbury India ProfileCadburyis a Britishconfectionerycompany owned byMondelz InternationalEntry in 1948 60 years of excellence in chocolatesIndia Operations in five categories Chocolate confectionery Beverages Biscuits Gum Candy70% market share in chocolate category

Cadbury Products and Brands in India

Market Share and Thrust area

Consumption pattern and Demographics

Campaigns Leveraging Consumer behaviourCadbury Dairy MilkReal Taste of Life campaign: Targeting Personal and Psychological FactorsKhaane Waalon ko khaane ka Bahana Chhayie campaign: Social factorsKuch Meetha Ho Jaye Campaign: Using Social and Psychological factorsShubh Aarambh campaign: Using Cultural factors

Campaigns Leveraging Consumer behaviour

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Campaigns Leveraging Consumer behaviourBournvitaTayari jeet ki campaignBaat badhao. Aadat banao

Tang`Aaja Rang De-a lyrical and visual manifestation of adding zest and colour to a childs life.OreoTwist, Lick, Dunk campaign Targets the age and stage in life cycle of consumerBlue wall

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Campaigns Leveraging Consumer behaviourDairy Milk Silk`Have You Felt Silk Lately?-Biogenic need of indulgence'The Silk Effect Revealed'PerkAnywhere. Anytimesnack`Sapno Se Race Lagao

GemsRangeen Panda Ki Rangeen PasandRaho Umarless

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Future CampaignsIndia is the fastest growing market for adult consumption of chocolates and candies.Cadbury is planning to target the adult customer as the adult customer chocolate consumption is increasing gradually.Creating Real experience for the consumers : Cadbury Dairy Milk announced their partnership with KidZania to set up the chocolate Factory, where kids could experience the process of chocolate making by Cadbury

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