Callison Master Planning Qualifications

2010

Master Planning Qualifi cations

Callison

CALLISON Arenco Tower, Suite 1201 Sheikh Zayed Road P.O. Box 126541 Dubai, UAE

T 971 4 447 1166

TABLE OF CONTENTS

SECTION ONE

Master Planning

SECTION TWO

Firm Overview

Master Planning

IN THIS SECTIONMaster Planning Overview

The Pearl – QatarThe Pearl – Porto Arabia

Grand HeightsCairo Festival City

Sorouh CityMarsa Zayed

North Africa Master PlanMiddle East Mixed-Use Projects

Chennai Master PlanChina Mixed-Use Project

Master PlanningMaster Planning

Informed perspective, lasting value

Planning for Success

Callison’s experience master planning hundreds of mixed-use, corporate,

hospitality, residential, healthcare and retail projects in more than 30 countries

gives clients informed solutions to achieve leading edge positions in the

marketplace.

To create places with an immediate return on investment and long-term

viability, we work with our clients to balance developer, community and

municipality needs, including planning for fl exibility and future growth.

From new neighborhoods in Cairo to Microsoft’s biggest campus project,

Callison’s process seamlessly integrates location, site conditions, economics,

zoning and entitlement requirements to create places that meet users’ needs

and achieve our clients’ fi nancial goals.

The Pearl – Qatar is a new 14 million-square-foot, $2.5 billion

island community off the coast of Doha, Qatar. Both a community

and a tourist destination, The Pearl is the result of increased efforts

to diversify the country’s economy. Built on a former pearl diving

site, its name pays tribute to its strong historical and cultural ties

to the sea. The exclusive island retreat will eventually house more

than 40,000 residents in an upscale, multi-cultural community. The

four-phase development comprises 10 distinct districts including

beachfront villas, elegant townhomes, luxury apartments, five-star

hotels, marinas, retail and restaurant offerings.

Doha, Qatar

PROJECT DETAILS

SIzE

14 million sf

(1.3 million sm)

SERVICES

Master Planning

The Riviera of the Middle East

LOCATION�

THE PEARL – QATAR United Development Company

The Pearl – Qatar

As the first phase of The Pearl – Qatar, a $2.5 billion island

community, Porto Arabia provides a premier living environment.

Designed as the Riviera of the Middle East, Porto Arabia features

a waterfront boardwalk with retail and restaurants, multi-family

residential housing and entertainment activities. In order to meet an

aggressive timeline, Callison developed and delivered an extremely

fast-track schedule, completing all design phases in 18 months. In

the three years since completion of the design, the development’s

value has increased 85 percent.

Doha, Qatar

PROJECT DETAILS

SIzE

31 Towers

4,800 Residential Units

437 Townhome Units

3 Hotels

1 million sf Retail and Commercial

6,378 Parking Stalls

750 Berth Marina

SERVICES

Master Planning

Architectural Design

Graphic Design

Luxury living

LOCATION�

THE PEARL – PoRTo ARAbiA United Development Company

The Pearl – Porto Arabia

Grand HeiGHts Kuwadico

Located in one of Cairo’s 17 new urban centers, Grand Heights

meets the need for housing in the fast-growing metropolis.

To provide a lush environment for living, the comprehensive

community plan includes an extensive system of parks, plazas and

open spaces affording regional views. A variety of villas and town

homes offer a choice of living spaces conveniently located near

retail, educational and sports amenities. To be built in four phases,

Grand Heights will be home to more than 14,500 residents.

PROJECT DETAILS

SIZE

3.8 million sm Total

(40.5 million sf)

1.8 million sm Residential

142,000 sm Sports Club

127,000 sm Retail

91,500 sm Educational Facilities

29,000 sm Medical Facilities

SERVICES

Master Planning

Cairo, Egypt

Taking life to new heights

LOCATION�

Grand Heights

cairo festival city Al Futtaim Group Real Estate

Gateway to a new city

Callison is the lead master planner and design architect for Cairo

Festival City. The destination will become the premiere address where

local and international commerce intersect. Local businesses, residents

and visitors will experience a one-of-a-kind place that best represents

their country, their economy and enhance their growing presence to

the world.

PROJECT DETAILS

SIzE


382,215 sm Office

120,773 sm Retail

526,210 sm Residential

355,707 sm Hospitality

25,500 sm Institutional

77,980 sm Civic

30,913 sm Car Showrooms

SERVICES

Master Planning


Cairo, EgyptLOCATION�

Cairo Festival City

Capitalizing on the growing demand for housing and office

space in the greater Cairo region, Callison’s master plan for Sorouh

City features a variety of apartments and townhouses and a Class

A business campus. A park-like setting in concert with retail,

dining and entertainment spaces are carefully planned to maximize

adjacencies and provide a sophisticated level of amenities for the

middle-class population. As the community’s “front door,” a lake

front pedestrian promenade further enhances the development’s

market appeal.

