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Calla Simeone Mr. Taylor AP English Literature 1/31/12 “I’ve never been crazy ‘bout that twang and trains and hillbilly thing”: 1 (Trace Atkins) The Dynamics of Musical Preference: Why We Like What We Like Within this everchanging technological era, people rarely go to the store to buy albums or CDs, and, instead, declare their musical preference simply by the click of a mouse. Apple iTunes allows consumers to purchase individual songs online, making their purchases simpler still by dividing music into separate genres and associated levels of popularity. Sociologist Matthew Salganick investigated the influence of popularity on song selection in a recent study conducted at Columbia University. He invited 14,000 subjects to hear and rate 48 songs, downloading those which they most enjoyed. The subjects were divided into two groups: the first had access to only the names of musicians and songs, while the second was only allowed to see popularity ratings on the iTunes top chart. 2 Results showed that song popularity and not personal taste was the major determinant of music purchases. 3 Thus, people are clearly swayed by the opinion of others and are likely to choose trendy music in order to remain socially relevant. But what about those who don’t follow this iTunes algorithm? Certainly there are people who will never appreciate the latest pop sensation and, instead, gravitate towards the likes of Rodney Atkins, Dierks Bentley and Miranda Lamberticonic voices within the country music industry for their ballads about back roads, shot guns, and honky tonks. In order to shed light on this question, one must investigate the variables determining musical preference. This will be 1 CBS Interactive Music Group. "Songs About Me Lyrics." MetroLyrics. N.p., 2012. Web. 22 Jan. 2012. 2 Kleiner, Kurt. "Your taste in music is shaped by the crowd." New Scientist. N.p., Feb. 2006. Web. 6 Dec. 2011. 3 Kleiner, Kurt. "Your taste in music is shaped by the crowd."

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Page 1: Calla$Simeone$ Mr.Taylor$ AP$English$Literature$...Calla$Simeone$ Mr.Taylor$ AP$English$Literature$ 1/31/12$ $ “I’veneverbeencrazy‘boutthattwangandtrainsandhillbillything”:1$(Trace$Atkins)$

Calla  Simeone  Mr.  Taylor  AP  English  Literature  1/31/12    

“I’ve  never  been  crazy  ‘bout  that  twang  and  trains  and  hillbilly  thing”:1  (Trace  Atkins)  The  Dynamics  of  Musical  Preference:  Why  We  Like  What  We  Like  

 Within  this  ever-­‐changing  technological  era,  people  rarely  go  to  the  store  to  buy  

albums  or  CDs,  and,  instead,  declare  their  musical  preference  simply  by  the  click  of  a  

mouse.  Apple  iTunes  allows  consumers  to  purchase  individual  songs  online,  making  their  

purchases  simpler  still  by  dividing  music  into  separate  genres  and  associated  levels  of  

popularity.  Sociologist  Matthew  Salganick  investigated  the  influence  of  popularity  on  song  

selection  in  a  recent  study  conducted  at  Columbia  University.  He  invited  14,000  subjects  to  

hear  and  rate  48  songs,  downloading  those  which  they  most  enjoyed.  The  subjects  were  

divided  into  two  groups:  the  first  had  access  to  only  the  names  of  musicians  and  songs,  

while  the  second  was  only  allowed  to  see  popularity  ratings  on  the  iTunes  top  chart.2  

Results  showed  that  song  popularity  and  not  personal  taste  was  the  major  determinant  of  

music  purchases.3  Thus,  people  are  clearly  swayed  by  the  opinion  of  others  and  are  likely  to  

choose  trendy  music  in  order  to  remain  socially  relevant.    But  what  about  those  who  don’t  

follow  this  iTunes  algorithm?  Certainly  there  are  people  who  will  never  appreciate  the  

latest  pop  sensation  and,  instead,  gravitate  towards  the  likes  of  Rodney  Atkins,  Dierks  

Bentley  and  Miranda  Lambert-­‐iconic  voices  within  the  country  music  industry  for  their  

ballads  about  back  roads,  shot  guns,  and  honky  tonks.  In  order  to  shed  light  on  this  

question,  one  must  investigate  the  variables  determining  musical  preference.  This  will  be  

                                                                                                               1  CBS  Interactive  Music  Group.  "Songs  About  Me  Lyrics."  MetroLyrics.  N.p.,  2012.    Web.  22  Jan.  2012.    2  Kleiner,  Kurt.  "Your  taste  in  music  is  shaped  by  the  crowd."  New  Scientist.  N.p.,  Feb.  2006.  Web.  6  Dec.  2011.  3  Kleiner,  Kurt.  "Your  taste  in  music  is  shaped  by  the  crowd."    

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done  by  the  review  of  the  relevant  literatures,  and  will  include  two  CDs  (one  with  iTunes  

top  hits  and  the  other  with  less  mainstream  country  songs)  to  help  the  reader  differentiate  

between  music  type  and  popularity  of  genre.    

Musicians,  such  as  Miranda  Lambert,  have  reflected  on  the  subject  of  musical  

preference,  and,  more  specifically,  why  their  audience  is  drawn  to  their  genre  of  music.  

