Camp Barefoot Media Kit

Camp Barefoot 7Music & Arts Festival · Bartow, West Virginia · August 22-24, 2013

2013 SponSorShip MArketing propoSAl

PartnersPresented by

Camp Barefoot 7 Music & Arts Festival Sponsorship - propoSAl oVerVieW

campbarefoot.org

CaMP bareFOOt 7 MUsIC & art FestIVaLThe Camp Barefoot 7 Music & Art Festival is scheduled to

occur from August 22-24, 2013 at Camp Hidden Mead-ows in Bartow, WV. At this time we have not chosen a

non-profit partner. We have worked with Stop Hunger Now,

Soles4Souls, Humane Society of Pocahontas County and

many others.

This weekend-long event features some of the top rated

acts in independent music and has previously included

Lotus, Ghostland Observatory, The New Deal, Kyle Hol-

lingsworth, Karl Denson, Ivan Neville, Keller Williams and

many more. This year’s line up has not been completely

confirmed yet, but is sure to be a crowd pleaser. This ben-

efit event is family oriented, affordable and this year we are

taking steps to go green!

A hotbed of top rated, independent music, centrally lo-

cated along the mid-atlantic and has always been strongly

rooted in the development of community based activism

through music. This event is no different. Bringing together

some of the strongest acts in independent music, located

in the southeastern region of West Virginia, this event is

readily accessible to many people across the US. Individu-

als and families of all walks of life can converge at this

event to enjoy a day of excellent music, arts & crafts, food

and fellowship. Also, the event is dedicated to bringing the

community together to support a worthy cause. We sold

tickets in twenty-four states in 2012.

Please review the Event Overview, Marketing and Patron

Demographic information and Sponsorship opportunities

listed below, and consider taking advantage of this great

marketing opportunity for your business. Put your business

out front as a leader in today’s world … at the same time,

you will be supporting family oriented entertainment and

helping animals, who lets face it know the true meaning of

hard economic times.

eVent OVerVIeWWHAT: A weekend-long, family oriented music festival dedicated to supporting the community, ecology and

helping animals in need.

The event will feature:

Main Stage and 2 side stages, featuring a rotating cast of top, independent music acts from across the country and regional acts from Virginia, North Carolina, Maryland and Wash-ington, D.C.

Art, Crafts and Food Vendors, bringing the fin-est local handcrafted items; as well as, a variety of delicious foods, all available to the public.

The Kids Zone, featuring a safe, structured and most of all fun area for parents and kids of all ages to play and enjoy activities, all the while enjoying the featured entertainment.

In our efforts to go green, we will be eliciting the help of a professional company to help us “green” our trash & recycling methods and leave a smaller carbon footprint.

WHEN: Thursday, August 22–24, 2013. This is an all-day

event for three days, ranging from 11:30 a.m. – 4:00 a.m.

WHY: The Camp Barefoot Music Festival exists to

provide a weekend of top quality independent music

at an affordable price dedicated to bringing individuals

and the community together to support music, arts and

independent labels.

photos courtesy of Andy cox, richArd cox And roger guptA


campbarefoot.orgMUSIC & ARTS FESTIVAL

tarGet aUdIenCeIndividuals and families (of all types) age range 6-65,

The Camp Barefoot 7 Music Festival supports all lovers

of independent, improvisational and acoustic music that are

interested in family and community as well as supporting a

worthy cause and enjoying good food, handicrafts and

fellowship. Set up to accommodate all segments of the

population – from families and children — to boomers and

retirees and beyond, the festival strives to reach out to a varied

population to provide quality entertainment at an affordable

price. Furthermore a positive message brought by a worthy

cause to strengthen families and the community.