SOROUH CITY Sorouh Real Estate

PROJECT DETAILS

SIZE

42.3 million sf Total

(3.9 million sm)

30.7 million sf Residential

4.3 million sf Office

1.85 million sf Retail

745,700 sf Hotel

3.6 million sf Parking

SERVICES

Master Planning


Cairo, Egypt

Compelling combination

LOCATION�

Sorouh City

Marsa Zayed Al Maabar International InvestmentsClient

Callison’s conceptual master plan for Marsa Zayed, a $10

billion marina community that is the largest real estate project

in Jordan’s history, maximizes frontage on the Gulf of Aqaba

to create a vibrant mixed-use community. Part of the Jordanian

government’s initiative to double its tourism economy by 2010,

Marsa Zayed is designed to help fuel the country’s growth by

providing more than 300 yacht berths in a luxury marina, a

cruise ship terminal and a mix of hotels, apartments, villas and

townhouses for more than 50,000 people.

PROJECT DETAILS

SIzE

69 million sf

(6.4 million sm)

SERVICES

Master PlanningAqaba, Jordan

Strategic planning for economic growth

LOCATION�

Marsa Zayed

Embracing Algeria’s rich natural heritage, the master plan

for this culturally and environmentally sensitive resort

community is designed as a destination for both local

residents and international tourists. Offering a diverse array

of accommodations, shopping, restaurants, golf, tennis,

boating and equestrian facilities, visitors will find endless

opportunities for entertainment and relaxation. Designed

with respect for the unique Mediterranean ecosystem as well

as the local community, the development blends seamlessly

into the landscape and minimizes energy and water usage.

PROJECT DETAILS

SIzE

2.3 million sm

SERVICES

Master PlanningMediterranean Coast, Algeria

Mediterranean green

LOCATION�

North AfricA MAster PlAN Confidential Client

North Africa Master Plan

Middle east Mixed-Use Project

PROJECT DETAILS

SIZE


(45.2 million sf)

10.9 million sm Residential

1.4 million sm Office

220,000 sm Retail

118,000 sm Hotel

SERVICES

Master PlanningKarranah, BahrainLOCATION�

City by the sea

Because of Bahrain’s growing importance as an international

financial center, the master plan for this new city responds to

the need for a luxury destination. Rising above a waterfront

boardwalk and canal system, high-rise residential towers,

offices and boutique hotels foster an exclusive lifestyle. At the

heart of the development, a civic marina is an active business

center that becomes a vibrant evening scene.

Middle East Mixed-Use Project

Guided by the principles of “connection, contrast and complement,”

this community is the fi rst fully mixed-use waterfront district in its

area. Contemporary designs help to enhance the port as a gateway

to the city and position the community on the world stage. Low-rise

buildings fl anked by courtyards create an enjoyable experience for

pedestrians, while monolithic high-rise towers capture breathtaking

city and water views.

MIDDLE EAST MIXED-USE PROJECT Confi dential Client

PROJECT DETAILS

SIZE

15 million sf Total

(1.4 million sm Total)


2.8 million sf Offi ce

2 million sf Hotel

2,004 Hotel Rooms

1,116 Residential Units


SERVICES

Master Planning


Connecting the past and the future

Middle East Mixed-Use Project

CHENNAI MASTER PLAN

Encompassing group housing, villas, golf course and an

equestrian facility, this 370-acre master plan is inspired by a

garden of delight. An intertwining street pattern, emphasized

by vibrantly colored trees and plants, increases the park-like

atmosphere. Solar-powered cooling, rainwater collection

and natural ventilation promote energy effi ciency custom to

Chennai’s humid climate.

PROJECT DETAILS

SIZE

2.2 million sm (23 million sf)

1,800,000 sm Residential

6,490 sm Clubhouse

45,090 sm Retail

40,400 sm Education


SERVICES

Master Planning


Landscape ArchitectureChennai, India

Delightful living

LOCATION

Chennai Master Plan

CHINA MIXED-USE PROJECT Confi dential Client

PROJECT DETAILS

SIZE

5.7 million sf Total

(530,630 sm)


1.1 million sf Hotel

800,000 sf Retail

SERVICES

Master Planning


Brand Experience

Teeing up an international destination

Anchoring three dozen 18-hole golf courses, this town center

is the shopping and entertainment center for a 100 million

square foot master planned community. The fi rst of the

development’s three town centers, its outdoor-oriented design

complements the surrounding tropical climate. Meandering

streets inspired by hillside villages, a man-made lagoon and

nearly one million square feet of pedestrian retail combine to

create an international tourist destination.