Country  music  is  often  stereotyped  as  a  genre  where  men  sing  of  lost  love,  hard  economic  

times  and  adventures  had  while  intoxicated.  These  songs  often  include  a  resonating  chorus  

and  simplistic  chord  progression.  Lambert  challenges  this  stereotype  as  an  atypical,  female  

country  artist  who  sings  about  vile  men  and  gunpowder.  She  recounts  that  many  women  in  

abusive  relationships  came  to  live  in  her  home  throughout  her  childhood  and  bases  her  

music  off  of  their  stories.4    In  Gunpowder  and  Lead,  she  sings,  “I'm  goin'  home,  gonna  load  

my  shotgun,  wait  by  the  door  and  light  a  cigarette…He  slapped  my  face  and  he  shook  me  

like  a  rag  doll.  Don't  that  sound  like  a  real  man.”5  Lambert  reflects,    “To  me,  country  music  

is  about  real  life,  the  good  and  the  bad.  That's  why  country  started…and  I  don't  see  why  a  

woman  can't  tell  the  truth  just  as  fast  as  a  man  can."6  It  is  this  desire  for  honesty  and  candid  

lyrics  that  draws  a  new  generation  of  country  fans.  The  realism  of  her  music  attracts  an  

audience  who  share  these  experiences,  demonstrating  how  artist  and  audience  play  off  of  

one  another.  Her  growing  popularity  reflects  both  her  ability  to  give  voice  to  people’s  lives  

while  at  the  same  time  making  her  message  part  of  the  influential,  cultural  narrative.    

Indeed,  it  is  a  common  perception  that  environmental  influence  shapes  musical  

taste.  For  example,  if  a  child  grew  up  in  a  family  that  listened  to  classical  music  daily,  that  

                                                                                                               4  Lambert,  Miranda.  "Miranda  Lambert:  Breaking  The  Country  Music  Mold."  Interview  by  NPR  Staff.  NPR            Music.  N.p.,  27  Oct.  2011.  Web.  24  Jan.  2012.  

5  Song  #1  on  Country  >  Pop  CD  6  Lambert,  Miranda.  "Miranda  Lambert:  Breaking  The  Country  Music  Mold."  

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child  would  associate  emotion  and  experience  with  this  genre.  This  experience  would  then  

determine  whether  the  music  triggered  a  positive  or  negative  sentiment  towards  the  music  

(happiness,  anger,  etc.).  In  other  words,  the  emotion  associated  with  this  environment  

would  ultimately  determine  their  preference  towards  classical  music.  In  like  manner,  if  a  

child  grew  up  in  a  family  that  listened  to  country  music  and  associated  these  songs  with  

positive  experiences,  they  would  be  inclined  towards  this  genre.  Yet,  if  this  child  were  then  

exposed  to  a  society  in  which  country  music  was  not  popular,  would  they  be  led  to  adopt  

the  societal  norm?  In  other  words,  does  one  environmental  factor,  in  this  case,  the  

influence  of  popular  society  outweigh  the  impact  of  one’s  family  culture?  

To  start,  one  must  assume  that  there  exists  multiple  factors  that  determine  musical  

preference.  Characteristics  found  present  within  one’s  personality  influence  behavior,  and,  

ultimately,  preference.    In  looking  at  a  purely  intrinsic  factor,  there  is  a  clear  correlation  

between  DNA  and  behavior.  (In  this  paper,  personality  will  be  defined  as  the  combination  

of  characteristics  or  qualities  that  form  an  individual’s  distinctive  mentality,  while  behavior  

is  the  actions  that  result  from  these  qualities).7  Secondly,  it  must  also  be  noted  that  one’s  

psychology  includes  both  intrinsic  and  extrinsic  factors  that  trigger  certain  emotions  

within  the  brain  in  response  to  various  types  of  music.  In  order  to  interpret  the  derivation  

of  musical  taste,  one  must  better  understand  the  role  of  genetics  and  psychology,  the  

magnitude  and  function  of  environmental  effects  and  the  interdependence  of  these  factors.  

Although  it  is  a  commonly  believed  that  musical  taste  is  determined  solely  by  

environmental  factors,  there  are  important  biological  and  psychological  elements  operative  

as  well.  Musical  preference  is  indeed  complex,  and  must  be  studied  from  these  three  

                                                                                                               7  New  Oxford  American  Dictionary  Online  

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separate  perspectives  in  order  to  better  understand  how  musical  taste  is  determined  and  

mediated.    

