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The trailer begins with a mid shot of a teenage girl looking at a boy that she seems
to be interested in. You can tell by the props and clothes used that the film is set
in the 70s which helps the audience see what kind of era it is and to feel the
background. The scene fades out and then changes to the credits and dream
worlds iconic image and logo, it then fades into the film 4 image and back ontoanother scene of the main girl, Susie riding on a bicycle the music is classical
which creates suspense.
I decided to do a textual analysis on The Lovely Bones as the film is similar to ours in the
aspect of how time can show the recognition of events. It is also set in the 70s so we
may use certain elements of the film to include in our flashbacks. It is also about a girlgone missing and the story is about finding out what happened.
The scene then fades out again and onto Susie running through a field, the
voiceover continues saying "I was fourteen years old when I was murdered The
shock of the sentence may cause some of the audience into hypodermic needle
as the audience has got to know her and her life, and they now know that she
was murdered.
The scenes flicker quickly between ones of Susie, their mum and a mysterious man
whos face we cant see. The sound of a camera tacking represents Susie
characterisation and the flash represents the change in scene. It then flicks to an
image of Susie and her mum sitting on someone's bed and then zooms out into a
scene of the dad and Susie, meanwhile the non diegetic sound of Susie's voiceover
tells the story of who she is. The audience then gets to see more of her life as the
trailer changes to an establishing shot of her school and then onto her locker.
There is another non diegetic sound however this time it belongs to the boy at the
beginning of the trailer as he says you look beautiful Susie salmon creating quite
a Goosebumps scare.
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RESEARCHBefore completing our production, we need to do some research into our genre
of mystery, thriller drama so that we know the common elements and what is
expected.
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The voice over of the sentence continues as the shot changes into a panning shot zooming in onSusie, this creates tension as it is fast paced, it then moves upwards onto her face as she looks scaredat something in the distance. The music gets more paced and then stops as the scene goes black,creating more enigma and suspense. The camera fades in and there is point of view shot looking atSusie, followed by a non diegetic sound but one we guess that its coming from the point of view shotwhich says your a Salmon girl right?. The scene then goes white, again acting like Susies takenanother photo, this could represent another significant event in Susie's life, which questions thewatcher to think this was the person who murdered her. The scene comes alight again, theatmosphere almost looks darker then it did before, Suzies voiceover continues on December the 6th
1973 The shot then cuts and the trailer goes blank again.
The titles come on with the black screen saying From Academy Award Winning Director Peter Jackson
Showing that the director has a reputation and therefore encourages the watcher to see the film. The
music continues to build more and more creating more enigma. The voiceover changes to someone we
guess as a detective saying We didn't find her Mrs Salmon with the scene of a detective and other
police offices surrounding the scene of the field we just saw Susie running through. The fact that Susies
voiceover has ended and someone else tells the story, reinforces the fact that Susies dead and creates
more of a hypodermic needle theory. The trailer continues to cut as we see the detective telling Susies
mother in a close up of there face which flicks from one point of view shot to the other . It then fades
out and onto another scene where the sister comes into the dad and says shes dead isnt she Andthen fades out. The break in the trailer demonstrates the feelings to the other characters which creates
more emotion to the watcher.
The trailer is again interrupted with another credit on which based on the novel by Alice Sebold again
stating her significance. It also acts like chapter in the trailer, and another part of Suzy life to discover.
The scenes then change to Susie imagination of what the afterlife is like, as we get to see it through her.
