Embed Size (px)
Citation preview
Being adopted at the age of 4 months old from South Korea, I have been given a chance to live a life that provides quality and value to those that surround me. Its my natural quantitative and qualitative skill set that generates my in-depth research, analytical performance, and forecast abilities. I curated an eclectic mix of artists and designers to an event at my first retail job. My tasks included: partnering sponsorships, social media marketing, merchandising, and to acquire the artists and designers that would enhance our retail environment. The event sparked new customer relationships, job opportunities for the artists, and high sales for the store. I then, advanced to achieve my associates degree in merchandise marketing at the Fashion Institute of Design & Merchandising.
I was chosen a lead role to help develop and present a social media marketing campaign for the San Francisco Symphony and H20 Plus organizations. My work ethic was recognized by my past teachers for the passion for retail, professional attitude, self-motivation, and strong communication skills, where I was nominated into FIDM’s Premier Marketing Group. It comes down to the social entrepreneurial mindset that identifies myself as a strong asset for your company.
About me
Campbell WallaceSan Francisco, CA (619) 719-8517 [email protected]
Profile of Strengths:Technical:- Microsoft Word- Microsoft PowerPoint - Microsoft Excel/Pivot Tables skillsProfessional:- Highly analytical thinking with demonstrated talent for
identifying, improving, and streamlining business opportunities- Conscientious go-getter who is highly organized, dedicated, and
committed to professionalismPersonal:- Communicator who effectively conveys information verbally and
in writing - Flexible team player who thrives in environments requiring ability
to prioritize and juggle multiple projects- Cultural sensitivity and ability to work in diverse workforceEducation: FIDM/Fashion Institute of Design & MerchandisingSan Francisco, CA, Associate of Arts Degree: Merchandise Marketing September 2016- Applied Buying: Construction of Open-To-Buy and 6-Month Plan - Trend Forecasting: Zeitgeist research to develop strategic target
customer strategies- Allocation/Planning: Formulating Units-To-Buy plans- Entrepreneurship: Business plan development
Experience: Welcome Stranger, San Francisco, CA June 2016-CurrentSales Associateo Champions strong customer base by identifying purchasing
needs and directing them to appropriate department; recommend additional products or cost-effective alternatives to enhance customer retention
o Initiates inventory control measure to sustain stock levels, and helped to order new inventories
o Investigates and resolves customer complaints or issues to strengthen reputation
Fowlers Boutique, Cardiff, CA July 2010-September 2014Sales Associate/Merchandising Assistanto Provided high-quality customer service to optimize customer
purchasing and payment processo Educated customers on available product options to meet
and exceed customer service experienceo Assisted on buying options that proved successful turnoverso Maintained vendor relationships to uphold cohesive
partnershipso Facilitated merchandising strategies to enhance target
market’s shopping experience
Key Skills
Marketing Buying Merchandising Management
ü Provides micro- and macro- trend analyzation
ü Traditional and new media methodology application
ü Implementation of leveraging brand identity elements
ü Development of 6-month plan
ü Customer profiling to curate strategic merchandise plans
ü Profit maximization techniques with open-to-buy, purchases, and discounts
ü Merchandise presentation strategies
ü Identification of merchandise trends that apply to customer retail experience
ü Promotional efforts for merchandise categories
ü Leadership qualities to keep teams effectively cohesive
ü Collaboration to identify individual skill sets
ü Formulating full business plans
Marketing
Project: San Francisco Symphony retail rebranding
Objective: To maintain and enhance target customer base for the San Francisco Symphony retail shop.
MarketingResearched and formulated a partnership opportunity with SF based Bizness Apps; to develop an affordable, mobile-app platform for the San Francisco symphony. The idea was to create possibilities for sustainable marketing efforts and overall customer loyalty.
Features include:
- Customer loyalty programs
- Mobile shopping cart (additional SFS e-commerce )
- 3rd party integrations (social media platforms)
- Push notifications (direct-to-customer notifications)
- QR code developer (Check-ins for incentives)
- Music/Podcast player
Marketing
Project: Create a marketing campaign for an assigned presidential candidate
Marketing
Objective: Create a broadcast spot for John Kasich that highlights his stance on naturalization and immigration to diversify his voter base.
Quick Stats: For 2016, estimates show that the republican presidential nominee must garner the support of 47% to 52% of Latino voters in order to win the general election
Target Market for broadcast spot
Marketing
Objective: Create a broadcast spot that highlights a hard-working Hispanic family that lives in America through a 30-second TV commercial.
1. 2.
3. 4.
Project: Research market trends for an assigned retailer (Urban Outfitters) to develop a net % change for a 6-month plan.
Buying
“…a lifestyle retailer dedicated to inspiring customers through a unique combination of product, creativity and cultural understanding.”