 

The  Environmental  Effect  

Historically,  culture  has  been  assumed  to  be  the  root  cause  of  behavioral  actions  and  

certain  personality  traits.  At  the  dawn  of  the  Enlightenment,  Locke  held  that  the  primary  

determinant  of  human  behavior  is  the  external  world.8  Rousseau  extended  this  position  in  

arguing  that  man  was  born  pure  and  good,  but  it  was  the  evil  in  society  that  corrupted  his  

mind.9  Finally,  Freud  theorized  that  childhood  experiences  both  formed  and  deformed  

personality  and  that  understanding  these  factors  are  key  to  character  analysis.10.  Taken  

together,  these  thinkers  played  a  major  role  in  emphasizing  the  idea  that  cultural  factors  

determine  behavior  much  more  than  one’s  biology  or  psychology.  Today,  this  idea  is  most  

associated  with  social  constructivism,  which  holds  that  all  meaning  is  socially  

constructed.11      

To  be  sure,  there  is  a  great  pressure  to  conform  to  the  social  environment  in  all  

aspects  of  experience.  Certainly,  conformity  is  necessary  to  create  a  more  cohesive  society,  

but  the  downside  is  that  it  can  lead  people  away  from  individual  experience.12  For  instance,  

many  individuals  will  download  songs,  such  as  “Party  Rock  Anthem”  by  LMFAO,  simply  

because  it  was  the  number  one  best  seller  from  May  to  September  of  2011.  The  simplistic,  

                                                                                                               8  Wright,  William.  Born  That  Way:  Genes,  Behavior,  Personality.  New  York:  Alfred  A.  Knopf,  Inc.,  1998.  Print.  9  Wright,  150  10  Wright,  150  11  Vygotsky,  L.  Mind  in  Society:  The  Development  of  Higher  Psychological  Processes.  London:  Harvard                  University  Printing  Press,  1978.  Print.  

12  Gallozzi,  Chuck.  "Individuality  and  Conformity."  Personal-­Development.com.  N.p.,              1999.  Web.  

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upbeat  lyrics,  “  Party  rock  is  in  the  house  tonight,  everybody  just  have  a  good  time”13  are  

quite  catchy  and  are  a  perfect  fit  for  the  modern  club  scene.  Thus,  the  influence  of  the  

environment  on  individuals  has  received  a  great  deal  of  attention  over  the  centuries  and,  

not  surprisingly,  continues  to  be  a  dominant  view,  including  in  the  area  of  musical  

preference.  

Another  issue  relevant  to  this  discussion  involves  personality  stability  over  time  and  

how  changes  in  personality  structure  and  function  affect  music  preference.  A  human  being  

can  be  viewed  to  as  an  open  system,  that  is,  always  interacting  and  being  shaped  by  the  

surrounding  environment.14  Personality  therefore  serves  as  a  self-­‐organizing  system,  that  

constantly  changes  to  adapt  and  organize  a  multiplicity  of  environmental  interactions.15  

With  this  constant  state  of  change,  how  does  one  develop  a  stable  sense  of  self?  For  

example,  how  does  one  maintain  a  cohesive  sense  of  identity  when  listening  to  “Someone  

Like  You”  by  Adele  and  “Unbroken”  by  Tim  McGraw,  and,  conversely,  how  does  that  

perception  determine  how  these  songs  are  experienced?16  Clearly,  some  form  of  structure  

must  be  present  in  order  to  organize  the  broad  sweep  of  life  experiences.  

From  a  psychoanalytic  perspective,  early  experiences  create  pools  and  channels  of  

energy  that  form  in  a  structured  fashion,  thus  offering  a  form  of  personality  stability.17  

These  channels  represent  all  aspects  of  experiences,  and  energy  not  discharged  is  thought  

to  create  either  negative  or  positive  images  and  memories  within  the  brain  that  will  persist  

                                                                                                               13  See  song  #1  on  POPularity  CD  14  Bickhard,  Mark,  and  John  Chambers  Christopher.  The  Influence  of  Early  Experience  on  Personality  Development.  Lehigh  University  

15  Bickhard,  5  16  See  song  #2  on  both  POPularity  and  Country  >  Pop  CD,  respectively  17  Bickhard,  6  

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into  adulthood.18  Pools  are  presumed  to  become  stable  and  form  structural  systems  that  

are  difficult  to  change19.  In  other  words,  one  can  become  attached  to  an  experience  or  

emotion  based  on  specific  pools  of  energy.    The  current  findings  in  neuroscience  support  

Freud’s  early  claims  of  the  psychological  importance  of  childhood,  as  it  now  appears  clear  

that  experience  becomes  encoded  in  specific  neural  pathways.  Thus,  a  certain  genre  of  

music  could  produce  a  channel  within  the  brain  that  would  either  cause  pooling  or,  

alternatively,  the  discharge  of  that  energy.  If  pooling  forms,  an  emotion  will  become  

associated  with  the  memory  and  will  be  triggered  each  time  that  type  of  music  is  played.20  

If  pooling  doesn’t  occur,  one  may  not  regard  that  experience  as  important  or  emotional.  

This  form  of  stabilization  in  the  brain  can  solidify  childhood  experiences  within  their  

respective  environments  and  form  a  kind  of  template  for  the  processing  of  later  musical  

experiences.    