We then see Susie lying down on the floor with the light reflecting on her, this may demonstrate the fact
that she is in a different world. The trailer then continues to cut through significant people in Susies life,
like the boy she had a crush on, her grandma and little brother who all show how they deal with the
death all ranging from close ups to mid shots, which makes it extremely powerful. The film then cuts back
to Susies imagination world and the music changes to a more upbeat song where the landscape changes
into a beautiful scenery with Susie in the middle. The camera zooms into the tree that represents the
lovely bones as the leaves all come off demonstrating time and peacefulness, Susies voiceover comes
back to life as she says but I wasn't gone, I was alive, in my own perfect world The fact that Susie's
voiceover has res returned shows that although she is dead this is still her story. The landscapes continue
with establishing shots , this time of a waterfall and then a massive lake with a flower opening in the
middle which opens, demonstrating a new life. Susies voiceover continues but in my heart, I knew it
wasnt perfect The scene changes with the lighting getting darker and the scenery less beautiful where
Susie is walking towards what looks like a lighthouse. The camera cuts and the new scene is one in a dark
room where Suzy voiceover continues my murderer still haunted me The way that the voiceoverconnects with the scenery makes it more powerful as we know this is Susies story.
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The scene cuts again into another title credit. As the music changes to a more suspense building one, it creates
more enigma and presents that real issues are involved. The trailer picks up tension and gets more fast paced as
the audience know they are going to find out more about her death. The scene begins with the detective picking
up the phone having a conversation with Susies dad. The camera cuts between him and Susie dad, where he tries
to convince him that Susie wouldn't go off with a stranger, she would have to know him. The conversation
continues as the scene cuts from him to another man peering through the window, and back to the detective
within seconds; demonstrating the thoughts of Susies dad and how he is trying to find out what really happened.
Susie's voice continues My father had the pieces but he couldn't make them fit Every other cut seem to give
hints that the man that we haven't properly been introduced to yet is the murderer. The camera continues to cut
between the family and how they are dealing with it, particularly the father. I waited for justice, but justice didnot come Suzy continues . There is a shot of the dad looking through a candle at a close up of Susie reaching out
towards him but the memory is quickly cut as the music builds up tension as the audience finally gets to meet the
mysterious man in a two shot, who then says to Susies sister Your a Salmon girl right? The sentence matches the
one that the audience sees at the beginning which creates more enigma as the audience know he is the murderer.
The trailer then goes blank as the title appears The Lovely Bones and the authors names
appear.
The music continues to build up tempo as it continues to cut between Susie and her dad as he
continues to build up justice to what happened and then back to the detective, As the sister and
father try to convince the detective that the next door neighbour is the murderer, he says back you
need evidence. There is a long shot of Susies sister outside the next door neighbours house which
she breaks into when hes out, the music continues with its pace and tempo as there is a high shot of
Suzy sister looking for evidence, the high angle shot demonstrates how vulnerable the sister is. The
music comes to a climax as the camera changes to a shot of the neighbour coming back into the
house, the camera then does an low angle arc shot around the neighbour showing his power.
Whereas the camera follows the sister in a close shot upstairs as she tries to escape, the shot
demonstrates her vulnerability but also to the audience shows that she is the goodie and he is the
baddie. However she hits a floor board and the neighbour hears, as the camera follows both feet as
one tries to escape and the other to capture it builds more and more enigma along with the music.
The camera then cuts from a scene of Suzy watching down on them. Finally the sister does escape
through the window. The music continues to build as the scenes cut from Suzy to the family
members and the neighbour. The scenes cut from scene to scene making it hard for the audience to
see what's happening, but creates enigma still. There is a close up of the neighbours face as he walks
through what looks like a bush, his facial expressions demonstrate his power which creates more
enigma to that audience. The music finally ends as the scene goes blank and Suzy says Dont be
afraid The music builds up again as the neighbour opens a door with a stairway leading down, the
low angle again shows his power.
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The trailer begins with the 20th century fox logo. It then fades out and into a establishing shot of the New
York Skyline, this immediately shows the audience the location of the scene so they already have some
background information on how this city is important for the film. There is a graphic shot where the
Brooklyn bridge is placed over the skyline with the voiceover saying Im gonna move upstate The scene
then changes into the voiceover himself with the camera on a two shot of him talking to someone, he
continues the country The camera then cuts to an over the shoulder shot of the woman he is talking
too as she replies What about Emily? The camera cuts using parallel editing to a Close up of the
suspected character of Emily looking out of a car window. The woman continues as a voiceover This is a
traumatic time for her, I think its important for her to stay here and work through this
Hide and seek is also similar in the aspect that the main character is about a
girl who is dealing with someone close to her (her mother) dying and how
she deals with it.
