The mission

Calligaris was born under the sign of

passion for wood. Familiy owned and

managed company, founded by Antonio

Calligaris in 1923,

it specializes in the production,

assembly and distribution of chairs,

tables, beds, furniture and accessories,

operating with care, passion and

ingenuity in order to keep alive, day

after day, the best of the Italian

design.

Calligaris, Italian, manufacturer,

passionate and careful, since 1923.

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The values:

Reliability: a company culture based on know-how, passion and reliability.

Ingenuity: a dynamic company, a sharp concept for smart and functional

products.

Every day: a strong accessibility in terms of price, use and flexibility.

Liveliness: according to the Italian furnishing fashion, a colourful

universe, familiar and stylish, mixing different styles, finishes and

materials.

Mission and values

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The history In 1923 Antonio Calligaris lays the

foundations of the company. His first chair,

“Marocca”, is put into production.

1960: Calligaris becomes an industrial

reality with a strong tendency towards

innovation.

1990: Calligaris starts the distribution of

branded products all over the world.

Plastic, metal, hi-tech fabrics and other

innovative materials are introduced.

In the 1970s Alessandro and Walter are head

of the company. Worldwide export begins.

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The history In 1998 Calligaris lands in U.S.A.

opening its 1st American distribution centre

on the East Coast in High Point, NC.

2003: Calligaris begins its Shop project:

branded stores with a unique image.

O&G, an important local chair company becomes

part of the Group.

2006: Opening of the Calligaris branch in

Japan.

2009: The future: enhance Brand positioning

Calligaris future plans are based on three key

factors: internationalization, brand policy and

strategic retail orientation. The new Milan

flagship store fully embodies this objective.

Calligaris turnover -€/1.000

0

20

40

60

80

100

120

140

160

1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 bgt

'09spec. cat.

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Some numbers

Our indoor area:109.000mq

Monthly production: 160.000 units

Wood used: 20.000m3

Stocked products: 280.000 units

Warehouses: 43.000 m2

Shipments: 1.000m3 of goods shipped

everyday

Employees: 650 people

800 models listed in the catalogue

7.000 product versions

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Some numbers: 2

The countries we serve: 90

Our worldwide retailers: 12.000

Our worldwide representatives: 200

Planned retail stores per year:

30.000mq

Planned fairs per year: 6.000mq

Calligaris S.p.A.

Head quarter

Calligaris d.o.o.

Production and raw materials supply

In Croatia

Calligaris USA.

Supervision of the North American market

Calligaris Japan.

Supervision of the Japanese market

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The company structure

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Our branches

Calligaris S.p.A.Manzano (UD) Italy – 67.000 m²

S.Giovanni Nat. (UD) Italy – 57.000 m²

S.Giovanni Nat. (UD) Italy – 31.000 m²

Cormons (GO) Italy – 28.000 m²

Calligaris d.o.o.Ravna Gora – Croatia – 58.000 m²

Calligaris USA IncHigh Point (NC) USA – 21.000 m²

S. Leandro (CA) USA – 2.500 m²

Calligaris Japan Y.K.Kobe – Japan – 1.300 m²

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2008/2009

Furniture market scenario:

Mature and fragmented market, especially in the

appealing mid-high segment, presence of many relatively

small players

Fragmented distribution: different distribution

structures: modern structures are increasing but

independent structures still represent 60% of Total

Strong Impact of the economic downturn from the end of

2008

How to cope with the

crisis

in the furniture market

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2008/2009 How to cope with the crisis in the furniture

marketObjectives

Establish our mid-high end positioning and upgrade our

business model to a reatail-oriented full line brand with a

coherent and innovative product range.

3 key factors:

Internazionalization:

Developing foreign markets, especially Asia and Middle East,

and strenghtening market position in Europe and US.

Strategic retail orientation:

Sustaining mature markets through a segmented trade

support. Selectively extend Point of Sales activation and

management (stand alone store concept not becoming a

“pure” Retailer).

Brand Policy:

New Brand identity and the consumer approach.

Build up a coherent international brand image.

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2008/2009 How to turn the crisis into an opportunity:

Main Strategic Actions

Distribution

Opportunity to selectively rationalize clients base.

Segmented trade support in mature markets and investment in

new markets.

Continue to develop retail and trade marketing capabilities

in order to support and monitor selling area management and

profitability.

To each customer the right proposal Fixtures and merchandising

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2008/2009 How to turn the crisis into an opportunity:

Main Strategic Actions

Distribution

2008 Flagship store Opening in Milan.

A concrete way to show Calligaris Brand Identity, strategic

retail orientation and consumers driven approach.

- Opportunity to have a direct relationship with the

consumer.

- A real Calligaris concept store as reference for the

duplication in

the retailers network.

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2008/2009 How to turn the crisis into an opportunity:

Main Strategic Actions

Products

Strenghten product offer in new categories and innovate core

business categories.

Rationalize product offer reducing models to reduce

production complexity.

Grow our non domestic business tailoring our approach to

different market realities.

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2008/2009 How to turn the crisis into an opportunity:

Main Strategic Actions

Organization

Preserve Group Industrial efficiency while facing volume

decrease

Exploit synergies inside the group through product plants

integration

Resize organization areas most impacted by economic downturn

Reduce purchasing costs by consolidate supplier base and

renegotiate supply condition