Good Morning,In this edition of Real Results, we're clueing you inon the first BID-NID Week, Sept. 9 - 14, and severalsignature events taking place downtown, including aribbon-cutting ceremony for Canary Coffee Bar,downtown's newest coffee joint, and a SculptureMilwaukee tour you won't want to miss. Check outthe details and be sure to join us!

We updated the West Wisconsin Avenue InvestmentGuide which aims to highlight all the transformativedevelopment underway in the corridor. The guidehighlights key market statistics and available sitesthat are prime for your next investment. Downloadthe West Wisconsin Avenue Investment Guidetoday.

We also sat down with James Davies, the newExecutive Director of Bublr Bikes. Read what Jamesis most excited about in his new role and how Bublris a key component to giving the city and region acompetitive edge.

In the By the Numbers section, we provide anoverview of key metrics that illustrate just how hotthe Westown market is. Speaking of Westown, besure to check out the project spotlight on theneighborhood's newest hotel, the Cambria Hotel.

As always, thanks for reading!

Matt DornerEconomic Development DirectorMilwaukee Downtown, BID #21mdorner@milwaukeedowntown.comFollow us on Twitter @RealResultsMKE

PROJECT SPOTLIGHT - Cambria Hotel Adds Flag

In This IssueProject Spotlight: Cambria Hotel Adds Flag inthe Growing Downtown Milwaukee HospitalityMarketDowntown Toolbox: West Wisconsin AvenueInvestment GuideEvent Spotlight: Join us for BID-NID Week!By The Numbers: Westown By The NumbersMovers 'n Shakers: James Davies, Bublr Bikes

in the Growing DowntownMilwaukee HospitalityMarket

The Cambria Hotel Milwaukee Downtown opened itsdoors in late August, adding another new hospitalityflag for visitors to choose from in downtownMilwaukee. Located on the corner of Clybourn Streetand Plankinton Avenue, the Cambria is the latestaddition to the Westown neighborhood, just oneblock west of the Milwaukee RiverWalk and a shortwalk to the Historic Third Ward.

"We are thrilled to be a part of the downtown and

Westown by The Number

The Westown neighborhood and the WestWisconsin Avenue corridor are at the heart ofDowntown's renaissance. With transformativeprojects like The Avenue, Hub 640, 310W, and anew home for the Milwaukee SymphonyOrchestra all under construction, the momentumin the neighborhood is rising fast! Don't take ourword for it, just check out some of these keymetrics:

2,000+ new residential units since 2015makes Westown the fastest growingdowntown neighborhood

$1+ Billion of recently completed orunder construction investment inWestown

866,000+ SF of obsolete commercialspace repurposed to new uses

1.9+ Million SF of commercial spaceunder renovation for the modernmarketplace

2,814 hotel rooms in Westown

28 Years Old, the average age for aWestown resident, making it a youngprofessionals haven

$66,161 Median Household Income inWestown's main zip code is $27,000 morethan the city as a whole

60,000+ Annual Attendees toNEWaukee's Night Markets

3.3-Mile Streetcar route extensionproposal puts Westown attractions in thecenter of the Bronzeville to Walker's Pointroute

35+ Free Summer Events in Westown

88 Walkscore means Westown is a"walker's paradise"

66 BikeScore means Westown is"bikeable" and only getting better

68 TransitScore means transit is goodand convenient for most trips

1.75-Mile Skywalk System connectingWestown attractions

Third Ward area, and ensure to deliver a unique, funand experience-based hotel to Milwaukee," said TaraWurtz, Director of Sales and Marketing for theCambria Hotel.

Built by Chicago developer Murphy DevelopmentGroup, and managed by Concord Hospitality, theCambria features a lobby restaurant and bar, 132guest rooms, 1,300 square feet of meeting space, aheated indoor pool, gym, and an outdoor courtyard.

The Cambria is one of several new hotels that haveopened, or are expected to open soon, in downtownMilwaukee. Earlier this summer, the second hoteltower at Potawatomi Hotel & Casino and the SaintKate hotel began welcoming guests. In September,the 227-room Drury Plaza Hotel is expected to openas well. Hotels currently under construction includethe Tru & Home2Suites by the Hilton and Holiday InnExpress along Michigan and Jefferson streets in theEast Town neighborhood.

Increasing demand continues to drive the need fornew hotel development. According to VISITMilwaukee, Milwaukee County saw a 4.9% increase invisitor spending on lodging (up to $386 billion). Withmajor conferences, like the Democratic NationalConvention, and events like the Ryder Cup, thistrend will continue into 2020 and beyond. As visitorsfrom across the state, nation, and world continue todiscover Milwaukee as a destination of choice, thetourism and hospitality industry in downtownMilwaukee will continue to grow.

DOWNTOWN TOOLBOX -West Wisconsin AvenueInvestment GuideHot off the press, Milwaukee Downtown completedan update to its West Wisconsin Avenue InvestmentGuide. Featuring the new Westown in Bloom muralby Emma Daisy Gertel as its cover, the updatedguide includes key market statistics, highlightsseveral catalytic development projects in theneighborhood, and points to new investment andcommercial lease opportunities.

