Campus AdvertisingCampus Advertising

By Carl KandalaftBy Carl Kandalaft

DescriptionDescription

Ads and promotions displayed Ads and promotions displayed on campus in various areas and on campus in various areas and student meeting halls that allow student meeting halls that allow students and faculty to engage students and faculty to engage in the ad and become part of itin the ad and become part of it

Ads pertaining to campus Ads pertaining to campus events, clubs, organizations and events, clubs, organizations and local stores.local stores.

Types of Campus AdvertisingTypes of Campus Advertising

A-FrameA-Frame BannersBanners Bulletin BoardsBulletin Boards Display CasesDisplay Cases College Newspaper (Daily Titan)College Newspaper (Daily Titan) College Radio station (Titan College Radio station (Titan

Radio)Radio) Student HandoutsStudent Handouts

A-FramesA-Frames

BannersBanners

Bulletin BoardsBulletin Boards

Display CasesDisplay Cases

Daily TitanDaily Titan

Titan RadioTitan Radio

Advantages Advantages

Comes in direct contact with the Comes in direct contact with the target and allows target to target and allows target to engage in the whole processengage in the whole process

Cost efficient and does not Cost efficient and does not require many resourcesrequire many resources

Can be specifically customized Can be specifically customized to tailor each campus’s to tailor each campus’s environment and student environment and student lifestyleslifestyles

DisadvantagesDisadvantages

Clutter and overcrowding of Clutter and overcrowding of banners and ads on campus banners and ads on campus can annoy studentscan annoy students

Ads become outdated and are Ads become outdated and are changed irregularly in some changed irregularly in some casescases

Effectiveness can not be Effectiveness can not be measured easily and measured easily and guesstimates are taken guesstimates are taken

Placement Placement

Main campus quadMain campus quad Meeting hallsMeeting halls CafeteriaCafeteria LibraryLibrary WalkwaysWalkways In-door (Department buildings)In-door (Department buildings) College Welcome CenterCollege Welcome Center

Benefits for Local BusinessesBenefits for Local Businesses

Opens an opportunity for local Opens an opportunity for local shops and stores to advertise shops and stores to advertise their product or service on-their product or service on-campus.campus.

Expand their client base by Expand their client base by providing student services and providing student services and products that are advertised at products that are advertised at the collegethe college