Hainan Island, ChinaLOCATION

China Mixed-Use Project

Firm Overview

IN THIS SECTIONFirm Overview

Rankings and AwardsClients

Services

Callison

FOUNDED1975

MARKETS

Mixed-UseRetail Stores and Centers

Hotels and ResortsResidentialCorporateWorkplace

Mission CriticalHealthcare

LOCATIONS

SeattleBeijingDallasDubai

LondonLos AngelesMexico City

New YorkShanghai

Creating Smarter Places

Design transforms business. Callison creates places that

amplify market share for Fortune 500 companies and international

industry leaders with a design approach that drives business goals.

Design as a business strategy

Global experience enriches our innovation. We distill our best

practices worldwide and apply them to every project, whether in

India or Indiana.

Our designs create experiences where culture and commerce

intersect, crafted with insightful design and an informed

business perspective.

Global insight

We design for people — customers, residents, guests, employees

and patients — to generate strategic returns for clients and emotional

returns for communities.

User driven

Tommy Hilfi ger

2010

A.R.E.Outstanding Merit Tommy Hilfi ger New York, New York

Chain Store AgeHonorable Mention – Soft Lines Tommy Hilfi ger New York, New York

DDIDesign Leaders – Ranked #2

ULI Asia Pacifi cAward of Excellence Greenbelt 5 Manila, Philippines

VM+SDRetail Design Firms – Ranked #2

2009

Building Design and ConstructionTop 50 Architects – Ranked #3

Chain Store AgeFirst Place – Outlet Store Cole Haan Factory Stores Multiple U.S. Locations

DDIDesign Firm of the YearDesign Leaders – Ranked #1

ICSCAward of Merit Royal Hawaiian Center

Honolulu, Hawaii

ICSC AsiaGold Award Greenbelt 5

Manila, Philippines

Interior DesignGreen Giants – Ranked #4

MIPIM ASIAFirst Place Greenbelt 5

Manila, Philippines

Puget Sound Business JournalLargest Architectural Firm

SADINew or Renovated Department Store Harvey Nichols Jakarta, Indonesia


First Place – New Full Line Dept. Store Harvey Nichols Jakarta, Indonesia

Award of Merit – Specialty Store T-Mobile

Multiple U.S. Locations

World ArchitectureInterior Deisign Firms – Ranked #2

2008

A.R.E. – NASFMDepartment Store of the Year Seibu Grand Indonesia Jakarta, Indonesia

Chain Store AgeFirst Place – International Dept. Store Seibu Grand Indonesia Jakarta, Indonesia


DDIDesign Firm of the YearDesign Leaders – Ranked #1

ICSCAward of Merit – Innovative Design & Development Southlands

Aurora, Colorado

ICSC AsiaSilver Award Trinoma

Manila, Philippines

NAIOP – Washington State ChapterOffi ce Development of the Year Microsoft – Bldgs. 37 & 99 Redmond, Washington

Harvey Nichols – Grand Indonesia

RANKINGS AND AWARDS

Greenbelt 5

Rankings and Awards

Microsoft

Puget Sound Business JournalRanked Largest Architectural Firm

SADIRenovated or Expanded Power Center Royal Hawaiian Center

Honolulu, Hawaii

Honorable Mention Seibu Grand Indonesia Jakarta, Indonesia


First Place – New Full Line Dept. Store Seibu Grand Indonesia Jakarta, Indonesia

First Place – Service Retailer AT&T Multiple U.S. Locations

World ArchitectureRetail Design Firms – Ranked #1

2007


Chain Store AgeBrand Reinvention Payless ShoeSource Multiple U.S. Locations


NAIOP – Washington State ChapterSustainable Development of the Year Westlake Terry Seattle, Washington

SADIHonorable Mention Harvey Nichols

Dubai, United Arab Emirates



2006


Healthcare Symposium Distinction Awards

User-Centered Design Award Swedish Medical Center Executive Health Screening Center Seattle, Washington

Healthcare Environment AwardFirst Place Swedish Medical Center Executive Health Screening Center

Seattle, Washington

ICSCInnovative Design & Development Jordan Creek Town Center

West Des Moines, Iowa

NASFMBest Overall Department Store SOGO Osaka, Japan



2005

Chain Store AgeFirst Place – Open Shopping Center Alderwood Mall Lynnwood, Washington


Healthcare Symposium Distinction Awards

Team Design Award Swedish Eastside Medical Center

Issaquah, Washington

User-Centered Design Award St. Charles Medical Center North Tower Addition

Bend, Oregon

NASFMGrand Prize – Food Retailer Oil & Vinegar

Dallas, Texas

Swedish Executive Health Center Royal Hawaiian Center

CALLISON CLIENTS

Abercrombie & Fitch / Hollister

Aekyung Company Inc.