The tool also features testimonials from various

MOVERS 'N SHAKERS - James Davies Executive Director at Bublr Bikes

What attracts you to your work with BublrBikes?Initially, it was the bikes. I started at Bublr as aBike Technician five years ago; I love working onbikes. As I learned more about bikeshare, moreand more things attracted me to Bublr. From atheoretical perspective, I'm attracted to the wayBublr can connect the Milwaukee area. Youexperience a city differently depending on howyou move through it, and I think a bicycle is justabout the best way. I'm also attracted to Bublr asa means of reducing the greenhouse gasemissions of the transportation sector. On themore day-to-day side of things, I love the peopleI work with. Bublr's staff and board are allphenomenal, dedicated people who want to seeBublr be a sustainable, excellent bikesharesystem for all.

In your new role as Executive Director, arethere any particular initiatives you lookforward to implementing?I'm excited to work more with the other bikeorganizations in Milwaukee. The Wisconsin BikeFederation does phenomenal advocacy work thatbenefits all bicyclists. Additionally, through theirSafe and Healthy Streets program they workedwith other organizations, like Path to Platinum,to get Milwaukee's Complete Streets ordinancepassed, which requires that bicycles and

stakeholders who already realize that the WestWisconsin Avenue corridor is the hottest submarketin downtown Milwaukee. The guide aims to assistbrokers, property owners and other stakeholdersthat promote the West Wisconsin Avenue corridor.At the same time, it allows interested parties toquickly understand the momentum that istransforming the neighborhood and why it presentsthe right opportunity for their next investment.

For more information, or to request your copy of theWest Wisconsin Avenue Investment Guide, pleasecontact mdorner@milwaukeedowntown.com. For acomplete list of available lease and developmentopportunities, catalytic projects, market statisticsand more, visit www.WisconsinAve.com.

EVENT SPOTLIGHT -Join us for BID-NID Week!Milwaukee Downtown, BID #21 to host events

during city-wide BID-NID Week, Sept. 9 - 14

The City of Milwaukee is hosting its first BID-NIDWeek to celebrate the exceptional work thatBusiness and Neighborhood Improvement Districtsdo to promote the commercial corridors in the City.BID-NID Week will also provide an opportunity torecognize the commitment these organizationsmake to the City of Milwaukee and ourneighborhoods.

The week will celebrate BIDs-NIDs with variousactivities that highlight the work of theorganizations, encourage people to explore andexperience these Milwaukee neighborhoodsfirsthand, and bring awareness to the added valuethey bring to the City.

Milwaukee Downtown, BID #21 is sponsoring severalevents, including a pop-up concert at Postman'sPorch, a curated Sculpture Milwaukee walking tourhighlighting this year's installation, and a ribbon-cutting celebration for Canary Coffee Bar--downtown's newest locally-owned coffee shop.

This event is being organized by the Department ofCity Development Commercial Corridor Team,Business Improvement Districts (BIDs) andNeighborhood Improvement Districts (NIDs). Visitmilwaukee.gov/BIDNIDWeek for more informationand a list of events open to the public.

pedestrians be considered in city planning andprojects. Bike Benefits and Bike 100 Days aretwo other fantastic groups focused on gettingmore people on bikes. Bublr isn't an advocacynonprofit, but I'd like to work more closely withthese types of organizations. I think we share alot of the same vision and have our own littlepieces to work on.

How does Bublr Bikes play into Milwaukee'sdevelopment landscape and largertransportation system? Bublr is an important part of solving thefirst/last mile problem in Milwaukee's publictransit network. Over 80% of our stations are co-located with a Milwaukee County Transit Stop;60% of the Hop streetcar stops are collocatedwith Bublr stations; and Bublr has a station atthe Intermodal Station, connecting folks withregional bus and rail.

How do you see Bublr Bikes and the newaddition of electric scooters working together?I think that depends on a lot of external factors.If we look at cities across the country, we'veseen this story play out several times with theintroduction of dockless e-assist equipment intoa city that has a traditional docked bikesharesystem. In some cities, the introduction resultedin an "all boats rise" situation where thetraditional bikeshare system saw their usageincrease. In other cities, that was not the case.Every city is different, but I think it sayssomething really good about the cities thatcreated space for multiple non-car options toflourish. I hope that Bublr can both--be part ofunderstanding what made micro-mobility reallyflourish in some places; and then also be part ofimplementing those strategies in Milwaukee.

What other project or initiative do you feel ismost important to keeping the positivemomentum throughout the City?I think the Milwaukee City-County JointTaskforce on Climate and Economic Equity, andtheir eventual recommendations, will be veryimportant in continuing the positive momentumcurrently flowing through the city.

When you are not working, what are some ofyour favorite things to do? Well, since I'm not working on bikes at Bublr toomuch these days, when I'm not working, I like toeither work on, or ride my own bicycles. Justrecently, I did a fantastic 85-mile loop aroundthe Oak Leaf Trail.

LEARN MORE ABOUT WHAT MILWAUKEE HAS IN STORE ATWWW.MILWAUKEEDOWNTOWN.COM/DOING-BUSINESS.

Milwaukee Downtown, BID #21Matt Dorner301 W. Wisconsin Avenue, Suite 300Milwaukee, Wisconsin 53203mdorner@milwaukeedowntown.com(414) 220-4700 ext. 4