NowBringing it all together.

The time has come for Cambria Suites®.

Today’s travelers are looking for a hotel that delivers the convenient functionality

of a modern home with style and intelligence.

This is the heart of Cambria Suites, an upscale all-suites hotel where form and

function come together perfectly. Its unique blend of effortless style and smart

design meets the expectations of guests who want to take their lifestyle with them

when they travel.

And, with demand for upscale lodging increasing, Cambria Suites is also the perfect

hotel brand for developers looking to add an all-suites hotel to their portfolio.

Thoughtful design. Exceptional style. Standout onsite support by a team dedicated

to Cambria Suites. Backed by the resources of Choice Hotels®.

This extraordinary all-suites brand is in very well received airport, suburban, major

metropolitan areas and gateway cities.

So, when we say it all comes together, we mean here… and we mean now.

“Choice has done a phenomenal job of figuring out who our customer is and

who they’re going to be for the next few years.

I think Cambria is truly the brand of the times.”

David Swift President & CEO

Swift Hospitality

Cambria Suites

The stylish alternative for today’s guests and developers Bringing it all together.

“Cambria Suites is a 21st century product that will fulfill

an untapped market segment. The hotel’s sleek design and functional space

will appeal to both the Generation X and Baby Boomer travelers

who have been requesting and expecting an

updated alternative to today’s lodging options.”

David CrisafiPresident

Ceres Enterprises, LLC

Sophisticated

“A new emphasis that’s ripping

through the hotel business.”

THE WALL STREET JOURNAL

The new generation of travelers, primarily age 25 to 49, are well educated, with

high incomes.* 83% work full time, are career driven and more likely to travel for

business – 62% vs. 43% for the industry.* They are focused on quality, concerned

with style, and look for environments that give them the amenities and technologies

that their lifestyles demand.

This market is impacting development in the travel industry. It is clear from every

industry indicator that we must accommodate this growing segment now.

GUEST MARKET

Sophisticated*Source: Internal Cohort research, 2006. Ipsos Guest Tracking Study, 2006. Ipsos is an independent global research company. www.ipsos.com. Simmons data, 2006. Simmons is one of four major syndicated research resources for demographic, psychographic, product and media usage information. www.simmonssurvey.com.

Cambria Suites is an all-new construction brand, designed with spacious suites. The hotels offer a

very appealing balance between high tech and home-style amenities, and include a number of unique

features demonstrating our commitment to our guests’ experience.

hotel design

Intelligent

A fitness center that feels like a spa

Reflect is the place where people can relax, connect with the help of wireless

Internet access, and enjoy a healthy or indulgent selection of refreshments from

morning ‘til night.

It starts with a barista bar in the morning where they can order premium

Wolfgang Puck® coffee. Plus an extensive hot breakfast buffet. In the evening, guests

can enjoy a beverage from the full service bar and choose among a variety of delicious

options from the dinner menu plus sinful desserts from the Cheesecake Factory®.

A state-of-the-art fitness center continues the striking architecture of the lobby.

Refresh offers guests an array of equipment and an indoor pool with a resort feel.

This facility maximizes space and location in keeping with an upscale health club

and represents the perfect place for guests to replenish and maintain balance in

their lives.

A lobby sundry shop should be more than just handy. Refill offers a more

thoughtful approach to filling guest needs, as well as providing simple and

efficient operations from the front desk. Upscale, health-conscious, it provides

energy drinks and organic snacks.

A food and beverage area where travelers can UNWIND

A smart answer to a travelers’ SUNDRY SHOP

Refresh

Reflect

Refill

Intelligent

Field SaleS Support –

Our Cambria Suites® Field Sales

Support team is dedicated to driving

local sales for the entire pre-opening

and open Cambria Suites hotels. The

team’s focus is on producing top line

revenue results, minimizing ramp up

time, maximizing yield indices, and

mentoring the local sales leadership

in how to fully engage in corporate,

group, and leisure segments to sustain

the effectiveness of the hotel for an

enduring length of time.

Marketing – We provide

one-on-one support to help develop

a hotel-specific plan for effectively

pricing, selling and marketing your

new hotel, and includes strategies for

every segment of the market and focus

on each of your top target accounts.

training – Proper training is

critical to cost-efficient operations

and to ensure the long-term success

of your hotel. We emphasize

ongoing, brand-specific education

and training for you, your hotel

management and staff in sales,

service and operations, with easy-

to-access, self-paced training, as

well as classroom and interactive

online training.

IndividualOur support is property-specific and tailored to your hotel, designed to help you achieve peak performance for your hotel as

quickly as possible and long-term brand equity for the future.

