Campaign Techniques

Propaganda

• Endorsement - popular figures (movie stars, athletes) tell you to vote for a candidate

Propaganda

• Glittering Generality- The candidate has a slogan that sounds good but means little

• What does it mean?

“Vote for me and we will be free”

Propaganda

• The Bandwagon - Everyone is doing it, don’t be left out.

Propaganda

• Just Plain Folks - I am just like you, so vote for me.

Propaganda

• Stacked Cards - let me tell you all the reasons that I am the best choice. Please disregard anything else you hear or see.

Propaganda

• Symbols - the candidate becomes associated with symbols of America, or trust, etc.

Propaganda

• Name Calling - slur tactics.

• Effective, but not really enjoyable.