Another  notion  of  musical  preference  comes  from  theorists  who  focus  on  how  

behavior  is  shaped  from  strong,  cultural  influences.  This  anthropological  theory  addresses  

how  various  genres  of  music  fit  within  different  socio-­‐demographic  regions  and  go  on  to  

explain  how  preference  is  gained  through  network  ties.21  These  ties  could  take  the  form  of  

various  channels  of  socialization,  such  as  parents,  peers,  or  coworkers.  For  example,  those  

with  similarities  in  terms  of  age,  occupation,  social  status,  education,  and  race  are  more  

likely  to  become  friends  and  interact.22  Stanford  University  professor,  Noah  Mark  found  

that,    

                                                                                                               18  Bickhard,  6  19  Bickhard,  6  20  Bickhard,  6  21  Mark,  Noah.  "Birds  of  a  Feather  Sing  Together."  Social  Forces  (Dec.  1998):  n.pag.  Gale  Opposing  Viewpoints  In  Context.  Web.  3  Dec.  2011.   22  Mark,  "Birds  of  a  Feather  Sing  Together."  

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Many  southern  blacks  learned  about  and  adopted  styles  of  blues  that  were  popular  in  different  parts  of  the  South  through  social  contact  with  other  black  agricultural  laborers  who  wandered  the  South  in  search  of  employment…The  folk  music  tradition  of  central  Appalachia  was  maintained  through  a  process  of  inheritance  whereby  parents  passed  musical  knowledge  to  children  generation  after  generation.23      

Southern  blacks  interacted  with  other  black  workers  to  expand  their  interest  in  blues  

music;  this  cultural  transition  was  encouraged  both  by  their  shared  social  and  economic  

circumstances,  and,  as  such,  created  social  meaning  via  the  venue  of  musical  preference.  An  

example  of  this  can  be  seen  in  the  folk  art  of  Appalachia,  where  this  rich  cultural  tradition  

was  preserved  largely  through  intergenerational  transmission.  Thus,  the  network  of  ties  

operative  here  are  based  on  similarities  in  social  status,  race,  and  family,  and  interactions  

within  these  environments  allow  music  to  be  transferred  to  people  of  like  nature  and  

circumstances.  

In  addition  to  social  interaction,  there  is  also  ample  evidence  to  show  that  

environment  alters  one’s  biology  in  significant  and  determinative  ways.  For  example,  

Scientist  Theodore  Kemper  found  that  men  in  leadership  roles  evidenced  higher  levels  of  

testosterone  only  after  they  were  promoted.24  In  addition,  it  has  also  been  shown  that  the  

environment  can  alter  chemical  structures  that  have  already  been  put  in  place.  For  

example,  a  study  was  done  with  Rhesus  monkeys,  where  the  mother  was  quite  timid,  and  

raised  her  offspring  in  a  fearful,  paranoid  fashion.25  A  mother  far  less  inhibited  then  

adopted  these  monkeys,  leading  to  a  decrease  in  levels  of  norepinephrine26,  ultimately  

                                                                                                               23  Mark,  "Birds  of  a  Feather  Sing  Together."    24  Wright,  143  25  Wright,  143-­‐144  26  Wright,  144:  Hormone  that  is  released  by  the  adrenal  medulla  and  by  the  sympathetic  nerves  and  functions  as  a  neurotransmitter  

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causing  them  to  become  bold  and  uninhibited  as  well.  The  placement  of  the  monkeys  

within  a  different  environment  altered  the  internal  chemical  structure  that  controls  certain  

behavior.  Clearly,  these  studies  show  that  there  exists  a  robust  relationship  between  

biology  and  culture  that  has  important  implications  for  how  personality  is  expressed,  

including  in  musical  preferences.  The  environment  can  both  stabilize  and  destabilize  

musical  preference  via  energy  channels  or  cause  fluctuation  in  hormones,  resulting  in  a  

change  of  taste.  As  noted  above,  this  factor  has  been  most  favored  by  the  average  individual  

because  endorsing  other  determinants,  such  as  genetics,  would  imply  that  people  do  not  

control  their  own  behavior  and  preferences.27  Although  genetics  is  not  the  sole  source  of  

musical  preference,  this  biological  factor  clearly  influences  musical  taste.  It  is  to  this  factor  

that  we  now  turn.    

 

The  Biological  Effect  

The  study  of  biology  can  be  used  to  identify  human  behavior  patterns,  and  

ultimately,  musical  preference.  The  link  between  genes  and  behavior  is  a  relatively  new  

field,  beginning  in  the  late  1980’s.  (A  gene  is  a  sequence  of  nucleic  bases  that  is  self-­‐

replicating  and  from  which  proteins  are  synthesized).28  Scientists  were  finding  identical  

sequences  of  DNA  bases,  called  markers,  on  the  same  spot  of  each  chromosome,  and  

believed  these  similar  patterns  could  predict  musical  preference.  Decades  later,  scientists  

found  the  first  “music  gene”  in  2008.29  Kristiina  Pulli  of  the  Univerisity  of  Helsinki  was  a  

                                                                                                               27  Wright,  254  28  Wright,  132  29  World  Science.  "Musical  genes  may  be  coming  to  light."  World  Science.  N.p.,  30  Apr.  2008.  Web.  26  Jan.        2012.  