COnsUMer beHaVIOaVIOa r 70% are between the ages of 18-30

30% are between the ages of 30-50

85% see live music in general once a month

85% support non-profits and organizations

dedicated to helping others

85% are from a tri-state area

60% are family oriented

LIFestyLe PrOFILeCamp Barefoot 7 attendees are active in the community, ethni-

cally diverse and family oriented with a median income of

$55,000 in 2012, which is up 15% since 2000. Residents spend

money wisely, are environmentally conscious and support the

arts. The southeastern portion of our West Virginia location is

centrally located along the East Coast, is accessible from the

Carolinas, Washington, D.C. and Hampton Roads areas, and

further points north including the Philadelphia and New York

areas. Camp Barefoot attendees are patrons for your business.

MarKetInG OUtLets & P.r. OPPOrtUnItIesA strong marketing and media plan is in place to include

frequent ads in several newspapers and magazines of West

Virginia and the surrounding tri-state area; Posters and hand-

bills directly marketed to local businesses and patrons; Internet

coverage on several related websites and e-newsletters sent to

an extensive list of patrons in the area and all over the country.

In addition, extensive radio advertising including a local radio

station in the area of the event, local college stations, and na-

tionally syndicated music related radio programs.

PRImpressions: Local, Regional and National outlets

Radio: Local, Regional and National outlets

Print Media: Local and regional outlets and support

via recognized outlets. Direct Marketing Team locally

and regionally, endless opportunities for a wide range

of demographics reached through effective associative

marketing capabilities on poster and handbill prints.

Web Media: Local, Regional and National outlets,

endless hand-to-hand e-mail marketing, effective logo

placement on event related websites with outlets across

a wide variety of demographics.

On-Site Effective: On-site presence, which features

on-site logo placements with effective associative

marketing, product displays and outreach through

on-site distribution centers, name recognition through

stage, VIP, and other event destination naming, achiev-

ing sponsor recognition vehicles and opportunities.

(CB4 2010 NEW LOCATION)


campbarefoot.org

MarKetInG OPPOrtUnItIes: Key Elements

Each sponsor will reserve the ability to customize their

marketing experience while still preserving the option of

taking full advantage of turnkey opportunities provided and

structured by our experienced and dedicated event staff.

Exclusivity: Each sponsor will get category exclusivity

in their sponsor agreement. Sponsorship opportunities

will highlight the participating businesses in a way that

ensures positive associative branding, and an overall

increase of brand recognition.

Whether taking advantage of our turnkey sponsor opportu-

nities or creating your own custom marketing experience,

the Camp Barefoot Music Festival is dedicated to fulfilling

your company’s marketing wishes through creative and

effective associative branding.

PreVIOUs artIstsGhostland ObservatoryKarl Denson’s Tiny UniverseRobert Walter, Eddie Roberts & Adam DeitchKeller WilliamsThe New DealThe MediationsBarefoot MannerThe MotetRAQGaraj MahalEvan NevilleThe ItalsMoonshine StillBrothers PastDJ Spam & Spam AllstarsModern Groove SyndicateYo Mama’s Big Fat Booty Band

PreVIOUs sPOnsOrsStarr Hill BreweryEagles Nest Outfitters (ENO)Foothills BrewingMountain State BrewingUnited RentalsPocahontas TimesSnowshoe Ski ResortSnowshoe Ski ResortJambase.comJambase.comHomegrown Music NetworkHomegrown Music NetworkRelix MagazineRelix MagazineHarmonized RecordsHarmonized RecordsHonest Tune MagazineHonest Tune MagazineGreat Outdoor MagazineGreat Outdoor MagazineJambands.comJambands.comsku designs studiosku designs studiosku designs studioInstant MoustacheInstant MoustacheEternity DesignsEternity DesignsRoute 11 ChipsRoute 11 ChipsPepsi VenturesPepsi VenturesLe BleuLe BleuLiberty TaxesLiberty TaxesJakprintsJakprintsDeering Banjo’sDeering Banjo’sFrederick CountyFrederick CountyWake County, NCWake County, NCPocahontas County Tourism ComissionPocahontas County Tourism ComissionPocahontas County Tourism ComissionNews & Observer NewspaperNews & Observer NewspaperSunbelt RentalsSunbelt RentalsWinchester Star NewspaperWinchester Star Newspaper