The camera then cuts to another establishing shot of a lake which then fades out and onto a mid shot of the dad
opening a door, this then cuts to a long shot of Emily sitting on a bed. The camera fades out again as Emily herselfdoes a non diegetic sound saying I have a new friend The camera fades in again and shows the dad tucking Emily in
as he replies A new friend? There is a serious of cuts between the conversation as Emily tells the dad about her new
friend Charlie and where they met, the scene also cuts between a doll and Emily lying and laughing on the playground
equipment. As the conversation ends with the dad asking if Charlies here right now the music changes tempo and
there is a reactions shot of a close up of the dad looking shocked by something, the scene goes black and then fades in
to a long shot of a door where the camera seems to zoom in giving an almost point of view shot of the dad as it cuts to
a mid shot and back to a point of view shot. The music gets more tense which builds more enigma, the camera then
goes black and cuts to the dad opening the door. There is a mirror shot where the camera is looking at the dad through
the mirror as he opens the shower curtain, the music gets much louder which creates a jump for the audience . The
scene then cuts to a close up of inside the bath tub of the writing saying You let her die The camera then pans outquickly to show Emily standing there as the dad asks Emily, why did you do this?, as she replies It was Charlie The
scene then fades out.
The scene changes to another establishing shot where the camera tracks the cars movement. The
scene then fades out and back to the man himself as he continues the conversation No here she
flooded with memories, The camera cuts again to show a parallel editing, the scene changes to a
brighter and softer lighting to represent an almost ghostly woman who is smiling representing
someone important but who isnt in their lives any longer, and fades out. The voiceover continues
right now I need to be a full time dad As the camera cuts back to a long tracking canted framing shot
of the car driving which fades out. And onto a low angle two shot of Emily and her dad looking out at
something in a depth of field shot showing Emily as the more important character.
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The scene fades into a long shot of the dad on the phone, there is a non diegetic sound of a woman's
voice its not unusual for a child to create an imaginary friend As the scene cuts between the woman at
the start of the trailer back to the dad and onto a long shot of a girl we presume is Emily running outside
giggling and then fades out again. The camera cuts to a extreme long shot of Emily and the woman who
brought the dad the basket sitting watching Emily playing on the swings, the camera then cuts to the dad
talking to the woman as he asks I dont mean to be to forward, but I dont see a lot of kids around, Im
trying to find a play date for Emily in the middle of the conversation the camera cuts to a unknown
person looking through a window of some sort at the three which then cross cuts into a shot of Emily
looking out the car window her facial expressions showing her anger.
The scene is then interrupted with the credits of Robert DeNiro, Dakota Fanning. Over the
credits there is a voiceover of the dad talking to Emily as he says You know, Charlie dosentexist, as she replies You shouldnt say that As the scene cuts to the conversation and
between each of the characters the dad contines Why not? Youre gonna make him mad
Emily replies. The music makes a bang as the scene goes into darkness and the camera pans in
on the house Do you like games Emily says as the camera cuts to a close up of the woman
replying I love games, would you like to play one? The camera cuts to a long shot of the two
having a conversation through some blides and a window and back to a close up of Emilys
profile as she replies Im already playing one There is another match of action shot but this
time of the dad as he washes his hands and takes a step back. The scenes begin to speed up as
the camera cuts between the dad and a mid shot of Emily saying Charlie did it, You do
believe me, dont you daddy? back to the scene of the door.The camera cuts from several images of an officer knocking on the door with a non digetic
sound saying The neighbour called, said there was a problem to a close up of Emily
drawing where the officer asks her what's she's doing, to what she replies You, dying
The shockness of the line sends the film into a fast pace series of montage cuts between
all characters, different actions and weapons and back to Emily. There is a voiceover of
Emily counting as you do in the game hide and seak which creates enigma to the
audience along with the music reaching its climax, Three one thousand, four one
thousand five one thousand, six one thousand, seven one thousand, eight one thousand,
nine on thousand The audience knows that the reality is soon going to come.