Our Cambria Hotel Performance Support (HPS) team will guide you through strategic planning and implementation to

successfully position and manage your hotel efficiently and effectively.

Property-level support

Food & Beverage –

Developed with the assistance of

one of the most respected food and

beverage consultants in the industry,

the Vucurevich l Simons Advisory

Group (VSAG), whose concepts

include Eatzi’s® and The Cheesecake

Factory®, Cambria Suites sophisticated

Food & Beverage program offers

efficient operations for developers.

This includes appealing menus,

cross utilization of high quality core

ingredients, lowering inventory

requirements, easy-to-execute recipes,

station schematics, detailed training

and operations manuals and high-

margin Wolfgang Puck® specialty

coffee drinks and Numi® teas.

Brand Quality

aSSurance – A Quality

Assurance program, where each hotel

is reviewed by an outside agency

to maintain brand consistency.

Additionally, we provide mystery

shops and the industry-leading

Medallia Guest Satisfaction surveys.

FranchiSe developMent

Support – The Franchise

Development Team collects and refers

market information regarding available

sites and potential development

opportunities that may be of interest

to Cambria Suites developers.

The mission of the Real Estate

Acquisitions Team is to acquire real

estate sites in top U.S. markets for

future development by Cambria

Suites franchisees.

The Architectural and Construction

Design Team works diligently to

provide the right design for your

site- a significant value-added

service.Architechural orientation,

plan reviews and on-site inspection

are additional components of this

team’s service delivery.

And, a true unconditional 100% Satisfaction Guarantee with

a unique service recovery protocol, to ensure that the high

expectations of all your guests are met.

Individual“Every aspect, from finding the type of site we were

looking for, to design and construction, it feels more

like a partnership than anything else.”

Sean LeathermanOwner

American Hospitality Group

MoreChoice Hotels® is one of the largest hotel franchising companies in the world, with nearly 6,700 hotels open and under development worldwide. *

A strong, stable organization with over 65 years experience in developing brands, services and resources designed to drive hotel performance.

As a Cambria Suites franchisee, you will enjoy local, national and worldwide support from one of the largest and respected organizations in the travel industry, whose only focus is helping develop top performing hotel franchises: • A strong reservation system that drives reservations to your hotel. In 2009, our central reservations system booked over $1.7 billion system- wide in gross room revenue. **

•We cover national marketing channels in the industry with a bold, coordinated effort. In 2009, $179 million was spent system-wide on programs and promotions designed to increase brand awareness and drive hotel performance. **

•Participation in the award-winning choice privileges® rewards program, with over 10 million members globally and growing.***

•AccesstoChoiceADVANTAGE®, the Choice Hotels proprietary property management system designed to effectively manage inventory, rates, and reservations.

And, with the Cambria Suites team, you receive the personal, individual attention and responsiveness of a dedicated group focused on building your hotel within this exciting brand and helping all Cambria Suites owners enhance their potential for returns.

Choice Worldwide Infrastructure

* Source: Internal data as of 6/30/10.

** Figures are based on our accounting records and have been compiled in a manner consistent with generally acceptable accounting principles. It reflects the revenues delivered through our Central Reservations System in 2009, excluding Cambria Suites and Ascend Collection®, and the System Fee in 2009. See applicable Franchise Disclosure Document dated April 1, 2010, as amended September 1, 2010.

*** In 2006, the choice privileges rewards program received a Freddie Award for being voted #1 in Best Award. The award is given to the program that has the best flexibility and value for its members. The Freddies allow frequent travelers to rate airline and hotel programs resulting in identifying the best frequent travel programs via the Freddie Awards. www.freddieawards.com.

More

for your share of More, Contact us today

877.335.9873cambriasuites_franchise@choicehotels.com

cambriasuitesfranchise.com

For New York: This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York.

Such filing does not constitute approval by the Department of Law. For Minnesota: F#-4986. For CALiForNiA: TheSe FrANChiSeS hAve beeN regiSTereD uNDer The FrANChiSe iNveSTMeNT LAw oF The STATe oF CALiForNiA. SuCh regiSTrATioN DoeS NoT CoNSTiTuTe ApprovAL, reCoMMeNDATioN or eNDorSeMeNT bY The CoMMiSSioNer oF CorporATioNS Nor A FiNDiNg bY The CoMMiSSioNer ThAT The iNForMATioN proviDeD hereiN iS True, CoMpLeTe AND NoT MiSLeADiNg. A copy of the uniform Franchise offering Circular may be obtained through contacting Choice hotels international at 10750 Columbia pike, Silver Spring, MD

20901 877.335.9873.

©2010 Choice hotels international, inc. All rights reserved. 10-706/11/10

for today’s guests and developersMoreCh-CAMbro