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primary  contributor  to  this  research  via  her  use  of  linkage  analyses.30  This  method  

connects  specific  regions  of  the  genome  to  traits  involved  with  preference.  Her  study  

included  fifteen  families,  where  she  examined  genetic  sequences  in  particular  locations  of  

their  genomes.  Each  participant  took  an  aptitude  test31  in  order  to  measure  his  or  her  

varying  level  of  music  appreciation.  Pulli  and  her  colleagues  then  looked  for  genetic  

patterns  on  the  genomes  of  those  expressing  a  greater  appreciation,  and  located  the  gene,  

UNC5C,  a  molecule  that  regulates  brain  cell  development,  language,  and  musical  aptitude.32  

There  was  also  a  weak  DNA  sequencing  pattern  on  chromosome  4,  8  and  18.33  Although  

this  field  is  young  and  relatively  underdeveloped,  it  nevertheless  shows  a  genetic  link  

between  the  human  genome  and  musical  preference.        

These  similar  genetic  patterns  can  also  be  used  to  demonstrate  the  link  between  

personality  and  musical  taste.  In  the  late  1980’s,  attempts  at  gene-­‐behavioral  correlation  

did  not  look  promising,  but  there  occurred  a  handful  of  studies  that  began  to  change  this  

trend.  For  example,  in  1991,  Scientist  Simon  LeVay  found  a  genetic  difference  in  

hypothalamus  (a  region  of  the  brain-­‐see  Figure  1  of  Appendix)  size  between  homosexual  

and  heterosexual  men.  He  discovered  that  the  gene,  INAH-­‐3,  is  twice  as  large  in  

heterosexual  men.34  This  was  the  first  study  that  validated  the  correlation  between  genes,  

brain  structure  and  human  personality.  Thus,  if  gene  size  variation  within  one  cell  could  

possibly  determine  sexuality,  one  could  assume  additional  genetic  research  could  show  

many  genetic-­‐personality-­‐behavioral  relationships.  The  link  to  musical  preference  as  one  

                                                                                                               30  World  Science.  "Musical  genes  may  be  coming  to  light."  World  Science.  31  Aptitude,  in  this  sense,  measures  musical  appreciation  via  auditory  structuring  and  pitch  testing  32  World  Science.  "Musical  genes  may  be  coming  to  light."  World  Science.  33  World  Science.  "Musical  genes  may  be  coming  to  light."  World  Science.  34  Wright,  134-­‐136

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such  expression  of  this  dynamic  seems  clear.    In  1994,  Berrettini  discovered  a  gene  that  is  

linked  to  depression.  He  worked  with  twenty-­‐two  families  afflicted  by  depression  and  

searched  their  entire  genome.  Berrettini  found  an  abnormality  on  chromosome  18  (the  loss  

of  the  short  arm  of  the  chromosome),  as  did  others  who  replicated  these  findings.35  These  

two  genetic  breakthroughs  reveal  a  clear  tie  between  genes  and  human  personality  traits.    

Other  genes  have  also  been  found  to  predict  mental  disorders  and  personality.  For  

example,  a  short  arm  on  chromosome  6  appears  linked  to  schizophrenia,  while  the  gene  

5HTT  encourages  the  characteristic,  extraversion.36  These  discoveries  within  genetics  

show  a  link  between  gene  composition,  personality  and  behavior,  suggesting  that  there  is  a  

likely  relationship  to  musical  preference  as  well.  For  example,  a  person  with  a  short  arm  on  

the  gene,  5HTT  may  suffer  from  depression,  and  likely  would  not  be  listening  to  Louis  

Armstrong’s  “What  a  Wonderful  World.”  Other  hypotheses  may  be  generated  along  these  

lines,  but  what  is  important  is  that  genes  clearly  determine  our  musical  preference  at  a  

fundamental,  biological  level.  More  research  must  be  conducted  to  better  understand  this  

complex  and  rich  relationship,  as  overlaps  clearly  exist  between  biology  and  culture.  In  

other  words,  each  influences  and  mediates  the  other  and  personality  may  be  said  to  

express  both.  It  is  to  this  complex  process  and  its  role  in  moderating  musical  preference  

that  we  now  turn.  

 

The  Psychological  Effect  

Psychology  involves  the  complex  interaction  of  intrinsic  and  extrinsic  factors  and  as  

such,  addresses  the  brain’s  ability  to  form  all  manner  of  preferences,  including  musical.  In                                                                                                                  35  Wright,  141  36  Funder,  David  C.  The  Personality  Puzzle.  5th  ed.  N.p.:  W.W.  Norton,  2011.  W.W.  Norton.  Web.  6  Dec.  2011.  

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terms  of  music,  each  genre  has  its  own  set  of  rules,  involving  pitch,  rhythm,  patterns,  

timbre,  etc.  To  process  and  differentiate  these  rules,  the  brain  uses  a  schema  (i.e.  cognitive  

framework  or  concept  that  helps  to  organize  and  interpret  information)  to  organize  

perception  and  cognitive  processing  in  salient  ways.37  In  a  sense,  when  humans  listen  to  

music,  they  use  schemata  that  both  express  who  they  are  and  provide  a  template  by  which  

to  interpret  the  world.38  For  example,  one  might  find  a  sense  of  familiarity  within  a  

particular  set  of  lyrics  or  rhythms,  and  it  is  this  complex  experience  that  would  lead  to  

associated  thoughts  and  emotions.      