The scene then fades out and there is a series of cuts between Emily, the dad and the woman as they eat
dinner as Emily asks if he likes her, and that Charlie thinks he does, and she then asks Did daddy tell you
about my mummy? The camera cuts to a series of match of action and montage editing of shots where
Emily's face cuts between a series of images and then back to the conversation where Emily says lets
hope you dont end up like her The way the scene is interfered with makes the audience very aware and
scared of the little girl and what shes going to do.
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The trailer then finally cuts to the title Hide and Seek as the music ends, the words
hide and seek stay on the trailer but turn white but then finally fade out as the
words If you want to know the secret, You have to play the game As the
voiceover of Emily goes over the titles saying Charlieeeee, the trailer cuts to Emily
opening a door and saying Come out, come out, wherever you are The trailer
returns back to its credits and ends with January the 8th
http://www.youtube.com/watch?v=o9uEkTPch
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How watching trailers have helped usdevelop our media film.
As a group, we found that looking at trailers helped us figure outthe conventions of our genre we should include when making ourown trailer.
We liked how the lighting showed the mood and atmosphere of thesetting and location.
We also found that the trailers used a lot more cuts than we firstthought, so we developed our script to fit this convention.
There are a variety of camera shots throughout the trailer, forexample- close ups and special effects, establishing shots toassociate the audience with a location. All these aspects are whatwe want to use in our own trailer.
The sound built up throughout most of the trailers we analysed andreached the climax towards the end and then goes quiet to createan eerie atmosphere. This was very helpful when deciding what wewanted to create in our trailer as it built a lot of enigma.
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Looking at the conventional titles
As our group didnt know a lot about the thriller genres titles, we did some research into discovering what
they were, the three main colours that kept coming up was red, black and blue. Red perhaps to show the
danger and horror side but blue to represent a cold and uneasy feeling. Blue and white were the most
popular themes so we have decided to use this conventional colouring in our trailer. By also researching the
titles we discovered that a lot of them break up the trailer with quotes, facts or information about the
characters. We have also decided we would like to use this convention in our trailer.
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Key Changes-Trailers
1990s2000
As our film will be set in 2011 but will have flashbacks from the 1980s, it is extremely important that we research
the difference in film from these years so that the flashbacks look realistic. It is also important that we do it as it to
give us a good history of the genres we are doing in order to help us to understand the market and what is successful
and not.
Cape fear- (1991)
Costumes , hairstyle and dialog are romanticised.
Trailer starts off with a very romanticised setting and
sound which turns more power as the enigma gets
more dramatic. Editing are used to create sentences
to inform the audience, actors names are last to
come. Lighting is always quite bright and artificial.http://www.youtube.com/watch?v=xe9o_IwY3Fs
1995
Sixth sense (1999)
Cuts are a lot more common,
lighting is still very artificial. Editing
is more advanced, by using
composition cuts in the trailer, still
but voiceover is still apparent.
Se7en (1995)
Already see the advancement in
technology, more cuts that have a
faster pace, sound is like a ticking
bomb and voiceover talks over the
trailer stating significant sentences
. Costumes, hairstyles and dialog
are again different as in a different
era. Lighting is quite dim.
Insombia (1997)
Voiceover still very common, but in this trailer a lot ofediting takes place, through the change of cuts and the
titles are a lot more developed then previous years. Lighting
is very artificial and costumes still have elements that are
different.The actor playing the police is always very old-
fashioned and always the goodie
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m/watch?v=J4YV2_TcCoE
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2011
Trespass(2011)Voiceover reappears. Alot more
variety again in shots and cuts as
they rely on the main enigma
along with sound to grab
audiences attention.Again
graphical editing is used to show
the advancement in editing.
