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Calgary Herald Fast Facts Postmedia Integrated Advertising
Calgary Herald § Located in Calgary CMA, AB § Population 1,364,827 (Stats Canada, July 2013 estimate) § Canada’s 4th largest market § One of Canada’s fastest growing youthful and more
affluent cities 2nd to Toronto in the number of head offices. § Projected 2014 retail sales of $77 billion in Alberta (+5.2%)
52% Male
Avg. Weekly Demographic Profile *
37 MIN
417,000 Readers
per week*
40% Reach per week*
PRINT FAST FACTS
49 MIN
Sat. M-F
Avg. M-F Saturday Avg. Day
M-F (Print**) Saturday (Print**)
211,000 211,000
20% 20%
49% Age 25-54
36% Baby Boomers
$94,233 Avg. HHLD Income
62% HHLD Income $75k+
42% University Grad
84% Home Owners
22% Sr. Manager / Professional
35% Adult with Children
in household
48% Female
117,268 115,235 116,929
Sources: Readership: NADbank 2013 * Weekly Readers Print /PDF ** Print Readership = Print / PDF. Circulation: Alliance for Audited Media Snapshot Sep. 2013 & March 2014 Average Statistics Canada Population Projections and Rankings July 2013 RBC Economics Research Provincial Outlook @ March 2014
Readership # Reach
Average Time Spent Reading
Total Circulation
Region % index
HHLD Income
Age % index
Calgaryherald.com The Calgary Herald published the first print newspaper in 1883 when the population was a mere 400 people. Continually evolving, they have embraced a multi-platform philosophy that includes web, mobile, and tablet. Since humble beginnings The Calgary Herald continues to engage more than 552,000* readers each week with award-winning content. Source: 2013 NADbank Full Study *Average total weekly readership (print/digital readership)
53% | index 105 Male
BC Prairies Ontario Quebec Atlantic
16% 51% 28% 3% 3%
112 277 73 11 46
2-17 18-24 25-34 35-44 45-54 55+
1% 7%
25% 27% 15% 26%
5 62
157 171 90
126
47% | index 95 Female
$60K+ 77%
Index 118
$75K+ 62%
Index 116
$100K+ 39% Index 110
912,000 Unique Visitors
per month
6.6 Million Page Views
per month
WEB FAST FACTS
Source: comScore MediaMetrix, Total Canada, All Locations 3 mth Avg. September 2014. (Jul / Aug / Sep. 2014) Based on calgaryherald.com sites
Calgary Herald 58% | index 116 Male
BC Prairies Ontario Quebec Atlantic
5% 78% 12% 2% 3%
32 418 29 11 50
Under 18 18-24 25-34 35-44 45-54 55+
N/A 20% 22% 25% 15% 18%
N/A 159 120 147 85 65
42% | index 84 Female
The Calgary Herald connects with readers whenever and wherever they are, and shares that opportunity with our advertisers. We are committed to bringing easily accessible content to users across the mobile platforms of their choice.
MOBILE FAST FACTS
Region % index
HHLD Income
Age % index
$75K+ 72%
Index 139
$100K+ 56% Index 162
$50K+ 90%
Index 124 Audience Source: comScore Multi-Platform 3 month average – Sept 2014, Profile Source: comScore MobiLens Sept 2014
690,000 Unique Visitors per month
5.1 Million Page Views per month
Smartphone: 531,000
Tablet: 166,000