Agilent Technologies

Al Mabaar

Al Rajhi

Al Tayer Group

Ann Taylor

Apple

AT&T

Ayala Land Inc.

Bank of China

Barclays

The Blackstone Group

The Body Shop

The Boeing Company

Brookfi eld Asset Management Inc.

Cabela’s

Capital Health

Cascade Healthcare Community

Catholic Health Initiatives

CB Richard Ellis

China Vanke

Chico’s

China Merchants Group

China Resources Company

Coach

Coldwater Creek

Cole Haan

David Yurman

Electronic Arts

Emaar Properties

Equinox

Equity Offi ce Properties

Expedia Inc.

FedEx

Franciscan Health System

GAP Inc.

Goldman Sachs Group

Greenland Group

GS Retail Co. Ltd.

HSBC

HP

Hammes Co.

Harrods

Harvey Nichols

Hermes

Hilton Worldwide

Hines

Hugo Boss

IBM Corporation

IKEA

InterContinental Hotels Group

Intrawest

Ivanhoe Cambridge

JCPenney

Jones Lang LaSalle

K. Raheja Corp

KeyCorp

Kimco Realty Corporation

LG

HarrodsGreenland GroupMicrosoft

Latham & Watkins

LEIBER

Liverpool

Lotte

MAC

The Macerich Company

Madison Marquette

Majid Al Futtaim

Marriott International

Microsoft

Mission Hills Holding Co.

Nakheel

NBC Universal

Nike Inc.

Nordstrom Inc.

Oberoi

Offi ceMax

Palacio de Hierro

Payless ShoeSource

Port Authority of New York

Printemps

Raffl es Hotels & Resorts

RED Development

Related Urban Development

Rustan’s

St. John

Samsung

Schnitzer West

Seibu Department Stores Ltd.

Shinsegae Co. Ltd.

Simon Property Group

Sisters of Providence Health System

SOGO Department Stores Ltd.

Sorouh

Starbucks

Starwood Hotels and Resorts Worldwide

SunCor

Sun Hung Kai Properties

Swedish Medical Center

T-Mobile

The Taubman Company

Tommy Hilfi ger

Trammell Crow

Unitech

United Development Company

Urban Retail Properties

Vail Resorts

Victoria’s Secret

Vulcan Inc.

Wachovia Corporation

Walton Street Capital

Wangfujing Department Store Co. Ltd.

WellPoint Health Networks

Wells Fargo

Westfi eld Shopping Centers

Williams-Sonoma Inc.

Callison Clients

SorouhThe Boeing Company Harvey Nichols

CALLISON SERVICES

ARCHITECTURAL DESIGN

Feasibility and Concept Design

Design through Construction Documentation

Repositioning, Renovation and Remodeling

Sustainable Design (LEED Certifi ed)

INTERIOR DESIGN

Store Planning and Design

Visual Merchandising and Fixture Design

Workplace Innovation Strategy

Programming and Standards Development

Space Planning and Tenant Planning

Prototype Development and Repositioning

Medical Planning

PLANNING & DEVELOPMENT

Urban Planning and Feasibility

Site Planning and Master Planning

Entitlements and Investor Packages

Landscape Planning

PROGRAM MANAGEMENT

Global Rollout Delivery

Site Feasibility and Adaptation

Expedited Entitlements and Construction Management

BRAND EXPERIENCE

Customer Research and Benchmarking

Brand Development and Customer Experience

Brand Communication Strategy and Naming

GRAPHIC COMMUNICATION

Environmental Graphics and Wayfi nding

Logos, Identity Programs and Graphic Standards

Packaging, Print and Marketing Materials

BUSINESS AND REAL ESTATE CONSULTING

Market Feasibility and Strategic Planning

Site Evaluation and Selection

Site and Lease Negotiations

PURCHASING

Furniture, Fixtures and Equipment Specifi cations

Cost Estimates, Pricing and Sourcing

Receiving, Warehousing and Installation

FlatIron Crossing Hongyi Plaza AT&T

Documents

Callison Master Planning Qualifications