Awake 2007
A lot more variety of
shots, music builds
enigma along with the
cuts.Lighting is much
more naturaland
editing only used to
say facts or at the end
for actors names.
http://www.youtube.com/watch?v=9N
iAxRGX0eE
Gothika (2003)
Uses more cuts and different shots but breaks up
with editing of titles, music is more of the main
element of suspense. Lighting becomes more
natural and voiceover disappears, instead the
sound of the character is used as a voiceover.
The butterfly effect (2005)
Film uses flashbacks as most of the
film is set in the past.Therefore the
lighting changes and costumes,
everything gets brighter. More cuts
and editing uses the same as
gothika.
http://www.youtube.com/watch?v=IjYKXr9w0QI
http://www.youtube.com/watch?v=e3eEauXSQIA
http://www.youtube.com/watch?v=4hrV9xt50Vc
2000
2005
Advancement in..
Sound EditingCostumesCamera
shots
Lightning
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Questionnaire on thethriller trailer genre
We created a questionnaire on the thriller genreand the typical elements and conventions that
appear in that genre. We designed a set ofquestions for our target market to answer in orderto get a better understanding on what they like andenjoy.
At this stage of our research it was extremely usefulas we only had a few brief ideas, so to have thisfeedback it gave us a real feel for what our audiencewanted from a thriller trailer and therefore could
design our trailer around them.
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Example of Questionnaires
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Questionnaire results
0
20
Crime Drama Mystery Action
What is your preferred sub
genre? We had already decided we wanted to take the thriller genre asour main element in our trailer, and we knew we wanted
something else as a sub genre, but didnt know what it is which
made asking this question become very useful. As the feedback
for this question came back very mixed we have decided to do a
mixture of crime, drama and mystery thriller. As action wasnt
very popular (only 2 out of 20 said they like it) we decided not to
include it.
010
20
Man Woman Child
What could you more relate to as
being the main character?
We wanted to know what character our ideal target market
would most relate to in order to achieve hyperdelmic needle
theory and to intice our audience into coming to watch out film
from the trailer, therefore this question was crucial in our
research for our production work. The results show that the
majority (10 out of 20) found that they related to a woman, and
a further 8 related to a child, this was very helpful as from
discussing in our group we decided to use two young girls as aflashback and the main character of a woman as the grown up
version of one of the girls.
0
5
10
Rural Urban Both
What is your preferred setting?
Although we already had an idea that we wanted to use a
more rural setting in our trailer, the feedback from our target
market showed that they actually like a bit of both in a trailer,
so therefore thats why we adapted our trailer to have a mix
of both urban and rural
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05
10
15
Fast Slow Quiet Loud
What kind of music do you
associate with thrillers?
It was really important issue for us to get the music right as for
trailers we felt from doing our textual analysis that it made a
huge impact in the way that the trailer built suspense and
emotion into it. So from the feedback we got we know that we
need a mix of all four elements throughout our trailer.
0
510
15
Murder
mystery
Kidnapping Car chase
What would you prefer to
happen in a thriller?It took us a while to think of what main story line wasgoing to take place in our trailer, so this feedback was
very valuable to us when we were deciding. The fact
that 13 out of the 20 we asked said they most preferred
the element of kidnapping to take place really helped us
in deciding our story line. As did the murder mystery
that 6 people said they preferred which we have also
tried to incorporate.
02468
What do you most associate
with at the end of the thriller?The three main feedback that our target audience
gave us were a twist, death and a resolution. So
therefore we have incorporated them into perhaps
not the trailer as we did not want to give
everything away but all three elements come into
play in some areas of the trailer. We decided to
incorporate a resolution with a death and this
would be the twist. So therefore again shows us,
this feedback was extremely helpful for achieving
our storyline
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0
20
Yes No
Would you like the theme of
death to appear during the
trailer?
Although a large percentage had already told us they
associated death with the end of a thriller we wanted to
make sure people definitely liked the theme of death to
appear, as it was something all of our group members said
we wanted. The fact that 16 out of 20 said yes helped us
decide on this idea, but for the remaining four as we still
want them to see our film we have decided to not dwell
on the theme of death in our trailer and it will be verysubtle.