Within  the  brain,  specific  regions  mediate  particular  functions.  For  example,  the  

ventral  striatum,  amygdala,  and  mid  brain  all  take  part  in  the  formation  of  memory,  but  the  

amygdala  plays  the  central  role.39  The  process  of  encoding  includes  all  three  regions,  in  

which  a  human  converts  what  is  heard,  seen,  felt  or  thought  into  an  experience.  Memory  is  

thus  triggered  by  the  repetition  of  encoding,  or  similar  experiences.  The  memory  will  then  

become  stronger  each  time  it  is  evoked,  as  the  brain  reinforces  the  connections  among  

groups  of  neurons.  The  amygdala  ultimately  forms  an  engram:  a  record  of  this  experience  

within  the  brain.40  If  these  memories  are  not  evoked,  the  engram  disappears.41  Dr.  

Elizabeth  Phelps,  lab  director  at  New  York  University  in  the  Psychology  Department,  

explains  that  the  amygdala  takes  part  in  the  storage  of  memory  through  the  slow  process  

known  as  consolidation,  where  

It takes time for these memories to become more or less ‘set’… One reason for                                                                                                                37  Levitin,  Daniel  J.  This  is  Your  Brain  on  Music:  The  Science  of  a  Human  Obsession.  New  York,  New  York:  Penguin  Group,  2007.  Print.    38  Levitin,116  39  Schacter,  Daniel  L.  "Memory  Expansion  Channel."  Brain  Channels.  Perseus  Books  Group,  1996.  Web.  6  Dec.  2011.  40  Schacter,  "Memory  Expansion  Channel."  41  Schacter,  "Memory  Expansion  Channel."    

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this slow consolidation process is to allow an emotional reaction…to influence the storage of that event. The emotional reaction, such as arousal and the release of stress hormones, necessarily follows the event itself. In this way, events that elicit emotional responses are also more likely to be remembered later42  

The  basal  ganglia  and  cerebellum  are  also  involved  with  emotion,  as  they  are  linked  to  the  

amygdala  and  can  strengthen  engrams  by  triggering  specific  memories.  The  basal  ganglia  is  

responsible  for  motor  control  and  development,  while  the  primary  role  of  the  cerebellum  is  

to  process  timing  and  coordinate  movement  of  the  body.43  The  frontal  lobe  connects  to  the  

cerebellum  and  distinguishes  speech  and  sound  (See  Appendix,  Figure  2,  displaying  the  

location  of  the  frontal  lobe,  cerebellum,  and  basal  ganglia.44    

The  nucleus  accumbens,  located  above  the  amygdala,  is  the  center  of  the  brain’s  

reward  system-­‐  associated  with  pleasure  and  addiction.  Researchers,  such  as  Daniel  

Levitin,  sought  to  show  that  the  nucleus  accumbens  moderates  levels  of  dopamine45  while  

listening  to  music  (See  Appendix,  Figure  3).  He  began  by  measuring  the  interaction  of  one  

brain  region  and  another,  allowing  a  moment-­‐by-­‐moment  examination  of  neural  networks  

activated  by  music.  Levitin  showed  that  this  process  first  begins  in  the  auditory  cortex,  as  it  

is  this  region  that  processes  the  components  of  sound.46  The  frontal  regions  then  process  

musical  structure  and  expectation  (the  rules-­‐  pitch,  timbre,  rhythm,  patterns,  etc.).  The  

cerebellum  and  basal  ganglia  are  activated  throughout  to  process  rhythm  and  meter.  The  

mesolimbic  system  then  produces  dopamine,  which  then  activates  the  nucleus  accumbens;  

reward  is  then  determined  by  a  rise  in  dopamine  levels,  which  has  been  well  documented                                                                                                                  42  Phelpls,  Elizabeth  A.  "The  amygdala’s  influence  on  memory  encoding  AND  The  amygdala’s  modulation  of  consolidation."  Huma  n  emotion  and  memory:interactions  of  the  amygdala  and  hippocampal  complex.  Ed.  John  Gabrieli  and  Elizabeth  A  Murray.  N.p.:  n.p.,  2004.  N.  pag.  Science  Direct.  Web.  6  Dec.  2011.

43  Levitin,  189  44 Levitin, 189 45 A compound present in the body as a neurotransmitter. It also helps regulate movement and emotional responses.  46  Levitin,  191  

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to  mediate  pleasurable  experiences.47    If  the  levels  remain  low,  this  will  cause  feelings  

ranging  from  indifference  to  pain  and  anger.  Thus,  this  network  of  brain  structures  and  

functions  reveals  the  complex  influence  of  dopamine  in  moderating  musical  preference.    

