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Campaign Assessment Report Resource Development Group, Inc. February 23, 2006. ASSIGNMENT. Minimum of 40 interviews Depth of understanding and support for Enterprise Flagler’s economic development agenda Test funding goal of $263,000 per year x 5 Identify possible funding sources - PowerPoint PPT Presentation
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Campaign Assessment Report
Resource Development Group, Inc.February 23, 2006
ASSIGNMENT
• Minimum of 40 interviews• Depth of understanding and support for
Enterprise Flagler’s economic development agenda
• Test funding goal of $263,000 per year x 5• Identify possible funding sources• Identify potential leadership• Identify possible obstacles
Financial Services 9Real Estate 7Architects/Engineers 5Attorney 4Insurance 4Associations 4Developers 4Media 3Government 3Construction 3Manufacturing 2Education 2Auto Dealers 2
Retail 2Advertising 1Healthcare 1Hotel/Motel/Resort 1Consultant 1Web-based 1Construction Supply 1CPA’s 1Utility 1Back Office 1Property Managers 1Rail 1Individuals 1
INTERVIEW POOL
INTERVIEW POOL
• 17 of 20 Board Members• current EF investors• % of current funding• 17 non-investors
KEY FINDINGS AND RECOMMENDATIONS
• EF is unknown commodity• Broad support for program of work • Must have ED “go to” group and EF
SHOULD BE it • “Thumb’s up” on Cornerstone Partnership• MUST HAVE benchmarks• Good potential to grow investor base
PRIVATE SECTOR REVENUE POTENTIAL
• $1 million – $200,000 per year– 5 year spread (2007 – 2011)
• 400% annual increase in current private sector support
CAMPAIGN CHALLENGES
• Lack of knowledge about Enterprise Flagler.
• Perceived “lack of alignment”• Unfriendly business environment• Lack of industrial spec space and office
space
HOW DO WE DO IT?
• Elevate investments of current base• Broaden the investor base (50% - 60%)• Investor and community
outreach/education• Alignment with public partners
CAMPAIGN LEADERSHIP• Honorary Co-Chairs
– 3 to 5– Possible second layer
• Campaign “working group”– Internal– Advice, counsel, assistance and oversight
PRIVATE SECTOR REVENUE POTENTIAL
46%
25%
22%
2% 2%3%
Business RecruitmentMarketingRetention & ExpansionEntrepreneurial ActivitiesInvestor RelationsSpecial Projects
Proposed FY 2006/2007 Budget
KEY FINDINGS AND RECOMMENDATIONS
Prioritize Sub-Strategies– 64% sited educating the community on best practices – 61% sited marketing to corporate executives with
second homes in Flagler County– 54% sited developing relationships with site locators– 49% sited business visitations– 25% sited developing a commercial real estate
database– 20% sited workforce development
INVESTOR RELATIONS
• Adjust and enhance investor levels• Re-align board composition• More opportunities for investor involvement• Comprehensive communications plan• Utilize broadcast and print media to “spread the
message”
THRESHOLD QUESTIONS• Questions, comments on findings and
recommendations?• Do you want to move forward with a
campaign?• What are our next steps?
NEXT STEPS• Executive Planning Session
– Settle metrics– Finalize program of work– Find “common ground”
• Campaign Planning Session– Identify and Recruit leadership– Screen top 50
• Prepare collateral materials• Commence community outreach/education
Campaign Assessment Report
Resource Development Group, Inc.February 23, 2006