0
10
20
Winter Spring Summer Autumn
When would you want to watch a
trailer?As a trailer helps advertise the film and when the
audience know it is going to come out, it was
important to ask our target audience when theythought it was best to advertise the trailer, the two
highest options were winter and autumn, therefore
we decided to make the film come out in October,
a mix between the two.
0
5
10
Black White Red Blue
What colour titles do you think
most fits with the thriller
genre? Again like music, we thought the titles wereextremely important from doing our textual analysisso from our feedback we can work out which ones we
should use in our trailer. Although red came out the
highest at 8, we decided to go against this feedback
as from watching the textual analysis and by looking
at the changes of the trailers from the 90s to the
2000 we found that a lot of them were blue and
white, so we have decided to do this instead of our
target audience choice
Date at the top readers normally T t l A l i f Th
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Binery opposites in this
case represents the light
and dark, which could
also connote heaven and
hell. Again, links in with
the title suggesting the
forgotten. The light may
represent the ones that
have hope, whereas the
dark side representing
no hope.
The fact that the slogan is
second represents again, it'simportance. The layout of the
sentence tells the reader how
to read and process the
sentence, by leaving a gap
before never happened,
makes the reader question
what's ever happened and
already begin to think about
the poster and what it
represnts.
Date at the top, readers normally
read from top to bottom, so this
is the first thing they are going to
see, this will get in their heads
when the film is out and they are
more likely to remember it.
The title tells the audience the genre
of the film, and how the audience is
going to remember it as, it has a
huge impact. The title The
Forgotten works into every element
the poster shows and allows the
audience to know instantly it is
going to be some kind of
psychological thriller. The way that
the title seems to give an illusion
that it is fading into the background
shows the forgotten element but it
also ties into the slogan but also
contrasts the bottom sentence
Remember
The whiteness of thebackground illustrates how
something can fade which
reinforces the idea of the title
the forgotten
As said before, the first thing in a poster is important as its the first thing the audience reads, howeverthe last is also important as its what the reader reads last and therefore should also have lot of
significance, the sentence remember almost acts like a threat to the audience to watch the film.
Textual Analysis of TheForgotten
Finally, we can see that the
credits are one of the least
important elements of the
poster, they are in the smallest
font and only when you squintyou can see them, although
there small they still hold
importance as the audience
would relate it to other films
that particular production
have done. As this was a small
production company, it wasnt
as important.
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Textual analysis of Gothika
The fact that Halle Berrys name
is the fist thing on the poster,
and the picture herself shows
that the company has used Dyer
star theory in the sense that one
big reason why people will seethe film is because of the actress.
The statement on the characters
arms Not Alone represents the
image the girl is giving, Presence,
this is likely to scare some people
as it tells the audience that it is
going to be a thriller.
The background of the poster is
pathetic fallacy, the rain
represents misery and depressing
which reinforces the thriller
genre. Also the tint of blue could
represent the weather again
representing the thunderstorm,making her look surreal and
ghostly affect.
The picture is so present with the
hands could represent that she is
trapped in the poster, it
automatically gets the audienceinvolved with this character with
the hyperdelmic needle theory,
we dont feel scared of her instead
we want to help her. When going
into the film after seeing this is
already puts the audience on her
side.
The slogan is very powerful as we
dont know what it is representing,
it could be about the girl, but she
looks so present that it confuses the
audience.
Although the actors are
obviously not as importantas Halle Berry, they are still
a significant information as
they are both beneath the
title and are still readable
from a distance.
The fact that the release date is in a different font and
lowercase could represent the fact that it should stand
out of the poster and pop out, so that the audience will
remember it. Which could also be why they put it right atthe bottom, so that it stays in the audiences mind.
We can also see that the credits again are at the
bottom and are very small, this again represents
they arent as important.
The title as a massive part of the
poster as it is so distinctive due to
the colour and font, although it is
the same as the Not Alone scar on
her arm, which could represent
how the two things are related, this
also keeps the audience guessing. It
also gives some kind of identity to
the character, which again shows
the hyperdelmic needle theory. The
title also represents lightning again.
