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Campaign Segmentation Sample Template

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Implementing marketing segmentation into your ABM strategy will help to set your company apart from competitors. You do this by delivering the right message, to the right person, at the right time.

This is possible when you focus on common segment descriptors. This may include data, such as:

• Where your customers are in the world

• Where your customers purchase your product/service (online, catalog)

• Firmographic details, such as company, industry, job title

• Technologies used within their organization

• Potential spend/budget based on revenue and past purchases

• Who the decision-makers are within the company’s structure

Before you begin creating your segments, you should keep the following tips in mind:

• Don’t be too broad or your niche competitors will surpass you.

• Focus on organizing your business by market segments, not the overall market.

• Manage segments globally (vs. regionally) to prepare for the dynamic global

economy.

• Conduct thorough research and analysis for your market segments to be

confident in who you’re targeting.

Next, let’s review the template you can use to create your sophisticated segmentation.

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Campaign Segmentation Sample Template

Goal:

Target Customer:

Notes:

Strategy:

Message:

Where:

Segments:

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How to Fill in Your Template

Here are examples of what to place in each section:

• Goal: What’s the purpose of your campaign? To boost revenue, brand awareness, etc.

• Target Customer: E-commerce businesses, past customers who purchased similar

product/service

• Notes: Particular group you want to single out, promotions you’ll offers, etc.

• Strategy: Launch a new product, use influencer marketing, create an email

newsletter series.

• Message: What you’ll say to attract your target customer (first-month free

promotion, discounted annual rate, a unique bundle for the first 100 customers)

• Where: The channels you’ll use to reach your audience, such as email, social

media, blog.

Segment 1:

Opted-in to your newsletter and uses specific technologies

Segment 2:

Opted-in to your newsletter and still searching for solutions

Segment 3:

Those researching solutions and don’t yet have technologies

Segment 4:

Those researching solutions and are enthusiasts about your product/service

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You can learn more by watching our free webinar on The Secret to Customer Obsessed Marketing Ops.

Free webinar

Building your marketing segments is only the first step. Next, you’ll have to test and

analyze them to see if you’re hitting more than you’re missing. If so, then you’ve found

a winner.

However, other segments may not make the cut. To make it easier to develop these

segments, you’ll need quality data. You can gather this from a quality customer data

platform.

Leadspace offers a CDP that not only stores data, but gathers it from first, second, and

third-party sources, and then provides AI-driven recommendations on who to target

(including ICPs, predictive scoring and Buyer Personas), how. and when.