In  addition  to  the  neuroscience  reviewed  above,  researchers  have  been  able  to  show  

how  particular  personality  traits  can  predict  musical  preference.  In  a  landmark  study  done  

by  Rentfrow  and  Gosling,  participants  completed  the  Short  Test  of  Musical  Preferences  

(STOMP,  where  participants  indicate  their  level  of  preference  for  various  genres  of  music)  

and  a  battery  of  personality  measures.48  This  experiment  was  conducted  three  times  in  

order  to  ensure  stable  and  accurate  results.  The  data  found  in  Table  1  (See  Appendix)  

reveals  the  following  personality  categories  and  relationship  to  specific  music  genres:  (1)  

one  with  a  reflective  and  complex  personality  finds  interest  in  classical,  jazz,  blues,  and  folk  

music,  (2)  intense  and  rebellious  people  like  alternative,  rock  and  heavy  metal,  (3)  people  

who  are  upbeat  and  conventional  like  country,  pop,  religious,  and  sound  track  music,  and  

(4)  finally,  one  with  an  energetic  or  rhythmic  personality  favors  rap,  soul,  and  electronic    

music.  49    The  evidence  obtained  shows  that  a  relationship  indeed  exists  between  human  

personality  and  choice  of  music  genre.    

 

Additional  Applications  of  Research  

Genetics,  environment  and  psychology  are  all  key  factors  in  determining  musical  

preference.  Gene  sequences  can  influence  specific  personality  traits,  thereby  leading  people  

                                                                                                               47  Levitin, 191  48  Rentfrow,  Peter  J.,  and  Samuel  D.  Gosling.  "The  Do  Re  Mi's  of  Everyday  Life:  The  Structure  and  Personality  Correlates  of  Music  Preferences."  Journal  of    Personality  and  Social  Psychology  84  (2003)    49  Rentfrow,  Gosling,  1243  

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to  gravitate  towards  a  certain  category  of  musical  genres.    Also,  musical  experiences  that  

occur  within  society  and  childhood  can  be  encoded  and  consolidated  into  the  form  of  

memory  within  the  amygdala.  50  The  level  of  dopamine  produced  when  the  memory  was  

created  will  be  the  deciding  factor  in  whether  this  genre  is  well  liked.51  When  music  of  a  

particular  genre  is  played,  strong  memories  are  evoked  and  the  emotion  attached  to  that  

memory  will  determine  human  musical  preference.  Historically,  cultural-­‐environmental  

factors  have  heavily  influenced  the  study  of  musical  taste  much  to  the  neglect  of  equally  

important  biological  and  psychological  variables.  However,  with  the  recent  inclusion  of  

these  latter  factors,  advances  in  neuroscience  have  led  to  other  exciting  applications  of  this  

research.    

  Oliver  Sacks  addresses  one  such  application-­‐musical  intonation  therapy-­‐  a  method  

used  by  speech  language  pathologists  to  help  patients  who  suffer  from  Parkinson’s  disease  

and  other  speech  impairments.  Parkinsonism  is  a  movement  disorder,  where  patients  tend  

to  have  immovable  motor  systems.  This  lack  of  motor  control  results  in  damage  of  the  basal  

ganglia,  which  cannot  initiate  movement.52  Music  can  work  as  an  outside  stimulus  and  

allow  motor  control  to  be  effective.53  Speech  is  controlled  within  the  left  hemisphere  of  the  

brain  in  the  frontal  lobe,  while  music  is  localized  in  the  right.  When  the  left  side  of  the  brain  

becomes  impaired,  music  can  act  as  a  form  of  medicine,  as  it  is  capable  of  initiating  

language  in  the  right  hemisphere.  For  example,  on  January  8,  2011,  Senator  Gabrielle  

Giffords  suffered  a  gunshot  wound  to  the  left  hemisphere.  While  in  recovery,  Giffords’  

                                                                                                               50  Phelps,  “The  Amygdala’s  Influence  on  Memory  Encoding”  51  Levitin,  191  52  Sacks,  Oliver.  Musicophilia:  Tales  of  Music  and  the  Brain.  New  York,  New  York:  Alfred  A.  Knopf,  Inc.,  2007.  Print.  53  Sacks,    249  

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therapists  used  melodic  intonation-­‐rhythm,  pitch,  vision,  hearing,  and  repetition-­‐to  

improve  her  speech  within  the  right  hemisphere.54  Melodies  affect  the  hypothalamus,  

amygdala  and  basal  ganglia,  all  of  which  regulate  emotion.  55    In  therapy,  Giffords  sang  

familiar  songs,  such  as  “Girls  Just  Wanna  Have  Fun”  and  “Happy  Birthday”,  in  order  to  

initiate  right  hemispheric  functioning,  thereby  increasing  her  linguistic  capabilities.  56  One  

might  see  this  as  evidence  that  a  musical  preference  schema  is  operative  in  this  process.  In  

other  words,  if  someone  favors  one  form  of  music  over  another,  what  cognitive  

psychologists  label  “perceptual  salience,”  then  it  is  likely  that  the  favored  genre  will  