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How analysing media posters hashelped us develop our poster.
A lot of the poster we looked at concentrated on binery opposites, in particularblack and white to create a contrast between good and bad, and the unknown andthe vulnerable. This helped us as we decided to use this convention in our ownposter to show the unknown of the setting in the woods and the vulnerability ofthe two girls.
The posters also tend to use the main character as the main image, it focuses onthat particular characters facial expression to create an enigma and hypodermicneedle theory. We have used this idea again in our own poster to show the girls asthe main iconic image and Amys facial expression of fear to relate to the audienceas well reinforcing the idea of the unknown.
Most of the titles on the posters our group looked at were at the top, as they arethe main focus of the poster. This is because they capture your attention and stickin your mind. We decided that it was important for our title to have a colour thatstands out.
Usually the main actors name is on the poster to represent dyer star theory,although we dont have anyone to use this theory, we still think it is an importantelement of the poster so will print actors names.
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Textual analysis of Empiremagazine
Big tagline, gets audience
interested and is one of the
first things they see when
purchasing a magazine, this
suggests and confirms they
are making the right
decision.
Date and price equally
seen but not as
important as other
elements.
The title is the
companies main brand
image, therefore
making sure it is very
eye catching is a big
priority.
Using dyers star theory to make
people buy the magazine from his
high profile, the way he stands outfrom the rest of the character
makes him look almost 3D and
therefore more significant
The gun tells the
audience what kind of
genre the film is. Action/
Thriller.
Pathetic fallacy
of the
background
gives the
thriller/mystery
element.
Again using the high
profile actor (dyers
star theory) makes
people buy the
magazine.
Title of the film in big
bold letter promotes
the film.
The barcode in the left hand
corner so looks hidden and not
noticeable.
The movie strip is a good effect as it builds into the
whole movie magazine concept but also breaks upthe main promotion picture with a different
section.
The extras show a list of things like movie
and DVD reviews, interviews and
previews.
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Textual analysis of TotalFilm magazine
Title of the film is in
shattered letters which
represents the whole
image of the film and
what genre it is. It is
also very bold and has a
very iconic effect which
might make reader
choose this magazineover another.
Catchphrase The modern
guide gives a the idea that
they are fitting a n in the
market which might make
readers interested. It also
tells them the readers what
there mission statement is
and this might make them it.The price of the magazine and
date is again in small print and
not that noticeable, which
reinforces the idea that the
normal magazine on films,
price isnt one of the main
ways of advertising.
The magazine again uses theidea of dyers star theory and
uses a high profile actor-
Angelina Jolie which will make
people buy it over
competitors.
The background of the
magazine again represents
what film genre the magazine
is: mystery.
Title of the film is also in bigbold letters which makes
people interested in that
genre of film buy the
magazine.
This magazine has a lot more
extras then Empire
magazine, this could make
more people buy it as they
have more things to read.Also by looking at they type of
extras it does have, they
seem to have an interest for
all different audiences so that
we can see their trying to
target the mass market
instead of targeting a niche.
Whereas when looking at the
Empire target market we get
the impression its focussed on
men.
The prop of the gun again reinforces the genre of thefilm as action and crime
Has a guide of the top
100 coolest things in
movies, clearly fits in
with the magazine
and will feed readers
with interest.
barcode, in far
right corner,
hidden away.
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How analysing film magazinesfront covers have helped us
develop our media film. Looking at film magazines really helped our group develop our knowledge as we
were unsure on the conventions used to create the magazine.
We found that the majority have the main actor in the middle of the magazine toagain create dyers star theory to promote the film. We decided that we were going
to use our main actor (Anna) to be on the front to reinforce this idea. The title of the magazine was always at the top of the magazine this makes the
reader automatically know what there buying but can also bring in new customers.
The content of the magazine mainly focuses on that one film with interviews ofthe characters along with special features and behind the scenes, but also has afocus on the overall film industry. We have taken some of these ideas and putthem into our own film magazine.