Opportunity & Threat Summary
Market Trend Factors Opportunity Threats
Company Sales 1%
Economic Trends 0.5%
Political Trends -0.5%
Marketing/Promotions 1%
Social Trends -2%
Fashion Trends 2%
Competitive Changes -1%
Net % Change = (1%) TTL Opportunity= 4.5% TTL Threat= -3.5%
Market Trend Analysis
Objective: Research the zeitgeist of times to identify opportunities and threats.Then to translate findings into a summary to come up with a projected net % change.
Buying
6-Month Plan
Objective: Calculate and analyze past metrics to create a seasonal 6-month plan projection
Buying
Actual - Last YearAug Sept Oct Nov Dec Jan Total Actual Markdown
Beg.Month Stock $531.6 $688.5 $567.3 $990.3 $940.7 $366.4 $4,084.80 $ %STS Ratio 2.4 3.0 3.3 3.2 1.9 3.7 $339.5 22.2%Sales $221.4 $230.6 $172.6 $310.0 $493.2 $99.3 $1,527.1 Sales % Total 14.5% 15.1% 11.3% 20.3% 32.3% 6.5% 100.0%Markdowns $30.8 $32.0 $33.5 $66.2 $113.8 $63.2 $339.5 Average Stock Markdown % Total 9.1% 9.4% 9.9% 19.5% 33.5% 18.6% 100.0% ACTPurchases $409.1 $141.4 $629.1 $326.6 $32.7 $188.2 $1,727.1 $639.6 End Month Stock $688.5 $567.3 $990.3 $940.7 $366.4 $392.1 Turnover
ACTFuture Sales Feb 2.4
$108.9 STS Ratio 3.6 MARKUP % 59.5%BOM $392.1 Plan - This Year Aug Sept Oct Nov Dec Jan Total Actual MarkdownBeg.Month Stock $536.9 $695.4 $573.0 $1,000.2 $950.1 $370.1 $4,125.65 $ %STS Ratio 2.4 3.0 3.3 3.2 1.9 3.7 $342.9 22.2%Sales $223.6 $232.9 $174.3 $313.1 $498.1 $100.3 $1,542.4 Sales Change %Sales % Total 14.5% 15.1% 11.3% 20.3% 32.3% 6.5% 100.0% 1%Markdowns $31.1 $32.3 $33.8 $66.9 $114.9 $63.8 $342.9 Average Stock Markdown % Total 9.1% 9.4% 9.9% 19.5% 33.5% 18.6% 100.0%PLNPurchases $413.2 $142.8 $142.8 $329.9 $33.0 $190.1 $1,251.8 $646.0 End Month Stock $695.4 $573.0 $1,000.2 $950.1 $370.1 $396.0 Turnover Future Sales Feb PLN
$110.0 2.4STS Ratio 3.6 MARKUP %BOM $396.0
Merchandising
Project: Promotional project to communicate merchandise profit techniques for assigned retailer (Urban Outfitters).
Pre-Outside Lands Silent Disco
Dates: July 30, 2016 -- from (6pm-10pm)
UO Happenings: Pre-Outside Lands Silent Disco, will be a promotional event catered to music goers attending San Francisco’s Outside Lands Festival the following weekend. The inspiration behind this is to encourage men and women to pre-game for the music festival. By pre-game we mean, to promote our store as a place to enjoy a selected music talent, along with the offering of our festival-fashion products.
The apparel and accessories for this promotion will consist of the Urban Outfitters festival collection, as well as summer markdowns, like Graphic tops and bottoms, edgy lightweight jackets, “throwback” band merchandise, “dad” hats, jewelry, and sunglasses. This is the merchandise that will be the most transparent on our sales floor during the event.
Project: Promotional project for assigned retailer (Urban Outfitters)
Objective: Merchandise products accordingly to target customer of promotional event
Merchandise on Floor:
• Targeted to festival goers, Snakehips fans, incentive shoppers
• Urban Outfitters Festival Collection
• Assigned Markdowns
Merchandising
Merchandising
Project: Create a Private Label Program for assigned retailer with a budget plan.
Objective: Incorporate new jackets that mix up style codes, in addition of refocusingon soft-structured fits and easy volume.
Merchandising
Project: Create a Private Label Program for assigned retailer with a budget plan.
Objective: Project seasonal shipment months and create a viable budget plan forprivate label merchandise that would best meet customer needs and wants.
BusinessManagement
Client: H20 Plus consists of Cosmetics, Beauty Supply & Perfume. They infuse pure water with nutrients from their proprietary combinations of seaweed and marine plants, which has been their entitlement in the Beauty market segment.
Project: To help rebrand and rebuild H20+ social media presence
BusinessManagement
Objective: Research and analyzed strategies to carry out my partners presented social media strategies with a big data analytics platform. I was chosen with 3 other colleagues to manage and present a social media strategies campaign to the international business of H20+.
Takeaways:
• Collaborating with teams to gather market data that would help build a social media management strategy
• Taking a lead role to present configured strategy to H20+ clients
• Curating the concept of a management tool for a developing area within H20+
“Some generate fears by sitting,I overcome them by action”
– Campbell Wallace
