Important PowerPoint 2007 changes

Cameron Nielsen| cnielsen@ksl.com | 208.745.2014

The Trusted Digital VoiceThis PowerPoint Template includes a series of slide masters with predefined layouts and color schemes for formatting slides Slide Masters are displayed when you right click on a slide and select Layout from menu

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Since 2008, online advertising spending has increased 50%. By 2014, industry professionals agree 1 in 4 local ad dollars will be spent on digital.According to Forrester Research, by 2016, advertisers will spend almost $77 billion online, comprising 35% of overall ad spending.Why Advertise Online?

The Trusted Digital VoiceWho uses KSL.com?

*100 is the national average*Source: QuantcastThe Trusted Digital Voice3Who uses DeseretNews.com?

*100 is the national average*Source: QuantcastThe Trusted Digital Voice4Why Advertise on KSL.com?On average receives 300M page views and 6M unique visitors per month.#1 online marketplace, where consumers and businesses buy and sell a broad variety of goods and services. A portal to news, weather, traffic, and information through the integration of TV, radio and web.The largest local media website in the nation and the second largest overall media website.

The Trusted Digital Voice5On average receives 30M page views and 3M unique visitors per month.Generally considered a Faith Based news siteReaches both local and national audiences- 60% of users are outside the state of Utah, but 60% of the monthly page views are consumed in Utah. Users generally have a higher household income. Average time spent on site per user is 13.25 minutes. Deseret News has a long standing presence as Utahs premier news source. Why Advertise on DeseretNews.com?

The Trusted Digital Voice6Display Advertising

National average CTR is .08%, ksl.com is .11%Display Ad pricing starts at only $100 per month (depending on site section)

2013 Ad Share*:

*Source: Borrell AssociatesThe Trusted Digital Voice7Display Advertising: Rich Media Branding- 6 of every 100 people (6%) exposed to rich media engage with the ad unit for over 14 seconds, vs.