The majority of the time the caption is at the top of the magazine to attractreaders and enhance their reading. Again we want to take this and put it in ourown ancillary task.
The background of the magazines mainly focus on the genre the film is set. As ourfilm is has an element of mystery, we think the woods is an ideal location for ourbackground of the magazine, along with it being the most iconic setting.
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Key Changes- Posters
1991 1995 1999
By looking at the decade of the 1990s and comparing the transformation of the posters we can see that
they all focus on the main character, and represents the role they play in the film, this uses the idea of
Todorovs theory of ____. However the images get a lot more distinct and simple in terms of the image
being the focal point, and the colours being more subtle to reinforce the mystery genre. In terms of
the titles, all are clear in the terms of the colour, but dont necessarily jump out at the audience.
1999
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In terms of the 2000 decade, the posters seem to have more focus on the
terms of the lighting and placement of the character, perhaps this suggests
that poster is a more important element of marketing the film as nowadays
marketing is more of a focal point when distributing the film. The titles all
seem to follow the theme and colours of the posters.
2003 2005 2007 2011
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Key changes in magazine posters
Empire magazine 1990
Magazine is very plain with few content on the magazine. There is limited colours as most is
black and white with the title the only colour that stands out accept the free addition, this
may show that the magazine is only just starting of so have to a big emphasis on advertising
rather then content.
Image is very small and acts more like a newspaper print with a heading and semi-heading.
Empire magazine 1992 Magazine is still has the newspaper feel and is still keen on advertising themselves with
the free advertisement on the bottom.
Image takes more of a central focus and magazine concentrates more on the title of
film.
Magazine uses dyers star theory with the Robert De Niroswaiting.. this shows that
they are using box office draw and selling the fact that he is a famous actor. Yet from
looking at the image you wouldnt be able to tell who it was.
There is still little content on front cover, and main focus is on the title.
Empire 1998
Magazine has changes significantly, we can now relate the actor to the DavidDuchovny as the main actor of the XFiles as the main selling point of themagazine (dyers star theory)
There a lot more content around the focus of the film industry which unlikethe past two issues makes it look more like a film magazine than a newspaper.
However, the title is still in front of the image which may again represent that
the magazine is still not that established and still needs to be the focal point.
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Caitlin Halloran- Advanced Portfolio-1
26/26
Empire magazine 2008
Magazine again represents it is established as image layers over the title. There is acaption of the magazine as ultimate movie and DVD review which may suggest thatthey now have a image and reputation.
The images again use the rule of thirds but this time it represents the image by usingTodorovsidea of narrative characters in this one McGregor is being the hero and is themasculine character looking after Johanson. Where she is acting the damsal in distress
The magazine uses dyers star theory again to promote the magazine and sell it by usingthe two famous actors, and promoting their names on magazine.
Empire magazine 2005
There have been a massive change since the last addition. This front cover fits around the
image of the film Robin Hood The image uses the rule of thirds which represents robin hood as the main character- so
therefore taking up the main and central space on the cover and the other two in thebackground showing they are less significant.
Magazine fits round a typical action genre, with the colours of red, white, blue and yellowand content: Robin Hood, Iron Man, Prince of Persia. This may make customers buy it asthey know what the content is likely to be on.
Image also layers on top of the title which represents it is now an established magazineand people will recognize it without seeing the full title.
Empire magazine 2010
Magazine shows significant changes from the 1990 issue.
Using dyers star theory, Robert downey takes up the whole of the magazine with along shot which establishes the genre of the film: action. There is a hole behind himwhich makes him look powerful as the props he is holding suggest he made it.
The magazine again shows it is established as image blocks the full title.
More content on front cover with pictures and titles of each addition.
Title has a more modern approach and seems to fit in with the colours throughout.
Empire magazine 2002
Magazine seems to go back a stage and looks more like cape fear from 1992.
However there is a lot more content like the 1998 addition. There is also more of a focuson the title of the film Hannibal so therefore has more of a focus and everything elsetakes a back seat. For example the colours of the image connote violence and evil.
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