PreVIOUs reCIPICIPIents Soles4Souls Stop Hunger NowWake County SPCAFredericksburg County SPCAHeadCountHumane Society of Pocahontas County

ParticleJackass FlatsModern Groove SyndicateConspiratorEOTOKyle HollingsworthBig GiganticDJ Williams ProjektLotusPerpetual GrooveToubab KreweHackensaw BoysThe BridgeThe BreakfastUmeltJazzamBoogie Hustlersand many others


campbarefoot.org

Since its founding in 1998, the Humane Society of Pocahontas

County has been instrumental in spaying and neutering

hundreds of pets and strays and arranging adoptions of

many homeless animals.

The all volunteer group works hard to assist with the adoption of

homeless pets, provide low-cost spay/neuter and rabies clinics,

and execute community education programs. In June 2008,

the HSPC moved to its current location on Second Avenue in

Marlinton, WV. This facility provides a base for operations and

allows the HSPC to shelter a limited number of cats. Informa-

tion about adoptable animals is available on PetFinder.com at

www.petfinder.com/shelters/WV11.html. The HSPC is a private,

non-profit organization which receives funding from donations,

fund-raising, and small grants.

With the resignation of the county’s Humane Officer who operated

a private animal shelter after many years of dedicated service,

the HSPC has stepped up to assist the county in operating a

temporary animal shelter in Marlinton, WV. During the months to

come the HSPC will assist in the management of the shelter with

a focus on establishing an effective adoption program.

The HSPC will also continue their current spay/

neuter programs, and planning and

fund-raising for a permanent

county facility that could ad-

equately handle the area’s

animal control situation.

For more information about adoptable animals, making

donations, or general questions

please call (304)799-6767.

HUMane sOCIety OF POCaHOntas COUntyQUICK reFerenCe data

abOUt tHe CaMP bareFOOt 6 2012 nOn-PrOFIt Partner(2013 Non-profit partner is under negotiation and will be released soon.)

Camp Barefoot 7 Music Festival

August 22-24, 2013 Bartow, West Virginia

campbarefoot.org

Presenting Level $7,500

(1 Available)

Main Stage Sponsor

$4,000 (1 Available)

Bracelet Level $3,000

(1 available)

Second Stage Sponsor $3,500

Third Stage Fourth Stage

Sponsor $2,000 each

(2 available)

Silent Disco Tent

Sponsor $2,000

Base Level Sponsor Range

$400-$1,000

Backstage “Meet & Greet” Passes 10 4 2 2

General Admission Tickets 10 6 5 5 3 3 2

General Public Banner Placement 4 4 3 3 3 2 1

Main Gate Banner Placement 2 1 1 1 1 1 1

Hospitality Area Banner Placement 1 1

Stage Sponsor Banner Placement 1 on each of 3 stages

2 (In exchange will put your website on the bracelets)

2

Full Color CB Program Advertisement Page Full Page Full Page Half Page Full Page Full Page Half Page Varies

Vendor Space Can provide Logo "Give Aways"

Main stage announcements during event Logo item sale opportunities

Opportunity to place items in goody bags for VIP clientele, artists, reporters, other

promoters and vending area

Company name “presents” announced with all CB advertisements

Use of Private Tent for private company function and/or for advertising

purposes during event

Year Round Benefits Company name “presents” on all tickets, handbills, posters, and printed materials

Radio & print coverage on promotional ads for CB

(See Media Plan for projected schedule)

Logo & link on market sites for CB Logo placement on all printed promotional material for CB

(50k handbills and 10k posters)

Advertisement opportunity in CB monthly newsletter

Logo & website link placement on CB website

Documents

Camp Barefoot Media Kit