enhance  the  effectiveness  of  this  treatment.  57  

  Oliver  Sacks  once  said,  “Music  survives  all  the  common  insults.  Music  is  a  part  of  

being  human.”  58  Indeed,  music  is  a  part  of  being  human,  and  as  has  been  shown  herein,    

there  exists  a  complex  interplay  of  biological,  psychological  and  cultural  factors  that  

determine  musical  preference.  All  forms  of  human  taste  rely  on  this  interdependence  to  

form  schemata  of  varying  saliences:  some  are  strong,  while  others  are  weak.59  When  

studying  alternative  forms  of  taste,  such  as  food,  it  is  a  common  belief  that  people  become  

assimilated  to  the  cuisine  within  their  culture,  yet  the  biological  and  psychological  effects  

must  be  examined  as  well.    Genetically,  taste  receptor  genes  play  an  important  role  in  

determining  what  foods  are  favored,  as  an  expression  of  biologically  based,  individual  

                                                                                                               54  Moisse,  Katie.  "Music  Therapy  Helps  Gabrielle  Giffords  Find  Her  Voice  After  Tucson  Shooting."  ABC  News.  N.p.,  2011.  Web.  23  Nov.  2011.    

55  Sohn,  Emily.  "How  Music  Helped  Gabrielle  Giffords  Heal."  Discovery  News.  N.p.,    2011.  Web.  23  Nov.  2011.        56  Sohn,  “How  Music  Helped  Gabrielle  Giffords  Heal”  57  Hamilton,  D.L.,  and  R.D.  Fallot.  "Information  Salience  as  a  Waiting  Factor  in  Impression  Formation."  The  Journal  of  Personality  and  Social  Psychology  (1974):  n.  pag.  Print.  

35  Bethune,  Brian.  "The  'music  species':  not  just  a  pleasure,  music  is  in  our  neural  wiring,  says  Oliver  Sacks."        Maclean's  (Oct.  2007):  46.  Gale  Opposing  Viewpoints  In  Context.  Web.  3  Dec.  2011.    

59  Hamilton  and  Fallot,  “Information  Salience  as  a  Waiting  Factor  in  Impression  Formation."  

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differences.  60  In  addition,  emotional  eating  is  an  example  of  an  important  psychological  

factor,  as  certain  emotional  states  can  cause  humans  to  crave  specific  (usually  high  calorie)  

foods.61  And  finally,  in  art,  the  same  questions  might  be  asked;  what  genes  can  be  linked  to  

artistic  preferences?  What  psychological  and  neurological  effects  can  predict  a  human’s  

favorite  style  of  art?    Within  all  aspects  of  human  taste  and  aesthetics,  these  factors  can  be  

systematically  studied  to  better  understand  this  multi-­‐faceted  phenomenon.  As  has  also  

been  shown,  it  is  possible  to  take  these  findings  and  apply  them  to  other  related  fields,  such  

as  medicine.  

  Musical  taste  thus  stretches  far  beyond  the  cultural  influences  found  within  one’s  

environment.  Although  popularity  functions  as  a  critical  variable,  genetics  and  psychology  

play  important  roles  in  the  developments  of  personal  taste.  Preferences  can  no  longer  be  

defined  as  uni-­‐dimensional,  and,  instead,  must  be  seen  as  a  dynamic  process.  In  sum,  the  

iTunes  algorithm  is  no  match  for  these  three  essential  factors  of  taste,  and  it  is  these  factors  

that  ensure  that  country  music  fans  will  continue  to  emerge  from  all  walks  of  life.  

 

 

 

 

 

 

 

                                                                                                               60  Mennella,  Julie  A,  M.  Yanina  Pepino,  and  Danielle  R  Reed.  "Children's  Taste  Sensitivity  And  Food  Choices                      Influenced  By  Taste  Gene."  Science  Daily.  N.p.,  2005.  Web.  12  Dec.  2011.    

61  Martin,  Eric  W.  "The  Emotional  Eater."  Psychology  Today.  N.p.,  2008.  Web.  12  Dec.  2011.

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Appendix  

 

A)      Figure  1:  Location  of  Superchiasmatic  Nuclei  and  Hypthalamus                              

         

 

B)      Figure  2:  Diagram  of  the  Human  Brain  

 

 

 

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C)  Figure  3:  Diagram  of  Dopamine  Pathways  Within  the  Human  Brain    

                                                           

                                                     

 

 

                             

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D)  Table  1:  Correlation  of  Personality  Subtypes  (Data  taken  from  The  Do  Re  Mi’s  of  Everyday  Life:  The  Structure  and  Personality  Correlates  of  Music  Preferences)    

Personality  Trait                                  Music  Genre  

 

 

 

 

 

 

 

 

 

 

Reflective  &  Complex  

Intense  &  Rebellious  

Upbeat  &  Conventional  

Energetic  &  Rhythmic  

           Classical,  Jazz                  Blues,  Folk  

           Rap/Hip-­‐hop  Soul/Funk  

Electronic/Dance  

Country,  Pop  Religious,  Sound  

Tracks  

Alternative  Rock  

Heavy  Metal  

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